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For NSA-registered nutritionists

You did the BSc. Make sure Google knows you're not a weekend-course wellness coach.

In-House is your AI marketing team. It actually surfaces your Bachelor or Master of Nutritional Science and NSA RegNutr accreditation above the fold (the moat against the unqualified Instagram nutritionist), ships the sports-performance, anti-inflammatory and intermittent-fasting niche pages clients actually search for, and makes the pantry-overhaul cooking-coaching service visible so the high-touch package becomes the default booking.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$1,800 to $3,000 / mo
Slow. Expensive. Removed from your business.
You get a generic 'wellness' content plan, twelve smoothie-bowl tiles, and an account manager who can't tell a nutritionist from a dietitian and definitely doesn't know what RegNutr means. They put 'reverses diabetes' claims on your site that breach the TGA Advertising Code and have no idea why honest scope-of-practice copy matters.
DIY tools
$60 to $160 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Cliniko or Acuity, Canva, a Mailchimp list, your own Google Business profile. Cheap, but you write the anti-inflammatory page on a Sunday between consults and meal-plan PDFs, and the pantry-overhaul service stays buried in the FAQ.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team ships a niche page for every specialty you actually want more of, ranks you for 'sports nutritionist [suburb]' and 'gut health nutritionist [suburb]', surfaces the cooking-coaching and pantry-overhaul services properly, and posts compliant clinic content that doesn't trip the TGA. You approve the week.

You're not a dietitian. You're not a weekend wellness coach. The website has to say so honestly.

The reality

Nutritionists sit in a genuinely awkward marketing position: no AHPRA registration (the profession is self-regulated by the Nutrition Society of Australia), no Medicare rebate (that's APD scope), no chronic-disease-management referral pathway, but four years of real Bachelor or Master of Nutritional Science behind the title. The clinic that earns well draws a clean line between what a nutritionist does (general wellness, sports performance, cooking-coaching, anti-inflammatory eating, gut-microbiome support, intermittent fasting protocols) and what it doesn't (clinical management of diabetes, eating disorders requiring an APD-led team, anything that needs a Medicare rebate). Most nutritionist websites either overclaim (and risk TGA and consumer-law trouble) or under-claim (and disappear behind the influencer with no qualifications). The website has to make the honest case, surface the NSA RegNutr credential, and channel enquiries into the high-touch services like pantry overhauls that the wellness coach can't deliver.

What good looks like

Good nutritionist marketing is three things, in this order: a website that honestly claims the Bachelor or Master of Nutritional Science credential and NSA RegNutr accreditation while being upfront about what a nutritionist is not (no Medicare, no chronic-disease management, refer to an APD when scope demands it), a niche-page library for the specialties you actually want more of (sports performance, anti-inflammatory and gut-microbiome work, intermittent-fasting protocols, plant-based transitions, pantry overhauls and cooking-coaching), and a clear private-health-rebate explainer for the funds that do recognise nutritionists (NIB Extras and Bupa Extras with the right cover). Layer in TGA-compliant social and the diary fills with the right enquiries.

Two confusions at once
Patients don't know nutritionists aren't AHPRA-regulated, and they don't know weekend-course Instagram nutritionists exist alongside BSc-trained ones. The honest scope-of-practice plus credential copy fixes both.
The high-touch services are buried
Pantry overhauls, recipe coaching, sports-performance plans, anti-inflammatory protocols. Each pays better than a one-off consult and has its own search intent. Most sites mention them in a paragraph and then forget.
TGA on supplements, ACL on outcomes
Recommending a supplement brand attracts the TGA Therapeutic Goods Advertising Code. Promising weight loss or condition reversal attracts the Australian Consumer Law. Most agencies don't know either rule exists.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a nutrition consulting practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourclinic.com.au/services/sports-nutritionist-[suburb]
yourclinic.com.au/services/sports-nutritionist-[suburb]

New niche page: 'Sports nutritionist in [suburb]' headline, plain-English breakdown of the marathoner, body-builder and pre-competition phases, the typical 12-week training-block fuelling plan, the BSc Nutritional Science credential surfaced, NSA RegNutr accreditation badge, and a clear scope-of-practice note (we work alongside your APD or sports physician where the clinical need crosses over). Indexed in 48 hours, ranking page 1 for 'sports nutritionist [suburb]' inside a fortnight.

One per specialty you want more of
Web Agent
Live · yourclinic.com.au/services/pantry-overhaul-and-cooking-coaching
yourclinic.com.au/services/pantry-overhaul-and-cooking-coaching

New explainer page for the high-touch service: what a pantry overhaul actually looks like (a 2-hour in-home visit, recipe replacement for the family's ten favourite meals, a shopping-list-and-meal-prep workflow), the three-session package price, the difference vs a one-off consult, and the honest 'this is what nutritionists do well and APDs typically don't' positioning. Pulls enquiries from the search you didn't know was there.

