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For Usui, Holy Fire and Karuna Reiki Masters

Reiki Rays gives sessions away for free online. Yours is hands-on, in person, with a lineage.

In-House is your AI marketing team. It actually claims your Usui Reiki Master, Holy Fire or Karuna Reiki lineage and ICRT / Reiki Australia / ARC membership, ships pages for 1:1, distance-and-remote, group and animal-and-pet Reiki, and surfaces the Bupa, Medibank, HCF and AHM private-health rebate via your ATMS or IICT recognition so the curious client sees the out-of-pocket before they ring.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,000 to $3,500 / mo
Slow. Expensive. Removed from your business.
You get a generic 'energy healing' content plan, twelve posts about chakras and crystals, and an account manager who thinks Reiki is the same thing as a Thai massage. They put 'cures cancer' adjacent claims on your site that breach the TGA and the ICRT code of ethics, and they have no idea why ATMS / IICT recognition is the rebate gateway.
DIY tools
$60 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Cliniko or Calendly, Canva, Stripe, an Insight Timer profile. Cheap, but you write the distance-Reiki page on a Sunday between client sessions and Master-level CPD. The animal-Reiki page never gets built and the integrative-doctor referral page stays as a paragraph.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team ships pages for every format and population you treat, ranks you for 'Reiki [suburb]' and 'Reiki Master [city]', explains the private-health rebate properly via your ATMS or IICT provider number, and posts CAM-compliant educational content that respects the lineage. You approve the week.

Reiki Rays is free. Insight Timer is free. The hands-on session needs a credible website.

The reality

Reiki sits in a particular marketing position: self-regulated (no AHPRA registration, no Medicare rebate), the modality is dismissed by skeptics as placebo and overclaimed by some practitioners as a cure-all, and the public can't tell a Reiki Master with a proper Usui lineage and twenty years of practice from a weekend-attunement YouTube channel. There's also a wave of free or near-free content (Reiki Rays, Reiki Cafe, Insight Timer guided 'distance Reiki' sessions, YouTube ambient Reiki tracks) that has shaped what people think the modality is. The practitioner who fills the diary makes three things obvious on the site: the lineage and credential (ICRT-trained, Usui Reiki Master, Holy Fire, Karuna Reiki, Tibetan or animal-reiki specialty, the Master you trained under, ATMS or IICT recognition for the rebate), a clean page per format you offer (1:1 hands-on session, distance / remote session, group session, animal-and-pet specialty, Reiki attunement levels I to III/Master), and a private-health rebate explainer with the ATMS or IICT provider number so the curious client sees the gap fee before the booking. Most practitioners have a paragraph on each, and the diary stays patchy.

What good looks like

Good Reiki marketing is three things, in this order: a website that makes the lineage-and-credential case explicitly (ICRT-trained, Usui Reiki Master Teacher, Holy Fire III, Karuna Reiki, the specific Reiki Master you trained under, the years in practice, ATMS or IICT recognition for the rebate path) so a serious client can tell you apart from the weekend-attunement YouTube channel, a clean page per format you offer (1:1 hands-on, distance / remote, group, animal-and-pet specialty, Reiki attunement training Level I / II / Master), and a private-health-rebate explainer with the provider number visible. The practitioners who fill the diary are doing exactly this, with a complementary-and-alternative-medicine (CAM) honesty about what Reiki is and isn't.

Reiki Rays and Insight Timer give it away free
Reiki Cafe, Reiki Rays and 'distance Reiki' tracks on Insight Timer shape what most people think Reiki is. The hands-on Master in a quiet treatment room with a proper lineage is invisible unless the site makes the in-person distinction obvious.
No regulation, so the lineage is the case
Reiki is self-regulated. The Usui Reiki Master, Holy Fire, Karuna Reiki or Tibetan Reiki lineage, the ICRT / Reiki Australia / ARC membership and the ATMS or IICT recognition have to be made explicit, or the prospect assumes any practitioner with the title is the same.
Bupa pays. Most clients don't know.
Bupa, Medibank, HCF and AHM rebate Reiki when the practitioner has ATMS or IICT recognition. Most practitioners have the recognition and never put a provider number on the site. The curious client never knows they can claim.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a reiki practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourpractice.com.au/services/reiki-session-[suburb]
yourpractice.com.au/services/reiki-session-[suburb]

New niche page: '1:1 Reiki session in [suburb]' headline, what a 60-minute Usui Reiki session actually involves (fully clothed, hands hovering or lightly resting, quiet music, no expectations), your Holy Fire III Master credential and the Reiki Master you trained under surfaced, the $80 to $150 single-session price, the 3-session series at $250 to $500, the ATMS or IICT recognition with the provider number for Bupa / Medibank / HCF / AHM rebate. Indexed in 48 hours, ranking page 1 for 'Reiki [suburb]' inside a fortnight.

