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For AKA-registered kinesiologists

Most patients have never heard of you. The website has to do the explaining.

In-House is your AI marketing team. It actually explains muscle-monitoring biofeedback in plain English (the moat against being lumped in with physio dry-needling), surfaces your Australian Kinesiology Association membership and Diploma or Advanced Diploma credential, and ships the Touch For Health, PKP and Three In One Concepts modality pages clients actually search for once they know what to ask.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$1,800 to $3,000 / mo
Slow. Expensive. Removed from your business.
You get a generic 'wellness' content plan, twelve crystal-and-chakra tiles, and an account manager who thinks kinesiology is a gym-floor stretching class. They never explain what muscle-monitoring actually is, never separate you from the physio with the dry-needling certificate, and put 'cures anxiety' claims on your site that breach the TGA.
DIY tools
$60 to $160 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Cliniko or Power Diary, Canva, a small mailing list, your own Google Business profile. Cheap, but you write the muscle-monitoring explainer between sessions on a Sunday and the Touch For Health and PKP methodology pages never get built.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team explains the modality honestly on every page, ships a niche page for each method you practise, ranks you for 'kinesiologist [suburb]' and 'stress-release kinesiology [suburb]', surfaces the AKA credential and the private-health rebate, and posts TGA-compliant educational content. You approve the week.

The first job isn't ranking. It's explaining what kinesiology actually is.

The reality

Kinesiology has a recognition problem that none of the other complementary therapies share. Most prospective clients have either never heard of it or confuse it with the gym-floor 'kinesiology' that physios borrow the name from for muscle-testing and dry-needling. The website has to do real explanatory work first: muscle-monitoring as biofeedback (a way of reading the body's response to questions and stressors), the Touch For Health framework, PKP (Professional Kinesiology Practice), Three In One Concepts, the meridian-and-energy-balance lineage. Only then can the niche-page library do its work. The clinic that wins explains the modality clearly, claims the AKA or KPA membership and the Diploma or Advanced Diploma of Kinesiology, surfaces the private-health rebate (some NIB, Bupa and HCF policies recognise kinesiology), and posts educational content that stays carefully inside the TGA rules on what kinesiology can be claimed to do.

What good looks like

Good kinesiology marketing is three things, in this order: a website that does the plain-English explanation properly (what muscle-monitoring biofeedback is, how it differs from physio muscle-testing, the lineage from Dr George Goodheart through Touch For Health and PKP), a niche-page library for each method or specialty you practise (Touch For Health, PKP, Three In One Concepts, stress release, emotional balance, meridian work, paediatric kinesiology), and an honest scope and rebate explainer that surfaces the AKA or KPA membership, the Diploma or Advanced Diploma of Kinesiology credential, the private-health funds that recognise kinesiology (some NIB, Bupa and HCF Extras), and the clear note that there is no AHPRA registration and no Medicare rebate. TGA-compliant throughout.

Most clients don't know what you do
Unlike acupuncture or naturopathy, kinesiology has no household-name recognition. The website has to do plain-English explanation before any niche-page can convert. Most sites assume the client already knows.
Physios use 'muscle-testing' too
When a physio says 'muscle test' they mean strength assessment for a movement screen. When you say muscle-monitoring you mean biofeedback. The distinction has to be drawn explicitly or Google can't tell you apart.
TGA on therapeutic claims
Self-regulated practitioners (no AHPRA) still attract the full Therapeutic Goods Advertising Code on any claim about treating specific conditions. Most marketing agencies don't know the rules and the breach is on your business, not theirs.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a kinesiology practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourclinic.com.au/what-is-kinesiology
yourclinic.com.au/what-is-kinesiology

New explainer page: 'What kinesiology actually is, in plain English' headline, the muscle-monitoring biofeedback concept broken down without jargon, the explicit distinction from physio muscle-testing and dry-needling, the Dr George Goodheart lineage, what happens in a typical session (1-hour, fully clothed, gentle pressure on indicator muscles, no needles), the AKA membership and Diploma credential surfaced, and the honest scope note (no AHPRA, no Medicare, complementary therapy). Indexed in 48 hours.

The page that does the heavy explanatory work
Web Agent
Live · yourclinic.com.au/services/touch-for-health-kinesiology
yourclinic.com.au/services/touch-for-health-kinesiology

New niche page: 'Touch For Health (TFH) sessions in [suburb]' headline, the 14-muscle balance protocol explained, the meridian-test sequence, the typical 4-to-6-session arc, the difference vs PKP and Three In One Concepts, TGA-compliant copy throughout (no efficacy guarantees, complementary-therapy positioning). One per method you practise.

