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For metal roofers

Be the metal roofer they ring before the generic roofing mob.

In-House is your AI marketing team. It actually outranks the generic roofers on 'Colorbond reroof [suburb]' across every postcode the truck covers, lifts you off the $80/m² standard Colorbond commodity end onto $120-$280/m² standing-seam and Klip-Lok specialty ads, and lands you on the Lysaght and Stratco preferred-installer lists.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a brochure site with a stock photo of a Colorbond roof, a quarterly Google Ads report, and an account manager who has never folded a Klip-Lok pan. Meanwhile the generic 'roofing contractors' outbid you on every metal-roof search, the warehouse reroof tender goes to whoever the architect already knew, and Lysaght has never heard your name.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Google Ads, hipages, ServiceM8, a Facebook page nobody updates. Cheap, but you tune the bids in the ute at 8pm after a Trimdek install and the standing-seam landing page sits in the drafts folder. The Stratco preferred-installer application is on the kitchen bench, half filled out, since the kids were in primary school.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a metal-roof page for every suburb the truck covers, launches Colorbond, standing-seam and Klip-Lok ads at the right CPC per profile, and posts the reroof and shed jobs you finished. You upload one photo from the ridge, approve the week, get back on the pans.

You're a metal specialist competing against generic roofers on every search

The reality

Metal roofing is a craft business stuck inside a generic-roofer search market. The customer Googles 'roofer [suburb]' or 'reroof [suburb]' and the top results are general roofing contractors who'll do tile or metal, badly, for whichever costs less. The genuine metal specialist (twelve years on Colorbond Trimdek, Klip-Lok standing-seam tooling, AS 1562 compliance, Lysaght and Stratco relationships, a portfolio of bullnose-and-curved heritage jobs) sits on page two because the generic mob spend the marketing budget. The split is brutal: residential reroof at $80-$180/m² standard Colorbond, $120-$280/m² standing-seam, plus the rural shed market at $50-$120/m² and the commercial warehouse tier at $80K-$500K per job. Each is a different customer, a different keyword, a different ad. The standing-seam architect customer has nothing in common with the Klip-Lok shed customer in Mudgee, and a generic 'metal roofing' page wins neither. Meanwhile the Master Builders Association membership, the AS 1562 metal-roofing compliance, the Workcover and Working-at-Heights endorsements never make it onto the website that the architect is actually looking at.

What good looks like

Good metal-roofer marketing is three things kept separate from generic roofing. A profile-by-profile service hub: a Colorbond Trimdek page for the residential reroof customer, a standing-seam page for the architect specifying a $120K-$280K residence, a Klip-Lok page for the commercial-warehouse tier, a Custom-Orb and bullnose page for the heritage owner, each one with the manufacturer brands (Lysaght, Stratco, Fielders, Bluescope, Metroll, Revolution Roofing) named and the AS 1562 + AS 1397 + AS 4534 compliance called out. A suburb-page library per profile, because 'standing seam roof [suburb]' is a different search to 'Colorbond reroof [suburb]' and they need separate landing pages. And a preferred-installer pipeline (Lysaght, Stratco, Fielders) plus the Master Builders Association, Housing Industry Association and Australian Steel Institute membership badges across the trust strip, so the architect doing due diligence sees a genuine metal specialist, not a generic roofer in disguise. Get this right and the warehouse-reroof tenders start coming direct.

Generic roofers outrank you on every metal-roof search
The mob who'll do tile or metal badly sit above you on 'reroof [suburb]', because they spend the marketing budget. The specialist with twelve years on Klip-Lok loses to the bloke who sub-contracts metal work to whoever's cheap that week.
Six profiles, six marketing plans
Klip-Lok, Trimdek, Spandek, Custom-Orb, standing-seam, bullnose. Each profile has its own customer (the architect wants standing-seam, the shed builder wants Trimdek, the heritage owner wants bullnose) and its own ad. One generic 'metal roofing' page wins none of them.
You're not on the Lysaght or Stratco preferred-installer lists
Lysaght, Stratco, Fielders, Metroll and Revolution Roofing all hand out preferred-installer lists to their retail and trade customers. That list is worth thirty hipages leads, and most metal roofers have never finished the application.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a metal roofing business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/standing-seam-roof/mosman
yourbusiness.com.au/standing-seam-roof/mosman

