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For outdoor furniture stores

Win the renovation. Stop competing with Bunnings on the $200 plastic chair.

In-House is your AI marketing team. It actually publishes the teak-and-Sunbrella collection pages that win the renovation customer from Eco Outdoor and Cosh Living, surfaces the landscape-architect trade pricing so the property stylist stops calling Domain Living first, and lifts ad spend through October to load the Boxing Day diary before the Bunnings sale catalogue lands.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$3,000 to $5,000 / mo
Slow. Expensive. Removed from your business.
You get a Shopify theme refresh, a quarterly Google Shopping report, and an account manager who has never lifted a teak dining table. Meanwhile the $25k outdoor kitchen install went to Cosh Living because they had a landscape-architect trade page, and your homepage still leads with the $200 PE rattan chair that competes with Bunnings.
DIY tools
$120 to $300 / mo + your evenings
Cheap, but it just hands you a dashboard.
Shopify, Google Ads, Klaviyo, an Instagram with stock photos from the supplier, the Sunbrella swatches in the showroom. Cheap, but you write the product descriptions at 9pm after a 10-hour Saturday and the cantilever-umbrella collection page never gets written because the new shipment is still in the warehouse.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a collection page for every category (lounge, dining, sun-lounger, umbrella, BBQ, fire-pit, heater) and material (teak, powder-coated aluminium, Batyline, Sunbrella, recycled-plastic), runs the season-peak Google Ads, and posts the showroom photos. You snap one photo per new arrival and approve the week.

Bunnings owns the $200 chair. Your job is to own the $25k outdoor-living install.

The reality

Outdoor furniture is two markets dressed up as one. The first is the price-shopper market: $200 PE rattan chairs, $400 aluminium dining sets, $80 cantilever umbrellas, the kind of thing the customer buys after seeing the Bunnings or Kmart Australia catalogue. The second is the premium tier: teak dining tables that last twenty years, powder-coated aluminium with Sunbrella fabric, hand-woven Batyline outdoor lounges, cantilever umbrellas with cyclonic-rated bases, full outdoor kitchens with built-in BBQs and pizza ovens, and the landscape-architect trade business that comes with $25k-to-$80k custom installs. That tier prices in the four-and-five figures, locks in repeat business through builder and landscape-architect referrals, and is where every outdoor-furniture store that actually stocks Sunbrella and 30-year teak wants the diary to move. The structural problem is the website. Most outdoor-furniture stores have a Shopify with category pages full of products, but no collection pages explaining the materials (teak vs eucalyptus vs aluminium vs recycled plastic), no trade-pricing page for landscape architects and builders, and no outdoor-kitchen install gallery. So the renovation customer who would happily spend $18k on a teak dining suite and a Beefeater built-in goes to Eco Outdoor or Cosh Living, and the store stays stuck selling $400 dining sets to price-shoppers who'll never come back.

What good looks like

Good outdoor-furniture marketing is three things, in this order: a collection-and-material page library that has one page per category (3-seater outdoor lounge, modular L-shape lounge, 4-to-12-seat dining table, sun-lounger, cantilever and market umbrella, BBQ and outdoor kitchen, fire-pit, outdoor heater, planter and accessories) and one page per material (FSC teak, powder-coated marine-grade aluminium, Batyline, Sunbrella, recycled HDPE plastic, concrete, cast-iron, natural stone) with the weather-rating (cyclonic, coastal salt-spray, bushfire-zone, full sun) explained on every page, so you rank for every '[material] outdoor [category]' search the chains and the premium brands are currently fighting over; a season-peak Google Ads calendar that lifts spend hard through October-November to load the Boxing Day rush, runs Black Friday lifts on the premium categories (not the $200 chairs), and weights the autumn-winter spend toward landscape-architect trade enquiries and renovation planning; and a dedicated trade-pricing page for landscape architects, builders, property stylists and designers with the wholesale terms, lead times, sample-loan workflow and project-coordinator named. Get this right and the renovation customer stops driving to Cosh Living, the trade account books a fortnight of installs in November, and the Boxing Day rush is the second peak instead of the only one.

