For office cleaners

Lock in the 5-day-a-week retainer, not the casual one-off.

In-House is your AI marketing team. It actually fills the after-hours office roster with sub-1000 sqm suburban-business-park contracts: ships per-business-park landing pages with Mon-Fri 5am-7am or 6pm-9pm window pricing, runs the tenant-rep + facilities-manager + office-manager outreach loop on LinkedIn, and surfaces your BSCAA membership + Cleaning Industry Award compliance + supplies-included pricing model on every quote page so the corporate cleaners don't steal the shortlist by default.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency

$2,500 to $4,000 / mo

Slow. Expensive. Removed from your business.

You get a quarterly Google Ads report, twelve generic 'we clean offices' posts, and a contact who has never stepped into a 600 sqm suburban business park at 6am. Meanwhile AAA Property Group and Service Group cross-sell their existing facilities customers and you pick up the leftovers.

DIY tools

$80 to $180 / mo + your evenings

Cheap, but it just hands you a dashboard.

Squarespace, Google Ads, Yellow Pages, a Facebook page nobody reads. Cheap, but you draft the office-manager outreach email on the couch at 10pm and the suburban-business-park landing pages stay on your to-do list, like the supplies-included pricing calculator you keep meaning to ship.

ACTUALLY DOES IT

In-House

$299 / mo flat

Cheap, and it actually does the work.

The AI marketing team writes the captions, ships a landing page for every suburban business park you cover, runs the tenant-rep and office-manager LinkedIn outreach, keeps your BSCAA + Cleaning Industry Award credentials live on every quote page, and posts the after-hours team-on-shift photos. You text one photo from the 6am shift, approve the week, get back to the roster.

You quote 600 sqm at the right price and lose to AAA because nobody saw your name

The reality

Office cleaning at the sub-1000 sqm tier is a roster business with a visibility problem layered on top. You run a clean Mon-Fri 5am-7am or 6pm-9pm window across eight to fifteen sites. Each site is a $1.5K-$8K monthly retainer at the $120-$280/hr fixed quote tier. The office manager or tenant-rep or facilities manager who owns the brief at each site quotes three cleaners, picks one, and signs a 12-month agreement. The decision is made in two weeks. You needed to be on the shortlist before the brief went out, and you weren't, because AAA Property Group, ISS, Spotless, Service Group and Quad Services cross-sell their existing facilities-manager relationships and own LinkedIn for the office-manager segment. Meanwhile your Google Ads spend bleeds against the residential casual searches because the buyer of an office clean doesn't search 'cleaner near me', they ask their property manager who they use, or they search 'office cleaning [business park]' and shortlist the three results that look like real after-hours operators with insurance, Modern Award rates and the supplies-included pricing the office manager doesn't have to think about.

What good looks like

Good office-cleaning marketing at the sub-1000 sqm tier is three things, in this order: a business-park landing-page library where each suburban business park or tier-2 CBD building you cover (a Macquarie Park tech precinct, a Burwood professional-services strip, a Hawthorn small-suite office cluster) is its own page with a quote calculator that prices the after-hours window, a supplies-included vs supplies-billed-separately toggle, the contract cycle (weekly, 2x, 3x, 5x), and the BSCAA membership and Cleaning Industry Award compliance above the fold; a tenant-rep, facilities-manager and office-manager LinkedIn outreach loop that names the decision-maker at the 300 offices in your geography most likely to switch cleaners in the next 12 months, with a sample quote attached; and a Google Business Profile rebuilt around Office Cleaning Service (not generic Cleaning Service) with the after-hours attribute set and a 'serving these business parks' service-area list.

You're not on the shortlist because they've never seen your name

AAA Property Group and ISS cross-sell their existing facilities-manager relationships and own the LinkedIn office-manager segment. The brief gets written, the shortlist gets drawn from cleaners they already know, you never get the call.

The 5am-7am or 6pm-9pm window has its own pricing

Office cleans aren't priced by the hour, they're priced by the window. A 600 sqm 3x-weekly contract at the 6pm window is a different quote than the same site 5x-weekly at the 5am window. One generic 'we clean offices, call for a quote' page loses to a quote calculator that prices the window.