One per method you practise
Social Media Agent
Scheduled · Wed 11:00am · Instagram + Facebook
Your photo
Carousel: 'kinesiology vs physio muscle-testing, the honest version'

"Slide 1: When a physio says 'muscle test' they mean strength assessment for a movement screen, often followed by dry needling. Slide 2: When a kinesiologist says 'muscle-monitoring' we mean biofeedback (a way of reading the body's response to gentle pressure on indicator muscles). Slide 3: Both are valid, both are different. Kinesiology is a complementary therapy, fully clothed, no needles, focused on stress release and energy balance. Slide 4: Australian Kinesiology Association (AKA) and the Diploma of Kinesiology is the credential to look for." Drafted in your voice.

Reclaims the modality conversation
SEO Agent
Auto-applied · approval rules
Google Business Profile + AKA credential
services list expanded from 3 to 12 (Touch For Health sessions, PKP sessions, Three In One Concepts, stress release, emotional balance, meridian balancing, paediatric kinesiology, mobile sessions, online sessions, +3 more), 'AKA member' and 'IICT accredited' surfaced in the bio, 'private health rebate (NIB, Bupa, HCF)' attribute added, 'complementary therapy' attribute set, primary category corrected from 'Health Consultant' to 'Kinesiologist'.
The recognition gap, closed at the search layer
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the niches that actually fill the diary (stress release for high-functioning professionals, emotional-balance work, paediatric kinesiology, meridian balancing) rather than chasing every 'wellness' enquiry. Briefs the other agents so the explainer pages, the method-specific niche pages, the honest scope copy and the social all push toward the modality-aware client who values the credential.

Answers: most clients don't know what you do
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new method or specialty page a five-minute job. Ships the master 'what is kinesiology' explainer, a page per method (Touch For Health, PKP, Three In One Concepts), a page per specialty (stress release, emotional balance, paediatric), and the honest scope-and-rebate explainer. TGA-compliant by construction.

Answers: most clients don't know what you do
SEO Agent

Goes through your live site for the things that actually move kinesiology rankings: claims the AKA or KPA membership and the Diploma or Advanced Diploma credential in every relevant page (your moat against the gym-floor 'kinesiology' confusion), optimises method-specific keywords, adds HealthAndBeautyBusiness schema (never MedicalBusiness without registration), and a Google Business Profile that ranks for 'kinesiologist [suburb]'. Flags anything that touches TGA territory.

Answers: physios use 'muscle-testing' too
Advertising Agent

Runs Google Ads on the high-intent searches you can't outrank organically yet ('kinesiologist [suburb]', 'stress release kinesiology', 'emotional balance therapy [suburb]'). Switches Meta off by default for therapeutic claims (TGA-fraught), keeps it on for the stress-release-for-corporate-professionals audience where the regulatory frame is lighter. Pauses automatically when the diary hits capacity.

Answers: most clients don't know what you do
Social Media Agent

Posts the educational content that does the modality explanation work: a 'what actually happens in a kinesiology session' reel, a Touch For Health 14-muscle-balance walkthrough (carefully framed), a 'kinesiology vs physio muscle-testing' carousel, a Mental Health Week post on stress release (TGA-compliant, no efficacy claims), a clinic walk-through. Reclaims the conversation from the gym-floor confusion.

