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For notaries public

Own the apostille search. Earn the lawyer referral.

In-House is your AI marketing team. It actually wins the 'notary public near me' CBD search the moment a client realises their international document needs notarising, ranks you for the long-tail DFAT apostille and consular legalisation queries that book your highest-fee jobs, and builds the immigration-lawyer and property-solicitor referral pipeline that fills the diary between walk-ins.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,400 to $4,000 / mo
Slow. Expensive. Removed from your business.
A quarterly 'legal services' report, twelve generic 'what is a notary' posts pulled from stock, and an account manager who has never witnessed a signature on a foreign-marriage statutory declaration. The Society of Notaries Public credential never makes the homepage, the apostille pathway is buried three clicks deep, and the Chinese-and-Korean-diaspora client search never finds you.
DIY tools
$70 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, your law-firm CMS, Google Ads if you remember, your own Google Business profile. Cheap, but the suburb landing pages never get written, the after-hours-mobile-notary copy never goes up, and the referral newsletter to immigration lawyers slips into next quarter while a competitor publishes the apostille guide you meant to write.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a page per service-plus-use-case-plus-suburb (POA, apostille, signature witnessing for property purchase, study visa), runs the CBD-and-immigration-lawyer ads, and posts the credentials and case-types that build referral trust. You take appointments, you witness signatures, you approve.

Notary work splits four ways and most websites only sell one

The reality

A notary public's diary is built from four very different revenue streams stacked on the same Supreme-Court-appointment-for-life credential: standard notary acts ($80 to $200, the walk-in single-document job), powers of attorney ($200 to $500, often for international real-estate purchase), the multi-document apostille-and-consular-legalisation pathway ($400 to $1,500 for the full DFAT plus foreign-consulate run), and the after-hours mobile-notary call-out for the property-settlement or visa-deadline emergency. They have completely different keywords, completely different urgency, and completely different referral paths: the standard act comes from a Google search at lunchtime, the POA comes from a property lawyer's email, the apostille comes from an immigration lawyer's WhatsApp, the mobile after-hours call comes from a panicked overseas-visa applicant at 8pm Friday. Most notary websites publish a single 'Notary Services' page with a phone number and lose three of those four streams to a CBD competitor with a sharper service page library.

What good looks like

Good notary marketing is three things, in this order: a website with one page per service-plus-use-case combination ('Notary Public for International Real Estate Purchase [city]', 'Apostille and DFAT Legalisation [city]', 'Power of Attorney for Overseas Property [city]', 'After-Hours Mobile Notary [city]') so you rank for every long-tail query a panicking applicant types at 8pm, a Google Business Profile that puts the Society of Notaries Public membership, the Australia and New Zealand College of Notaries credential, the appointing Supreme Court (NSW or VIC or QLD or WA or SA or TAS), and the DFAT apostille pathway capability above the fold, and a permanent referral-pipeline content engine aimed at the four professional groups who feed you work (immigration lawyers, estate planners, property lawyers, commercial lawyers). The notaries with full diaries are doing exactly this. The notaries doing two acts a week are still relying on the law firm's parent website to send them traffic.

Your Supreme Court appointment is invisible
Supreme Court notary appointment for life is the credential that separates you from a JP. Most websites bury it in an 'About' page. It should be in the H1, the meta description and the Google Business hero.
The DFAT apostille pathway is your highest-fee job and nobody writes about it
Apostille and consular legalisation for foreign use is $400 to $1,500 work. The clients who need it search 'how to get an apostille in [city]' and you do not appear because no notary publishes the guide.
Chinese, Korean, Vietnamese and Arabic clients are searching in language
Your high-concentration diaspora clients are searching '[suburb] 公证人' or '[suburb] 공증인' or '[suburb] notaris'. One English-only website cannot capture the search. The CBD competitor with a language banner can.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a notary practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourpractice.com.au/apostille-dfat-legalisation/sydney-cbd
yourpractice.com.au/apostille-dfat-legalisation/sydney-cbd