Supplies-included vs supplies-billed-separately decides the deal

Office managers don't want to reorder toilet paper, soap, bin liners. The cleaner who quotes supplies-included with a per-suite per-week allowance wins over the cleaner who quotes 30% lower with a separate supplies invoice the office manager has to chase every month.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a office cleaning business sees in the first weeks, in the actual format it lands in.

Web Agent

Live · yourbusiness.com.au/office-cleaning/macquarie-park

yourbusiness.com.au/office-cleaning/macquarie-park

New business-park landing page: 'Office cleaning in Macquarie Park: $1.5K-$8K monthly retainers, 5am-7am or 6pm-9pm window' H1, a quote calculator priced by suite size and contract cycle (weekly, 2x, 3x, 5x), a supplies-included vs supplies-billed-separately toggle, BSCAA membership and Cleaning Industry Award compliance above the fold, six team-on-shift photos from real Macquarie Park sites, a downloadable scope-of-work template, and schema for Commercial Cleaning Service. Indexed in 48 hours, ranking page 1 for 'office cleaning macquarie park' inside three weeks.

One per business park you cover

Advertising Agent

Live · Google Ads · per-park targeting

Ad · yourbusiness.com.au

Macquarie Park Office Cleaning · 5am-7am or 6pm Window

Suburban-business-park specialist. Weekly, 2x, 3x or 5x-weekly retainer. Supplies-included pricing from $145/visit for 600 sqm. BSCAA member, Modern Award compliant, $20M insured. Sample quote in 24 hours. Click to request a quote.

Per-park keywords, after-hours window in the headline

SEO Agent

Auto-applied · approval rules

Google Business Profile rebuilt around Office Cleaning Service

 Primary category corrected from 'Cleaning Service' to 'Office Cleaning Service' (a specific Google category). Secondary categories added (Commercial Cleaning Service, Janitorial Service). Services list expanded from 5 to 19 (Mon-Fri morning office clean, evening office clean, weekly 1x clean, 2x-weekly clean, 3x-weekly clean, 5x-weekly clean, end-of-trade retail tenant clean, supplies-restock service, +11 more). After-hours attribute set. 'Appointment required' set true. Service area set to your 8 priority business parks. BSCAA + insurance attributes added. 

Live in your profile within the hour

Your direct line

Forward Sam a quote brief. The response and the LinkedIn intro land by morning.

Sam is your AI Account Lead. Email Sam a quote brief from a new business park, a 6am shift photo from this morning's round, a new office manager you've been introduced to, a pricing-tier change you want pushed across the per-park pages. Sam briefs the agents, drafts land in your inbox, two taps to approve, the team ships it.

A quote brief from a new office or business park A 6am or 6pm shift photo from this week's roster A new office manager or tenant-rep introduction A pricing-tier change across the business-park pages A wet-weather or pandemic deep-clean special to push

Mail

From you@yourbusiness.com.au · To sam.walker@use-ih.com

Picked up a 3-suite contract in Macquarie Park, want to push the precinct harder

Hey Sam, won a 5x-weekly contract across three suites at 1 Wally's Walk in Macquarie Park starting Monday. Want to lean into the precinct, there are 30+ tenant offices in the same building cluster and only AAA Property Group really owns the area. Shift photo from a similar Macquarie Park building attached. Probably means a Macquarie Park landing page and a LinkedIn outreach push to the office managers in the cluster?

Sam Walker · Account Lead

sam.walker@use-ih.com

Replied

On it. Web Agent will ship a Macquarie Park business-park landing page tonight, with the quote calculator defaulting to a 600-1000 sqm 5x-weekly window, the supplies-included toggle on, and a 'serving 1 Wally's Walk and the wider Macquarie Park tech precinct' badge above the fold. Advertising Agent will spin up a 'office cleaning macquarie park' Google Ads ad group and a LinkedIn Sponsored content campaign targeting the office-manager and tenant-rep titles inside the 30+ buildings in the cluster. Social Media Agent will draft a LinkedIn caption from the shift photo for Wednesday with the new contract as the angle. Content Agent will draft a 'how much should office cleaning cost at Macquarie Park' explainer this fortnight to support the precinct push. Drafts in your inbox by 9am.

Preview the per-park page + ad group draft

$299 / mo

Flat. No tiers, no markup.

9 min

From sign-up to live marketing.

60+

Pieces of content a month.

Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the after-hours window and contract cycle you actually want more of (Mon-Fri 5am-7am morning round vs. 6pm-9pm evening round vs. 5x-weekly retainer vs. 3x-weekly tier-2 retainer) rather than chasing every office-cleaning search. Targets the 300 offices in your geography most likely to switch cleaners in the next 12 months. Briefs the other agents so the business-park pages, the LinkedIn outreach and the per-window pricing all reinforce the corporate-grade positioning the office manager needs to see.

Answers: you're not on the shortlist because they've never seen your name

Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new business-park landing page (a Macquarie Park tech precinct, a Burwood professional-services strip, a Hawthorn small-suite cluster) a five-minute job. Ships a per-park page to your live site with a quote calculator priced by the after-hours window, a supplies-included toggle, BSCAA + Cleaning Industry Award credentials above the fold, real team-on-shift photos, and a click-to-request-quote button bigger than the logo, in two taps.

Answers: the 5am-7am or 6pm-9pm window has its own pricing

SEO Agent

Goes through your live site for the things that actually move B2B office-cleaning rankings: per-business-park keyword optimisation, Office Cleaning Service schema (not generic Cleaning Service), the BSCAA + Modern Award + insurance badges in markup, and a Google Business Profile rebuilt around the right category set with the after-hours attribute. Auto-applies the low-risk fixes; flags anything bigger. Surfaces the per-park landing pages on the queries office managers actually type ('office cleaning [business park]', 'after hours office cleaner [suburb]', 'supplies included office cleaning [city]').

Answers: you're not on the shortlist because they've never seen your name

Advertising Agent

Runs LinkedIn Sponsored content and Google Ads on the queries that convert ('office cleaning [business park]', 'after hours office cleaning [suburb]', '5x weekly office cleaner [precinct]'). Targets the office-manager, tenant-rep and facilities-manager job titles inside the 300 priority offices. Drops broad 'cleaner' bids that waste money on residential casual queries. Switches consumer-Meta off, this is a LinkedIn + Google Search business.

Answers: the 5am-7am or 6pm-9pm window has its own pricing

Social Media Agent

Turns the after-hours roster into proof on LinkedIn: a Tuesday 5:30am morning round photo, a Friday 8pm evening round behind a tenant-rep walk-through, a Saturday wet-weather deep-clean, a Monday-morning supplies-restock. Builds the corporate-grade trust signal that separates a real BSCAA-member after-hours operator from a residential casual quoting $25/hr. You text one shift photo per week, the agent drafts the LinkedIn-first caption in your voice, you approve.

Answers: supplies-included vs supplies-billed-separately decides the deal

Content Agent

Drafts the long-form pieces an office manager Googles before they switch cleaners: 'how much should a 600 sqm office cleaning contract cost in [city]', 'supplies-included vs supplies-billed-separately office cleaning, which is cheaper over 12 months', 'how to write a 12-month office cleaning scope of work', 'Modern Award cleaning rates 2026, what a real BSCAA-member contractor actually pays'. Two drafts a month, in your voice, that pull office managers to your site months before the contract renewal.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

Business-park landing pages indexed for your 8 priority precincts with quote calculator and supplies-included toggle on each.
BSCAA membership, Cleaning Industry Award compliance and $20M insurance surfaced above the fold on every quote page.
Per-window pricing table published ($28-$36/hr casual cleaner, $32-$42/hr supervisor, $145-$180/visit for 600 sqm 3x-weekly) so office managers don't have to ring for a quote.
Google Business Profile rebuilt around Office Cleaning Service with after-hours attribute and 19-strong service list.
LinkedIn Sponsored content live targeting office-manager + tenant-rep + facilities-manager titles inside your 300 priority offices.
Supplies-included pricing calculator wired into every business-park page with per-suite per-week allowance.
Wet-weather + pandemic + flu-season deep-clean special priced into the supplies-restock add-on.
First fortnight of after-hours team-on-shift LinkedIn captions queued from photos you sent Sam.

