For holiday rental managers

The hard sale isn't the guest. It's the next owner signing the management agreement.

In-House is your AI marketing team. It actually wins the holiday-rental-management contract: it builds the owner-acquisition pipeline that beats Sykes, Hometime and MadeComfy on the 'Airbnb property management [region]' search, runs the dynamic-pricing-versus-flat-management-fee comparison page that closes the second-look owner, and ships the property-photography-and-listing-copywriting tier that gets your superhost-status portfolio in front of the next 30 owners.

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Three options. Only one actually works for your business.

Agency

$3,000 to $5,000 / mo

Slow. Expensive. Removed from your business.

A property-services agency that builds you a one-page owner-pitch website, runs Google Ads on broad 'holiday rental management' keywords that bring in the wrong owner profile, and writes twelve generic 'house with pool' blog posts a year. Meanwhile Sykes Holiday Cottages and MadeComfy outspend you on the owner-acquisition search and the holiday-home owner in [region] signs with the national chain instead of your local 30-property book.

DIY tools

$300 to $700 / mo + your evenings between turnovers

Cheap, but it just hands you a dashboard.

Hostfully or Hospitable or Guesty for the PMS, PriceLabs for dynamic pricing, Canva for the listing photos because you never got the photographer booked, a Google Sheet for the owner-acquisition pipeline. Powerful stack, but the owner-acquisition page never got written so cold-call referrals are your only owner pipeline, and the property-photography service tier that justifies the 22 percent management fee never got productised.

ACTUALLY DOES IT

In-House

$299 / mo flat

Cheap, and it actually does the work.

The AI marketing team writes the owner-acquisition page that ranks for 'Airbnb property management [region]', ships the dynamic-pricing-vs-flat-fee comparison page, runs the superhost-status portfolio funnel that brings in the next 30 owners, and posts the property-photography-and-copywriting tier so the management fee feels like a service, not a tax. You photograph one new listing handover, approve the week between turnovers, done.

The guest funnel runs itself on Airbnb. The owner funnel is the entire business.

The reality

A holiday-rental management business is two distinct businesses bolted together. The first is the guest-acquisition business that Airbnb, Stayz and Bookabach largely run for you (channel-managed through Hostfully, Hospitable, Guesty or Tokeet; revenue-optimised through PriceLabs or Beyond Pricing; reviewed superhost-status on Airbnb is the deciding signal for the next booking; the OTA takes the booking fee, you take the management commission). The second is the owner-acquisition business, where you sign the next holiday-home owner onto your management contract at a 15-to-30 percent commission for cleaning, linen, channel management, dynamic pricing, photography, copywriting, key-handover, owner-trust accounting and monthly disbursement. The whole growth lever is the second business, and it's the one nobody has time to run because property turnovers, owner-trust reconciliations and cleaner roster management eat the week. The owner who Googles 'Airbnb property management [region]' on a Wednesday night, comparing your local 30-property book against Sykes, Hometime and MadeComfy, decides on the property-photography portfolio, the dynamic-pricing-vs-flat-fee transparency, the superhost-status case studies and the monthly-disbursement statement template. If those aren't on your site, the contract goes to the national chain that has them.

What good looks like

Good holiday-rental-management marketing has five working parts that the PMS-and-pricing tools don't run for you (Hostfully and PriceLabs are operational tools; the owner-acquisition pipeline is the marketing tier): an owner-acquisition landing page that ranks for 'Airbnb property management [region]', 'Stayz management [region]' and 'holiday home manager [region]' on the regional search; a dynamic-pricing-vs-flat-fee comparison page that explains the PriceLabs or Beyond Pricing differential in plain English (so the owner comparing your 22 percent management fee to a chain's flat $4,500/year understands the booking-volume uplift); a superhost-status portfolio page with case studies (this property under our management vs the previous year before us, on rented nights, average daily rate, and superhost-status uplift); a property-photography-and-listing-copywriting service-tier page with before-and-after listing screenshots and the pricing for the photography pass; and an owner-trust-and-monthly-disbursement transparency page with a sample monthly statement, the trust-account flow and the cancellation-and-handover-back-to-self-management terms.

Owner acquisition is the entire growth lever

Every new property under management is 12 to 24 months of management commission. The Wednesday-night holiday-home owner Googling 'Airbnb property management [region]' is the one who funds the next year. If the owner-acquisition page doesn't rank, Sykes or MadeComfy signs them.

