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For Salesforce consultants

Win the Sales Cloud or Service Cloud brief on the right Salesforce specialty.

In-House is your AI marketing team. It actually wins the Sales-Cloud-versus-Service-Cloud-versus-Marketing-Cloud brief on the cloud you specialise in: case-study pages that show the Apex flows and the Lightning components you built, ads that target 'Salesforce consultant Sydney' across your Crest or Ridge partner tier, LinkedIn posts about the org-360 work you've actually shipped.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a quarterly 'Salesforce transformation' deck, twelve generic posts about Dreamforce, and an account manager who has never opened the Setup menu. You still get inbound for $5k 'just add a custom object' enquiries and the proper $250k Service-Cloud-and-MuleSoft briefs keep going to Accenture, Deloitte and Slalom.
DIY tools
$120 to $250 / mo + your evenings
Cheap, but it just hands you a dashboard.
Your own site (which keeps loading slow), AppExchange listing, Trailhead bragging rights, LinkedIn, Later, Google Ads. Cheap, but the case studies are eighteen months out of date, the blog is one 'why Sales Cloud Lightning' post from 2024, and your LinkedIn is screenshots of Salesforce dashboards nobody scrolls past. The price-sensitive 'just clean up our org' enquiries keep showing up because that's what your SEO signals.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the case studies, ships a project page for every implementation with the cloud-specialty visible (Sales Cloud, Service Cloud, Marketing Cloud, Field Service, Health Cloud, Financial Services Cloud), runs Salesforce-specific ads, and posts the Apex-and-Lightning architecture work. You build orgs, you approve the week, you stop competing with $5k freelance admin work and start being shortlisted for the $250k Service Cloud + MuleSoft brief and the $25k/month ongoing-admin retainer.

Salesforce work is one of seven different specialisms. Most consultants market as if it's one job and lose to the consultants who pick a cloud.

The reality

Salesforce consulting practices live and die by which cloud they're known for. The platform is genuinely seven different products under one brand: Sales Cloud (B2B sales orgs), Service Cloud (customer support and field service), Marketing Cloud + Pardot (B2C and B2B marketing automation), Experience Cloud (customer and partner portals), Field Service (mobile workforce), Health Cloud (healthcare-specific), Financial Services Cloud (banking, wealth, insurance), Industries Cloud (Vlocity for comms, utilities, public sector). The buyer with a Service Cloud problem is not the buyer with a Marketing Cloud problem, the procurement filter is different, the partner-tier credentials matter at different levels, and the case studies the buyer wants to see look completely different. A practice that markets as 'Salesforce consultants' is invisible to all of them. A practice that markets as 'Service Cloud + Field Service specialists for utilities' gets shortlisted against Accenture's industry-cloud team for the $400k brief.

What good looks like

Good Salesforce consultant marketing is three things, in this order: a clear cloud specialty (one or two of Sales Cloud + Service Cloud + Marketing Cloud + Field Service + Health Cloud + Financial Services Cloud + Industries Cloud Vlocity) and partner tier (Base, Ridge, Crest, Summit) on the home page so the procurement filter and the buyer both know what brief to send you, a project-case-study library that shows the Salesforce architecture depth (custom objects, Apex triggers, Lightning components, flows, integration via MuleSoft, AppExchange products used, ongoing admin tier visible) on every implementation as proof you actually run the org end-to-end, and an admin retainer pitch on the pricing page that catches the buyer at the same moment they're deciding on the implementation. The practices that get shortlisted against the big four are the ones whose 'cloud specialty + partner tier + AppExchange listing' is loud on every page, not buried in an 'about' link.

'Salesforce consultant' is meaningless to the buyer
A Sales Cloud architect, a Service Cloud functional consultant, a Marketing Cloud specialist, an Industries Cloud Vlocity developer, and a freelance admin all rank for 'Salesforce consultant [city]'. Without a clear cloud specialty on the home page (Sales Cloud, Service Cloud, Marketing Cloud, Industries Cloud), the buyer can't tell whether the brief belongs in your inbox.
Accenture and Deloitte own the enterprise org shortlist
The proper $500k+ enterprise Salesforce implementations go to the big four (Accenture, Deloitte, Cognizant, Capgemini) plus the Salesforce-captive partners (Bluewolf, Slalom, IBM). Without case studies that look like proper enterprise orgs (architecture diagrams, change-management work, integration scope via MuleSoft, ongoing admin tier priced, Architect-level credentials visible), you sit outside the enterprise procurement filter.
Your Crest, Ridge or Summit tier is invisible on Google
Salesforce's partner ecosystem runs on tiers: Base, Ridge, Crest, Summit. Procurement teams filter on partner tier inside the AppExchange directory. If your tier badge isn't on your home page, in your meta description, and on every case study, the procurement filter can't find you and the buyer can't differentiate you from a one-person Base-tier shop.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a Salesforce consulting practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourpractice.com.au/work/everseen-service-cloud-field-service
yourpractice.com.au/work/everseen-service-cloud-field-service