See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

Annual plan split across the after-hours window (5am-7am vs 6pm-9pm) and contract cycle (weekly, 2x, 3x, 5x) and tilted to the tier that pays best
Business-park landing pages indexed for all 8 priority precincts with quote calculator and supplies-included toggle
BSCAA + Cleaning Industry Award + $20M insurance credentials live above the fold on every quote page
Per-window pricing table published with $145-$180/visit 600 sqm 3x-weekly + $32-$42/hr supervisor + $28-$36/hr casual cleaner rates
Google Business Profile rebuilt around Office Cleaning Service with after-hours + appointment-required attributes set
LinkedIn Sponsored campaign live against office-manager + tenant-rep + facilities-manager titles inside 300 priority offices
Supplies-included per-suite per-week allowance calculator wired into every business-park page
Wet-weather + pandemic + flu-season deep-clean special priced into the supplies-restock add-on
After-hours team-on-shift LinkedIn caption library running twice a week: morning rounds, evening rounds, weekend wet-weather deep cleans

The bottom line

Office cleaning at the sub-1000 sqm suburban-business-park tier is a roster business with a shortlist problem layered on top. The office manager picks three cleaners she already knows or has heard of, signs one for 12 months, doesn't think about it again. The work is making sure your name is on her shortlist before the brief goes out, in every business park you cover, at the after-hours window she actually needs cleaned.

Agencies are too expensive to actually run the per-park landing pages and the office-manager LinkedIn outreach for $3.5k a month. Tools are cheap but you draft the outreach email on the couch and the supplies-included calculator stays a screenshot. In-House is the third option: for $299 a month the agents ship the business-park pages, run the office-manager outreach, post the after-hours team-on-shift photos, and keep your Google Business profile reading like a corporate-grade after-hours operator. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the 12-month retainer to AAA Property Group by default.

See everything In-House does

No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I'm a 12-cleaner operation doing 11 sites at $2K-$6K per month. Will this scale to a 40-site operation?

Yes, the business-park landing-page library compounds at scale. At 11 sites you'll cover 8 priority precincts. At 25 sites you'll cover 15 priority precincts plus a tier-2 CBD strip. At 40 sites you'll have a per-park page in every region you operate, the LinkedIn outreach loop running against 500 office managers, and the quote calculator handling 80% of inbound enquiry without you on the phone. Account Lead also splits the plan by contract cycle (5x-weekly retainer vs 3x-weekly retainer vs ad-hoc deep-clean) once you tell us which tier you want more of.

How do you actually beat AAA Property Group and Service Group when they own the office-manager relationship already?

You don't beat them on the existing relationship; you beat them on the next one. Office managers turn over (the average tenure is 18-22 months) and they take cleaning briefs with them. The LinkedIn outreach loop targets new office managers in your priority precincts within the first 90 days of their role, when they're auditing existing contracts and looking for fresh quotes. You're on the shortlist for the next brief because you reached out during the window when they're paying attention. The per-park landing pages compound underneath, so when a referral search happens ('office cleaning macquarie park') you rank.

I do mostly 5x-weekly morning rounds. Will the marketing reflect that or push 6pm evening rounds?

Account Lead weights the plan to your contract mix. If 70% of your roster is 5x-weekly morning rounds at the 5am-7am window, the per-park landing pages lead with the morning round, the quote calculator defaults to 5x-weekly, the LinkedIn outreach pitches morning-round retainers, and the social posts feature the 5am shift. The evening round still gets covered as an add-on, but it doesn't dominate. Reverse if you run mostly evening.

Will the social captions sound like AI?

They'll sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You text one shift photo per week (the team in uniform finishing a 6am round, a supplies-restock photo from a Monday morning, a wet-weather deep-clean), the agent drafts the LinkedIn-first caption from what's in the photo, you approve in two taps. Voice updates with every correction you make.

I tried Google Ads before and got mostly residential one-off enquiries, not the office retainers I wanted. How is this different?

That's because broad 'cleaner near me' bids attract the residential casual searcher. The Advertising Agent runs per-business-park ad groups ('office cleaning macquarie park', 'office cleaning burwood', 'after hours office cleaner hawthorn') with landing pages priced by the window and the contract cycle. CPC is lower because the queries are narrower, conversion rate is higher because the landing page matches the query, and the LinkedIn Sponsored layer reaches office managers who don't search at all but get the brief from their tenant-rep.

Can I cancel if it isn't working?

Two taps, any time, no exit fees and no notice period. You keep your imported site, your business-park pages, the quote calculator, the LinkedIn outreach work and the Google Business Profile rebuild. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.