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For MBSR, Insight, TM and Buddhist-tradition teachers

Headspace and Calm own the app store. You own the actual teacher relationship.

In-House is your AI marketing team. It actually claims your tradition-and-training transparency (MBSR 8-week certified, Insight teacher, TM, Vipassana, Zen, Tibetan or secular-mindfulness) against the Headspace and Calm noise, ships clean pages for your 8-week MBSR programme, 1:1 sessions, corporate-wellness offering and retreat-leader work, and surfaces the EAP-and-private-health rebate pipeline so the curious corporate sees the value before the procurement call.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,000 to $3,500 / mo
Slow. Expensive. Removed from your business.
You get a generic 'wellness' content plan, twelve posts about chakras, and an account manager who thinks 'meditation teacher' means Headspace voiceover artist. They put 'guaranteed stress reduction' claims on your site that breach the TGA and have no idea what an MBSR-certified teacher actually is.
DIY tools
$60 to $200 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Calendly, Mailchimp, Canva, an Insight Timer profile, maybe Spotify. Cheap, but you write the 8-week MBSR cohort page on a Sunday between retreats and supervision. The corporate-wellness page never gets built and the EAP pipeline stays as a paragraph.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team ships a niche page for every format you actually run, ranks you for 'MBSR course [city]' and 'Insight meditation teacher [suburb]', surfaces the corporate-wellness offering with the EAP-rebate path, and posts tradition-aware educational content that respects what Jon Kabat-Zinn actually built. You approve the week.

Headspace owns the search. The 8-week MBSR cohort is what actually works.

The reality

Meditation teaching has a strange shape of competition: the on-demand apps (Headspace, Calm, Insight Timer, Waking Up with Sam Harris, Ten Percent Happier) dominate the broad 'meditation' search at $7 a month, and at the same time the public can't tell an MBSR-certified teacher from a yoga-studio drop-in, a TM initiator from a Vipassana retreat leader, or a Buddhist Zen teacher from a secular-mindfulness corporate-wellness consultant. The teacher who fills the 8-week MBSR cohort and the corporate-wellness diary makes three things obvious: the tradition and training (MBSR certified through CFM at UMass, Insight Teachers Australia, Meditation Australia, AMTA, or the specific Buddhist lineage), a clean page per format you offer (1:1, 8-week MBSR cohort, drop-in group, corporate-wellness day, retreat), and the EAP-and-private-health rebate pipeline so a corporate procurement team can claim the wellness benefit. Most teachers have none of those, and the diary stays patchy between retreat weeks.

What good looks like

Good meditation-teacher marketing is three things, in this order: a website that makes the tradition-and-training case explicitly (MBSR certified through the Center for Mindfulness, Insight Teachers Australia or AMTA member, the specific 8-week MBSR cohort you've trained on, the Buddhist lineage or secular framework you teach in) so a serious student or a corporate procurement team can tell you apart from the YouTube guided-meditation channel, a clean page per format you offer (1:1, 8-week MBSR cohort with start dates, corporate-wellness day, drop-in group, retreat, online cohort), and a corporate-wellness pipeline with the EAP-rebate path made explicit. The teachers who fill the cohort and the corporate diary are doing exactly this, with a tradition-aware tone that the apps can't replicate.

Headspace and Calm own 'meditation'
Free or $7-a-month apps shape what the average person thinks meditation is. The MBSR-certified or Insight-trained teacher is invisible on the broad search unless the site makes the in-person-cohort distinction obvious.
The public can't tell the traditions apart
MBSR, Vipassana, TM, Zen, Tibetan, Tantric, secular-mindfulness. Each has its own training pathway, lineage and search volume. A generic 'meditation classes' site ranks for none of them.
Corporate wellness is where the money is
A single corporate-wellness contract ($1,500 to $4,500 a day) is worth more than a month of drop-ins. Most teachers have a paragraph about it and no clear procurement path. The EAP rebate, the private-health pipeline and the workplace channel stay invisible.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a meditation practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourpractice.com.au/mbsr-8-week-course-[city]
yourpractice.com.au/mbsr-8-week-course-[city]

New cohort page: '8-week MBSR course in [city]' headline, the next three cohort start dates, the eight-class structure (one 2.5-hour class a week plus the all-day retreat), the certified-teacher credential surfaced (CFM / UMass-aligned), what makes MBSR different from a meditation app, the $450 to $900 cohort price, the corporate/EAP rebate path, and a discovery-call CTA. Indexed in 48 hours, ranking page 1 for 'MBSR course [city]' inside a fortnight.