New case-study page: hero of the rebuilt Service Cloud console and Field Service mobile app, the brief (180-tech HVAC service business, Service Cloud + Field Service implementation, six-month timeline), the cloud specialty (Service Cloud + Field Service Lightning for the mobile workforce, Industries Cloud Vlocity Communications for the dispatch logic), the architecture (eight custom objects, twelve Apex triggers, four Lightning Web Components, MuleSoft for SAP integration, Geographic Service Resource scheduling, omni-channel routing for the inbound call centre), the partner credential (Salesforce Crest Partner, two Application Architects + one Field Service Consultant on the team), and the retainer attached ($18k/month, includes monthly admin sprint, custom-development sprints, integration maintenance, ongoing reporting refinement). Indexed in 48 hours, ranking page 1 for 'Service Cloud consultant Sydney' within three weeks.

One page per implementation, with cloud specialty + partner tier visible
Advertising Agent
Live · Google Ads · Service Cloud + Field Service niche, AU-wide
Ad · yourbusiness.com.au
Sydney Service Cloud + Field Service · Salesforce Crest Partner

Salesforce Service Cloud and Field Service consulting practice across Australia. Crest Partner, Application Architects, MuleSoft integration. Service Cloud + Field Service implementation from $80k, ongoing admin retainer included. Free 60-minute architecture call.

Excludes 'cheap Salesforce admin', 'Salesforce free' and 'Salesforce $500' keywords
Social Media Agent
Scheduled · Wed 9:00am · LinkedIn
Your photo
Service Cloud architecture post from yesterday's go-live

"Service Cloud + Field Service went live for Everseen yesterday. 180 field techs on Field Service Lightning mobile, omni-channel routing for the call centre, Vlocity dispatch logic, MuleSoft into their SAP for parts inventory. Six months from kickoff, on the original timeline. The difference between a Service Cloud project that hits the timeline and one that runs eighteen months long is the Application Architect on day one of discovery, not week twelve of build." Drafted in your voice from yesterday's go-live screenshot. You approve, it posts.

From the architecture-decision and go-live process work
Content Agent
Draft · awaiting your approval
Service Cloud vs Sales Cloud vs Industries Cloud in 2026: which Salesforce product for which Australian business

1,800-word guide written in your voice, with the honest cloud-decision framework (B2B sales motion + pipeline + forecasting: Sales Cloud; customer support + case management + omni-channel: Service Cloud; mobile workforce + dispatch + parts: Service Cloud + Field Service Lightning; marketing automation + journey builder + B2B: Pardot or Marketing Cloud Account Engagement; vertical specialisation (utilities, comms, public sector): Industries Cloud Vlocity), the licence-cost reality, the integration ecosystem, and a soft CTA to your architecture-call form. Catches the buyer researching at the 'which Salesforce' stage.

Two long-form guides a month, aligned with strategy
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the cloud you actually want to own (Sales Cloud vs Service Cloud vs Marketing Cloud vs Field Service vs Industries Cloud Vlocity) and the partner tier you're at (Base, Ridge, Crest, Summit). Briefs the other agents so the case studies, the cloud-specific ads, and the LinkedIn posts all push toward the $150k+ implementation + $15k/month admin retainer brief rather than the $5k 'just add a custom object' enquiry.

Answers: 'salesforce consultant' is meaningless to the buyer
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new implementation case-study a five-minute job. Ships a case-study page for every implementation (brief, cloud specialty, Architect-level credentials, custom-object count, Apex trigger detail, Lightning Web Component breakdown, MuleSoft integration scope, AppExchange products used, admin retainer pricing) with schema and an architecture-call CTA, to your live site in two taps.

