Three options. Only one actually works for your business.
Three customers, three sales motions, one CEDIA accreditation that decides whether the architect even rings
Home theatre installation is three businesses sharing one Google search. The first is the $8K-$25K starter: a homeowner with a new lounge room, Googling 'home theatre installer [suburb]' looking for a 5.1.4 Atmos setup with in-wall KEF or Sonance speakers, an Anthem or Marantz AVR, and a decent OLED. The second is the $40K-$120K dedicated cinema: a high-net-worth owner commissioning a custom-built room with acoustic treatment (Auralex, GIK, Vicoustic), a JVC or Sony 4K projector on an anamorphic Stewart screen, B&W or Triad in-ceiling Atmos speakers, REL subwoofer stack, and a Crestron, Control4 or Savant whole-home automation tied into the lights, the blinds and the HVAC. The third is the $200K-plus flagship: an architect-briefed dedicated theatre in a Mosman waterfront with a Trinnov processor, a Christie commercial projector, a 9.2.6 Atmos config, anamorphic 2.40:1 screen, full rack-mount with heat-extraction and UPS, and CEDIA-grade design from the framing stage. Three tiers, three customers, three sales cycles, and a CEDIA certification that decides whether the architect on the flagship even returns your call. Meanwhile the homeowner researching tier-one keeps comparing your $14,000 quote to a JB Hi-Fi sales-floor recommendation that doesn't include the rack, the cable run, the commissioning or the Trinnov tune.
Good home-theatre-installer marketing is three things, in this order: a tier-based page library that treats $8K-$25K starter Atmos, $40K-$120K dedicated cinema, and $200K+ flagship theatre as three separate landing pages with three separate price matrices and three separate case-study galleries, because the homeowner with a new lounge and the architect briefing a Mosman waterfront flagship are not the same customer; a CEDIA-and-brand-accreditation trust spine across every page (CEDIA Certified Designer, Crestron Master Programmer, Control4 Diamond Dealer, Savant Authorised, Sony Excellence in Audio Visual, JVC Reference) so the architect briefing the brief shortlists you in the first scroll; and a builder-and-architect quarterly briefing list to the high-end residential and small-commercial network in your city showing last quarter's flagship commissioning, the brands integrated, and a one-tap 'add me to your specifier list' link. Get this right and you stop competing with JB Hi-Fi on starter quotes and start winning the flagship work the chains can't even bid on.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the three tiers separately: starter-Atmos volume per suburb, dedicated cinema pipeline by architect-trade referral, and flagship theatre pipeline by builder partnership. Briefs the other agents so the tier pages, the suburb ads, the architect quarterly briefing, the rack-and-room reels and the CEDIA-and-brand-accreditation spine all push toward the right customer at the right tier. Won't let you bid against JB Hi-Fi on tier-one starter quotes that you'd lose on price anyway.
Imports your existing portfolio site so you stop paying for a CMS subscription plus a hosting bill, and turns 'launching a tier page' from a six-month internal project into a five-minute approval. Ships three tier pages ($8K-$25K starter Atmos, $40K-$120K dedicated cinema, $200K+ flagship theatre), brand-accreditation pages per major brand (Crestron, Control4, Savant, JVC, Sony, B&W, KEF, REL, Trinnov), the acoustic-treatment-and-rack-mount explainer, and the architect-trade contact CTA on every dedicated and flagship page. Two taps to push live.
Goes through your live site for the things that actually move installer rankings in a credentialled-trade category: CEDIA Certified Designer above the fold on every page, brand-accreditation keyword work ('Crestron installer [city]', 'Control4 dealer [suburb]', 'Trinnov tuner [city]', 'JVC projector installer'), schema for ProfessionalService with home-theatre-installation service markup, internal links from tier pages into the brand pages and the acoustic-treatment explainer, and a Google Business Profile that beats the JB Hi-Fi sales-floor and the wall-mount-TV competitors on completeness and accreditation attributes. Auto-applies the low-risk fixes.
