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For nanny agencies

Place the nanny before the family rings Nannyshare.

In-House is your AI marketing team. It actually wins the placement before the parent posts to Nannyshare: surfaces WWCC plus Cert III ECE plus Senior First Aid on every nanny profile, explains the nanny-versus-au-pair-versus-babysitter distinction in plain English, and ranks the live-in-versus-live-out tier pages for each suburb you place into.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,400 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a monthly 'family enquiries' report, twelve generic 'why hire a nanny' posts pulled from stock, and an account manager who has never sat in a Saturday-morning trial day with a newborn-night-nurse candidate. Meanwhile Find a Nanny and Bubble dominate the search and Northside Nannies books your candidate before you send the contract.
DIY tools
$70 to $200 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, an applicant tracker, Mailchimp for the family list, Later for socials, your own Google Business profile. Cheap, but the live-in-versus-live-out explainer page never gets written between Tuesday's reference checks and the Saturday school-pickup trial.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a page for every placement tier (newborn-night-nurse, live-in, live-out, school-pickup, holiday nanny) per suburb, runs the family-side ads on 'live-in nanny [suburb]', and posts the consented placement-success stories. You match the family, you approve the week, the diary fills.

Parents don't know nanny from au pair from babysitter, and your competitor explains it first.

The reality

A nanny agency lives or dies on a parent's first 20 minutes of research, and that research starts with vocabulary they don't have. Most parents who type 'nanny [suburb]' don't actually know the difference between a nanny (qualified childcare professional, $28-$45/hr live-out, usually Cert III ECE plus WWCC plus Senior First Aid), an au pair (cultural-exchange live-in helper on a working-holiday visa, $250-$350/week pocket money), a babysitter (occasional evening cover, $20-$30/hr, no qualification required), and a newborn night nurse or maternity nurse ($45-$75/hr overnight specialist). They mix the terms together, get quoted babysitter rates by Find a Nanny and nanny-agency rates by you, conclude that you are 'expensive', and book the cheaper option. On top of that, the no-Medicare-rebate question gets answered by Google before they ring: only nanny-agency-employed (not self-employed) nannies trigger Child Care Subsidy eligibility, and most parents assume nannies are all CCS-eligible until your competitor's FAQ tells them otherwise. The agencies that explain the vocabulary, the tier, the qualifications and the no-CCS-via-self-employed-nanny reality on every page win the parent who is genuinely ready to pay $35/hr; the rest fight for the parents shopping on price.

What good looks like

Good nanny-agency marketing is three things, in this order: a website with one page per placement tier per suburb (newborn-night-nurse [suburb], live-in nanny [suburb], live-out nanny [suburb], school-pickup-and-after-school nanny [suburb], holiday nanny [suburb]) because the queries split that way and the price bands are completely different ($45-$75/hr overnight, $700-$1200/week live-in, $28-$45/hr live-out); a Google Business Profile that leads with Australian Nanny Association (ANA) membership plus a clear 'every nanny: WWCC, Cert III ECE, Senior First Aid, 24-month-tenure verified, two references checked' trust block because that is the signal parents actually compare against the marketplaces; and a vocabulary engine that answers 'nanny vs au pair vs babysitter', 'is a nanny CCS-eligible', 'how much does a live-out nanny cost in [city]' on the first page a parent lands on. The agencies running at 90 percent placement velocity are doing exactly this. The agencies losing to Northside Nannies and Bubble are still selling on the homepage with stock photos and a contact form.

Parents don't know nanny from au pair from babysitter
They Google 'nanny [suburb]', get quoted babysitter rates and nanny rates side by side, decide you are 'expensive' and book the cheaper option. The fix is a vocabulary explainer on every page, not buried in a PDF.
WWCC plus Cert III ECE plus Senior First Aid is invisible
Your nannies have the state-specific Working with Children Check, Cert III Early Childhood Education and Senior First Aid. Your competitor's marketplace lists 'verified' with no detail. The trust signal you should be leading with is buried in a candidate PDF.
The no-Medicare-rebate question gets answered by Google first
Parents assume all nannies are Child Care Subsidy-eligible. Only nanny-agency-employed (not self-employed ABN) nannies trigger CCS. The agency that explains this on the fees page converts the genuinely-ready parent; the agency that buries it loses them to a 30-minute angry phone call.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a nanny agency sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yournannyagency.com.au/live-in-nanny/mosman
yournannyagency.com.au/live-in-nanny/mosman

New placement-tier-plus-suburb page: 'Live-In Nanny in Mosman, $850-$1,200 per week' H1, a 200-word explainer of what live-in includes (own room, board, 45-50 hour week, one weekend off in two), the 'every Mosman nanny: WWCC NSW, Cert III ECE, Senior First Aid, two references checked, 24-month-tenure verified' trust block, six photos of nannies on placement (with parent and nanny consent), nanny-vs-au-pair distinction in plain English, ANA membership badge, the CCS-via-agency-employment explainer, and a 'book a 20-minute family call' CTA. Indexed in 48 hours, ranking page 1 for 'live-in nanny mosman' inside three weeks.

