Three options. Only one actually works for your business.
The workshop chains close at 5pm. That's when the high-margin work starts.
A mobile tyre fitter competes against four national chains (JAX, Bridgestone Select, Goodyear Autocare, Tyrepower, Beaurepaires and Bob Jane T-Marts in larger catchments) that own every broad 'tyres near me' keyword and have a workshop the customer can drop into between 9 and 5. On the broad daytime queries you can't win. But the chains have weaknesses the mobile operator owns: they close at 5pm, they don't service after-hours, they can't get to a rideshare driver with a flat on the M1, they can't do a fleet of 20 courier vans on a Tuesday lunchbreak at the depot, and they can't fit a $400 emergency-callout for a four-wheel-drive stuck in a Coles car park with a punctured tyre. The mobile operator who positions on the after-hours, the fleet contracts, the come-to-you-at-your-workplace and the roadside-network sub-contractor slot runs a completely different business to the workshop competitor. The work is shifting your marketing from 'compete with JAX on Google Ads' to 'be the obvious mobile choice for the after-hours, the fleet and the emergency roadside'.
Good mobile-tyre-fitter marketing is three things, in this order: a come-to-you-and-emergency-roadside-and-fleet-service page library for every suburb you cover ($25-$45 per tyre fit-and-balance, $80-$200 punctured-emergency-callout, $400-$1500 4-tyre-replacement and $40-$80 wheel-alignment price band published on every page so the customer knows what they're calling about), a 24/7 call-only Google Ads campaign with a 6pm-to-9pm and Sunday bid lift that wins the after-hours search the workshop chains can't service, and a dedicated fleet-contract pitch page for rideshare (Uber, DiDi), courier (AmazonFlex, DoorDash, Auspost contractor), tradie-ute and council fleet operators with the at-depot tyre rotation, monthly invoicing and TPMS-reset workflow spelled out. Get the three right and the after-hours, the fleet and the roadside-network sub-contractor pipeline compound on each other.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the three things workshop chains can't do: the after-hours emergency-roadside callout, the at-depot fleet contract, and the RACV / NRMA / RACQ / RAC roadside sub-contractor slot. Briefs the other agents so the come-to-you suburb pages, the 6pm-to-9pm bid lift, the fleet-contract pitch pages and the rideshare social proof all push toward the high-margin work the chains shut the door on at 5pm.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and ships a come-to-you fit-and-balance page for every suburb you cover, a dedicated fleet-contract pitch page (with rideshare, courier, tradie-ute and council pitches), a roadside-network sub-contractor capability page for RACV / NRMA / RACQ / RAC, and a 24/7 emergency-callout page with the $80-$200 punctured-emergency price band. Each with TyreShop schema and the Bridgestone, Michelin, Continental wholesale stock list.
Goes through your live site for the things that actually move mobile-tyre rankings: 'mobile tyre fitting [suburb]' and 'emergency roadside tyre [suburb]' optimisation on every page, TyreShop schema with after-hours-service markup, internal links from suburb pages to the fleet-contract pitch page, and a Google Business Profile reconfigured from 'Auto Parts Store' to 'Tire Shop' as a service-area business with 24/7 hours and 19 services ticked. Auto-applies the low-risk fixes.
Launches 24/7 call-only Google Ads on the queries that actually convert ('mobile tyre fitting [suburb]', 'emergency roadside tyre [suburb]', 'punctured tyre near me', 'rideshare tyre fitting [city]') with a 6pm-to-9pm and Sunday bid lift that wins the after-hours search when the workshop chains are closed. Adds a separate ad group for the fleet-contract queries ('fleet tyre contract [city]', 'rideshare tyre rotation [suburb]'). Drops the broad 'tyres near me' terms that get crushed in the chain auction.
Turns every kerbside callout, fleet rotation and rideshare-emergency into a post in your real accounts: the Uber driver with the M1 sidewall blowout, the AmazonFlex fleet rotation at the depot Tuesday lunchbreak, the Hilux 4x4 mud-terrain fitting on the driveway, the Tesla EV-rated tyre fitment at the customer's office carpark. Builds the credibility signal that the rideshare driver sees when their tyre lets go on a Sunday night. You upload one photo per fitting, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces customers Google before they call: 'how much does mobile tyre fitting cost in [your city]', 'what to do if you blow a tyre on the highway in NSW', 'are EV tyres different and do I need them', 'fleet tyre contracts: how much should you actually pay'. Two drafts a month, in your voice, plus the cold-outreach pack for the RACV / NRMA / RACQ / RAC sub-contractor applications and the rideshare-fleet pitches.
Your first 30 days.
- Annual plan organised around the after-hours, the fleet contracts and the roadside-network sub-contractor pipeline, delivered by Sam
- Google Business Profile flipped to 'Tire Shop' service-area business with 24/7 hours and 19 services
- Come-to-you suburb pages indexed across your core postcodes with $25-$45 fit-and-balance and $80-$200 emergency-callout price bands
- 24/7 call-only Google Ads live with the 6pm-to-9pm and Sunday bid lift that wins the after-hours search
- Fleet-contract pitch page live with rideshare (Uber, DiDi), courier (AmazonFlex, DoorDash, Auspost), tradie-ute and council pitches
- RACV, NRMA, RACQ and RAC sub-contractor capability page indexed against the roadside-dispatch search
- TPMS reset, run-flat, 4x4 mud-terrain and EV-tyre specialty pages indexed across the make-and-segment categories
- Kerbside-fitting and fleet-rotation caption library running three times a week from photos you sent Sam
- Cold-outreach pack sent to local Uber, AmazonFlex and Auspost contractor fleet operators
Mobile tyre fitters lose the high-margin work not because the van isn't right, it is, but because the workshop chains spent a decade buying the broad keyword and the mobile operator never published the after-hours-and-fleet-and-roadside page library that would have caught the search. The work is precise: a come-to-you-and-emergency-roadside page for every suburb you cover, a 6pm-to-9pm-and-Sunday bid lift on the call-only ads, a fleet-contract pitch page for the rideshare and courier operators, and a sub-contractor capability page that gets you on the RACV and NRMA dispatch list.
Agencies are too dear to actually run the come-to-you library, the after-hours ads, the fleet pitches and the roadside-network applications for $3.5k a month. Tools are cheap but you tune the bids in the van on a Sunday afternoon and the rideshare pitch never gets written. In-House is the third option: for $299 a month the agents ship the pages, launch the overnight ads, pitch the fleet contracts and post the kerbside jobs. You stay in the driver's seat, two taps to approve, minutes a day. Stop letting the chain that closes at 5pm take the Monday-morning fleet rotation.