Three options. Only one actually works for your business.
Two completely different brands sharing one website, neither getting taken seriously
Magicians have a positioning problem most don't see. Working a 7-to-10-year-old's birthday party (30-minute show, balloon-animal close, $300-$500 rate, scripted gags) and working a corporate cocktail hour at a five-star hotel (close-up table-by-table for 90 minutes, custom-branded card reveal, $1,200-$2,500 rate, no-script-feels-like-improv) require two completely different brands. The bookers searching for each don't overlap: Mum Googling 'kids magician [suburb]' wants the bright costume and the kid-safe gags, while the corporate events manager Googling '[hotel] cocktail magician' wants a Penn-and-Teller-ish polish, a tuxedo, and proof you've worked the room before. Most magicians mash both into one website with a photo of them in a sequin shirt next to a corporate gala shot and lose both audiences to specialists who picked a lane. The directories (BookMagic, Magicians Australia, Penn's Bookings) then take their commission on the leads you should have caught direct.
Good magician marketing is three things, in this order: a website that splits the offering into a kids' brand (one page per age band: 'kids magician [suburb]' for the 7-10yo birthday market, with the 30-minute show structure, WWCC verification, and a 60-second backyard-party Reel) and a corporate brand (one page per format: corporate close-up cocktail, dinner-table magic, stage show 50+, mentalism specialty, with venue-specific subpages for the hotels and function centres you've worked, in a different visual register, ideally a sub-brand or even a sub-domain); a corporate-Christmas-party-season Google Ads sprint from September through early December bidding on '[venue] magician', 'Christmas party entertainer [city]', 'corporate cocktail-hour magician' because 35-40% of yearly corporate revenue lands in those 12 weeks; and a content cadence that posts the kids'-party tricks on Sunday for the Mum audience and the corporate close-up reveals on Wednesday for the LinkedIn corporate-events-manager audience, with the SAM and IBM badges plus the WWCC and your stylistic positioning (Penn-and-Teller, Derren-Brown, Dynamo) visible on every page so the booker knows what they're getting.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the corporate-Christmas peak (September-early December for 35-40% of yearly corporate revenue), the kids'-birthday weekend cadence (Saturday-Sunday year-round with school-holiday boost), and the corporate-conference and end-of-financial-year shoulder seasons (June-July, October-November). Splits the brief between the kids' brand and the corporate brand so neither audience gets diluted.
Imports your existing site so you stop paying Squarespace plus a separate booking-page subscription, and ships a clean two-brand split: a kids'-magician section with the bright reels, the WWCC badge and the 30-minute show package, and a corporate-magician section with the cocktail-hour, dinner-table, stage and mentalism formats, plus a sub-page per corporate venue you've worked at. Optionally provisions a separate corporate sub-domain if your kids' work would dilute the corporate brand.
Goes after every '[venue] magician' and '[event type] magician [city]' search the directories cannot defend at scale: '[hotel] magician', 'corporate close-up magician [city]', 'Christmas party magician [city]', 'kids magician [suburb]', 'mentalist [city]', 'wedding magician [suburb]'. Ships Performer and LocalBusiness schema with SAM and IBM-membership markup. Auto-applies the low-risk fixes.
Runs a corporate-Christmas Google Ads sprint September-early December bidding on '[venue] magician' and 'Christmas party entertainer [city]', then drops to a baseline kids'-birthday plus weekend-wedding spend the rest of the year. Adds a June end-of-financial-year and an October conference-season bump. Skips broad 'magician [city]' which is dominated by directories.
Runs two completely separate content cadences. Sunday is kids'-party day on Instagram and Facebook: a 30-second trick reveal from yesterday's backyard, parental consent baked in, Mum-blogger-friendly tone. Wednesday is corporate-close-up day on Instagram and LinkedIn: a 60-second cocktail-hour reel from last week's hotel gig, client-approved, in the polished tuxedo register the corporate-events manager expects to see.
Drafts the long-form pieces bookers Google before they enquire: 'how much does a corporate magician cost in Sydney', 'how to book a magician for a kids' birthday', 'corporate close-up vs stage magic: which is right for our Christmas party', 'mentalism for corporate events: how it works'. Two drafts a month, in your voice, with separate kids'-brand and corporate-brand tone.
Your first 30 days.
- Kids'-birthday-magician and corporate-close-up brand sections split on the website with separate visual registers
- Annual plan around the Sep-Dec corporate-Christmas peak, the year-round Sat-Sun kids' cadence, and the EOFY and conference shoulder seasons delivered by Sam
- Corporate venue pages indexed for the hotels and function centres you've worked, with venue-specific reels embedded
- SAM, IBM, WWCC and your stylistic positioning (Penn-and-Teller close-up, Derren-Brown mentalism, Dynamo street) surfaced above the fold
- Google Business Profile rebuilt as 'Magician' with 17-strong service list and 22 stage and close-up photos
- Sep-Dec corporate-Christmas Google Ads live on '[venue] magician' and 'Christmas party entertainer [city]'
- Sunday kids' trick Reels (Instagram and Facebook) and Wednesday corporate close-up Reels (Instagram and LinkedIn) queued
- 'How much does a corporate magician cost in Sydney' and 'corporate close-up vs stage: which is right for our Christmas party' drafted for approval
Magicians lose the booking not because the act is worse, the close-up is often genuinely better, but because the corporate-events manager at a hotel and Mum looking for an 8-year-old's birthday land on the same generic 'magician [city]' page, see the same sequin-shirt-next-to-tuxedo photo, and back away from both. The work is splitting the brands cleanly: a kids' section for Mum with the WWCC and the 30-minute show, a corporate section for the events manager with the SAM badge, the venue-specific reels and the custom-brand card-reveal package, each ranking for the actual searches each buyer runs.
Agencies are too dear to actually run both brand tracks, the venue-page library and the corporate-Christmas ad sprint for $3.5k a month. Tools are cheap but the corporate close-up reel from last Friday sits on your phone for a fortnight. In-House is the third option: for $299 a month the agents ship the two-brand site, launch the Sep-Dec corporate ads, post the kids' and corporate reels on the right cadence, and keep both Google Business categories optimised. You stay in the driver's seat, two taps to approve, minutes a day. Book the Christmas-party season out before October.