One page per tier, per suburb you place into
Advertising Agent
Live · Google Ads · family-side campaign, 12km radius
Ad · yourbusiness.com.au
Live-In Nanny · Mosman · ANA Agency · WWCC + Cert III ECE

Every nanny WWCC verified, Cert III Early Childhood Education, Senior First Aid, two references checked. Live-in from $850/week, live-out from $32/hr. Australian Nanny Association member agency. Book a 20-min family call, no obligation.

Family-side ads only, separate from the nanny-recruitment campaign
Social Media Agent
Scheduled · Tue 10:15am · Instagram + Facebook
Your photo
Caption drafted from the placement story you flagged

"Last week we placed Elena with a family in Bondi, three kids under six, mum returning to a barrister's roster. Elena is Cert III ECE, has eight years with families in Sydney and Melbourne, and started this Monday on the after-school plus school-holiday wrap. The 20-minute family call was on a Thursday, trial day Saturday, contract Monday. This is what 'we'll find the right nanny' looks like when it actually works." Drafted from the note you sent Sam, family and nanny consent on file. You approve, it posts.

Every placement consent-gated, never invented
SEO Agent
Auto-applied · approval rules
Google Business Profile update
Primary category corrected from 'Employment agency' to 'Nanny service', secondary added 'Childcare agency'. Services list expanded from 5 to 18 (live-in nanny, live-out nanny, newborn night nurse, maternity nurse, school-pickup nanny, after-school nanny, holiday nanny, sick-day backup, ANA member, WWCC verified, Cert III ECE, Senior First Aid, plus 6 more). Australian Nanny Association membership added to description. 14 placement photos uploaded with parent consent.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Sets the plan around the tier that pays best (live-in and newborn night nurse are higher fees than school-pickup) rather than chasing every nanny enquiry. Briefs the other agents so the tier-and-suburb pages, the family-side ads, the consented placement posts and the nanny-recruitment cadence all push toward the families who actually need the qualified-nanny tier, not the babysitter-shopping tier.

Answers: parents don't know nanny from au pair from babysitter
Web Agent

Imports your existing site so you stop paying for hosting plus the applicant tracker landing-page tool, and ships a page per placement tier per suburb. Adds the vocabulary explainer ('nanny vs au pair vs babysitter') above the fold, the WWCC plus Cert III ECE plus Senior First Aid trust block on every nanny profile, and a real 'book a 20-minute family call' flow that lands in your existing CRM.

Answers: wwcc plus cert iii ece plus senior first aid is invisible
SEO Agent

Goes after the long-tail searches the marketplaces cannot defend on quality: 'live-in nanny [suburb]', 'newborn night nurse [suburb]', 'school-pickup nanny [suburb]', 'qualified nanny WWCC [city]'. Ships LocalBusiness and EmploymentAgency schema, surfaces Australian Nanny Association membership in structured data, and earns review prompts from every family after a 90-day placement milestone. Auto-applies the low-risk fixes.

Answers: wwcc plus cert iii ece plus senior first aid is invisible
Advertising Agent

Runs two completely separate Google Ads campaigns: family-side (target parents, copy leads with WWCC plus Cert III ECE plus ANA membership, bids on 'live-in nanny [suburb]', 'school-pickup nanny [suburb]', 'newborn night nurse [suburb]') and nanny-recruitment-side (target experienced childcare workers, copy leads with insurance plus super plus replacement-roster, bids on 'nanny jobs [city]'). Drops broad 'babysitter' keywords entirely because they attract the price-shopping audience.

Answers: the no-medicare-rebate question gets answered by google first
Social Media Agent

Turns every consented placement into a post in your real accounts: a successful three-month placement story, a nanny profile (qualifications and experience, photo with consent), a newborn-night-nurse FAQ Reel, a 'what 24-month-tenure verified actually means' carousel. Builds the school-gate-conversation trust that turns the second-baby mum into the family who books the trial day.

Answers: parents don't know nanny from au pair from babysitter
Content Agent

Drafts the guides parents Google before they enquire: 'how much does a live-in nanny cost in Sydney in 2026', 'nanny vs au pair vs babysitter: which is right for my family', 'is a nanny Child Care Subsidy eligible (the honest answer)', 'how to interview a nanny: the 12 questions an agency asks for you'. Two drafts a month, in your voice, that catch the parent six weeks before they enquire.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Placement-tier-plus-suburb pages (live-in, live-out, newborn night nurse, school-pickup, holiday) split and indexed inside the first fortnight.
  • The 'every nanny: WWCC plus Cert III ECE plus Senior First Aid plus two references plus 24-month-tenure verified' trust block hoisted above the fold on every page.
  • 'Nanny vs au pair vs babysitter' plain-English vocabulary explainer published as the cornerstone page parents land on.
  • Australian Nanny Association membership and ABN-employed-not-self-employed status surfaced in the Google Business profile description and on the fees page.
  • Honest CCS-via-agency-employment explainer published on the fees page, so the parent who is going to ring already knows the answer.
  • Newborn-night-nurse and maternity-nurse specialty page shipped with $45-$75/hr band named openly, not 'price on application'.
  • Family-side Google Ads live on 'live-in nanny [suburb]' with the ANA-member badge in the headline.
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Your first 30 days.

  • Placement-tier-plus-suburb pages (live-in, live-out, newborn night nurse, school-pickup, holiday) indexed and ranking on long-tail tier-and-suburb queries
  • Annual plan built around the higher-fee tiers (live-in plus newborn night nurse plus maternity nurse) rather than competing on babysitter rates, delivered by Sam
  • Google Business Profile rebuilt as 'Nanny service' with ANA membership in the description and 18-strong service list
  • 'Nanny vs au pair vs babysitter' cornerstone vocabulary page published and ranking for the comparison searches
  • WWCC plus Cert III ECE plus Senior First Aid plus 24-month-tenure-verified trust block on every page and every nanny profile
  • Honest CCS-via-agency-employment explainer live on the fees page
  • Family-side Google Ads campaign live (live-in, newborn night nurse, school-pickup) with the ANA badge in the headline
  • First fortnight of consented placement-success captions queued from the placements you flagged
The bottom line

Nanny agencies don't lose families on quality, they lose them on the first 20 minutes of research. The parent doesn't know nanny from au pair from babysitter, gets quoted side by side, decides you are 'expensive' and books the marketplace listing. The work is the vocabulary explainer, the placement-tier page library, the WWCC plus Cert III ECE plus Senior First Aid trust block on every page, and the honest CCS-via-agency-employment answer the parent finds before they ring.

Agencies are too dear to actually run the tier-page library and the family-side ads for $3.5k a month. Tools are cheap but the live-in-versus-live-out explainer never gets written between Tuesday reference checks and the Saturday trial day. In-House is the third option: for $299 a month the agents ship the tier pages, run the family-side ads, post the consented placement stories and explain the vocabulary parents don't have. You stay in the driver's seat, two taps to approve, minutes a day between trial days. Win the placement before the family posts to Nannyshare.

See everything In-House does
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Frequently asked.

We use a candidate tracker (Bullhorn, Vincere, JobAdder) for nanny recruitment and an internal CRM for families. Do we have to leave?
No. Your candidate tracker stays for nanny intake, vetting, WWCC checks and reference workflow. Your family CRM stays for enquiry-to-placement pipeline and contract management. In-House sits in front of both (placement-tier pages, family-side ads, Google Business profile, consented social posts) and behind them (post-placement family review prompts, anniversary check-ins, second-child-due nudges). The 'book a 20-minute family call' button lands in your existing CRM.
How does the platform handle the WWCC and Cert III ECE verification, given it's state-specific?
Every nanny profile and tier page carries the state-specific Working with Children Check label (WWCC NSW, Blue Card Qld, WWVP ACT, Working with Children Check Victoria) based on which state the placement is in. The 'every nanny verified' trust block on each page lists exactly what your agency checks: WWCC plus Cert III Early Childhood Education plus Senior First Aid plus two references plus minimum 24-month tenure. If you also do police checks or driver-history checks you can add them; the platform doesn't make up trust signals, it surfaces the ones you actually run.
We do mostly newborn night nurses and maternity nurses, not general nannies. Is this still right?
Yes, and it's a less-contested niche so the wins come faster. Onboarding asks which tier pays the bills; Account Lead briefs the other agents around newborn-night and maternity. The Web Agent ships pages like 'newborn night nurse [suburb]' and 'maternity nurse first 12 weeks [city]', the Advertising Agent bids on 'newborn night nurse [suburb]' and 'sleep consultant nanny [suburb]' (where the cost-per-click is genuinely lower because the marketplaces don't service this tier well), and the Social Media Agent prioritises the maternity-nurse placement stories where the consent is straightforward.
Will the placement-success captions sound like AI? Parents will spot it.
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You send Sam a note about a placement that worked (family situation, nanny background, fit details), the agent drafts the caption from that, you approve in two taps. Voice updates with every correction. Family and nanny consent is enforced at the workflow level: no consent flag, no draft enters the pipeline.
How is the no-Medicare-rebate / no-CCS-via-self-employed-nanny conversation actually handled?
Directly and on the fees page, not buried in a PDF. The platform publishes a short, plain-English explainer: 'A nanny employed through our agency is CCS-eligible if your family qualifies (we are the employer, we pay PAYG, super and insurance). A nanny on a self-employed ABN is not CCS-eligible regardless of family income, because the family becomes the employer.' The Content Agent drafts the long-form 'is a nanny CCS-eligible' guide that catches the parent four weeks before they enquire. The agency that explains this honestly converts the genuinely-ready family; the agency that hides it loses 30-minute angry calls.
Can I cancel if it isn't working?
Two taps, any time. No exit fees, no notice period, no minimum term. You keep your imported site, the tier pages, the Google Business work, the trust-block content and the consented placement-story grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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