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For BHSc naturopaths

We work alongside the GP, not against them. Make sure your marketing says so.

In-House is your AI marketing team. It surfaces your BHSc credential and ANTA / ANPA membership above the booking flow, builds the practitioner-only supplements channel page for Metagenics, BioCeuticals and Eagle (so patients understand why Chemist Warehouse doesn't stock the dispensary), and pitches the integrative-GP referral pipeline you've been meaning to build for two years. TGA-compliant by default.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,000 to $3,500 / mo
Slow. Expensive. Removed from your business.
You get a generic 'wellness' content plan, twelve posts about crystals and chakras, and an account manager who can't tell ANTA from ANPA. They put 'cures eczema' claims on your site that breach the TGA Advertising Code and they have no idea why integrative GPs matter as a referral source.
DIY tools
$60 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Cliniko, Canva, Klaviyo, a Google Business listing. Cheap, but you write the gut-health page on a Sunday between dispensary orders and case notes. The DUTCH-hormone-test page never gets built and the integrative-GP referral page stays as a paragraph.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team ships a niche page for every condition you actually treat, ranks you for 'naturopath [suburb]' and 'PCOS naturopath [suburb]', explains the dispensary and functional-pathology offering properly, and posts compliant clinic content that doesn't trip the TGA. You approve the week.

The dispensary pays the rent. The integrative GPs send the patients. The TGA decides what you can say about either.

The reality

Naturopathy sits in an awkward marketing position: self-regulated (no AHPRA registration, no Medicare rebate, no easy credential moat), revenue-dependent on the herbal dispensary and practitioner-grade supplements, and bound by the TGA Therapeutic Goods Advertising Code on almost everything you can say about specific products or conditions. The clinic that earns well builds a website with a page per condition that actually pays (gut, hormones and PCOS, autoimmune, anxiety and sleep, paediatric), runs a dispensary content stream that markets the offering without breaching the TGA, and treats the local integrative GPs as a referral pipeline the same way a podiatrist treats the local GP practice. Most clinics have a paragraph on each, and they wonder why the diary is patchy.

What good looks like

Good naturopath marketing is three things, in this order: a website that makes the credential case explicitly (BHSc Naturopathy, Endeavour or NCNM-trained, ANTA or ANPA member) so patients understand the four years of full-time study behind the title, a niche-page library for every condition you actually treat (gut and IBS, hormones and PCOS, autoimmune, anxiety and sleep, paediatric, fertility) with TGA-compliant copy, and an explainer for the dispensary and functional-pathology offering (DUTCH hormone test, comprehensive stool analysis, organic acids) so patients understand the integrated treatment approach rather than just buying supplements. Layer in an integrative-GP referral page and a compliant social cadence, and the diary fills.

No AHPRA, so the credential is the case
Naturopathy is self-regulated. The case for your qualifications (BHSc Naturopathy, Endeavour or NCNM graduate, ANTA or ANPA member, three or four years full-time study) has to be made explicitly on the site, or the patient assumes everyone with the title is the same.
Dispensary pays the rent, and it's invisible
Practitioner-grade supplements (Metagenics, BioCeuticals, Eagle, Mediherb, Standard Process) and the herbal dispensary are the highest-margin part of the practice. Most clinics never explain what 'practitioner-only' means or why a patient can't get the same products from Chemist Warehouse.
TGA decides what you can say
The Therapeutic Goods Advertising Code catches almost every claim about specific products or conditions. Most marketing agencies don't know the rules and the consequence ('cures eczema'-style breaches) is real.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a naturopathy clinic sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourclinic.com.au/services/pcos-naturopath-[suburb]
yourclinic.com.au/services/pcos-naturopath-[suburb]

New niche page: 'PCOS naturopath in [suburb]' headline, plain-English explanation of the four PCOS phenotypes, the typical six-month treatment approach (nutrition, targeted herbs, lifestyle, optional functional pathology), TGA-compliant copy throughout (no efficacy guarantees), the BHSc Naturopathy credential surfaced, and the 'we work alongside your GP' positioning. Indexed in 48 hours, ranking page 1 for 'PCOS naturopath [suburb]' inside a fortnight.

One per condition you treat
Web Agent
Live · yourclinic.com.au/dispensary-and-functional-pathology
yourclinic.com.au/dispensary-and-functional-pathology

New explainer page: what practitioner-only supplements actually are (and why they're not on Chemist Warehouse shelves), the brands you stock (Metagenics, BioCeuticals, Eagle, Mediherb, Standard Process), the functional-pathology tests you order and interpret (DUTCH hormone test, comprehensive stool analysis, organic acids), and the integrated-treatment context. TGA-compliant. No product-specific claims.

