Three options. Only one actually works for your business.
Pinterest is the brief. Your portfolio is the answer. Most studios never get the chance to show it.
An interior design client starts with a Pinterest board. Three months later they've curated forty pins and they Google 'interior designer Surry Hills' to find someone who can actually source what they're staring at. The studios that win the brief are the ones whose portfolio mirrors the Pinterest aesthetic the client has already locked in (warm minimalist, coastal contemporary, Japandi, vintage maximalism), whose project pages show the FF&E specifications and the trade-only suppliers a client cannot access alone, and whose Google Business Profile says 'interior designer' loudly enough that the algorithm doesn't lump them in with the decorators and the homewares shops. Miss the Pinterest-to-portfolio jump and the client either DIYs the room or hires the studio whose project page came up first.
Good interior-design studio marketing is three things, in this order: a project-page library segmented by scope (full-house, single-room, hospitality fit-out, short-stay) so a client landing from a Pinterest-aesthetic search finds work that mirrors their brief, an 'access to trade-only suppliers' positioning that's loud across the home page, the about page and every project case study (because this is the only structural advantage you have over a decorator), and a Google Ads presence in the suburbs you actually take on work. The studios that fill their book are the ones who make the design-vs-decorator distinction visible in the first scroll, who show the FF&E spec sheet in every project page, and whose case-study library tells the Pinterest-curating client 'I have already done your brief'.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the project scopes you actually want more of (full-house residential vs single-room refresh vs hospitality fit-out vs short-stay) rather than chasing every interior keyword. Briefs the other agents so the case studies, the suburb ads, and the social posts all push toward the brief, the price band and the aesthetic you want walking through the door.
Imports your existing portfolio site so you stop paying Squarespace plus Houzz Pro plus a hosting bill, and makes spinning up a new project case study a five-minute job. Ships a page for every completed scope (brief, mood board, concept design, FF&E spec sheet, install photos, final photography) with schema and a discovery-call CTA, to your live site in two taps.
Goes through your live site for the things that actually move credentialled-services rankings: DIDA-member signals on every page, suburb-keyword optimisation, interior-designer-and-LocalBusiness schema, project-scope internal linking (warehouse conversions linking to full-house residential linking to spatial-planning case studies), and a Google Business Profile that beats the decorators on completeness. Auto-applies the low-risk fixes.
Launches tight Google Ads campaigns on the queries that match your scope and price band ('interior designer [suburb]', 'warehouse conversion designer Sydney', 'hospitality fit-out designer Melbourne'). Loads 'interior decorator', 'home stylist', and DIY-styling keywords as negatives. Drops Meta unless you specifically want short-stay or hospitality leads, where aesthetic-led brand ads do convert.
Turns every install day, mood board and supplier delivery into a post in your real accounts: a reel of the vintage Jeanneret chairs landing, a carousel of the FF&E mood board for the Brunswick refresh, a story tagging the trade-only suppliers (Cult, Cosh, Living Edge). Builds the aesthetic-portfolio grid that wins the Pinterest-curating client at the shortlist stage.
Drafts the long-form pieces that catch clients before they pick a designer: 'interior designer vs interior decorator', 'how much does FF&E specification cost in Sydney', 'how to brief an interior designer from a Pinterest board', 'is Japandi still on-trend in 2026'. Two drafts a fortnight, in your voice, that bring the careful client to your site before they've narrowed the shortlist.
Your first 30 days.
- Five scope-tier pages (full-house, single-room, commercial, hospitality, Airbnb) indexed and ranking on long-tail scope queries
- Annual plan weighted to the full-house and hospitality scopes that pay best, delivered by Sam
- Google Business Profile rebuilt as 'Interior Designer' with DIDA or DIA accreditation and FF&E specification capability flagged
- Trade-only supplier list page (Cult, James Said, Living Edge, Globewest) shipped as the decorator moat
- Three mood-board-to-realised-space galleries published, one per scope you want more of
- Concept-design fee-structure transparency page live with worked examples per scope tier
- Suburb Google Ads live with 'interior decorator', 'home stylist' and 'Pinterest' negatives loaded
- InteriorDesignFirm schema deployed sitewide with project-type internal linking
Interior design briefs start on Pinterest and end on Google. The studios that win them are not the most published, they are the ones whose project library mirrors the aesthetic the client has already locked in, whose FF&E spec sheets show the trade-only suppliers a client cannot access alone, and whose Google Business Profile loudly says 'designer' so the algorithm doesn't put them in the same search results as the decorators and the homewares shops.
Agencies are too dear to actually run the project-page library and the suburb ads for $3.5k a month. Tools are cheap but you write case studies on Sundays in between FF&E specs. In-House is the third option: for $299 a month the agents ship the project pages, launch the suburb ads, post the install-day photos and draft the explainer guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the Pinterest-to-portfolio jump to the decorator with the better SEO.