New service-plus-use-case-plus-suburb page: 'Apostille and DFAT Legalisation for International Use, Sydney CBD' headline, the Supreme Court of NSW appointment credential, Society of Notaries Public membership, a 250-word walkthrough of the full DFAT-then-consulate pathway with timeline and fee bands, the four most common use cases (overseas property purchase, foreign marriage, study visa, work visa), six office and document photos, and LegalService schema. Indexed in 48 hours, ranking page 1 for 'apostille sydney' inside a fortnight.

One page per service, use case and CBD
Advertising Agent
Live · Google Ads · Apostille and POA campaign
Ad · yourbusiness.com.au
Notary Public Sydney CBD · Apostille and Legalisation Same Day

Supreme Court of NSW appointed notary. DFAT apostille, foreign consulate legalisation, international power of attorney, signature witnessing. Walk-ins from 9am, appointments and after-hours mobile available. From $120 per standard act, $400 to $1,500 for the full apostille pathway. Book online or call now.

Bid lift on apostille and POA queries during visa-deadline weeks
Social Media Agent
Scheduled · Wed 9:30am · LinkedIn + Instagram
Your photo
Caption drafted from the case-type breakdown you sent

"This week in the office: 6 international real-estate-purchase POAs (3 for Chinese overseas buyers, 2 for Korean families, 1 for a couple buying in Italy), 4 study-visa document sets for university applications opening this round, 1 after-hours mobile call-out to witness an estate-planning signature for a family flying out on Friday. If you or a client needs an apostille, a POA or a witnessed signature before a deadline, the diary has Wednesday and Thursday afternoon this week." Drafted in your voice from the case-mix note you sent.

Builds the lawyer-and-diaspora referral signal
SEO Agent
Auto-applied · approval rules
Google Business Profile update
Services list expanded from 4 to 18 (notary public standard act, power of attorney, statutory declaration, affidavit, signature witnessing, certified copy of passport, certified copy of birth certificate, certified copy of marriage certificate, DFAT apostille pathway, consular legalisation for foreign use, international real-estate-purchase documents, study-visa documents, work-visa documents, foreign-marriage documents, after-hours mobile notary, plus 3 more), 'identifies as women-led' or relevant attributes added, primary category corrected from 'Legal services' to 'Notary public', Society of Notaries Public membership badge added to description, 12 office photos uploaded.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the four revenue streams (standard acts, POAs, full apostille pathway, after-hours mobile), the four referral feeder professions (immigration lawyers, estate planners, property lawyers, commercial lawyers) and the diaspora-community concentrations in your CBD. Briefs the other agents so the service pages, the CBD ads, the lawyer-newsletter posts and the in-language landing pages all reinforce 'the notary the immigration lawyer recommends'.

Answers: the dfat apostille pathway is your highest-fee job and nobody writes about it
Web Agent

Imports your existing law-firm or solo-practice site so you stop paying for a parent CMS plus a separate notary landing page, and ships a service-plus-use-case-plus-suburb page for every combination you offer. Adds the Supreme Court appointment credential into the H1 of every page, builds a DFAT-apostille-pathway timeline diagram, a fees-by-act-type table, an after-hours-mobile booking flow, and Chinese, Korean and Arabic language variants for the CBD landing page.

Answers: your supreme court appointment is invisible
SEO Agent

Goes after every notary-and-use-case query a CBD competitor cannot defend: 'apostille [city]', 'power of attorney for overseas property [city]', 'notary public for study visa [city]', 'after-hours mobile notary [suburb]', plus in-language equivalents. Ships LegalService and ProfessionalService schema, optimises the Google Business Profile with the Society of Notaries Public and Australia and New Zealand College of Notaries credentials, and auto-applies the low-risk fixes.