One per format you offer
Web Agent
Live · yourpractice.com.au/animal-reiki
yourpractice.com.au/animal-reiki

New niche page: 'Animal Reiki for dogs, cats, horses and rescues' headline, what an animal Reiki session looks like (the practitioner doesn't touch the animal, the animal moves in and out of the field, sessions are short), the specialty animal-Reiki training you've done, sample situations (post-surgery support, rescue settling-in, end-of-life palliative, anxious dog), the $80 to $150 in-home rate, and a vet co-referral note. Built for the dog-walker and the rescue-owner Googling 'animal Reiki [suburb]'.

The niche the apps can't replicate
Social Media Agent
Scheduled · Wed 12:30pm · Instagram + Facebook
Your photo
Educational post: 'is Reiki covered by my private health fund?'

"Quick answer: yes, with most major funds, if your practitioner has ATMS or IICT recognition. My provider number is on the rebate page (link in bio). Bupa, Medibank, HCF and AHM rebate Reiki under their extras-cover natural-therapies bucket. The amount per session depends on your level of cover, but most clients get $30 to $60 back per session. If you're unsure whether your fund covers it, ring them and ask 'do you cover Reiki with ATMS / IICT recognition'. The answer is almost always yes." Drafted in your voice. You approve, it posts.

Makes the rebate path visible
SEO Agent
Auto-applied · approval rules
Google Business Profile + lineage badge
services list expanded from 2 to 10 (1:1 Reiki session, distance Reiki, group Reiki, animal Reiki, end-of-life support, Reiki Level I attunement, Reiki Level II attunement, Master attunement training, chakra-balancing session, crystal-and-Reiki combined), 'Usui Reiki Master Teacher (Holy Fire III)' and 'ATMS / IICT recognised' surfaced in the bio, 'private health rebate available' attribute added, primary category corrected from 'Massage Therapist' to 'Energy Healing Service'.
The lineage moat, made visible
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the work that actually fills the diary (the 3-session 1:1 series, the animal-Reiki in-home work, the Reiki attunement training tier) rather than chasing every 'energy healing' enquiry. Briefs the other agents so the format pages, the lineage claim, the rebate explainer and the social all push the right client toward the right session series.

Answers: bupa pays. most clients don't know.
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new niche page a five-minute job. Ships a clean page for every format (1:1 hands-on, distance / remote, group, animal-and-pet, attunement training Level I / II / Master) with the Usui / Holy Fire / Karuna lineage surfaced, the package pricing visible, and the ATMS or IICT provider number in the rebate block. Two taps to publish.

Answers: no regulation, so the lineage is the case
SEO Agent

Goes through your live site for the things that actually move Reiki rankings: claims the Usui Reiki Master, Holy Fire, Karuna and ICRT / Reiki Australia / ARC credentials in every relevant page (your moat against the YouTube weekend-attunement crowd), optimises long-tail keywords ('Reiki [suburb]', 'animal Reiki [city]', 'distance Reiki Australia', 'Reiki Master training [city]'), adds appropriate schema, and a Google Business Profile that ranks for 'Reiki [suburb]'. Auto-applies the low-risk fixes; flags anything that touches TGA territory.

Answers: reiki rays and insight timer give it away free
Advertising Agent

Runs Google Ads on the high-intent niche searches you can't outrank organically yet ('Reiki [suburb]', 'animal Reiki [city]', 'Reiki Level I training [city]'). Meta runs on the niche audiences (rescue-dog owners for animal Reiki, end-of-life carers for palliative work) where the targeting is meaningful. Pauses the 1:1 ad set automatically when the diary hits capacity.

Answers: no regulation, so the lineage is the case
Social Media Agent

Posts the educational content that reclaims the conversation from the free-online noise: a 'what is Reiki really' explainer, an 'is Reiki covered by my private health fund' post with the rebate path, a 'distance Reiki vs in-person' carousel (honestly framed), an 'animal Reiki' post with consenting pet client, a 'Reiki Master training pathway' post. TGA-compliant and CAM-honest by construction. No 'cures' language.

Answers: reiki rays and insight timer give it away free
Content Agent

Drafts the long-form guides that bring the curious client weeks before the booking: 'what to expect from your first Reiki session', 'is Reiki covered by private health funds (and how to claim it)', 'distance Reiki, what it actually is and isn't', 'Reiki for grief and end-of-life support'. Two drafts a fortnight, in your voice, that bring the right enquiry.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Usui / Holy Fire / Karuna Reiki Master lineage surfaced above the booking CTA on every page (your moat against the YouTube weekend-attunement crowd).
  • 1:1, distance, group and animal-and-pet Reiki niche pages indexed inside the first fortnight with the session pricing visible.
  • Private-health rebate explainer live for Bupa, Medibank, HCF and AHM with your ATMS or IICT provider number and the gap-fee transparency.
  • Reiki attunement training pages live for Level I, Level II and Master with the cohort dates, the price band ($1,500 to $4,500) and the lineage transmission detail.
  • Integrative-doctor and naturopath co-referral page live with a one-page scope-of-practice PDF emailed to the closest CAM-friendly clinics.
  • TGA and ICRT-code-of-ethics compliance audited on every page (no 'cures' language, no implied medical-outcome guarantees).
  • Google Business Profile primary category corrected from 'Massage Therapist' to 'Energy Healing Service', services expanded from 2 to 10.
  • Animal-Reiki specialty page indexed for the rescue-owner and palliative-pet audience the apps can't replicate.
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Your first 30 days.