Makes the highest-margin service visible
Social Media Agent
Scheduled · Wed 12:15pm · Instagram + Facebook
Your photo
Carousel: 'nutritionist vs dietitian, the honest version'

"Slide 1: A Bachelor- or Master-trained nutritionist (Nutrition Society of Australia member, RegNutr accredited) holds a real university degree in nutritional science. Slide 2: A weekend-course 'nutritionist' may have done a $400 online certificate. Slide 3: An Accredited Practising Dietitian (APD) is the AHPRA-equivalent registered profession with Medicare rebates. Slide 4: If you need clinical management of diabetes or an eating disorder, see an APD. If you want sports nutrition, a pantry overhaul, anti-inflammatory or gut-health coaching, see a qualified nutritionist. The honest line is the safest line." Drafted in your voice.

Reclaims the credential conversation honestly
SEO Agent
Auto-applied · approval rules
Google Business Profile + RegNutr surfacing
services list expanded from 4 to 14 (sports nutrition, anti-inflammatory eating, gut-microbiome support, intermittent fasting, plant-based transition, ketogenic coaching, pantry overhaul, cooking coaching, recipe development, +5 more), 'NSA RegNutr accredited' and 'ATMS member' surfaced in the bio, 'private health rebate (NIB, Bupa Extras)' attribute added, primary category corrected from 'Health Consultant' to 'Nutritionist'.
The credential moat made visible
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the specialties and packages that actually pay (sports performance blocks, the three-session pantry-overhaul package, anti-inflammatory and gut-microbiome protocols) rather than chasing every 'healthy eating' enquiry. Briefs the other agents so the niche pages, the cooking-coaching visibility, the honest scope-of-practice copy and the social all push toward the higher-touch, higher-margin work.

Answers: the high-touch services are buried
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new niche page a five-minute job. Ships a page for every specialty (sports, anti-inflammatory, gut, intermittent fasting, plant-based, ketogenic), plus a dedicated pantry-overhaul and cooking-coaching service page. TGA-compliant by construction. Two taps to publish.

Answers: the high-touch services are buried
SEO Agent

Goes through your live site for the things that actually move nutritionist rankings: claims the Bachelor or Master of Nutritional Science and NSA RegNutr accreditation in every relevant page (your moat against the weekend-course coach), optimises specialty keywords, adds appropriate schema (HealthAndBeautyBusiness, never MedicalBusiness without registration), and a Google Business Profile that ranks for 'nutritionist [suburb]'. Auto-applies the low-risk fixes; flags anything that touches TGA territory.

Answers: two confusions at once
Advertising Agent

Runs Google Ads on the high-intent specialty searches you can't outrank organically yet ('sports nutritionist [suburb]', 'gut health nutritionist [suburb]', 'pantry overhaul [city]'). Switches Meta off by default for therapeutic claims (TGA-fraught), keeps it on for the cooking-coaching and pantry-overhaul lifestyle audience where the regulatory frame is lighter. Pauses automatically when the diary hits capacity.

Answers: the high-touch services are buried
Social Media Agent

Posts the educational content that draws the honest line (nutritionist vs dietitian vs weekend-course coach), shows the cooking-coaching service in action, and supports the specialty work without breaching the TGA: a 'what a pantry overhaul actually involves' reel, an anti-inflammatory breakfast carousel, a sports-fuelling timing post for marathon season, an honest scope-of-practice explainer. TGA-compliant by construction.