One per cohort and format
Web Agent
Live · yourpractice.com.au/corporate-wellness
yourpractice.com.au/corporate-wellness

New corporate-wellness page: the workplace offering (lunchtime drop-ins, 6-week corporate mindfulness programme, half-day workshop, 8-week MBSR run in-house), the day-rate band ($1,500 to $4,500), the EAP and private-health-rebate path, sample clients (anonymised by sector), and a procurement-friendly proposal request form. Built for the wellness-coordinator or HR-lead who Googles 'corporate mindfulness facilitator [city]'.

The pipeline that pays
Social Media Agent
Scheduled · Mon 6:30am · Instagram + LinkedIn
Your photo
Educational post: 'MBSR vs a meditation app'

"Headspace and Calm are wonderful entry points and I recommend them to a lot of people. They're not the same thing as the 8-week MBSR cohort that Jon Kabat-Zinn built at UMass in 1979. MBSR is in-person, with a teacher who's trained on the eight-class curriculum plus the all-day retreat, with a group of strangers who become a sangha for two months. The research base behind MBSR for stress, chronic pain and anxiety is decades deep. The app can't replicate the cohort and the teacher relationship, and the cohort can't fit in your pocket. Different tools, different jobs." Drafted in your voice. You approve, it posts.

Honest about apps, clear about cohorts
SEO Agent
Auto-applied · approval rules
Google Business Profile + tradition badge
services list expanded from 2 to 11 (1:1 sessions, 8-week MBSR cohort, drop-in group, corporate-wellness day, half-day workshop, retreat-leader work, online cohort, EAP-eligible programme, MBCT, secular-mindfulness, tradition-specific group), 'MBSR-certified teacher' and 'Meditation Australia member' surfaced in the bio, 'corporate bookings' attribute added, primary category corrected from 'Yoga Studio' to 'Meditation Center'.
The tradition moat, made visible
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the formats that actually pay (the 8-week MBSR cohort, the corporate-wellness day-rate work, the retreat-leader fees) rather than chasing every 'meditation' enquiry. Briefs the other agents so the cohort pages, the corporate-wellness offering, the EAP-rebate explainer and the social all push toward the right cohort fill and the right procurement pipeline.

Answers: corporate wellness is where the money is
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new cohort page a five-minute job. Ships a clean page for every format (1:1, 8-week MBSR cohort, drop-in, corporate-wellness, retreat, online cohort), with the tradition-and-training credential surfaced, the cohort dates visible, and the right CTA for each audience (cohort signup vs corporate proposal request). Two taps to publish.

Answers: the public can't tell the traditions apart
SEO Agent

Goes through your live site for the things that actually move meditation-teacher rankings: claims MBSR / Insight / TM / Buddhist-tradition credentials in every relevant page (your moat against the apps and the YouTube channels), optimises long-tail keywords ('MBSR course [city]', 'Insight meditation teacher [suburb]', 'corporate mindfulness facilitator'), adds appropriate schema (EducationalOrganization or LocalBusiness), and a Google Business Profile that ranks for 'meditation teacher [suburb]'. Auto-applies the low-risk fixes; flags anything that touches TGA territory.

Answers: headspace and calm own 'meditation'
Advertising Agent

Runs Google Ads on the high-intent niche searches you can't outrank organically yet ('MBSR course [city]', 'mindfulness course for anxiety', 'corporate mindfulness facilitator [city]'). LinkedIn-side ads carry the corporate-wellness offering to wellness coordinators and HR leads. Switches Meta off by default (Headspace outspends everyone), pauses the cohort ad set automatically when the next cohort fills.

Answers: corporate wellness is where the money is
Social Media Agent

Posts the tradition-aware content that reclaims the conversation from the apps: an 'MBSR vs a meditation app' carousel, a what-the-8-week-cohort-actually-feels-like explainer, a 'why we still need in-person sangha' post, a corporate-wellness LinkedIn carousel for HR leads, a teacher-lineage post explaining your specific tradition. TGA-compliant by construction. No 'guaranteed stress reduction' claims.

Answers: the public can't tell the traditions apart
Content Agent

Drafts the long-form guides that bring the serious student weeks before the cohort fills: 'what to expect from an 8-week MBSR cohort', 'MBSR vs MBCT vs Vipassana, what's actually different', 'should your workplace run an 8-week MBSR programme (an HR-lead's guide)', 'when a meditation app is enough and when it isn't'. Two drafts a fortnight, in your voice, that bring the right enrolment.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • MBSR-certification or specific-lineage tradition surfaced above the cohort-signup CTA on every page (the moat against the apps and the YouTube channels).
  • 8-week MBSR cohort page indexed with the next three start dates and the eight-class plus all-day-retreat structure visible.
  • Corporate-wellness offering page live with the day-rate band ($1,500 to $4,500) and a procurement-friendly proposal request form.
  • EAP and private-health-rebate pipeline explainer live for the wellness-coordinator and HR-lead audience.
  • 1:1, drop-in group, retreat-leader and online cohort pages indexed with the right CTA for each audience.
  • TGA-compliant therapeutic-claims library audited (no 'guaranteed stress reduction', no 'cures anxiety' language).
  • Google Business Profile primary category corrected from 'Yoga Studio' to 'Meditation Center', services expanded from 2 to 11.
  • Cohort-capacity rule set so the MBSR Google Ads pause automatically when the next cohort hits 12 of 12.
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Your first 30 days.