New suburb profile page: 'Standing-seam metal roofing Mosman' H1, six finished standing-seam jobs from the North Shore in Colorbond and Zincalume, Lysaght and Bluescope brand badges across the trust strip, AS 1562 + AS 1397 metal-roofing compliance called out, a 'from $120/m² supply and install, $280/m² for premium architectural standing-seam' price band, Master Builders Association and Australian Steel Institute membership shown, and metal-roofing schema. Indexed in 48 hours, ranking page 1 for 'standing seam roof mosman' inside three weeks.

One profile page per suburb you cover
Advertising Agent
Live · Google Ads · standing-seam specialty
Ad · yourbusiness.com.au
Standing-Seam Roof Specialist · North Shore

Colorbond and Zincalume standing-seam, hand-folded pans, hidden-fix detail, AS 1562 compliant. 16 years on architectural metal. Master Builders Association, Australian Steel Institute member. From $120/m² supply and install. Real metal specialist, not a generic roofer.

Standing-seam ad set runs separate from Trimdek and Klip-Lok
Social Media Agent
Scheduled · Wed 11:30am · Instagram + Facebook
Your photo
Caption from yesterday's Mosman standing-seam pan

"Finished a 240sqm standing-seam reroof in Mosman yesterday: Colorbond Surfmist on 0.55mm pans, hand-folded at 38mm rib, hidden-fix clips at 600 centres, full AS 1562 compliance and a thermal break on the purlins because the previous tin was singing every night. Five days from strip to ridge, two of us on the pans the whole way. If your architect has spec'd standing-seam and you want a real metal specialist (not a tile bloke who'll have a crack), link in bio." Drafted from your ridge photo. You approve, it posts.

Tagged location, pan-detail close-up
SEO Agent
Auto-applied · approval rules
Google Business Profile rebuilt as metal specialist
Profile rebuilt as a metal-specialist service-area business covering all 16 North Shore and Northern Beaches postcodes. Services list expanded from 4 → 23 (Colorbond Trimdek reroof, standing-seam architectural, Klip-Lok commercial, Custom-Orb heritage, bullnose verandah, curved roof, Spandek industrial, Zincalume rural, Stainless Steel coastal, +14 more). Primary category corrected from 'Roofing Contractor' → 'Metal Roofing Contractor'. Master Builders Association, Housing Industry Association, Australian Steel Institute and Australian Industry Group membership added to business description. Workcover and Working-at-Heights compliance attributes ticked.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the three customer splits that actually pay: residential reroof and extension at $80-$180/m² standard Colorbond plus $120-$280/m² premium standing-seam, rural shed and farm-building at $50-$120/m², and commercial warehouse and factory at $80K-$500K. Briefs the other agents so the standing-seam architect work, the Trimdek shed work, the Klip-Lok warehouse work and the bullnose heritage work each get their own keyword set and landing page rather than fighting for a generic 'metal roofer' positioning.

Answers: six profiles, six marketing plans
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and ships a clean profile-by-profile structure (Trimdek / standing-seam / Klip-Lok / Custom-Orb / bullnose / curved) instead of one generic 'metal roofing' page. Spins up a new suburb page per profile in five minutes every time you start covering a new postcode, with the AS 1562 + AS 1397 + AS 4534 compliance front and centre and Master Builders Association, Australian Steel Institute membership in the footer. To your live site in two taps.

Answers: generic roofers outrank you on every metal-roof search
SEO Agent

Goes through your live site for the things that actually move metal-roofer rankings: 'Colorbond reroof [suburb]', 'standing seam [suburb]' and 'Klip-Lok [suburb]' on separate H1s so the profiles don't cannibalise each other, metal-roofing schema with AS 1562 and manufacturer-brand markup (Lysaght, Stratco, Fielders, Metroll, Bluescope, Revolution Roofing), internal links from suburbs into the right profile page, and a Google Business Profile reconfigured as a genuine metal specialist not a generic roofing contractor. Auto-applies the low-risk fixes.

