Three options. Only one actually works for your business.
Five revenue lines, one publican, every shift starts in the cellar
A real local pub is not one business, it's five running off the same liquor licence: the front bar (Friday after-work crowd, regulars, the schooner-and-chat trade), the bistro (Wednesday parma night, Thursday schnitzel night, Sunday roast, the actual food-margin business), the function room (engagements, 21sts, wakes, work Christmas parties booked twelve weeks out), the gaming room (its own KPI, its own compliance, often the biggest single line in suburban venues), and the live-music or sports-pub overlay (Foxtel, Kayo, multiple screens, NRL grand final, A-League). Each is a different customer, a different keyword set, a different posting rhythm. The publican is in the cellar by 9am, on the floor by 11, doing the lunch service by 12, the RSA brief at 5, the function-room walk-through at 6 and the trivia setup by 7. The marketing that fills each line (a Sunday-roast menu page, a function-room landing page with the actual room photos and a real capacity, Wednesday trivia ads to the 4km radius, a Friday after-work band lineup) is the work that doesn't happen between the cellar drop and the last call.
Good pub marketing has four jobs running at once: a Google Business and AHA-directory presence that wins 'pub near me' and 'best Sunday roast [suburb]' (where the food and function bookings start), a bistro menu page per weekly special (Wednesday parma night, Thursday schnitty, Sunday roast, Friday seafood) so the long tail finds you, a function-room landing page per room with real capacity and pricing and a structured enquiry form (date, head count, food and beverage package, music), and a midweek ad rhythm that lifts on Wednesday trivia, Thursday schnitty, Sunday roast and pauses when the floor is full. Most pubs do one of the four and let the rest slide because the publican is in the cellar.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Sets the plan around the lines that actually move pub revenue: filling the midweek bistro, selling out the Sunday roast, booking the function room twelve weeks ahead, and keeping the front-bar regulars in the door on Friday. Briefs the other agents so the bistro pages, the function-room landing pages, the trivia and roast ads and the bar-floor posts all push toward the same outcome.
Ships a clean page library so 'function room [suburb]', 'sunday roast [suburb]' and 'parma night [suburb]' find you instead of the venue down the road. Imports your existing site so you stop paying for the old WordPress plus a separate hosting plan, makes the function-enquiry form bigger than the logo, and keeps the bistro menu page live as the weekly specials change.
Owns the work that decides whether you rank in the map pack for 'pub near me' and 'sunday roast [suburb]': complete Google Business Profile, AHA directory listing synced, bistro and function-room schema, review prompts after a function or a midweek bistro booking, and the technical fixes that keep you indexed. Auto-applies the low-risk stuff.
Runs a Wednesday-trivia and Sunday-roast Meta campaign with a 4km radius, lifts bids on 'function room [suburb]' and '21st venue [suburb]' Google searches year-round, and pauses the lot when the floor's already full. Every alcohol creative is ABAC-checked before it ships. The whole point is to fill empty tables and seats, not spend money when you're packed.
Turns every shift into content in your voice: a reel of the Sunday roast going on the pass, a carousel of the function room set for last weekend's 21st, a behind-the-bar shot of the new tap takeover, the trivia winners on a Wednesday night. Builds the venue-as-real-pub feed that wins the second-look booker. Every alcohol mention is ABAC-checked. You snap one frame a shift, the agent drafts, you approve.
Drafts the longer pieces that catch the customer between visits: 'where to find the best Sunday roast in [suburb]', 'function room hire in [suburb]: what does $5,000 actually book', 'a publican's honest guide to a 21st at a real pub'. Two a month, in your voice, that bring search traffic in at the consideration stage and feed the function-room enquiry form.
Your first 30 days.
- Site imported, hosting bill cancelled
- Annual plan against bistro, function-room and Sunday-roast lines delivered by Sam
- Google Business Profile flipped from 'Restaurant' to 'Pub' with full services list and AHA listing synced
- Function-room landing page and three bistro-special pages indexed and ranking
- Wednesday-trivia and Sunday-roast Meta campaign live with a 4km radius and ABAC sign-off
- Year-round Google Ads on 'function room [suburb]' and '21st venue [suburb]' at a low daily spend
- First fortnight of bar-floor and pass reels queued in your voice
- Sunday-roast and function-room blog drafts in your inbox
Pubs that grow past the Friday after-work crowd aren't the ones with the biggest beer-garden TVs. They are the ones whose function-room page ranks for 'function room [suburb]' on a Tuesday morning, whose Sunday-roast post is the roast that was on the pass that day, whose Wednesday-trivia ad pulls a 4km radius into the bistro, and whose Google Business profile shows the real pub, not a stock photo. Every one of those is a job that has to happen every week, forever, and it's the work that gets eaten by the cellar drop.
Agencies are too expensive to actually run the function-room funnel and the midweek bistro ads for a suburban pub at $3.5k a month. Tools are cheap but you write the Sunday-roast caption between the lunch rush and the trivia setup. In-House is the third option: for $299 a month the agents ship the pages, post the pour and the pass, run the trivia and roast ads with ABAC sign-off, and keep the function-room enquiries answered the same day. You snap one frame from the floor, approve the week between services, done.