Answers: your supreme court appointment is invisible
Advertising Agent

Runs Google Ads on CBD plus suburb plus use-case queries, lifts spend on apostille and POA queries during visa-deadline weeks (university application rounds, end-of-financial-year property settlements), and runs a separate after-hours-mobile-notary campaign with a 7pm to 9pm bid lift for the panicking-applicant search. Targets immigration-lawyer and property-lawyer professional audiences on LinkedIn. Drops broad 'lawyer' or 'legal' keywords entirely.

Answers: the dfat apostille pathway is your highest-fee job and nobody writes about it
Social Media Agent

Turns each week's case-mix into a post in your real accounts: a weekly office-update caption, a 30-second LinkedIn explainer of what an apostille actually is, a Chinese-and-Korean-language Instagram story for the diaspora-community clients, a thank-you tag for the immigration lawyer who sent the work. Builds the lawyer-referral signal and the diaspora trust signal at once. You share the case-mix note, the agent drafts, you approve.

Answers: chinese, korean, vietnamese and arabic clients are searching in language
Content Agent

Drafts the guides clients and lawyers Google before they book: 'How to get an apostille in [city]: the DFAT pathway explained', 'When does a power of attorney for overseas property need notarising', 'Apostille vs consular legalisation: which one does your country need', 'The notary public's role in international study-visa applications'. Two drafts a month, in your voice, that catch the client four weeks before they need the appointment and the lawyer two months before they make the referral.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Service-plus-use-case-plus-CBD pages (apostille pathway, international POA, after-hours mobile notary, signature witnessing for property) split and indexed inside the first fortnight.
  • Supreme Court of [your state] appointment credential and Society of Notaries Public membership pulled into the H1 and meta description on every service page by day 4.
  • Google Business Profile primary category corrected from 'Legal services' to 'Notary public', with the full 18-act service list, Society membership and 'identifies as appointed by Supreme Court' attribute live by day 3.
  • DFAT apostille pathway timeline diagram with consular-legalisation handoff shipped to the apostille service page by day 7.
  • Chinese, Korean and Vietnamese-language landing-page variants drafted for the CBD service page targeting the major diaspora concentrations in your suburb.
  • Immigration-lawyer and property-solicitor referral newsletter drafted with a quarterly case-mix update template.
  • After-hours-mobile-notary ad set live with a 7pm-to-9pm bid lift for visa-deadline and property-settlement search.
  • 'How to get an apostille in [your city]: the DFAT pathway explained' explainer drafted to rank ahead of competitor practices by day 14.
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Your first 30 days.

  • Service-plus-use-case-plus-CBD pages indexed for apostille pathway, international POA, after-hours mobile notary, study-visa documents and signature witnessing for property purchase
  • Annual plan split across the four revenue streams (standard acts, POAs, full apostille pathway, after-hours mobile) and tilted to the lane that pays best, delivered by Sam
  • Google Business Profile rebuilt as 'Notary public' with full 18-act service list, Supreme Court appointment credential and Society of Notaries Public membership visible
  • Chinese, Korean and Vietnamese-language landing-page variants live for the CBD service page, with WhatsApp booking line on the Arabic variant
  • Google Ads running on CBD plus apostille plus POA queries, with bid lifts during university visa-deadline weeks
  • Immigration-lawyer, estate-planner, property-lawyer and commercial-lawyer referral newsletter template shipped with quarterly case-mix update
  • DFAT apostille pathway timeline plus consular-legalisation handoff diagram embedded on the apostille service page
  • After-hours mobile notary booking flow live with a clearly stated call-out fee band and a 7pm-to-9pm ad bid lift
  • 'How to get an apostille in [your city]' and 'Apostille vs consular legalisation' explainers drafted for approval
The bottom line

Notaries do not lose work on the act itself; they lose it on the discoverability of the act. The client who needs a foreign-marriage POA notarised by Friday types 'apostille [city]' at lunchtime, clicks the top three, and books the one with the Supreme Court appointment in the H1 and the DFAT-pathway diagram on the page. The lawyer who sends the international real-estate-purchase work refers the notary whose newsletter explained the apostille-versus-legalisation difference last quarter. The work is the service-page library, the credential in the H1, the in-language landing pages for your diaspora-community CBD, and the steady referral pipeline.