Answers: generic roofers outrank you on every metal-roof search
Advertising Agent

Launches separate Google Ads campaigns per profile: Trimdek ads at the volume-end residential CPC, standing-seam ads at a higher bid with the architectural-finish hook, Klip-Lok ads aimed at the commercial-warehouse buyer, Custom-Orb and bullnose ads at higher CPC for the heritage specialty. Drops broad 'metal roofer [city]' bids entirely (generic-roofer bait). Switches Meta on only for standing-seam and heritage, which sell visually.

Answers: six profiles, six marketing plans
Social Media Agent

Turns every job into a post in your real accounts: a Mosman Colorbond standing-seam reroof, a Mudgee Trimdek shed, a Penrith Klip-Lok warehouse, a Glebe Custom-Orb heritage verandah. Builds the pan-detail and ridge-cap credibility that wins the architect choosing between you and a generic roofer who 'also does metal'. You upload one photo per job (preferably from the ridge), the agent drafts the caption with the profile, the manufacturer brand and the AS standard named, you approve.

Answers: generic roofers outrank you on every metal-roof search
Content Agent

Drafts the long-form pieces architects and homeowners Google before they spec a metal roof: 'Colorbond Trimdek vs Klip-Lok standing-seam: which for a 2026 reroof', 'how much does a standing-seam roof cost per square metre in [your city]', 'AS 1562 metal-roofing standard explained for homeowners', 'Lysaght vs Stratco vs Fielders for a residential reroof'. Two drafts a month, in your voice, that pull architects and homeowners onto your site weeks before they spec the job.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Google Business Profile rebuilt as Metal Roofing Contractor with a 23-item profile-specific service list (Trimdek, standing-seam, Klip-Lok, Custom-Orb, bullnose, curved, Spandek, Zincalume, Stainless Steel coastal, more) by day 3.
  • Master Builders Association, Housing Industry Association, Australian Steel Institute and Australian Industry Group membership pulled into every trust strip, alongside Workcover and Working-at-Heights endorsements, by day 4.
  • Profile-by-profile site structure live: separate hub pages for Colorbond Trimdek, standing-seam, Klip-Lok, Custom-Orb and bullnose by day 5.
  • Suburb metal-roof pages indexed for standing-seam in your three highest-value postcodes by day 7.
  • Lysaght, Stratco, Fielders, Bluescope, Metroll, Bondor and Revolution Roofing manufacturer brand badges pulled into the right profile pages by day 8.
  • Profile-split Google Ads live (Trimdek at residential CPC, standing-seam at architectural CPC, Klip-Lok at commercial CPC) by day 10.
  • Metal-roofing schema with AS 1562, AS 1397, AS 4534 and AS 1170 wind-load compliance markup deployed by day 11.
  • Preferred-installer outreach drafted to your two closest Lysaght and Stratco trade reps by day 12.
  • First two weeks of ridge-and-pan captions queued from your phone with the profile, manufacturer brand and AS standard named.
  • 'Colorbond Trimdek vs Klip-Lok standing-seam' and 'AS 1562 metal-roofing standard explained for homeowners' guides drafted by day 14.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Annual plan tilted to the three splits that actually pay: residential reroof (standard Colorbond $80-$180/m² plus premium standing-seam $120-$280/m²), rural shed at $50-$120/m², commercial warehouse and factory at $80K-$500K
  • Profile-by-profile site structure live: Colorbond Trimdek, standing-seam architectural, Klip-Lok commercial, Custom-Orb and bullnose heritage, Spandek industrial, Zincalume coastal
  • Google Business Profile rebuilt as a 14 to 18 postcode metal-specialist service-area business with 23-item service list, Metal Roofing Contractor primary category, and Master Builders Association, Australian Steel Institute and Australian Industry Group membership in the description
  • AS 1562 + AS 1397 + AS 4534 metal-roofing compliance, AS 1170 wind-load compliance and Workcover plus Working-at-Heights and asbestos-removal endorsements wired into every service page footer
  • Suburb profile pages indexed across your three highest-value postcodes for standing-seam, with separate pages for Trimdek and Klip-Lok in the rural and commercial postcodes
  • Lysaght, Stratco, Fielders, Bluescope, Metroll, Bondor and Revolution Roofing manufacturer relationships named in the trust strip on each profile page, with preferred-installer outreach in flight
  • Profile-split Google Ads live (Trimdek at residential CPC, standing-seam at a higher architectural CPC, Klip-Lok aimed at the commercial-warehouse buyer, bullnose and curved at heritage CPC)
  • Metal-roofing schema deployed with AS 1562, AS 1397, AS 4534 and manufacturer-brand markup
  • Ridge-and-pan caption library running three times a week with the profile, manufacturer brand and AS standard named in every post
  • 'Colorbond Trimdek vs Klip-Lok standing-seam', 'AS 1562 metal-roofing standard explained for homeowners' and 'Lysaght vs Stratco vs Fielders' explainers drafted for approval
The bottom line

