Three options. Only one actually works for your business.
The showroom appointment is the conversion event, and nobody's marketing it
Kitchen renovation is the trade with the longest design phase and the highest decision stakes in residential. A homeowner thinks about it for a year, scrolls Houzz and Pinterest for six months, gets quotes from Freedom Kitchens, IKEA and Kinsman to set the floor, then decides whether to book a showroom appointment with a real design-and-install business like yours or settle for the off-the-shelf cabinetry with a handyman to fit it. The marketing job is to be the design-and-install business they trust enough to book a one-hour showroom appointment with, eight to twelve weeks before the build starts. Most kitchen renovators have a website that doesn't explain the difference between custom cabinetry and flatpack, doesn't show the Caesarstone benchtop options or the Blum soft-close hardware, doesn't show the actual showroom, and doesn't have a clean appointment-booking flow. So the homeowner books IKEA instead, the install goes wrong, and you never get the chance to quote the job you would have won.
Good kitchen-renovator marketing is three things in order: a finished-kitchen project gallery with one page per completed renovation (suburb, price band, the cabinetry brand or custom build, the stone benchtop, the appliance package, the splashback, the timeline), so 'kitchen renovation [their suburb]' lands the homeowner on a page that proves you've actually built one nearby in their style; a showroom-and-design page that explains the 8-to-12-week design-and-build process, shows the showroom you actually own, and books a one-hour design appointment in two clicks with a clear 'design deposit $1,500 credited against the build' anchor; and a trade-supplier alliance page that names the Caesarstone, Smartstone and Essastone benchtop ranges you stock, the Blum and Hettich hardware brands you use, the Bosch, Miele and Smeg appliance packages you can quote on, and the MBA or HIA Kitchen and Bathroom membership that separates you from the unlicensed installer. Get this right and the next $50k kitchen renovation in your suburb has your showroom appointment booked before the homeowner walks into IKEA.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the price band you actually want to fill the showroom diary with (designer custom kitchens at $60k-plus, mid-market design-and-install at $35k-$55k, or budget Kinsman / Freedom-fit installs at $18k-$28k) instead of chasing every kitchen keyword. Briefs the other agents so the suburb pages, the design-appointment ads, the project social grid and the Caesarstone-rep outreach all push toward the jobs and suppliers you actually want, not the flatpack-install commodity market.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and turns 'publishing a new finished-kitchen case study' from a six-week internal project into a five-minute approval. Ships separate hub pages for the work you actually do (full custom design, design-and-install with stock cabinetry, kitchen-only refresh, butler's pantry add-on), each with a showroom-appointment booking flow that books in two clicks instead of three pages of friction, to your live site in two taps.
Goes through your live site for the things that actually move kitchen-renovator rankings: suburb keywords on the project hub, separate keyword targeting per price band so the budget Kinsman install page doesn't cannibalise the custom $60k design page, MBA and HIA Kitchen and Bathroom membership called out in copy and schema as trust signals, the Caesarstone, Smartstone, Essastone, Bosch, Miele, Smeg and Blum brand mentions for the brand-led searches, and a Google Business Profile that lists the showroom hours and a 'book design appointment' link. Auto-applies the low-risk fixes.
Launches Google Ads on the considered-intent queries that actually convert ('kitchen renovation [suburb]', 'custom kitchen design [suburb]', 'kitchen renovator near me', 'kitchen designer [suburb]') with a higher daily budget on weekends and weeknights when homeowners actually research kitchens. Drops broad 'kitchen' bids entirely (they're flatpack bait). Drives the click to the showroom-appointment booking flow, not the home page. Switches on Meta for the design-led visual content because Instagram still drives the design-conscious renovator.
Turns every finished kitchen into a post in your real accounts: a Caesarstone Calacatta Nuvo island in Glebe, a two-pack polyurethane shaker in Erskineville, a Smartstone waterfall benchtop in Marrickville, a Bosch Series 8 appliance package in Newtown. Builds the design-portfolio proof signal that wins the homeowner who's been following you for four months and is now ready to book the showroom appointment. You upload three photos per finished install, the agent drafts the caption in your voice with the full spec, you approve.
Drafts the long-form pieces homeowners Google during the year-long planning phase: 'how much does a kitchen renovation cost in Sydney 2026', 'custom cabinetry vs Freedom Kitchens vs IKEA: the real difference', 'Caesarstone vs Smartstone vs Essastone vs natural stone benchtops', 'how long does a kitchen renovation actually take'. Two drafts a month, in your voice, that pull homeowners onto your site months before they book a showroom appointment with anyone.
Your first 30 days.
- Site imported, hosting bill killed
- Annual plan around your target price band delivered by Sam
- Google Business Profile rebuilt with showroom hours and MBA membership
- Three finished-kitchen case-study pages indexed and ranking
- Google Ads live on 'kitchen renovation [suburb]' driving to the showroom booking flow
- First fortnight of finished-install captions queued in your voice
- Kitchen-renovator schema with brand mentions and licence-number markup shipped
- 'Custom vs Kinsman vs IKEA' explainer drafted for the design hub
A kitchen renovator with a real showroom, a Caesarstone trade account and a Blum hardware preference is already better than the cabinetmaker working out of a Camry. The work is making sure the homeowner three streets away sees the finished Caesarstone island in their suburb before they walk into Freedom Kitchens. That's the suburb-page library, the two-click showroom-appointment booking, the brand-led ad set, and the project social grid that posts every finished install with the full spec.
Agencies are too dear to actually ship the project-page library and the showroom-appointment funnel for $3.5k a month. DIY tools are cheap but the showroom booking form stays buried behind a contact-us page and the design-savvy customer books IKEA instead. In-House is the third option: for $299 a month the agents ship the kitchen-renovation pages, launch the design-and-install ads, post every finished kitchen, and rebuild your Google Business Profile around the showroom. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the $45k design-and-install to the flatpack with a handyman.