  • Existing Squarespace or Wix site imported, legacy hosting torn down; Cliniko or Calendly booking widget re-embedded on every niche page
  • Usui Reiki Master / Holy Fire / Karuna Reiki lineage claimed loudly above the booking CTA, with the Master you trained under named
  • 1:1, distance, group and animal-and-pet Reiki niche pages indexed page one for their respective long-tail searches
  • Private-health rebate explainer live for Bupa, Medibank, HCF and AHM with your ATMS or IICT provider number
  • Reiki attunement training pages live for Level I, Level II and Master with the cohort dates and the lineage transmission detail
  • Integrative-doctor and naturopath co-referral page live with a one-page scope-of-practice PDF emailed to closest CAM-friendly clinics
  • Google Business Profile primary category corrected from 'Massage Therapist' to 'Energy Healing Service', services expanded from 2 to 10
  • TGA and ICRT-compliant content queued in the practitioner's voice for the next fortnight; 'is Reiki covered by private health' post drafted
The bottom line

Reiki doesn't have an AHPRA registration or a Medicare rebate to lean on, but the ATMS and IICT recognition unlocks the Bupa, Medibank, HCF and AHM private-health rebate that most curious clients don't know exists. The lineage case (Usui, Holy Fire, Karuna, the Master you trained under) is your moat against the YouTube weekend-attunement crowd and the free distance-Reiki tracks on Insight Timer. The practitioner who fills the diary makes the lineage obvious, builds a clean page per format, and surfaces the rebate path so the curious client sees the gap fee upfront.

Agencies are too dear to actually run the niche-page library and the lineage reclamation work for $3k a month, and most don't know what an ATMS provider number does. Tools are cheap but you still write the animal-Reiki page on a Sunday between client sessions and Master-level CPD. In-House is the third option: for $299 a month the agents ship the pages, claim the lineage, fix the Google Business Profile, and post CAM-honest educational content. You stay in the driver's seat, two taps to approve.

See everything In-House does
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Frequently asked.

How does this stay on the right side of the TGA Therapeutic Goods Advertising Code?
Carefully. Reiki copy attracts the TGA when it makes therapeutic claims (cures cancer, treats depression, balances chakras to cure illness). The agents avoid those framings entirely, frame Reiki as a complementary-and-alternative-medicine (CAM) wellbeing practice with relaxation and supportive intent rather than a medical treatment, and reference the patient-reported wellbeing studies honestly. Anything that drifts toward TGA-fraught or ICRT-code-of-ethics territory flags for your review rather than auto-publishing.
I do mostly distance / remote Reiki, not in-person. Does the local SEO still work?
Yes, and the keyword set shifts toward 'distance Reiki Australia', 'remote Reiki session', plus state-specific terms. The booking flow surfaces the distance-vs-in-person choice on every page. Many practitioners do both; the agents handle the split. For distance-Reiki copy specifically, the honest framing (the modality is energetic / intentional rather than physical, the client sets up at home, the session is timed and the practitioner sends a session report) gets used consistently.
I do animal Reiki on the side. Is there enough demand to build a separate page?
Yes, more than people think. 'Animal Reiki [city]', 'Reiki for dogs', 'palliative Reiki for pets', 'rescue dog Reiki' all have meaningful local search volume, and almost no qualified practitioner has a dedicated page. The animal-Reiki page surfaces your specialty animal-Reiki training, the typical session format (you don't touch the animal, the animal moves in and out of the field, sessions are short), the in-home rate, and a note on vet co-referral. It's often the highest-converting niche page.
I'm a Reiki Master and I want to grow the attunement training tier, not just 1:1 sessions. Does this work?
Yes, and the attunement training pages become a separate centrepiece. The site gets dedicated pages for Level I (typically a weekend, $250 to $500), Level II (a weekend, $500 to $900), Master Teacher (multi-day, $1,500 to $4,500), with the cohort dates, the lineage transmission detail (whose lineage you carry, your Master's lineage), the post-attunement support, and a discovery-call CTA. Sam works with you on the cohort cadence and the email-nurture for prospective students.
Will the captions sound like AI? My clients are sensitive to inauthentic tone.
They'll sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. Voice updates with every correction. The hard nos (no 'energy field cleansing' language if you avoid it, full chakra vocabulary if you embrace it, or scientific-skeptic-friendly framing if that's your style, whatever your voice is) get learned in the first week.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your niche pages, the rebate explainer, the attunement training pages, the Google Business Profile work, and the social grid. There is no $3k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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