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For IT support and MSP businesses

Fill the MSP book with the SMBs you actually want.

In-House is your AI marketing team. It actually fills your seat count: ships an MSP service page for every plan tier, runs the Essential Eight and Microsoft 365 ads, posts the cybersecurity wins between client tickets.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a quarterly Google Ads report, twelve generic 'cybersecurity matters' posts, and an account manager who can't tell ConnectWise from Datto. The local break-fix shop still outranks you on 'IT support [city]', the Microsoft Partner directory lead pipeline runs dry, and the SMBs you want (20 to 50 seats, on per-user-per-month) keep signing with the bigger MSP up the road.
DIY tools
$120 to $250 / mo + your evenings
Cheap, but it just hands you a dashboard.
WordPress, Google Ads, Mailchimp, LinkedIn, your own PSA (ConnectWise or Autotask) for the tickets, an MDR or EDR licence you re-sell. Cheap, but the website case studies are eighteen months old, the LinkedIn account hasn't posted since the SOC 2 audit, and the Essential Eight maturity service line you wanted to launch sits in a Google Doc.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the service-tier pages, ships an MSP plan page for every tier you sell (Bronze, Silver, Gold, Platinum), runs Google + LinkedIn ads targeting office managers and operations directors at 5-50 person SMBs, and posts the Essential Eight maturity wins. You triage tickets, you approve the week, you stop competing with the break-fix shops and start being the obvious MSP choice.

MSPs win on per-user-per-month seats. Break-fix shops compete on hourly. Your website needs to make the case.

The reality

An IT support enquiry from a 30-person SMB is not really an IT enquiry, it's an operational anxiety. The office manager has been getting blasted with Microsoft 365 sign-in problems, the team can't access the shared drive after the last Windows update, and someone in finance fell for an invoice-redirect phishing email last quarter. They Google 'IT support [suburb]', read three or four sites, and decide whether they need a break-fix shop who'll bill them $180/hour to fix the next outage, or an MSP who'll charge $120 per user per month and just make the problem stop. The MSPs that fill their seat count are not the cheapest, they are the ones whose website explains the per-user-per-month value proposition clearly (the SLA tiering, the EDR-and-MDR included, the Essential Eight maturity baseline, the monthly executive report), whose service pages are split by tier (Bronze for the 5-person law firm, Platinum for the 50-person manufacturer), and whose Google Business Profile says 'Managed Services Provider' loudly enough that the algorithm doesn't lump them in with the break-fix shops and the home computer-repair guys.

What good looks like

Good MSP marketing is three things, in this order: a tier-page library where each plan you sell (Bronze, Silver, Gold, Platinum) is its own page with the per-user-per-month indicative price, the SLA response times, the inclusions (Microsoft 365 management, EDR, managed firewall, VoIP support, after-hours on-call, Essential Eight baseline review), and the typical-SMB profile each tier fits (5-person law firm, 15-person creative agency, 30-person professional services firm, 50-person manufacturer); a credentials wall foregrounding the ACSC Essential Eight framework, Microsoft Solutions Partner designations (Modern Work, Security, Infrastructure), SOC 2 Type 2 if you have it, ISO 27001 if you have it, and your PSA and RMM stack (ConnectWise, Datto, Autotask, Kaseya) so prospects know you run a real shop; and a tight LinkedIn-plus-Google Ads strategy that targets office managers, operations directors and CFOs at 5-50 person SMBs in your service cities, because that's where the MSP-buying decision sits, not the IT manager (most SMBs don't have one).

The break-fix shops own 'IT support near me'
A home-office computer-repair shop with a Google profile from 2018 outranks every MSP in the suburb on 'IT support [city]'. SMBs land on a break-fix site, see hourly rates, and never realise the MSP model exists. Your job is making sure the MSP value proposition (per-user-per-month, included EDR, SLA-backed) is loud enough at the top of the funnel that the buyer self-selects out of the break-fix conversation.
Essential Eight is the lead magnet you're not using
Every SMB board, audit committee and cyber insurer now asks about Essential Eight maturity. The ACSC framework is the single most-searched cybersecurity term by Australian SMBs. Most MSPs mention it once in a footer. The ones who lead with 'Essential Eight Maturity Level 1 in 90 days' as a service line generate two or three qualified enquiries a week from that alone.
Your service tiers are buried in a sales conversation
Most MSP websites have one 'contact us for a quote' page and no tier pricing. The 5-person accounting firm and the 50-person manufacturer both bounce because they can't tell whether you're $40 or $400 per user per month. Sites that publish indicative per-user-per-month pricing per tier (Bronze, Silver, Gold, Platinum) qualify the buyer before the first call and triple the proposal-to-close rate.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a IT support business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourcompany.com.au/msp-plans/silver-managed-it
yourcompany.com.au/msp-plans/silver-managed-it

New tier service page: 'Silver Managed IT, $129 per user per month' H1, a 200-word write-up of the typical Silver client (15 to 30 employees, Microsoft 365 environment, Windows endpoints, mixed office-and-remote work, no in-house IT), the included stack (Microsoft 365 admin, Windows endpoint management, managed firewall, Bitdefender EDR, after-hours on-call until 9pm, 4-business-hour SLA on P2 issues), the Essential Eight Maturity Level 1 baseline review, the monthly executive report, and what gets escalated to Gold tier (24x7 SOC, MDR, Azure or AWS workload management). Three SMB case studies (law firm, creative agency, allied-health clinic), and a 'book a 20-min fit call' CTA. Schema for ProfessionalService. Indexed in 48 hours, ranking page 1 for 'managed IT services [city]' inside three weeks.

One page per MSP tier you sell
Advertising Agent
Live · Google Ads + LinkedIn · SMB office-manager targeting
Ad · yourbusiness.com.au
Sydney Managed IT Services · From $89/user/month

MSP for 5 to 50 person Sydney businesses. Microsoft 365 management, EDR included, Essential Eight Maturity Level 1 baseline, 4-hour SLA. Bronze from $89, Silver $129, Gold $189 per user per month. Microsoft Solutions Partner, SOC 2 Type 2. Free 20-min IT fit call.

Layered LinkedIn at office managers + ops directors at 5-50 person SMBs
Social Media Agent
Scheduled · Tue 9:30am · LinkedIn + Instagram
Your photo
Caption written from the Essential Eight maturity report you sent

"Just delivered an ACSC Essential Eight Maturity Level 1 baseline for a 28-person professional services firm in North Sydney. Started the engagement two months ago at ML0 across the board: no MFA on remote access, patching ad-hoc, application allowlisting nonexistent. Got them to ML1 across all eight controls in 11 weeks, on Silver tier ($129/user). Insurance broker just renewed their cyber policy with a 22% premium reduction. That's the ROI we promise upfront." Drafted in your voice from the report you sent. You approve, it posts.

Essential Eight + Microsoft 365 wins, no stock photo
SEO Agent
Auto-applied · approval rules
Google Business Profile re-categorised and credentialled
Primary category corrected from 'Computer Repair Service' → 'Managed Services Provider'. Secondary categories added (Computer Security Service, Computer Support and Services, Cloud Service). Services list expanded from 5 → 22 (Managed IT (Bronze/Silver/Gold/Platinum), Microsoft 365 management, Essential Eight Maturity Level 1/2/3, cybersecurity penetration testing, managed firewall, Bitdefender EDR, Sentinel MDR, 3CX VoIP, Azure migration, Google Workspace migration, +9 more). Microsoft Solutions Partner badges (Modern Work, Security, Infrastructure), SOC 2 Type 2, ISO 27001 attributes added. 6 service cities added.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the MSP tiers and SMB profiles you actually want to fill (5-15 employee professional services on Bronze vs 15-30 employee creative-and-allied-health on Silver vs 30-50 employee manufacturers-and-clinics on Gold) rather than chasing every IT search. Briefs the other agents so the tier pages, the LinkedIn office-manager ads, the Essential Eight content and the cybersecurity-win posts all reinforce the seat count and the ARR per seat you actually need.