The page that makes the dispensary visible
Social Media Agent
Scheduled · Wed 12:30pm · Instagram + Facebook
Your photo
Educational post: 'naturopath vs nutritionist, what's the difference'

"A BHSc Naturopath holds a four-year university degree covering nutrition, western herbal medicine, clinical pathology, anatomy, and supervised clinical practice. A nutritionist may have done a weekend course online. A naturopath can prescribe practitioner-only herbs and supplements, order and interpret functional-pathology tests, and works alongside your GP within scope of practice. If you've been told a 'wellness coach' can do the same thing, ask about their qualification." Drafted in your voice. You approve, it posts.

Reclaims the credential conversation
SEO Agent
Auto-applied · approval rules
Google Business Profile + dispensary surfacing
services list expanded from 4 to 15 (gut and IBS, PCOS and hormones, autoimmune support, paediatric, anxiety and sleep, fertility, herbal dispensary, DUTCH hormone testing, comprehensive stool analysis, +6 more), 'ANTA member' and 'ANPA member' surfaced in the bio, 'private health rebate available' attribute added, primary category corrected from 'Alternative Medicine Practitioner' to 'Naturopath'.
The credential made visible
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the niches that actually pay and the pipelines that scale (gut and PCOS work via the dispensary, integrative-GP referral relationships, the long-term clients who buy practitioner-only supplements every fortnight) rather than chasing every 'natural health' enquiry. Briefs the other agents so the niche pages, the dispensary explainer, the GP-referral materials and the social all reinforce the same patient journey.

Answers: dispensary pays the rent, and it's invisible
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new niche page a five-minute job. Ships a page for every condition (gut, PCOS, autoimmune, paediatric, anxiety, fertility), plus dedicated pages for the dispensary, functional pathology, and integrative-GP referrals. TGA-compliant by construction. Two taps to publish.

Answers: no ahpra, so the credential is the case
SEO Agent

Goes through your live site for the things that actually move naturopath rankings: claims the BHSc and ANTA / ANPA credentials in every relevant page (your moat against the unqualified wellness coach), optimises niche-condition keywords, adds appropriate schema (HealthAndBeautyBusiness or MedicalBusiness), and a Google Business Profile that ranks for 'naturopath [suburb]'. Auto-applies the low-risk fixes; flags anything that touches TGA territory.

Answers: no ahpra, so the credential is the case
Advertising Agent

Runs Google Ads on the high-intent niche searches you can't outrank organically yet ('PCOS naturopath [suburb]', 'gut health naturopath [suburb]', 'autoimmune naturopath [suburb]'). Switches Meta off by default (TGA-fraught for therapeutic claims), keeps it for clinic-life and educational content where the regulatory frame is lighter. Pauses automatically when the diary hits capacity.

Answers: dispensary pays the rent, and it's invisible
Social Media Agent

Posts the educational content that reclaims the credential conversation and supports the dispensary without breaching TGA: a 'naturopath vs nutritionist' carousel, a what-DUTCH-testing-actually-measures explainer, a 'why some supplements are practitioner-only' carousel, a Mental Health Week post on the gut-mood axis (carefully framed), a clinic walk-through. TGA-compliant by construction.

Answers: no ahpra, so the credential is the case
Content Agent

Drafts the long-form guides that catch patients before they book: 'PCOS, the four phenotypes', 'what a comprehensive stool analysis actually shows', 'is the DUTCH test worth it', 'how naturopathy works alongside your GP'. Two drafts a fortnight, in your voice, TGA-compliant, that bring the right enquiry weeks before the booking.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • BHSc credential and ANTA / ANPA membership surfaced above the booking CTA on every page (the moat against the wellness coach).
  • Practitioner-only-supplements channel page live for Metagenics, BioCeuticals, Eagle, Mediherb and Standard Process with the 'why not Chemist Warehouse' explainer.
  • Functional pathology testing explainer live for the DUTCH hormone test and the comprehensive stool / microbiome panel.
  • Integrative-GP partnership page live, emailed to the three closest integrative practices with a one-page scope-of-practice PDF.
  • TGA-compliant therapeutic claims library audited across every condition page (no efficacy guarantees, no 'cures' language).
  • Gut, PCOS and autoimmune niche pages indexed with the four-phenotype PCOS framework and the six-month treatment arc spelled out.
  • Google Business Profile primary category corrected from 'Alternative Medicine Practitioner' to 'Naturopath', services expanded from 4 to 15.
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Your first 30 days.