Answers: two confusions at once
Content Agent

Drafts the long-form guides that catch clients before they book: 'nutritionist vs dietitian, who do I actually need', 'a realistic week of anti-inflammatory eating', 'is intermittent fasting actually for me', 'what a sports nutrition consult covers vs an APD'. Two drafts a fortnight, in your voice, TGA-compliant, that bring the right enquiry weeks before the booking.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Bachelor or Master of Nutritional Science credential and NSA RegNutr accreditation surfaced above the booking CTA on every page.
  • Honest scope-of-practice block live on the homepage explaining what a nutritionist is and is not (no Medicare, refer to APD where clinical scope demands).
  • Pantry-overhaul and cooking-coaching service page live with the three-session package price and the in-home workflow spelled out.
  • Sports nutrition, anti-inflammatory and gut-microbiome niche pages indexed with TGA-compliant copy throughout.
  • Private-health-rebate explainer live for NIB Extras and Bupa Extras with the recognition criteria and the typical out-of-pocket.
  • TGA-compliant supplement-claim audit passed across every page (no product-specific efficacy claims, no condition-reversal language).
  • ATMS and NSA RegNutr accreditation badges added to the Google Business Profile and the masthead.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Existing Squarespace site imported, legacy hosting torn down; Cliniko or Acuity booking widget re-embedded
  • Bachelor or Master of Nutritional Science credential, NSA RegNutr accreditation and ATMS membership surfaced above the fold
  • Honest scope-of-practice block written for the homepage (no Medicare, no chronic-disease management scope, refer to APD where clinically indicated)
  • Sports nutrition, anti-inflammatory eating, gut-microbiome and intermittent-fasting niche pages indexed page one
  • Pantry-overhaul and cooking-coaching service page live with the three-session package, in-home workflow and price band
  • Private-health-rebate explainer live for NIB Extras and Bupa Extras with recognition criteria spelled out
  • Google Business Profile primary category corrected from 'Health Consultant' to 'Nutritionist', services expanded from 4 to 14
  • TGA-compliant educational content queued in the nutritionist's voice; 'nutritionist vs dietitian, the honest version' carousel drafted
The bottom line

Nutritionists don't have an AHPRA registration to lean on or a Medicare rebate to point at, so the marketing has to do two harder jobs at once: make the credential case honestly (BSc or MSc Nutritional Science, NSA RegNutr accreditation, ATMS membership) and draw the honest line on scope (no clinical diabetes management, refer to APD when the clinical need crosses over). Do both well and the diary fills with the right enquiries: sports performance, pantry overhauls, anti-inflammatory coaching, gut-microbiome work.

Agencies are too dear to actually run the niche-page library, the cooking-coaching visibility work and the honest scope-of-practice copy for $2.5k a month, and most can't tell a BSc nutritionist from a weekend-course coach. Tools are cheap but you still write the pantry-overhaul page on a Sunday night. In-House is the third option: for $299 a month the agents ship the pages, surface the credential, fix the Google Business Profile, and post TGA-compliant educational content. You stay in the driver's seat.

See everything In-House does
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Frequently asked.

I'm not AHPRA-regulated and there's no Medicare rebate. How does the marketing handle that honestly?
Directly, in the copy. The website has a scope-of-practice block on the homepage that says: nutritionists are self-regulated by the Nutrition Society of Australia (not AHPRA), there is no Medicare rebate for nutrition consultations (that's Accredited Practising Dietitians only), and we refer to an APD when the clinical need crosses over (e.g. complex diabetes management, eating disorders requiring a multidisciplinary team). The credential case (BSc or MSc Nutritional Science, NSA RegNutr, ATMS) sits next to it. Honest scope is the safest legal position, the safest professional position, and ironically the highest-converting position because it builds trust.
How do I talk about supplements without breaching the TGA?
Indirectly and by category, not product. The TGA Therapeutic Goods Advertising Code catches any claim about a specific listed product (a particular brand of fish oil, a particular probiotic). The agents keep supplement content at the category level (omega-3s for inflammation, specific probiotic strains for IBS), reference the evidence base where it's solid, and never make condition-reversal claims. Brand recommendations happen inside the consult, not on the marketing site. Anything that drifts toward TGA-fraught territory flags for your review rather than auto-publishing.
I do mostly sports nutrition for athletes, not general wellness. Is this still right for me?
Yes, and the keyword set shifts. Instead of broad 'nutritionist [suburb]', the SEO targets 'sports nutritionist [suburb]', 'marathon fuelling plan', 'pre-competition body composition', 'rugby league nutrition'. Niche pages cover the marathoner, the body-builder and the pre-competition phases separately. Social leans into pre-race carb-loading reels, team partnerships, the BSc credential vs the personal-trainer-who-watched-a-YouTube-video competition. Pantry overhauls stay secondary; club and sponsor partnerships replace the family-meal angle.
Will the captions sound like AI? My audience is health-literate and notices.
They'll sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. Voice updates with every correction. The hard nos (no diet-culture language, no calorie shaming, no clean-eating framing, whatever your specific lines are) get learned in the first week. By week three the captions read indistinguishably from yours.
We host group sessions and corporate workshops too. Can the marketing handle the group tier?
Yes. The Account Lead splits the annual plan into 1:1 ($100 to $200 per hour band), group sessions ($80 to $150 per head band) and corporate workshops as a separate revenue stream. Pages exist for each tier with the price band, the booking flow, and the typical workshop topics (workplace gut health, pre-marathon team session, postnatal returning-to-work nutrition). Corporate enquiries route to a different intake form.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your specialty pages, the pantry-overhaul service page, the rebate explainer, the Google Business Profile work, and the social grid. There is no $2.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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