Three options. Only one actually works for your business.
Single-session pricing kills you. Course pricing is the business.
Laser hair removal sits in an awkward shape: hair only sheds during the anagen growth phase, which is why every reputable clinic sells a 6-treatment course (sometimes 8 for coarse or hormone-driven hair) spaced 4 to 8 weeks apart depending on the body area. Single-session pricing trains the client to chase the cheapest $79 Brazilian on Groupon and never come back. Course pricing is the actual P&L: $1,490 for a Brazilian course, $1,890 for a full leg, $890 for underarms, with the deposit committing the client to all six visits. The marketing job is to teach the course economics before the consult so the in-clinic conversation is about which package, not which discount. Almost no clinic does this properly because the floor is full and the TGA Therapeutic Goods Advertising Code makes half the obvious ad angles non-compliant.
Good laser-hair-removal marketing has three jobs that all need to run together: a course-economics page that explains the 6-treatment cycle, the deposit structure and why $1,490 across six visits is the only honest price; a device-and-skin-type explainer that pre-qualifies clients on Fitzpatrick scale before they book (so the Nd:YAG-only client doesn't show up at an IPL clinic); and a treatment-plus-suburb page library that wins the 'laser hair removal [suburb]' search against the chain clinics. The course page is the conversion lever, the device explainer is the qualification filter, the suburb pages are the discovery base. Doing one without the others gets you full consult days, low conversion, and no-shows from clients who shouldn't have booked.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Sets the plan around two numbers that move the clinic: patch-test-to-course conversion rate and course-completion rate (the client who finishes all six visits is worth four times the one who drops off after three). Briefs the other agents so the suburb pages, the patch-test ads, the device-and-skin-type content and the course-pricing copy all push toward course sales, not single-session bookings.
Imports your existing site and ships a course-economics landing page that explains the 6-treatment cycle, plus a treatment-plus-suburb library so 'Brazilian laser Bondi' and 'full leg laser Newtown' find you instead of the chain clinic in the next postcode. Builds the patch-test booking flow as the primary CTA on every page (not a generic 'book now').
Owns whether you appear in the map pack for 'laser hair removal near me' and the suburb-specific searches. Complete Google Business Profile, course-pricing schema, review prompts after the third visit (when results are most visible), and the technical fixes that keep you indexed. Auto-applies the low-risk fixes within the TGA advertising code constraints.
Runs Meta ads on the patch-test offer (not a discounted single session) with claims-checker pre-flight on every ad to keep you inside the TGA Therapeutic Goods Advertising Code section 42DLB. Lifts spend ahead of the September-to-November summer-prep window. Skips before-and-after creative entirely. Google Ads on high-intent 'laser hair removal [suburb]' and 'IPL vs laser' searches.
Turns every in-clinic moment into educational, TGA-safe content in your voice: the device wall, the patch-test demo, the Fitzpatrick scale explainer, the post-treatment cooling protocol. Builds the case for the course (not the single session) without making therapeutic claims. You upload one in-clinic photo, the agent drafts the caption with a claims check, you approve in two taps.
Drafts the longer-form pieces clients search for between consults: 'IPL vs diode vs Nd:YAG, which is right for my skin', 'how many laser hair removal sessions do you actually need', 'what does the 24-hour patch test involve'. Two a month, in your voice, that handle the device-and-skin-type question before the consult so the in-clinic conversation is about the package not the science.
Your first 30 days.
- Course-economics landing page live with deposit structure and 6-treatment Brazilian / underarm / leg / chest pricing
- Treatment-plus-suburb pages indexed for your three core areas, TGA claims-checked
- Patch-test booking flow live as the primary CTA, replacing the generic consult button
- Fitzpatrick scale and IPL-vs-diode-vs-Nd:YAG explainer published and linked from every service page
- Meta patch-test ads running with TGA s42DLB pre-flight on every creative
- Google Business Profile flipped to 'Laser hair removal service' with full course-package list
- 'How many laser hair removal sessions do you actually need' blog drafted and linked from the course-economics page
- Patch-test-to-course conversion and course-completion targets delivered by Sam
A laser hair removal clinic is not in the single-Brazilian business. The single Brazilian is a loss-leader, the 6-treatment course is the actual revenue, and the gap between them is a marketing problem. Either the website teaches the course economics, the Fitzpatrick scale and the patch-test workflow before the client books, or the consult spends 20 minutes relitigating $249 vs $1,490 and the conversion rate stays low. Doing it properly also means running paid ads that the TGA Therapeutic Goods Advertising Code actually allows, which rules out most of what your competitors are quietly posting.
Agencies are too dear to actually do this work for $3.5k a month and most don't know what s42DLB is. Tools are cheap but the course-economics page you mean to write in winter is still in your notes app in November. In-House is the third option: for $299 a month the agents ship the course page, run the TGA-compliant patch-test ads, post the educational social, and keep the Google Business Profile accurate. You upload a device-wall or treatment-room shot, sign off the weekly slate from the floor, get on with the day.