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For pest controllers

Own the termite search. Lock in the annual recurring.

In-House is your AI marketing team. It books the termite-inspection annual recurring page so the past-customer database re-books on a 12-month reminder, and it opens the HACCP commercial cafe contract pipeline that pays four times your one-off cockroach callout.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a stock website with a generic 'cockroach, ant, spider' graphic, a quarterly Google Ads PDF, and an account manager who has never crawled a subfloor looking for mud tubes. Meanwhile hipages and Service.com.au sell the same termite-inspection lead to four competitors and pocket the markup.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Google Ads, hipages credits, a Facebook page, Service M8 for the jobs. Cheap, but you tune the bids after dinner and the AS3660 termite-inspection page stays unwritten, like the HACCP commercial page you keep meaning to do.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a service page for every suburb you treat in and every line you offer (termite inspection, general pest, pre-purchase, commercial HACCP), launches the suburb-specific Google Ads, and posts the bait-station and barrier photos from the truck. You text one photo, approve the week, get back to the spray.

The annual recurring is the whole business, and lead sites keep it from you

The reality

Pest control is the trade where the recurring revenue is the whole game. A general-pest spray is a one-off; an annual termite inspection on the same property for fifteen years is a profitable, predictable book that funds the truck, the bait stations, the AS3660 certification. The structural problem is that hipages, Service.com.au, and Oneflare sit between you and the customer the day they go looking for an inspection: they buy the keyword, rent the lead to you and three competitors at $40 a pop, and never let you build the direct relationship that turns one inspection into fifteen years of recurring. Meanwhile your own site is invisible on '[suburb] termite inspection' because the on-page SEO never got done. The commercial line (HACCP-compliant cafes, restaurants, food prep) is the other gold mine, and you have nothing on the website that speaks to a venue manager who needs the monthly service record for their next council audit.

What good looks like

Good pest-control marketing is three things, in this order: a suburb-page library built around the highest-value line (termite inspections), so when a homeowner in Castle Hill Googles 'castle hill termite inspection' your AS3660-credentialled page outranks the hipages listing; an annual-inspection reminder programme that runs in the background (the SEO Agent prompts every past inspection customer at the twelve-month mark, so the book renews itself), and a Google Ads campaign weighted to the pre-purchase pest inspection window (which spikes Thursday-Saturday when conveyancing settles next week), with a separate ad group for commercial HACCP targeting venue-manager search terms ('commercial pest control cafe', 'HACCP pest control service [city]').

hipages rents you the lead and keeps the customer
Lead sites buy the termite-inspection keyword, sell the lead to four pest controllers at once, and pocket the markup. Stop paying them and the work stops. You never own the recurring relationship.
Four lines, four customers, four marketing plans
Termite inspections (annual recurring), general pest (seasonal one-offs), pre-purchase pest inspections (conveyancing-led), commercial HACCP (venue managers). Each has its own keyword set, price band, and decision-maker. One generic 'we kill pests' page loses every search.
Termite damage isn't covered by home insurance
Most homeowners don't know that, and once they do they want an inspector they trust, not the cheapest quote. Your site has to make the AS3660 case (certifications, qualifications, inspection report sample) above the fold or the customer goes back to comparing prices on hipages.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a pest control business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/termite-inspection/castle-hill
yourbusiness.com.au/termite-inspection/castle-hill

New suburb service page: 'Termite inspection in Castle Hill' H1, a 250-word write-up of the typical Castle Hill jobs (older weatherboard homes near gum trees, subfloor moisture issues, the post-2015 brick-veneer estates with cavity wall risk), AS3660-2014 standard called out, sample inspection report as a downloadable PDF, six photos from real Castle Hill jobs (mud tubes, baiting stations, the technician with the moisture meter), a 'termite damage isn't covered by home insurance' callout, a price-from band ($295 for a standard inspection), and timber-pest-inspector schema. Indexed in 48 hours, ranking page 1 for 'castle hill termite inspection' inside three weeks.

One per suburb you regularly inspect in
Advertising Agent
Live · Google Ads · pre-purchase + Saturday-morning bid lift
Ad · yourbusiness.com.au
Castle Hill Pre-Purchase Pest Inspection · 24-Hour Report

AS3660 certified inspector, full report within 24 hours, timber pest + general pest combined. From $395 for the standard 4-bed inspection. Insured, accredited, used by local conveyancers. Click to book this week.

Higher bids Thursday to Saturday when settlement-week searches spike
Social Media Agent
Scheduled · Wed 11:00am · Instagram + Facebook
Your photo
Caption written from the subfloor photo you uploaded

"Found mud tubes running up the brick pier under a 1960s weatherboard in Baulkham Hills this morning. Customer had a pre-purchase inspection booked for Friday and asked me to come a day early after they saw a few dropped wings on the windowsill. Termite barrier going in next week before the contract goes unconditional. This is exactly why we run the pre-purchase as termite + general pest combined, not the pest-only one. Link in bio for a quote." Drafted from the subfloor photo you texted Sam. You approve, it posts.

Real subfloor photos, no stock
SEO Agent
Auto-applied · approval rules
Google Business Profile reconfigured for service-area + four lines
Profile flipped to a proper service-area business with 18 Hills District suburbs listed in the service area, primary category corrected from 'Pest Control Service' (kept) with secondary categories added (Building Inspector for the timber-pest-inspector line, Commercial Cleaning Service for HACCP). Services list expanded from 6 → 21 (termite inspection, termite barrier, Termidor soil treatment, Sentricot baiting station, pre-purchase pest inspection, general pest spray, cockroach gel, rodent baiting, HACCP food premises, +12 more). Insurance and AS3660 attributes added.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the work that actually compounds (the annual termite-inspection recurring book and the HACCP commercial contracts) rather than chasing every cockroach-spray search. Briefs the other agents so the suburb pages, the inspection-led ads, the social posts and the Google Business updates all push toward the customers who renew, not the one-off jobs that drain the diary.

Answers: four lines, four customers, four marketing plans
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new termite-inspection-and-suburb page a five-minute job. Ships a clean page for every suburb you regularly drive to, with the AS3660 standard called out, the sample inspection report as a PDF download, real subfloor and bait-station photos, the right schema, and a click-to-book CTA, to your live site in two taps.

Answers: hipages rents you the lead and keeps the customer
SEO Agent

Goes through your live site for the things that actually move local rankings on pest queries: suburb-keyword optimisation on every line, Pest Control Service schema with the right secondary categories, AS3660 and timber-pest-inspector accreditation in markup, and a Google Business Profile that beats the hipages-dependent competitors on completeness, photos, and the right attributes. Also runs the annual-inspection reminder programme so past customers come back direct, not through a lead site. Auto-applies the low-risk fixes.

Answers: hipages rents you the lead and keeps the customer
Advertising Agent

Launches Google Ads with separate ad groups per line ('[suburb] termite inspection', '[suburb] pre-purchase pest inspection', 'commercial pest control [city] HACCP', '[suburb] cockroach treatment'), weights bids to the Thursday-Saturday pre-purchase settlement window, and lands each click on the matching suburb-and-line page (not the homepage). Drops broad 'pest control' bids that waste money on lower-margin general queries. Bids against the hipages listing on '[suburb] termite inspection' so the homeowner sees you above the lead-site result.

Answers: hipages rents you the lead and keeps the customer
Social Media Agent

Turns every job into a credibility post: a subfloor mud-tube find, a Sentricot baiting station install, a HACCP commercial kitchen treatment, a pre-purchase inspection report. Builds the trust signal that turns the second-look searcher into a direct booking instead of a hipages quote. You text one photo per job, the agent drafts the caption in your voice with the technical detail (the chemistry used, the standard referenced, the suburb), you approve.

Answers: termite damage isn't covered by home insurance
Content Agent

Drafts the long-form pieces customers Google before they book: 'how much does a termite inspection cost in [city]', 'is termite damage covered by home insurance', 'what's the difference between a building and a pest inspection', 'do I need a pest inspection before settlement'. Two drafts a month, in your voice, that pull in the careful homeowner months before they know they need you.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Termite-inspection annual recurring book live with the 12-month reminder programme wired into the past-customer database.
  • AS3660 termite barrier suburb pages indexed for the postcodes with the most subterranean activity, with soil-type notes and Sentricot vs Termidor comparison.
  • Pre-purchase pest inspection booking flow live with weekend bid lift on '[suburb] pre-purchase pest inspection', conveyancer pack attached.
  • HACCP commercial cafe contract pipeline opened with a downloadable food-safety SOP and a monthly inspection-and-treatment scope template.
  • Timber pest inspector accreditation and $20m PL insurance certificate published above the fold, with the inspector's licence number named.
  • Sentricot baiting programme promoted as the annual recurring upsell on every general pest job, with a per-station price published.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Termite annual inspection reminder programme switched on across the past-customer database, first 12-month cohort already booked back in
  • AS3660 termite barrier suburb pages indexed for the three highest-activity postcodes
  • Pre-purchase pest inspection booking flow live with conveyancer pack and weekend CPC ramp
  • HACCP commercial cafe pipeline opened, first cafe scope template downloaded by a Surry Hills prospect
  • Sentricot baiting programme promoted as the recurring upsell ladder on every general-pest job
  • Google Business Profile expanded with seven categories (Pest Control Service, Animal Control Service, etc.) and 18 service-area suburbs
  • Timber pest inspector accreditation, licence number and $20m PL insurance badge bar shipped above the fold
  • First fortnight of subfloor and bait-station job captions queued from photos you sent Sam
The bottom line

Pest control is a recurring-revenue business with a one-off-job marketing problem. hipages owns the termite-inspection keyword, rents you the lead, sells the same lead to four competitors, and keeps the customer for next year. The fix is owning the search yourself, in every suburb you treat in, on every line you offer, so the homeowner finds you direct, books you direct, and you keep the relationship for the fifteen-year annual book that funds the truck.

Agencies are too dear to actually run the suburb-and-line page set and the per-line ad groups for $3.5k a month. Tools are cheap but you're tuning the bids after dinner and the AS3660 page stays unwritten. In-House is the third option: for $299 a month the agents ship the suburb pages, launch the ad groups that beat the hipages listing, post the subfloor finds and bait-station installs, and run the annual-inspection reminder programme so the past book renews itself. You stay in the driver's seat, two taps to approve, minutes a day. Stop renting the customer back from a lead site.

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Frequently asked.

I do mostly commercial HACCP work, not residential termite. Is this still right for me?
Yes, and Account Lead will weight the plan that way. Onboarding asks for your revenue split across the four lines; if 60% is commercial HACCP, the suburb pages lead on commercial pest control with HACCP compliance front and centre, the ads target venue-manager queries ('HACCP pest control [city]', 'commercial pest control cafe [suburb]'), the social posts feature commercial kitchen treatments and the monthly service-record format that auditors want to see. Residential still gets covered, but it doesn't dominate.
I'm AS3660 accredited. Will the marketing actually mention that, or is it generic?
It's the opposite of generic; that accreditation is the differentiator. Onboarding captures your certifications, the chemistry you use (Termidor, Sentricot, Maxforce, whatever's on the truck), your timber-pest-inspector qualification, your insurance limit, and the standards you work to. Every termite-inspection page and ad cites the AS3660 standard, every suburb page links to the sample inspection report PDF, and the Google Business Profile gets the right attributes. That's what wins against a hipages listing offering 'pest control from $99'.
I get a third of my work from hipages. Can In-House actually replace that?
Over a few months, yes, and it's the main reason most pest controllers sign up. The strategy is to outrank the hipages listing on the long-tail '[suburb] termite inspection' queries (which In-House does inside a few months through suburb-page coverage and GBP completion), then run an annual-inspection reminder programme that brings past customers back direct. You don't have to cut hipages off in week 1; you watch the direct-booking share climb and turn lead-site spend down as it does.
Will the social captions sound like AI?
They'll sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You text one photo per job (a subfloor mud tube, a baiting station, a commercial kitchen treatment), the agent drafts the caption from what's in the photo (the suburb, the line, the chemistry, the find), you approve in two taps. Voice updates with every correction you make.
I'm in the truck all day. How does the approve-the-week bit work?
Two taps on your phone between jobs, usually in the truck with the kettle on. You see what the agents drafted (a suburb page, four social posts, two ad changes), tap approve or tweak, done. The whole week's queue takes about ten minutes total. Anything urgent (an ad pause, a bad review needing a response, a HACCP commercial enquiry) sends a notification.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your suburb-and-line pages, the Google Business Profile work, the annual-inspection reminder list, and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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