Sykes, Hometime and MadeComfy own the search

The national chains outspend you on the owner-acquisition Google Ads spend and the SEO real estate. The way to beat them on the long tail is local-region depth: a per-region superhost-status portfolio, regional-cleaner-availability proof, and a monthly-disbursement statement template that shows the owner what the relationship actually looks like.

Property photography is the service tier that justifies the fee

An owner paying 22 percent of every booking wants to see what the 22 percent buys. The professional property-photography-and-copywriting service tier (with before-and-after on superhost-status uplift) is the deciding signal that the fee is a service, not a tax.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a holiday rental management business sees in the first weeks, in the actual format it lands in.

Web Agent

Live · yourmanagement.com.au/airbnb-management-byron-bay

yourmanagement.com.au/airbnb-management-byron-bay

New per-region owner-acquisition landing page: the 32-property Byron Bay book under current management, the management-fee tier (22 percent including channel management, dynamic pricing, photography pass, linen hire, key handover, owner-trust accounting), three superhost-status before-and-after case studies (rented nights up from 187 to 244, ADR up from $385 to $510 across the first 12 months under our management), the local cleaner-and-linen-supplier coverage proof, and the monthly-disbursement sample statement download. Indexed in 48 hours, ranking page 1 for 'Airbnb property management Byron Bay' inside three weeks.

One per-region owner-acquisition page across every region you manage

Advertising Agent

Live · Google Search · owner-acquisition campaign

Ad · yourbusiness.com.au

Local Airbnb Management, Byron Bay · 32 Properties Under Management

Local Byron Bay holiday-rental management with PriceLabs dynamic pricing, professional listing photography and copywriting, in-region cleaner-and-linen coverage, and owner-trust monthly disbursement. 22% management fee, no setup charge, 90-day exit clause. Average superhost-status property under our management lifts rented nights 30% and ADR 32% in year one. Free portfolio review for new owners.

Targeted at second-home owners in metro within a 3-hour drive of Byron Bay

SEO Agent

Auto-applied · approval rules

Google Business Profile rebuilt for owner-acquisition search intent

 primary category corrected from 'Vacation Home Rental Agency' to 'Property Management Company', services list expanded from 4 to 21 (Airbnb channel management, Stayz channel management, Bookabach channel management, PriceLabs dynamic pricing, Beyond Pricing dynamic pricing, professional property photography, listing copywriting, in-region cleaner roster, linen-hire arrangement, owner-trust accounting, monthly disbursement, key-handover, +9 more), service areas added across the four regions you operate in, fourteen new portfolio photos pushed across the property and service-tier categories. 

Live in your profile within the hour

Your direct line

Email Sam an owner statement. The case study lands by quarter-end.

Sam is your AI Account Lead. Email Sam an owner monthly statement that would make a great case study (with consent), a new region you're considering expanding into, a property photography pass that's just been delivered, a national-chain pitch the owner just declined, a cleaner-roster expansion that should hit the coverage page. Sam briefs the team, the per-region page draft and the case-study carousel land in your inbox the next morning, you approve in two taps, the agents push the changes live.

An owner monthly statement for a case study (with consent) A new region you're expanding into A property photography pass ready for before-and-after A national-chain pitch the owner declined A cleaner-roster or linen-supplier expansion

Mail

From you@yourmanagement.com.au · To sam.walker@use-ih.com

New owner statement worth a case study + Mornington expansion

Hey Sam, the Lighthouse Cove owner just sent through year-one numbers, 30% rented-nights uplift and 32% ADR uplift, happy to be a case study with name anonymised. Also we're starting to take properties on the Mornington Peninsula (3 signed, 4 more in pipeline). Worth standing up a per-region owner-acquisition page for Mornington alongside the Byron one?

Sam Walker · Account Lead

sam.walker@use-ih.com

Replied

On it. Web Agent will ship the Mornington Peninsula per-region owner-acquisition page tonight with the three signed properties anonymised in the book-size count and a 'pipeline: 4 in negotiation' note. Content Agent will write up the Lighthouse Cove case study from the monthly statement for the case-study page and a LinkedIn carousel queue, name anonymised per consent. Advertising Agent will mirror the Byron owner-acquisition Search campaign to a 3-hour-drive Mornington geo-fence starting Friday. SEO Agent will add Mornington as a service area on the GBP and update the schema. Drafts in your inbox by 9am.

Preview the Mornington page

$299 / mo

Flat. No tiers, no markup.

9 min

From sign-up to live marketing.

60+

Pieces of content a month.

Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Plans the marketing rhythm around the two engines: the owner-acquisition pipeline (per-region landing pages, dynamic-pricing-vs-flat-fee comparison, superhost-status case studies, monthly-disbursement transparency) and the existing-owner-retention rhythm (quarterly portfolio review, annual fee-and-service-tier review, referral mechanic for the owner who's happy with the rented-nights and ADR uplift). Briefs the other agents so the per-region owner page, the photography-service-tier funnel and the case-study content all push toward the next-30-owners signing target.

Answers: owner acquisition is the entire growth lever

Web Agent

Ships the per-region owner-acquisition page library that Sykes, Hometime and MadeComfy's national templates structurally can't match (the national chains have one generic 'list with us' page; the local manager wins on Byron-Bay, Sunshine-Coast and Mornington-Peninsula-specific pages with regional-cleaner coverage proof, regional case studies and regional fee structures). Imports your existing site, ships the dynamic-pricing-vs-flat-fee comparison page, surfaces the monthly-disbursement sample statement as a downloadable PDF, and keeps the superhost-status case-study page current as owner consents come in.

Answers: sykes, hometime and madecomfy own the search

SEO Agent

Owns the work that decides whether the Wednesday-night holiday-home owner finds you instead of the national chain: complete Google Business Profile as a Property Management Company (not 'Vacation Home Rental Agency'), property-management-company-and-service-area schema across every region you operate in, owner-referral review-prompt mechanic wired into the quarterly portfolio review, and the technical fixes that keep the per-region owner pages and the case-study pages indexed. Auto-applies the low-risk fixes, flags the case-study consent items for owner approval.

Answers: sykes, hometime and madecomfy own the search

Advertising Agent

Runs the owner-acquisition Google Search campaign on 'Airbnb property management [region]', 'Stayz manager [region]' and 'holiday home manager [region]' targeted at second-home owners in metro within a 3-hour drive of each region you operate in, plus a quarterly Meta retargeting layer on the lookalike-of-existing-owners audience. Pauses spend in a region when the owner-acquisition pipeline is at capacity for the next 90 days. Does not run guest-acquisition ads because Airbnb does that work for you already.

Answers: owner acquisition is the entire growth lever

Social Media Agent

Turns every superhost-status case study and every photography pass into content in your voice: a LinkedIn carousel of the rented-nights-and-ADR uplift on the Lighthouse Cove property (with owner consent), an Instagram before-and-after of the photography pass on a new listing, a Tokeet-or-Hospitable PMS workflow walkthrough, a regional-cleaner-roster behind-the-scenes from the changeover day. Builds the owner-credibility grid that gets you on the shortlist when the next holiday-home owner is comparing managers. You send one monthly-statement export per case study, the agent drafts, you approve.

Answers: property photography is the service tier that justifies the fee

Content Agent

Drafts the long-form pieces that catch the holiday-home owner in the consideration window: 'self-manage your Airbnb vs hire a manager: what your time is actually worth on a 30-night-a-year property', 'how dynamic pricing on PriceLabs or Beyond Pricing actually moves a holiday rental's revenue', 'what to look for in a holiday-rental management contract: the trust-account, the exit clause and the photography pass'. Two drafts a fortnight, in your voice, that bring the careful researcher to your site weeks before they fill in Sykes's enquiry form.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

Google Business Profile primary category corrected from 'Vacation Home Rental Agency' to 'Property Management Company', with the per-region service areas added by day 2.
Per-region owner-acquisition page indexed for the primary region (Byron Bay, Sunshine Coast or Mornington Peninsula, whichever leads your book) by day 4.
Dynamic-pricing-vs-flat-fee comparison page indexed with the PriceLabs and Beyond Pricing differential explained by day 6.
Superhost-status case-study page live with the first three before-and-after owner statements (with consent) by day 8.
Property-photography-and-listing-copywriting service-tier page indexed with the before-and-after listing screenshots by day 9.
Owner-trust-and-monthly-disbursement transparency page live with the sample statement PDF by day 10.
In-region cleaner-and-linen-supplier coverage page live with the cleaner-roster headcount and linen-hire arrangement by day 11.
'Self-manage your Airbnb vs hire a manager' explainer draft delivered for approval by day 14.

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Your first 30 days.