The renovation customer can't find the premium tier
Customers searching 'teak outdoor dining', 'Sunbrella outdoor lounge' or 'outdoor kitchen install [suburb]' have $5,000 to $40,000 of intent. Without dedicated material and collection pages, they go to Cosh Living, Eco Outdoor or Tait, who do have those pages.
Landscape architects and builders refer the high-value installs
Landscape architects, property stylists, builders and designers refer the $25k-plus jobs. A dedicated trade-pricing page with the wholesale terms, lead times and project-coordinator workflow wins those accounts. Most outdoor-furniture stores hide trade pricing behind an enquiry form and never pitch it.
Boxing Day is 30% of annual revenue
Boxing Day through end-January is when the diary fills. If the spring (Sep-Oct) build-up campaigns and the November Black Friday lifts aren't running, the Bunnings catalogue takes the price-shopper search and Cosh Living takes the premium tier. The store does $40k in December instead of $400k.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a outdoor furniture store sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourstore.com.au/teak-outdoor-dining-collection
yourstore.com.au/teak-outdoor-dining-collection

New collection-and-material page: 'FSC teak outdoor dining for 6 to 12, 20-year hardwood guarantee' H1, the teak-grade explanation (Grade A premium plantation teak vs B and C, FSC certification, weathering process, sealing options), price bands from $2,800 (6-seater 1.8m round) to $14,500 (12-seater 3.2m extension with cushioned dining chairs in Sunbrella), the cyclonic-and-coastal weather rating, eight photos of teak dining suites installed in real Sydney and Brisbane renovations, and a 'teak care guide for the first five years' downloadable. Indexed in 48 hours, ranking page 1 for 'teak outdoor dining [city]' inside three weeks.

One page per collection, one per material
Advertising Agent
Live · Google Ads · Boxing Day pre-peak campaign
Ad · yourbusiness.com.au
FSC Teak Outdoor Dining · 20-Year Guarantee · Pre-Boxing-Day

Premium plantation teak dining for 6 to 12. 20-year hardwood guarantee, FSC certified, cyclonic and coastal salt-spray rated. Showroom in [suburb], delivery and installation across Sydney and Brisbane. Pre-Boxing-Day pricing on full collection. Book a showroom visit.

Bid weighting lifted 60% in October-November
Social Media Agent
Scheduled · Sun 11:00am · Instagram + Facebook (carousel)
Your photo
Carousel from the showroom photo you uploaded

"New arrival in the showroom this week: 3.2m FSC teak extension dining table with the matching cushioned chairs in Sunbrella Canvas Heather. Seats 12, opens to 3.2m, closes to 2.4m for everyday. Premium plantation teak, FSC certified, 20-year hardwood guarantee, and this colour will silver beautifully over the first three summers if you leave it untreated. We delivered the same suite to a renovation in Mosman last month and the client sent us a photo of Christmas lunch last weekend, sixteen around the table. If you're planning the outdoor entertaining space for this summer, swing past the showroom or DM us for the trade pack." Drafted from the showroom photos you took. You approve, it posts as a six-image carousel.

One photo per new arrival, caption drafted in your voice
SEO Agent
Auto-applied · approval rules
Google Business Profile rebuilt for collection breadth
Primary category corrected from 'Furniture Store' to 'Outdoor Furniture Store' with 5 secondary categories added (Patio Furniture Store, Garden Centre, Barbecue Restaurant Supply Store, Home Goods Store, Interior Designer), services list expanded from 4 to 22 (FSC teak dining, Sunbrella outdoor lounge, cantilever umbrella install, outdoor kitchen design, BBQ install, fire-pit install, trade pricing, sample loan, delivery and assembly, +13 more), landscape-architect trade-pricing and showroom visit attributes added, six showroom photos uploaded, late-trade Boxing Day hours marked.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around moving the mix upmarket: more teak and Sunbrella, more outdoor-kitchen installs, more landscape-architect trade accounts, fewer $200 chairs that compete with Bunnings. Briefs the other agents so the collection pages, the season-peak ads, the showroom social cadence and the Google Business Profile all pull customers toward the premium tier and the trade pipeline.

Answers: the renovation customer can't find the premium tier
Web Agent

Imports your existing Shopify or WordPress site so you stop paying for the theme subscription nobody updates, and ships a dedicated collection page for every category (lounge, dining, sun-lounger, umbrella, BBQ and outdoor kitchen, fire-pit, heater) and material (FSC teak, marine-grade aluminium, Batyline, Sunbrella, recycled plastic, concrete, stone). Each with the weather-rating explained, the price band published, the care guide downloadable, and the trade-pricing CTA above the fold.