Runs three parallel ad sets. Set one is direct-tier Google Ads on 'home theatre installer [suburb]' driving to the starter-tier page with the JB-Hi-Fi-vs-CEDIA comparison block. Set two is brand-specialist on 'Crestron installer [city]', 'Control4 dealer [city]', 'JVC projector installer [city]' driving to the matching brand-accreditation page. Set three is architect-trade on 'dedicated home cinema designer [city]' and 'CEDIA installer [city]' driving to the dedicated and flagship tier pages with the architect-trade CTA. Drops 'wall mount TV', 'JB Hi-Fi installation' and 'Bunnings cable' as negatives.
Turns every commissioning into a rack-and-room reel in your real accounts: a Mosman dedicated cinema 9.2.6 Atmos, a Lower North Shore 7.1.4 lounge install, a Northern Beaches Crestron whole-home automation overhaul, a Bondi flagship with a Trinnov tune. Builds the CEDIA-grade trust signal that wins the architect briefing the next $80K cinema. You upload one rack photo, one room reel and the Trinnov tune confirmation per commissioning, the agent drafts the caption with the brands tagged and the briefing architect or builder credited, you approve.
Drafts the long-form pieces architects, builders and high-end clients Google before they brief: 'how much does a dedicated home cinema cost in Sydney 2026 (worked examples per tier)', 'Crestron vs Control4 vs Savant: which whole-home automation for which build', 'JVC NZ900 vs Sony VPL-XW7000 vs Christie HS Series: which projector for which room', 'why a JB Hi-Fi Atmos bundle isn't the same as a CEDIA-designed 5.1.4', 'acoustic treatment 101: Auralex vs GIK vs Vicoustic for a residential cinema'. Two drafts a fortnight, plus the quarterly architect-trade briefing, all in your voice.
Your first 30 days.
- Annual plan weighted to the tier mix that pays (starter Atmos for volume, dedicated cinema for margin, flagship for the architect-trade pipeline), delivered by Sam
- Three tier pages live with separate pricing matrices and case-study galleries
- CEDIA Certified Designer and brand-accreditation badges above the fold on every page
- Brand-accreditation pages live for Crestron, Control4, Savant, JVC, Sony, B&W, KEF, REL and Trinnov
- Google Business Profile rebuilt as Home Theatre Installation across all service-area postcodes with CEDIA and brand-accreditation attributes ticked
- Architect-and-builder trade-contact list rebuilt and segmented by tier interest
- Google Ads live across direct-tier, brand-specialist and architect-trade ad sets, driving to the matching tier or brand page
- Acoustic-treatment and rack-mount explainer wired into every dedicated and flagship page
- ProfessionalService schema with home-theatre-installation service markup and brand-integration markup deployed
- Rack-and-room commissioning-reel cadence running weekly with architect and brand tagging
- First quarterly architect-trade briefing live showing last quarter's flagship commissioning and a one-tap 'add me to your specifier list' link
Home theatre installers don't lose briefs because the commissioning isn't tight enough. They lose them because the homeowner researching a $14,000 starter Atmos kept comparing the quote to a JB Hi-Fi bundle that didn't include the rack, the architect briefing the $80K dedicated cinema rang the integrator they used in 2018, and the tier-and-brand-accreditation pages, the CEDIA badge and the quarterly architect briefing that would have won both calls were never built. The architect picks the integrator with the CEDIA certification on every page, the brand accreditations the architect already trusts, and the dedicated cinema case studies in two scrolls.
Agencies are too dear to actually run the three tier pages, the brand-accreditation library and the rack-and-room social cadence for $3.5k a month. Tools are cheap but you commission Friday and the dedicated cinema page never goes live. In-House is the third option: for $299 a month the agents ship the tier pages, run the direct-tier and architect-trade ads, draft the architect briefing and post the commissioning reels. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the $40K dedicated cinema brief to the integrator the architect used four years ago.