  • Existing Squarespace or Wix site imported, legacy hosting torn down; Calendly cohort-signup widget re-embedded
  • MBSR certification or specific Buddhist / Insight / TM lineage claimed loudly above the cohort CTA on every page
  • 8-week MBSR cohort page indexed with the next three start dates, the eight-class structure and the all-day retreat visible
  • Corporate-wellness offering page live with the day-rate band and procurement-friendly proposal request form
  • EAP and private-health-rebate pipeline explainer live for wellness coordinators and HR leads
  • 1:1, drop-in group, retreat-leader and online cohort pages indexed page one for their respective long-tail searches
  • Google Business Profile primary category corrected from 'Yoga Studio' to 'Meditation Center', services expanded from 2 to 11
  • Tradition-aware educational content queued in the teacher's voice for the next fortnight; 'MBSR vs a meditation app' carousel drafted
The bottom line

Headspace, Calm, Insight Timer, Waking Up and Ten Percent Happier own the broad 'meditation' search at $7 a month. They can't fill the 8-week MBSR cohort or run the corporate-wellness day or hold the retreat at the end. The teacher who builds the practice that actually pays makes three things obvious on the site: the tradition and training, the format menu, and the corporate-wellness pipeline with the EAP-rebate path. The serious student finds you when 'mindfulness course [city]' is what they type, and the HR lead finds you when 'corporate mindfulness facilitator' is what their procurement team types.

Agencies are too dear to actually run the cohort-page library and the corporate-wellness pipeline for $3k a month, and most don't know that an MBSR teacher does a specific 8-week training at the Center for Mindfulness. Tools are cheap but you still write the corporate-wellness page on a Sunday between retreats. In-House is the third option: for $299 a month the agents ship the pages, claim the tradition, fix the Google Business Profile, and post tradition-aware educational content. You stay in the driver's seat, two taps to approve.

See everything In-House does
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Frequently asked.

I'm worried 'MBSR vs the apps' sounds like I'm picking a fight with Headspace. Is that necessary?
No, and the framing doesn't have to be a fight. The line the agents use is honest and respectful: the apps are a good entry point and have their place, and the 8-week in-person cohort is a different tool for a different job. The MBSR research base is 40 years deep, the cohort dynamic is part of what works, and a teacher relationship can't be replicated by an app. Most serious students use both. The copy explains, doesn't snipe. Sam will work with you on the exact tone in the first week.
I teach Vipassana / Zen / Tibetan / TM, not MBSR. Is this still right for me?
Yes, and the positioning shifts to your specific tradition. The site claims your lineage transparency (which Vipassana school, which Zen sangha, which Tibetan tradition, which TM training), the long-tail keywords shift ('Vipassana teacher [suburb]', 'Zen meditation [city]', 'TM initiator'), and the social cadence leans into the tradition's specific vocabulary and ethics. Many teachers do both MBSR (the secular-mindfulness pipeline) and their classical tradition; the agents handle the split.
Most of my income is corporate-wellness day rates, not 1:1 or cohorts. Does this work for that?
Yes, and corporate-wellness gets the dedicated landing page treatment. The procurement-friendly proposal request form, the day-rate transparency, the EAP-eligibility note, the sample client logos (anonymised by sector where required), the LinkedIn ad set targeting wellness coordinators and HR leads at $5K-and-up employers. Sam works with you on the procurement language and the case-study sequencing.
How does this stay on the right side of the TGA Therapeutic Goods Advertising Code?
Carefully. Meditation copy attracts the TGA when it makes therapeutic claims (cures anxiety, cures depression, treats PTSD). The agents avoid those framings entirely, reference the actual MBSR research base where it exists (chronic pain, stress, anxiety as evidenced by Cochrane reviews and the published trials), and frame the offering as a wellbeing practice with educational and supportive intent rather than a treatment. Anything that drifts toward TGA-fraught territory flags for your review.
Will the captions sound like AI? My students value authentic voice.
They'll sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. Voice updates with every correction. The hard nos (no 'manifesting' language if you avoid it, full Buddhist vocabulary if you embrace it, secular-mindfulness only if that's your frame, whatever your style is) get learned in the first week.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your cohort pages, the corporate-wellness pipeline, the Google Business Profile work, and the social grid. There is no $3k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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