Answers: the renovation customer can't find the premium tier
SEO Agent

Goes through your live site for the things that actually move outdoor-furniture rankings: material-and-category keyword optimisation on every collection page, Outdoor Furniture Store schema (not generic furniture store), product schema with the FSC and Sunbrella attributes, internal links from the collection pages to the trade page, and a Google Business Profile rebuilt with all 5 secondary categories. Auto-applies the low-risk fixes; flags anything bigger.

Answers: the renovation customer can't find the premium tier
Advertising Agent

Launches Google Ads on the material-and-category queries that actually convert ('FSC teak outdoor dining', 'Sunbrella outdoor lounge', 'cantilever umbrella [suburb]', 'outdoor kitchen install [suburb]'), with a 60% bid lift in October-November to load the Boxing Day rush and a Black Friday lift weighted to the premium categories (not the $200 chairs). Excludes the 'cheap outdoor furniture' and 'discount patio set' terms entirely so the Bunnings price-shopper search stops burning budget.

Answers: boxing day is 30% of annual revenue
Social Media Agent

Turns every new arrival, every showroom rearrange and every install into a post in your real accounts: the new teak extension dining, the Sunbrella swatches laid out, the cantilever umbrella going up on the showroom deck, the outdoor-kitchen install at a Mosman renovation, the Christmas-lunch photo a client sent from last December. Builds the renovation-customer trust signal that wins the Eco-Outdoor-or-us decision. You upload one showroom photo or three install shots, the agent drafts the caption in your voice, you approve.

Answers: landscape architects and builders refer the high-value installs
Content Agent

Drafts the long-form pieces premium-tier customers Google before they buy: 'how much does an outdoor kitchen install cost in Sydney', 'FSC teak vs eucalyptus vs powder-coated aluminium for outdoor dining', 'Sunbrella vs Batyline outdoor lounge fabrics', 'cantilever umbrella sizes and cyclonic bases explained'. Two drafts a month, in your voice, that pull in the renovation customer six weeks before the showroom visit.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Google Business Profile primary category corrected from 'Furniture Store' to 'Outdoor Furniture Store' with 5 secondary categories, services expanded from 4 to 22, and trade-pricing attribute added by day 3.
  • Collection pages indexed for FSC teak dining, Sunbrella outdoor lounge, marine-grade aluminium, Batyline and recycled-plastic with per-material weather-ratings published by day 7.
  • Outdoor-kitchen and BBQ-install collection page live with Beefeater, BeefMaster, Heston and Weber built-in options priced and the install workflow explained by day 9.
  • Landscape-architect and builder trade-pricing page live with wholesale terms, sample-loan workflow, lead times and project-coordinator named by day 10.
  • Boxing Day pre-peak Google Ads calendar wired with 60% bid lift through October and November and price-shopper terms excluded.
  • Cantilever and market-umbrella collection page live with cyclonic-base options and 3.0m to 4.5m sizes priced.
  • Fire-pit and outdoor-heater collection page live with gas, wood and electric options priced and weather-rating published.
  • First fortnight of showroom and install carousels queued from the teak dining arrival, the Sunbrella swatches and the Mosman outdoor-kitchen install.
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Your first 30 days.

  • Annual plan tilted upmarket toward teak-and-Sunbrella premium tier, outdoor-kitchen installs and the landscape-architect trade pipeline
  • Google Business Profile rebuilt from Furniture Store to Outdoor Furniture Store with 5 secondary categories and trade-pricing attribute
  • Collection pages indexed for FSC teak, Sunbrella, marine-grade aluminium, Batyline and recycled-plastic with weather-ratings published
  • Outdoor-kitchen and BBQ-install page live with Beefeater, BeefMaster and Heston options priced
  • Landscape-architect and builder trade-pricing page live with wholesale terms and project-coordinator named
  • Boxing Day pre-peak ad calendar live with 60% bid lift through October-November and price-shopper terms excluded
  • Cantilever and market-umbrella page live with cyclonic bases and 3.0m to 4.5m sizes priced
  • Fire-pit and outdoor-heater page live with gas / wood / electric options and weather-rating
  • Product and Outdoor Furniture Store schema deployed with FSC and Sunbrella attributes
  • Showroom and install carousel cadence running three times a week: new arrivals, swatch combinations, completed renovation installs
  • 'Outdoor kitchen install cost' and 'FSC teak vs aluminium vs eucalyptus' explainers drafted for approval
The bottom line