Metal roofers lose to the generic mob not on workmanship, but on visibility. A specialist with twelve years on Trimdek and Klip-Lok, full Lysaght and Stratco relationships, Master Builders Association membership and AS 1562 compliance is invisible to the architect specifying a $280K Mosman standing-seam if the first Google result is a generic roofing contractor who'll do tile or metal, badly, for whichever costs less. Owning that visibility per profile, in every postcode the truck covers, is the only marketing that actually moves the diary off the commodity end and onto the standing-seam end.

Agencies are too dear to actually ship the profile-by-profile site, the suburb-page library and the preferred-installer outreach for $3.5k a month. DIY tools are cheap but you tune the bids in the ute at 8pm and the standing-seam landing page never gets built. In-House is the third option: for $299 a month the agents ship the pages, launch the profile-split ads, post the ridge-and-pan jobs, and brief Lysaght and Stratco for the preferred-installer lists. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the standing-seam architect to the bloke who 'also does metal'.

See everything In-House does
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Frequently asked.

I do mostly Trimdek reroofs, not architectural standing-seam. Is this still right for me?
Yes, and it actually compounds faster because the Trimdek suburb queries have less competition than standing-seam. Onboarding asks you which work pays the bills; Account Lead briefs the other agents accordingly. Suburb pages tilt toward 'Colorbond reroof [suburb]' and 'Trimdek roof [suburb]', ads target the residential reroof CPC band, social posts feature the standard Colorbond and Zincalume work rather than the premium architectural jobs.
Most of my work is rural sheds. Will the marketing handle that?
Yes, and the shed market is your easiest win because almost nobody markets to it properly. Web Agent ships a 'rural shed and farm-building roofing [region]' hub page with the $50-$120/m² shed price band, the Lysaght and Stratco shed-kit endorsement, and the Trimdek and Spandek profiles called out. Advertising Agent runs a separate ad group on 'shed roofing [region]' and 'farm building reroof [region]' at a lower CPC but high conversion. Content Agent drafts the 'how to spec a shed roof for [your climate]' guide that ranks for the rural search.
Can you really get me on the Lysaght or Stratco preferred-installer list?
Sam drafts the outreach, you press send. The pitch works because Lysaght and Stratco both need reliable installers who won't make them look bad in front of their retail and trade customers. A tidy Google Business Profile, a portfolio of clean Trimdek and standing-seam work, AS 1562 compliance called out properly, Master Builders Association and Australian Steel Institute membership, and a real owner-operator with a phone that gets answered is what gets you on the list. In-House builds the first four so Sam's intro lands warm.
I do bullnose and curved heritage roofing. That's a niche almost nobody markets for. Worth it?
Massively, because there's almost no competition online and the bullnose enquiries are high-intent (the heritage homeowner has been turned down by three generic roofers who don't have the tooling). Web Agent ships a dedicated 'bullnose verandah roofing [suburb]' page per heritage postcode, with the Custom-Orb capability, the curved-pan tooling and your portfolio of restored verandahs front and centre. Advertising Agent runs a separate ad group on 'bullnose verandah roof [suburb]' and 'heritage metal roof [suburb]' with a higher CPC but much higher conversion. Content Agent drafts the 'how to restore a bullnose verandah on a Federation home' explainer.
Will the captions sound like AI?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload one photo per job from the ridge or the ute, the agent drafts the caption from what's in the photo (the suburb, the profile, the manufacturer brand, the AS standard, the technical detail), you approve in two taps. Voice updates with every correction.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your suburb pages, the Google Business Profile work and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

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