Answers: physios use 'muscle-testing' too
Content Agent

Drafts the long-form guides that catch clients before they book: 'a plain-English introduction to kinesiology', 'Touch For Health vs PKP vs Three In One Concepts', 'is kinesiology covered by private health insurance', 'what to expect from your first kinesiology session'. Two drafts a fortnight, in your voice, TGA-compliant, that bring the right enquiry weeks before the booking.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • AKA membership, Diploma or Advanced Diploma of Kinesiology and IICT-international accreditation surfaced above the booking CTA on every page.
  • Plain-English 'what is kinesiology' explainer page live, separating muscle-monitoring biofeedback from physio dry-needling.
  • Touch For Health, PKP and Three In One Concepts method pages indexed with the protocol arc explained for each.
  • Honest scope-and-rebate explainer live (no AHPRA, no Medicare, recognised by some NIB, Bupa and HCF Extras policies).
  • Stress-release-for-corporate-professionals niche page live for the daytime weekday diary slot.
  • TGA-compliant therapeutic-claim audit passed across every page and post (no efficacy guarantees, complementary-therapy positioning throughout).
  • Google Business Profile primary category corrected from 'Health Consultant' to 'Kinesiologist', services expanded from 3 to 12.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Existing Squarespace site imported, legacy hosting torn down; Cliniko or Power Diary booking widget re-embedded
  • AKA membership, Diploma or Advanced Diploma credential, IICT-international accreditation surfaced above the fold
  • Plain-English 'what is kinesiology' master explainer page live, separating muscle-monitoring biofeedback from physio dry-needling
  • Honest scope-and-rebate block written: no AHPRA, no Medicare, complementary therapy, NIB and Bupa and HCF Extras recognition criteria spelled out
  • Touch For Health, PKP and Three In One Concepts method pages indexed page one
  • Stress-release, emotional-balance and paediatric-kinesiology specialty pages indexed
  • Google Business Profile primary category corrected from 'Health Consultant' to 'Kinesiologist', services expanded from 3 to 12
  • TGA-compliant educational content queued in the kinesiologist's voice; 'kinesiology vs physio muscle-testing' carousel drafted
The bottom line

Kinesiology has a marketing problem none of the other complementary therapies share: most prospective clients have never heard of it, and the ones who have often confuse it with the gym-floor 'kinesiology' a physio borrows the name from for muscle-testing and dry-needling. The website has to do real plain-English explanatory work first, then claim the AKA credential, then offer the niche-page library for the methods you actually practise. Do that, layer in the honest scope and rebate copy, and the diary fills with modality-aware clients who value the work.

Agencies are too dear to actually do the explainer work, the method-page library and the credential reclamation for $2.5k a month, and most can't tell Touch For Health from PKP. Tools are cheap but you still write the muscle-monitoring explainer between sessions on a Sunday night. In-House is the third option: for $299 a month the agents ship the pages, surface the AKA credential, fix the Google Business Profile, and post TGA-compliant educational content. You stay in the driver's seat.

See everything In-House does
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Frequently asked.

I'm not AHPRA-regulated and there's no Medicare rebate. How does the marketing handle that honestly?
Directly, in the copy. Kinesiology is self-regulated by the Australian Kinesiology Association (AKA) and the Kinesiology Practitioners Association (KPA). There is no AHPRA registration and no Medicare rebate. Some private-health funds recognise kinesiology under their Extras cover (NIB, Bupa and HCF with the right policy tier), and the rebate page lists them with the recognition criteria spelled out. The honest scope block sits on the homepage and every method page so the client knows exactly what they're booking. Honest scope is the safest legal position, the safest professional position, and the highest-converting position because it builds trust.
How do I talk about what kinesiology does for stress and anxiety without breaching the TGA?
Carefully and at the framework level. The TGA Therapeutic Goods Advertising Code catches efficacy claims about treating specific conditions. The agents keep the language at the level the modality actually works at: stress release as a complementary therapy, support for general wellbeing, helping the body regulate response to stressors, alongside conventional care. No 'treats anxiety', no 'cures depression', no 'fixes PTSD'. The clinical lane is for psychologists and GPs and the copy says so explicitly. Anything that drifts toward TGA-fraught territory flags for your review rather than auto-publishing.
I do a lot of paediatric kinesiology. Does the marketing handle parent-facing copy?
Yes, and a dedicated paediatric page sits in the niche library with parent-facing language: what a kinesiology session for a child actually involves (gentle, fully clothed, parent in the room, often using a surrogate muscle on the parent), the common reasons parents bring children in (sleep, settling, school stress, sibling dynamics), the typical 4-to-6-session arc, and the honest framing (complementary, not a substitute for paediatric medical care). The social cadence runs a quarterly back-to-school-stress reel and a sleep-and-settling carousel.
I run mostly mobile and online sessions, not in-clinic. Does the marketing reflect that?
Yes. The Account Lead splits the service offering into in-clinic, mobile, and online (Zoom muscle-monitoring is real and works for the right client) with separate pages and pricing for each. The Google Business profile marks you as service-area-based rather than premises-based, the SEO targets a wider geographic radius, and the booking flow asks the client to choose delivery mode at the first step.
Will the captions sound like AI? My existing clients value authentic voice.
They'll sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. Voice updates with every correction. The hard nos (woo-language if you avoid it, full meridian-system terminology if you embrace it, whatever your style is) get learned in the first week. By week three the captions read indistinguishably from yours.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your explainer page, the method and specialty pages, the rebate explainer, the Google Business Profile work, and the social grid. There is no $2.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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