Outdoor furniture stores lose the renovation customer not on stock or quality but on visibility. The owner planning a $25k outdoor-living install searches 'teak outdoor dining [city]', 'Sunbrella outdoor lounge', 'outdoor kitchen install [suburb]' and clicks the first result with the material explained and the FSC and trade-pricing surfaced. If that result is Eco Outdoor or Cosh Living or Tait, that's a renovation budget and a landscape-architect referral gone. The work is making sure when a renovation customer or a landscape architect types your material and your category into a phone, the first thing they see is your showroom, with the weather-rating, the wholesale terms and the install workflow they actually need.

Agencies are too dear to actually run the collection-page library and the Boxing Day ad calendar for $4k a month. Tools are cheap but you write product descriptions at 9pm and the cantilever-umbrella collection page never gets written. In-House is the third option: for $299 a month the agents ship the collection pages, launch the October-November bid lift, post the showroom carousels and keep your Google Business profile fighting Eco Outdoor and Cosh Living on completeness. You stay in the driver's seat, two taps to approve, minutes a day. Win the renovation. Stop competing with Bunnings on the $200 chair.

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Frequently asked.

We stock everything from $200 chairs up to $14k teak suites. Should we drop the entry tier?
No, but the marketing should stop leading with it. The entry tier brings foot traffic and earns the goodwill of customers who upgrade in two or three years; the premium tier pays the lease. The Web Agent ships the collection pages with the premium tier above the fold (teak, Sunbrella, outdoor-kitchen install) and the entry tier in the deeper category pages. The Advertising Agent runs the premium-tier queries and excludes 'cheap' and 'discount' modifiers, so paid traffic skews to the renovation customer while the showroom and the social grid still serve the entry-tier walk-ins.
We get most of our high-value work from landscape architects and builders. How does the trade pipeline get pulled in harder?
Three things. First, the Web Agent ships a dedicated trade-pricing page with the wholesale terms, sample-loan workflow, lead times and a named project-coordinator. Second, the SEO Agent adds 'trade-pricing available' to the Google Business Profile and the Content Agent drafts a 'specifying outdoor furniture for landscape architects' guide that ranks for the broker-and-spec query. Third, the Advertising Agent runs a separate trade-pricing ad group on 'commercial outdoor furniture [city]' and 'landscape architect outdoor furniture supplier' at a higher CPC and lower volume than the consumer queries. Most outdoor-furniture stores leave this pipeline to chance; pulling it on-purpose can double the average order value within a season.
Will the showroom and install captions sound like AI?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload one showroom photo or three install shots per post (the new teak arrival, the Sunbrella swatches, the Mosman outdoor-kitchen install), the agent drafts the caption from what's in the photos (the material, the collection, the install context), you approve in two taps. Voice updates with every correction.
Boxing Day is 30% of our year. How does the pre-peak ad calendar actually load it?
The Advertising Agent weights bids on premium-tier queries up 60% from early October to mid-December, then holds the lift through Boxing Day to mid-January. Through November it adds a Black Friday lift weighted to the premium categories (not the entry-tier chairs that compete with Bunnings). Display and remarketing campaigns chase the customers who visited the showroom but didn't buy in September-October. By Boxing Day the ad calendar isn't fighting for awareness, it's converting an audience that has been warmed for three months. The pre-Christmas peak adds 20% to revenue on top of Boxing Day on stores that load this properly.
Our showroom is in [suburb] but we deliver across the city. Can the pages target both?
Yes. The Web Agent ships the headline collection pages with a 'showroom in [suburb], delivery and installation across [city]' line above the fold, plus a delivery-area page that names every metropolitan area you cover. The SEO Agent configures the Google Business Profile with the showroom as the primary location and a service-area list for delivery. The Advertising Agent geo-targets the ads city-wide on the premium queries and tighter around the showroom for the 'visit the showroom' campaigns.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your collection-and-material pages, the trade-pricing page, the Google Business Profile rebuild and the social grid. There is no $4k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime