Three options. Only one actually works for your business.
Two completely different businesses sharing a trailer
Pressure washing is two businesses sharing the same kit: residential one-offs (driveways, fences, house wash, Colorbond, moss-treated roofs) where the customer Googles you on a Sunday morning after looking at their concrete and wincing, and commercial recurring (shopfronts, carpark line-marking-prep, loading docks, retail centre exterior walls, body-corporate footpaths) where a property manager rings three competitors for a quote and the cheapest wins. The residential customer is sold by before-and-afters on social. The commercial customer is sold by a proposal PDF that names the PSI and explains why you'd use a hot-water unit instead of cold for an oil-stained loading dock. Worse, half your residential customers walk in believing 'pressure washing will strip the paint off my house', and you have to spend the first ten minutes of every quote explaining the difference between hard-surface concrete blasting and proper softwash on render. A website that doesn't do that explainer in advance leaks half its quotes.
Good pressure-washing marketing is two parallel funnels with a softwash explainer running across both. Funnel one (residential) needs a suburb-page library covering every postcode the trailer reaches, with 'driveway cleaning [suburb]', 'house wash [suburb]', and 'fence pressure washing [suburb]' as the H1 patterns, a softwash explainer page that pre-emptively kills the 'strip the paint' objection (with photos of soft-wash chemistry on render and Colorbond), and a Facebook-led social cadence that posts before-and-afters two to three times a week. Funnel two (commercial) needs proposal templates per use case (carpark, loading dock, shopfront, body-corporate footpath), case studies with PSI and unit type named, and a longer landing page with public-liability and equipment specs (Spitwater commercial, Karcher HDS hot-water unit). Get this right and the spring residential rush books the calendar while the commercial accounts fund the off-season.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the spring residential rush and the all-year commercial pipeline separately: residential volume targets per suburb for the spring burst, commercial named-account targets for property managers and body-corp committees. Briefs the other agents so the suburb pages, the proposal templates, the softwash explainer, the spring ad burst, and the before-and-after social cadence all reinforce each other.
Imports your existing site so you stop paying for hosting plus a CMS subscription. Ships a suburb service page for every postcode you reach, a softwash explainer page with chemistry photos and the 'won't this strip the paint' Q&A killed up front, separate commercial pages per use case (carpark, loading dock, shopfront), and proposal-template pages. Two taps to push live.
Goes through your live site for what actually moves local rankings: suburb-keyword H1s on every residential page, 'commercial pressure washing [city]' and 'carpark cleaning [city]' on the commercial pages, schema for both service categories, internal links from suburb pages into the softwash explainer so the objection-killer page gets compound authority, and a Google Business Profile with every service ticked. Auto-applies the low-risk fixes.
Runs the spring residential burst (driveway, house wash, fence ads ramp 3x from September through November) on suburb-specific queries with a click-to-book CTA. Holds an always-on commercial ad set on 'commercial pressure washing [city]' and 'carpark cleaning [city]' for property-manager lead-gen. Uses Meta heavily for the residential funnel because before-and-afters sell visually; switches it off for commercial.
Turns every job into a before-and-after post: a Figtree driveway, a Mt Keira Colorbond fence wash, a Berkeley render house wash with softwash chemistry called out, a commercial loading dock with the hot-water unit in shot. Builds the visual proof that wins the second-look residential customer and signals 'these guys know what they're doing' to property managers scrolling on Sunday. You upload one before-and-after per job, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces customers Google before they book: 'will pressure washing damage my house render', 'softwash vs pressure washing what's the difference', 'how much does a driveway clean cost in [city]', 'how often should I clean a Colorbond fence'. Two drafts a month, in your voice, that catch the customer in the research phase weeks before they're ready to book.
Your first 30 days.
- Softwash explainer page live with chemistry photos and side-by-side comparison
- Carpark commercial nightly contract pipeline opened, first scope template downloaded by an Eastern Suburbs shopping centre manager
- Colorbond fence wash residential ad set live with seasonal CPC lift
- Concrete sealing upsell wired into every driveway-clean booking with reseal reminder
- Roof soft-wash service split into its own page with warranty terms published
- Public liability and working-at-heights insurance certificates scanned and published
- Google Business Profile corrected to Pressure Washing Service with softwash, roof clean and concrete sealing services ticked
- First fortnight of driveway and fence before-and-after carousels queued from photos you sent Sam
Pressure washing pays two ways: spring residential booking out the calendar for eight weeks, and commercial accounts paying the trailer off year-round. The marketing has to run both at once and pre-emptively kill the 'pressure washing will wreck my render' objection before the customer rings. A great social grid with no commercial proposal page leaves the recurring work to a competitor. A clean B2B page with no before-and-afters loses every residential search.
Agencies are too dear to actually run two funnels for $3.5k a month. Tools are cheap but you tune the bids on the trailer hitch at 6pm and the softwash explainer page stays a draft. In-House is the third option: for $299 a month the agents ship the suburb pages, the softwash explainer, the commercial proposals, the spring ad burst, and the before-and-after social posts. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the spring rush and the carpark contract.