  • Existing Squarespace site imported, legacy hosting torn down; Cliniko booking widget re-embedded
  • BHSc, ANTA and ANPA credential case made above the fold on every relevant page (your moat against the wellness coach)
  • Practitioner-only-supplements channel page live for Metagenics, BioCeuticals, Eagle, Mediherb and Standard Process
  • Functional pathology testing explainer live for DUTCH hormone test and comprehensive stool / microbiome panel
  • Integrative-GP partnership page live with a one-page scope-of-practice PDF emailed to three closest integrative practices
  • Gut, PCOS, autoimmune, paediatric and anxiety / sleep niche pages indexed with the four-phenotype PCOS framework explicit
  • Google Business Profile primary category corrected from 'Alternative Medicine Practitioner' to 'Naturopath', services expanded from 4 to 15
  • TGA-compliant educational content queued in the naturopath's voice for the next fortnight; 'PCOS, the four phenotypes' guide drafted
The bottom line

Naturopathy doesn't have an AHPRA registration to lean on, so the credential case has to be made explicitly: four years of full-time study, ANTA or ANPA membership, the brands of practitioner-only supplements you actually use, the functional-pathology tests you can order and interpret. The dispensary pays the rent and the integrative-GP referrals send the patients. None of this is decorative work, it's the foundation of a clinic that earns well.

Agencies are too dear to actually run the niche-page library, the dispensary explainer and the GP-referral pipeline for $3k a month, and most don't know the TGA Advertising Code well enough to keep you out of trouble. Tools are cheap but you still write the PCOS page on a Sunday night. In-House is the third option: for $299 a month the agents ship the pages, build the dispensary visibility, fix the Google Business Profile, and post compliant educational content. You stay in the driver's seat, two taps to approve.

See everything In-House does
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Frequently asked.

I'm not AHPRA-registered. Is there still compliance to think about?
Yes, plenty. The TGA Therapeutic Goods Advertising Code applies to any claim about specific products (the herbs, the supplements, the dispensary lines), the Australian Consumer Law applies to any misleading or deceptive claim about outcomes, and the ANTA or ANPA code of conduct sets the professional standards. That means no efficacy guarantees, no 'cures' or 'treats serious conditions' language, no testimonials that imply guaranteed outcomes. The Social Media Agent learns your specific hard nos in the first week, and anything that drifts toward TGA-fraught territory flags for your review rather than auto-publishing.
How does the integrative-GP referral pipeline actually work?
It's a referral page plus a quarterly outreach loop, identical to how a podiatrist would handle local GP referrals. The page explains your scope of practice clearly (we work alongside the GP, not against), lists the conditions you commonly co-manage (PCOS, autoimmune flares, gut issues that haven't responded to standard care, perimenopause), and includes a one-page PDF the GP can hand to a patient. Sam queues a quarterly email to the three closest integrative GP practices with a brief 'what we do best' note. The integrative-GP community is small and they refer to whoever they remember.
How do I market the dispensary without breaching the TGA?
Carefully and indirectly. The dispensary page explains what practitioner-only supplements are (TGA-listed products available only via qualified practitioner consultation), why they exist (higher-strength formulations, evidence-based dosing, practitioner oversight), and the brands you stock as a category, without making product-specific claims about what each one 'cures'. Social content shows the dispensary as a clinic context (a beautifully shelved wall of Mediherb and Metagenics) rather than 'this supplement does X'. Functional pathology gets framed as a diagnostic tool you use within consults, not as a direct-to-consumer offering.
Will the 'naturopath vs nutritionist' positioning come across as snobbish?
It comes across as consumer protection, which is what it is. The framing the agents use: a naturopath has a four-year BHSc covering nutrition, herbal medicine, clinical pathology and supervised practice; a 'nutritionist' may have done a weekend course; both can be helpful in their context but only the qualified naturopath can prescribe practitioner-only herbs and supplements, order and interpret functional pathology, and work within scope of practice alongside your GP. It's a credential explanation, not a snipe. Sam will work with you on the exact tone in the first week.
Will the captions sound like AI? My audience values authentic voice.
They'll sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. Voice updates with every correction. The hard nos (no 'detox' language if you avoid it, full TCM-style language if you embrace it, whatever your style is) get learned in the first week. By week three the captions read indistinguishably from yours.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your niche pages, the dispensary and pathology explainers, the integrative-GP referral page, the Google Business Profile work, and the social grid. There is no $3k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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