Answers: your service tiers are buried in a sales conversation
Web Agent

Imports your existing site so you stop paying for WordPress hosting plus plugin licences plus a maintenance subscription, and makes spinning up a new tier page or a new vertical landing page ('MSP for [law firms / allied health / accountants] in [city]') a five-minute job. Ships tier pages with the per-user-per-month indicative pricing, the SLA matrix, the included stack, the Essential Eight inclusions, and a 20-minute fit-call CTA, in two taps.

Answers: the break-fix shops own 'it support near me'
SEO Agent

Goes through your live site for the things that actually move B2B MSP rankings: tier-and-city keyword optimisation, ProfessionalService and ManagedServicesProvider schema, Essential Eight and Microsoft 365 content internal linking (tier pages linking to vertical pages linking to compliance content), and a Google Business Profile that says 'Managed Services Provider' loudly enough that the algorithm stops sending you 'home computer repair' searches. Auto-applies the low-risk fixes.

Answers: the break-fix shops own 'it support near me'
Advertising Agent

Runs a layered ad strategy: Google Ads on the high-intent long tail ('managed IT services [city]', 'MSP for law firms [city]', 'Essential Eight Sydney', 'Microsoft 365 migration [city]') where break-fix shops don't bid, plus LinkedIn campaigns targeting office managers, operations directors, CFOs and practice managers at 5-50 person SMBs in your service cities by job title, industry and company size. Loads 'home computer repair', 'iPhone repair', 'cheap IT' as negatives. Drops broad 'IT support' bids that bleed against the break-fix shops.

Answers: the break-fix shops own 'it support near me'
Social Media Agent

Turns every Essential Eight maturity uplift, Microsoft 365 migration, phishing-incident-prevented and successful SOC 2 audit into a LinkedIn post in your real account: a carousel of the maturity uplift from ML0 to ML1, a client testimonial after a successful cyber insurance renewal, a screenshot of the monthly executive report. Builds the credibility moat that converts a 5-50 person SMB office manager from 'we have an IT guy' to 'we should switch to an MSP'. You text one screenshot or photo per week, the agent drafts the caption in your voice, you approve.

Answers: essential eight is the lead magnet you're not using
Content Agent

Drafts the long-form pieces SMB office managers and CFOs Google before they switch to an MSP: 'what does Essential Eight Maturity Level 1 actually cost for a 30-person business', 'managed IT vs break-fix: a 5-year cost comparison', 'cyber insurance is asking for SOC 2 or Essential Eight, what now', 'Microsoft 365 vs Google Workspace for a 25-person SMB in 2026'. Two drafts a month, in your voice, that pull in the operations decision-maker months before they're ready to switch.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • 9-minute onboarding wizard, then your agents go live in your real accounts.
  • Your existing site imported. Hosting + plugin licence bills cancelled by Friday.
  • Three MSP tier pages (Bronze, Silver, Gold) drafted with indicative pricing by day 7.
  • Google + LinkedIn ads targeting office managers at 5-50 person SMBs by day 10.
  • Google Business Profile re-categorised to 'Managed Services Provider' by day 3.
  • Every approval from your phone between tickets, two taps, no calls, no meetings.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Site imported, WordPress + plugin bills killed
  • Annual plan against your tier mix and target verticals delivered by Sam
  • Google Business Profile re-categorised to Managed Services Provider
  • Bronze + Silver + Gold tier pages indexed with per-user-per-month pricing
  • Google + LinkedIn ads live targeting office managers at 5-50 person SMBs
  • First fortnight of Essential Eight and Microsoft 365 win captions queued
  • Microsoft Solutions Partner + SOC 2 / ISO 27001 credentials wall shipped
  • 'Essential Eight ML1 in 90 days' service line page + cost guide drafted
The bottom line

MSP is a seat-count business with a positioning problem layered on top. The break-fix shops own the broad 'IT support' search and the SMB office manager doesn't always know the per-user-per-month model exists. Your job is making sure the office manager who Googles 'IT support [city]' lands on the MSP value proposition (per-user-per-month, included EDR, SLA-backed, Essential Eight baseline) not the $180/hour break-fix shop. The tier pages, the credentials wall, the Essential Eight content and the LinkedIn office-manager ads do that work at scale, while you triage tickets and run engagements.

Agencies are too dear to actually run the tier library and the LinkedIn office-manager ads for $3.5k a month. Tools are cheap but the Essential Eight ML1 service line stays in a Google Doc. In-House is the third option: for $299 a month the agents ship the tier pages, launch the SMB-targeted ads, post the Essential Eight wins and draft the MSP vs break-fix guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop competing with the break-fix shop on the same Google result.

See everything In-House does
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Frequently asked.

I'm a 6-person MSP with about 800 seats under management. Is per-user-per-month pricing really right to publish?
Yes, with indicative bands rather than exact numbers. SMBs who can't see a price range bounce. Publishing 'Bronze from $89, Silver $129, Gold $189 per user per month, indicative, subject to scoping' qualifies the buyer (the 5-seat law firm self-selects to Bronze, the 40-seat manufacturer to Gold) and means every fit-call you take is with someone who already knows the rough number. Proposal-to-close rates go up materially. The custom-quote dance keeps the no-buyers in the funnel and burns your time.
Will it actually outrank the break-fix shops on 'IT support [city]'?
On the broad 'IT support [city]' search, slowly. On 'managed IT services [city]', 'MSP [city]', 'Microsoft 365 support [city]', and 'Essential Eight [city]', within a couple of months, because the break-fix shops don't bid on or write content for those terms. The strategy is to win the high-intent MSP-buyer searches (where the office manager has already done some research) rather than fight for the broad 'my laptop won't turn on' search that converts to a $180 break-fix job, not a 30-seat managed engagement.
We specialise in a vertical (law firms, allied health, accounting). Does that fit the model?
Yes, and it'll perform better than a horizontal MSP because the vertical concentration is a moat. Onboarding asks which verticals you've already built deep expertise in (and have happy reference clients in), and Account Lead briefs the other agents to spin up vertical landing pages ('MSP for law firms in [city]', 'managed IT for allied health clinics [city]') with the vertical-specific compliance angle (legal: confidentiality and brief secrecy, allied health: My Health Record and Healthcare Provider Identifier), targeted Google Ads, and LinkedIn campaigns at practice managers in that vertical. Most MSPs run horizontal; the verticals you go deep in become uncontested.
We sell EDR, MDR and SOC services. How does the cybersecurity positioning fit alongside the MSP tier positioning?
They're complementary. The MSP tier pages are the entry-point conversion (per-user-per-month, every SMB needs them). The cybersecurity services are upsell pages, positioned as 'included from Silver tier upward' or 'add-on for Bronze clients', so the buyer sees the tier as a layered cake rather than two separate sales. The Essential Eight content is the lead magnet that pulls in security-aware buyers (CFOs, board members) who self-select up the tier ladder. The Advertising Agent runs a separate cybersecurity ad set on 'penetration testing [city]' and 'cyber insurance compliance [city]' for buyers who arrive looking for security and then convert to a managed contract.
I have a 50-50 split between Microsoft 365 and Google Workspace clients. Does the marketing handle both?
Yes, and they should split cleanly across the site nav. Onboarding asks for the split and Account Lead briefs the other agents to run two parallel content streams: 'Microsoft 365 managed services' (with Modern Work Solutions Partner badge if you have it) and 'Google Workspace managed services' (with Google Cloud Partner badge if you have it). The tier pages stay platform-neutral; the migration and integration pages split by stack. Google Ads run two separate ad groups so the Workspace prospect lands on a Workspace page, not a Microsoft one.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your tier pages, the credentials wall, the Google Business Profile work, and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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