Answers: accenture and deloitte own the enterprise org shortlist
SEO Agent

Goes through your live site for the things that actually move Salesforce-consultant rankings: cloud-plus-city keyword optimisation ('Service Cloud consultant Sydney', 'Marketing Cloud architect Melbourne', 'Field Service Lightning specialist Brisbane', 'Industries Cloud Vlocity consultant Australia'), schema for a Salesforce consulting practice, internal links from case studies to the relevant cloud-decision guides, and a Google Business Profile that signals 'Salesforce Consulting' with Crest or Summit tier, Architect credentials, and AppExchange listing visible. Auto-applies the low-risk fixes; flags anything bigger.

Answers: your crest, ridge or summit tier is invisible on google
Advertising Agent

Launches Google Ads on cloud-plus-city queries ('Service Cloud consultant [city]', 'Sales Cloud architect [city]', 'Marketing Cloud specialist [city]', 'Field Service Lightning Sydney', 'Industries Cloud Vlocity Australia'). Loads 'cheap Salesforce admin', 'free Salesforce', 'Salesforce $500' and 'Salesforce admin freelancer' as negatives so commodity buyers self-deselect. Runs LinkedIn Ads on Salesforce VPs, CIOs and IT directors at companies in your vertical; drops Meta entirely.

Answers: 'salesforce consultant' is meaningless to the buyer
Social Media Agent

Turns every architecture decision, custom-flow build, Apex trigger you've written, Lightning component you've shipped, MuleSoft integration go-live, and AppExchange release into a post in your real accounts: a LinkedIn post about the Service Cloud go-live, a carousel of the Sales Cloud vs Service Cloud architecture comparison, a story of the Application Architect badge you just earned, a Wednesday post about the Vlocity dispatch logic. Builds the cloud-specialist portfolio that wins the right brief.

Answers: 'salesforce consultant' is meaningless to the buyer
Content Agent

Drafts the long-form pieces that catch buyers at the cloud-decision stage: 'Service Cloud vs Sales Cloud vs Industries Cloud: honest decision framework', 'when to add Field Service Lightning to Service Cloud', 'Pardot vs Marketing Cloud Account Engagement: 2026 reality', 'what a Salesforce admin retainer actually covers'. Two drafts a month, in your voice, that bring the careful CIO to your site before they've decided which cloud (and therefore which kind of consultant) they need.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Cloud-specialty positioning (Sales Cloud, Service Cloud, Marketing Cloud or Industries Cloud) surfaced as the primary home page lead by day 4.
  • Salesforce partner tier (Crest, Ridge, Summit) and Application Architect + Application Architect credentials surfaced above the fold on every implementation page by day 4.
  • Admin retainer pitched at proposal stage, with a dedicated retainer pricing page wired in by day 10.
  • Cloud-decision framework cornerstone page shipped as the proof-we-know-every-cloud asset by day 10.
  • Pricing tiers ($10K-$50K small org implementation, $50K-$300K mid, $300K-$2M enterprise) published on the pricing page by day 11.
  • AppExchange listing optimised with cloud specialty, partner tier, certified-team count and a link back to your site by day 7.
  • Cloud-plus-city Google Ads live across Sales Cloud, Service Cloud, Marketing Cloud and Field Service with cheap-admin negatives loaded.
  • Industries Cloud (Vlocity Comms, Vlocity Health, Vlocity Public Sector) vertical pages drafted for your two best industries by day 14.
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Your first 30 days.

  • Three implementation case-study pages indexed with cloud specialty, partner tier and Architect credentials visible on each
  • Annual plan weighted to the cloud specialty and industry vertical that pay best, delivered by Sam
  • Google Business Profile rebuilt as 'Salesforce Consulting' with Crest partner tier, Architect credentials and AppExchange link surfaced
  • Admin retainer pricing page shipped and linked from every case study and proposal template
  • Pricing tiers page live with $10K-$50K small implementation, $50K-$300K mid, $300K-$2M enterprise and $10K-$50K/month admin retainer bands honest and visible
  • Cloud-decision framework cornerstone page live as the cornerstone organic asset for the 'which Salesforce cloud' search
  • Cloud-plus-city Google Ads live across Sales Cloud, Service Cloud, Marketing Cloud and Field Service with cheap-admin negatives loaded
  • 'Service Cloud vs Sales Cloud vs Industries Cloud in 2026' guide drafted for approval as the cornerstone cloud-decision asset
The bottom line

Salesforce consultants get the briefs their websites signal for. A site that says 'Salesforce consulting' signals 'we'll do whatever admin work' and the $5k 'just add a custom object' enquiries roll in. A site that loudly says 'Service Cloud + Field Service specialists, Crest Partner, two Application Architects', shows the MuleSoft and Vlocity architecture on every case study, and pitches the $15k/month admin retainer on the pricing page gets the proper $150k+ Service Cloud implementations AND the retainers that turn them into a recurring book of business.