Agencies are too dear to actually run the service-page library plus the four referral campaigns for $3.5k a month. Tools are cheap but the Chinese-language CBD landing page never gets written between appointments. In-House is the third option: for $299 a month the agents ship the service pages, run the CBD plus apostille ads, post the weekly case-mix and draft the lawyer-referral newsletters. You stay in the driver's seat, two taps to approve, minutes a day between signatures. Stop ceding the apostille search to a CBD competitor who is not even a real notary.

See everything In-House does
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Frequently asked.

I am a solo notary working out of a law firm. Will this work if our parent firm runs the main website?
Yes, and it is the most common setup. In-House runs a dedicated notary practice site (yournotary.com.au or a subdomain) for the notary-specific service pages, ads and Google Business profile, and links cleanly back to the parent firm where it makes sense (your full lawyer profile, the firm's contact details, the office address). The parent CMS stays exactly where it is for general firm content. The notary microsite outranks the parent firm's buried 'notary services' page on every notary-specific query inside a fortnight.
Most of my work is the standard $120 act. Do I really need to market the apostille pathway?
Especially if most of your work is the standard act. The apostille and consular legalisation pathway is the highest-fee work you can do ($400 to $1,500 per matter, with repeat referrals from the immigration lawyer who sent the first one), and almost no competitor in your CBD has a proper page for it. Publishing the DFAT-pathway explainer and ranking for 'apostille [city]' inside three months adds the apostille stream to your diary without replacing any of the walk-in standard work.
How does the platform handle the Chinese, Korean, Vietnamese and Arabic in-language landing pages?
The Web Agent ships an in-language variant of the CBD service page for each diaspora community concentrated in your suburb (typically Chinese and Korean for Sydney CBD and Strathfield, Vietnamese for Cabramatta and Footscray, Arabic for Bankstown and Lakemba, Italian and Greek for the inner-suburban CBDs). Each variant carries the Supreme Court appointment credential, the Society of Notaries Public membership, the use-case translation (foreign marriage, overseas property, study and work visa), and a language-matched booking line (typically WhatsApp for Arabic, KakaoTalk for Korean, WeChat for Chinese). You confirm the language matches your office capacity at onboarding.
I do not have a Working with Children Check or any client-trust regulator beyond the Supreme Court appointment itself. Is the credential visible enough?
Yes. The Supreme Court appointment for life is the single strongest professional credential a notary can carry, and the platform pushes it everywhere a competitor would have to disclose 'I am a JP' instead: the H1 of every service page, the meta description, the Google Business profile description, the LegalService schema, the LinkedIn-and-Instagram bio line and the email signature on the Sam-drafted lawyer-referral newsletter. The Society of Notaries Public and the Australia and New Zealand College of Notaries membership badges are surfaced alongside.
Will Google Ads on 'notary' actually convert at a reasonable cost?
Yes, because the platform does not bid on the broad 'notary' or 'lawyer' term. It bids on CBD plus suburb plus use-case ('apostille sydney cbd', 'power of attorney for overseas property melbourne', 'after-hours mobile notary brisbane', 'notary public for study visa parramatta') where intent is highest, where the local result wins, and where the cost per click is a fraction of the broad term. Combined with the in-language landing pages and the lawyer-referral newsletter, that is where the apostille and POA jobs come from.
Can I cancel if it is not working?
Two taps, any time. No exit fees, no notice period, no minimum term. You keep your imported site, the service-page library, the in-language landing pages, the Google Business work, the schema fixes, and the lawyer-referral newsletter list. The data is yours.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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