Three options. Only one actually works for your business.
Conveyancers Google a discharge specialist when the bank's already missed the 21-day window
Mortgage discharge is the work no one thinks about until a settlement is two weeks out and the bank's discharge team hasn't responded to the authority lodged 18 days ago. Then a conveyancer Googles 'fast mortgage discharge [city]' or 'PEXA discharge specialist' or 'deferred settlement mortgage discharge' at 4pm on a Friday, panicking, and the first page is dominated by the bank-direct help pages, the PEXA support directory, and the big national conveyancing firms with a generic 'we handle discharges too' afterthought paragraph. The real discharge specialist who knows the CBA escalation team by name, who's lodged a thousand authorities through PEXA, who can chase a deferred-settlement discharge through the Land Titles Office in three days when the bank says ten, sits on page two. So the conveyancer rings the bank one more time, the settlement slips, the vendor wears the penalty interest, and the discharge specialist three streets away who would have actually fixed it never gets the brief.
Good mortgage discharge marketing is three things, in this order: a workflow-tier service-page library that splits standard discharge, complex discharge (multiple mortgages, caveats, deceased estate, related-party) and deferred-settlement emergency discharge into their own pages, each ranking for its own search and speaking the language of that specific brief (PEXA workspace mechanics for the standard tier, Land Titles Office and ARNECC-electronic-conveyancing for the complex tier, '21-day statutory window' and 'settlement at risk' for the emergency tier); a trust-signal layer that puts the discharge-volume-per-year number, the average turnaround time by tier, the major-bank escalation contacts named, and the PEXA-Certified-Subscriber status above the fold (these are the trust signals that win the conveyancer click at 4pm on a Friday); and a referrer-targeted outreach engine that drips warm content (case studies, fee schedules, deferred-settlement turnaround stats) into the inbox of every conveyancer, mortgage broker and real-estate agent within a 25km radius.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the workflow tiers that actually drive the fees (deferred-settlement emergency briefs, complex multi-mortgage discharges with the highest dollar tickets, steady standard discharges from a tight referrer panel) rather than chasing every 'discharge' query. Briefs the other agents so the workflow pages, the referrer-targeted Google Ads, the LinkedIn cadence and the Google Business profile all reinforce the 'PEXA Certified specialist with named bank-escalation contacts' positioning instead of competing with the bank-direct help pages on volume.
Imports your existing site and ships a clean service page for standard discharge, complex discharge and deferred-settlement emergency, each with fee bands stated up front, PEXA Certified badge in the header, the major-bank escalation desks named, and a 'lodge a brief' CTA bigger than the logo. Spinning up a workflow page for a new tier (deceased estate, related-party, SMSF) becomes a five-minute job.
Goes through your live site for the things that actually move discharge-specialist rankings: tier-specific H1s on every page, legal-service schema with PEXA and ARNECC references, turnaround-time-by-tier in structured data, and a Google Business Profile that calls out the tiers you handle and the bank desks you have escalation paths into. Auto-applies the low-risk fixes.
Launches Google Ads on the queries that actually convert ('fast mortgage discharge [city]', 'PEXA discharge specialist', 'deferred settlement discharge', '21 day discharge statutory window') with higher bids on Thursday and Friday when settlement-risk briefs land. Excludes the broad 'how to discharge mortgage' queries (where the bank-direct help pages win on authority anyway). Switches Meta off; this is a B2B referrer market that lives on Google search and LinkedIn.
Turns every settlement landed on time into a post in your real LinkedIn and Facebook accounts: the 72-hour deferred-settlement save, the deceased-estate discharge that cleared three caveats in one PEXA workspace, the CBA escalation that turned a 14-day delay into a same-week release. Builds the referrer trust signal that puts you top-of-mind for next month's brief. You upload a PEXA screenshot or settlement confirmation, the agent drafts with referrer details scrubbed unless tagged, you approve.
Drafts the long-form pieces that rank for the queries conveyancers, brokers and real-estate agents Google when a discharge looks risky: 'how long does a mortgage discharge actually take in 2026', 'what to do when the bank misses the 21-day statutory window', 'PEXA discharge workflow explained for conveyancers', 'discharging a mortgage on a deceased estate'. Two drafts a month, in your voice, that pull the referrer to your site weeks before the next at-risk brief.
Your first 30 days.
- Three workflow-tier pages (standard, complex, deferred-settlement) indexed and starting to rank on tier-specific long-tail queries
- Annual plan weighted to the workflow tiers that actually pay the highest fees, delivered by Sam
- Google Business Profile rebuilt with PEXA Certified status, average turnaround per tier, and the bank desks you have escalation paths into
- Referrer-pack outreach live to the conveyancer, mortgage-broker and real-estate-agent panel within a 25km radius
- Higher-bid Thursday and Friday Google Ads schedule live, with a 'lodge a brief' click-to-call as the only CTA
- Three deferred-settlement case studies (anonymised, with the bank desk named) published as cornerstone trust content
- 'How a deferred-settlement mortgage discharge actually works' explainer drafted as the referrer-education asset
- LegalService and PEXA-Certified-Subscriber schema deployed sitewide
Conveyancers and brokers don't shop for a discharge specialist on a quiet Monday. They Google one at 4pm on a Friday with a settlement two days out and the bank still ignoring the authority lodged three weeks ago. The work is making sure that when they type 'fast mortgage discharge [city]' or 'deferred settlement discharge', the first calm-looking result is your firm, with PEXA Certified visible, the bank-escalation desks named, and the 72-hour turnaround promise above the fold instead of a generic conveyancing afterthought.
Agencies are too dear to actually run the three-tier service-page library and the referrer outreach for $3.5k a month. Tools are cheap but the referrer-pack and the LinkedIn cadence are the work that wins next month's brief, and that work is the thing that gets eaten by the next PEXA workspace. In-House is the third option: for $299 a month the agents ship the pages, launch the referrer-targeted ads, post the on-time settlements, and keep your profile beating the bank-direct shopfronts. You stay in the driver's seat, two taps to approve. Stop watching the at-risk settlement go to the bank's call queue.