Google Business Profile rebuilt as Property Management Company with per-region service areas across every region you operate in
Per-region owner-acquisition page library indexed for every region in your book
Dynamic-pricing-vs-flat-fee comparison page indexed for the second-look owner
Superhost-status case-study page live with three before-and-after owner statements
Property-photography-and-listing-copywriting service-tier page live with before-and-after screenshots
Owner-trust-and-monthly-disbursement transparency page live with sample statement PDF
In-region cleaner-and-linen-supplier coverage page live with cleaner-roster headcount
Owner-acquisition Google Search campaign live in each region within a 3-hour-drive radius
Quarterly portfolio-review and owner-referral mechanic wired into the PMS
Self-manage-vs-hire-manager and 'what to look for in a management contract' explainers drafted for approval

The bottom line

Holiday-rental managers that grow past 30 properties under management aren't the ones with the fastest changeover crew. They are the ones whose per-region owner-acquisition page outranks Sykes and MadeComfy on Wednesday-night's 'Airbnb property management [region]' search, whose superhost-status case studies show the rented-nights and ADR uplift in writing with owner consent, whose photography-service-tier page justifies the 22 percent management fee as a service rather than a tax, and whose monthly-disbursement transparency page closes the second-look owner who's been burned by a manager that wouldn't share the numbers. Every one of those is a weekly job, forever, and it's the work that gets eaten by property turnovers and owner-trust reconciliations.

Agencies are too dear to genuinely run the per-region owner-acquisition pages, the dynamic-pricing-vs-flat-fee comparison and the superhost-status case-study funnel for $4k a month. The DIY PMS-and-pricing stack runs the guest side fine but the owner-acquisition page never got written. In-House is the third option: for $299 a month the agents ship the per-region pages, run the owner-acquisition Search campaign, produce the case-study content from your monthly statements, and post the photography-service-tier before-and-afters. You photograph one new listing handover, approve the week between turnovers, done. Stop losing the next 30 owners to Sykes or MadeComfy.

See everything In-House does

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Frequently asked.

We use Hostfully / Hospitable / Guesty / Tokeet for the PMS. Does this replace it?

No, it sits alongside. Your PMS, channel manager and dynamic-pricing tool (PriceLabs or Beyond Pricing) stay where they are because they handle the operational guest-side work. In-House handles the marketing tier: per-region owner-acquisition pages, dynamic-pricing-vs-flat-fee comparison, superhost-status case studies, photography-service-tier funnel, monthly-disbursement transparency. The PMS integration is read-only during onboarding (it pulls the property book, the rented-nights data and the ADR for the case studies).

We compete with Sykes Holiday Cottages, Hometime and MadeComfy. They have national-chain budgets. Can we win?

Yes, on the long-tail local-region search. The national chains beat you on the broad 'holiday rental management' search because of their ad budgets, but they have one generic 'list with us' page and no regional case studies. A local manager with a 32-property Byron Bay book, three regional superhost-status case studies, in-region cleaner-and-linen-supplier coverage proof and a 'cleaner-roster headcount: 7' page wins the long-tail 'Airbnb property management Byron Bay' search every time. The long tail is where the high-intent owner-acquisition leads sit.

We don't offer dynamic pricing or photography as a service. Will this still work?

Yes, the service-tier pages are configurable. If your management contract is a flat $4,500/year-per-property model with no dynamic pricing, the comparison page is rewritten to position the flat-fee as predictability for the owner who values certainty over optimisation. If your photography is subcontracted rather than in-house, the photography-service-tier page is rewritten as a subcontractor-coordination service. The Account Lead works out the right service-tier framing during onboarding.

How do we get owner consent for the superhost-status case studies?

Onboarding includes a templated owner-consent email and a consent-tracking flow. Sam sends the consent request to the owners who'd make the strongest case studies (the rented-nights or ADR uplift is in the top decile of your book), with the case-study draft pre-written from their actual monthly statement so they can see what's going on the page before they consent. Most owners consent because the case study (with owner name optionally anonymised) is also a referral signal for the next owner they know.

Will the LinkedIn and Instagram posts feel like AI? Owner-acquisition leads on trust.

They will feel like your voice because the Social Media Agent learns from your existing LinkedIn and Instagram posts during onboarding and you approve every draft before it goes out. Owner-acquisition content has a different voice from guest-acquisition content (more numbers, more case studies, more PMS-and-pricing-tool specifics), and the agent learns that distinction in week one. You send the monthly-statement export, the agent drafts the case-study carousel, you approve in two taps.

Can I cancel if owner-acquisition leads don't come through?

Cancel from your laptop between turnovers in two taps, no exit penalty and no notice required. You keep the per-region owner-acquisition pages, the dynamic-pricing-vs-flat-fee comparison page, the superhost-status case studies, the photography-service-tier page and the GBP rebuild. There is no $4k-a-month agency retainer and there is no minimum term. Sam reports the owner-acquisition leads and the conversion-to-signed-contract rate at day 60; if the pipeline isn't filling against your target signing rate, you walk.