Agencies are too dear to actually run the case-study library and the cloud-plus-city ads for $3.5k a month. Tools are cheap but your own site is eighteen months out of date and the admin retainer pitch never quite gets written. In-House is the third option: for $299 a month the agents ship the case studies, launch the cloud-specific ads, post the architecture-decision content and draft the cloud-decision guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop competing with $500 Salesforce admin freelancers on the same search results.

See everything In-House does
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Frequently asked.

I do Sales Cloud and Service Cloud. Will the SEO really separate me from the freelance admins on 'Salesforce consultant Sydney'?
Yes, within a couple of months, because the cloud specialty is the whole point. Once the home page leads with 'Sales Cloud + Service Cloud specialists, Crest Partner, two Application Architects', every case study shows the Apex flows and Lightning components for those clouds, and the Google Ads target 'Sales Cloud consultant Sydney' and 'Service Cloud consultant Sydney' while excluding 'cheap Salesforce admin' and 'Salesforce freelancer' as negative keywords, the freelance-admin enquiries taper off and the proper $80-150k cloud implementation briefs start arriving instead. The broad 'Salesforce consultant' search will still surface the freelancers; the long tail (cloud + city + industry) is where the right buyers actually look.
What if I do Industries Cloud Vlocity work? It's a tiny specialty but it pays well.
Industries Cloud is exactly the kind of niche that wins on this engine, because the specialty is narrow, the buyer pool is small and known, and the procurement filter is highly specific. Onboarding flags Vlocity Comms or Vlocity Public Sector or Vlocity Health as your core. Account Lead briefs the other agents accordingly: every case study foregrounds the Vlocity implementation, ads target 'Industries Cloud Vlocity consultant Australia' with the cloud and industry both named, content covers Vlocity-specific topics (dispatch logic, network discovery, contract lifecycle). Vlocity practices doing this well win against Accenture's industry-cloud team on procurement filter alone.
How do I get shortlisted against Accenture and Deloitte for enterprise Service Cloud briefs?
The shortlist signal is the case-study depth, the Architect-level credentials (Application Architect + System Architect + Salesforce Industries Architect), and the admin tier visibility. Account Lead briefs Web Agent to draft case studies that look enterprise-grade: the architecture (eight custom objects, Apex trigger detail, Lightning Web Components, MuleSoft integration map), the team credentials (named Application Architects and Service Cloud Consultants), the post-launch tier ($18k+/month with monthly admin sprint, custom-development sprints, integration maintenance). The procurement team's shortlist comes from 'has this practice shipped enterprise Service Cloud before' and 'do they have Architect-level capability'. The case study answers both.
I'm building toward Summit partner tier. Will the marketing help with the upgrade path?
Yes, indirectly. Summit-tier criteria include customer-success metrics and case studies, and the marketing engine helps in both directions: a stronger case-study library plus a continuous flow of new implementations into Salesforce's reportable customer database helps your account manager justify the tier upgrade. The marketing doesn't push the tier directly (that's between your team and Salesforce), but it produces the artifact (signed case studies, named clients with quantified outcomes) that the upgrade conversation depends on.
Will the LinkedIn posts sound like AI? My Salesforce Trailblazer Community peers will sniff it out instantly.
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You take a screenshot of a Flow you've just built, an Apex trigger code snippet, a Lightning Web Component, or a Service Cloud console layout; the agent drafts the caption from what's in the screenshot using the Salesforce-specific terminology (record-triggered flow, governor limits, omni-channel routing, Skills-Based Routing) you actually use, you approve in two taps. If a draft uses the wrong terminology or sounds too generic, you correct it once and the voice updates for next time.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your case-study pages, the Google Business Profile work, the AppExchange listing improvements, and the LinkedIn presence. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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