Three options. Only one actually works for your business.
Most homeowners have never heard of solar panel cleaning
Solar panel cleaning is a category most homeowners genuinely don't know exists. They've been told by the installer that rain handles it, by the salesperson that the system is maintenance-free, and by their neighbour that it's not worth bothering. Meanwhile their 6.6kW system has lost 30-50% of its rated output to a slow buildup of soot from bushfires, droppings from the rosellas in the gum tree, salt-spray if they're near the coast, pollen in spring, and a thick green vegetative film that sets like concrete by year three. The customer never notices because their export figures crept down a percent a month and the inverter still says 'normal'. Then there's the strata block with 80 panels on a flat industrial roof that nobody has touched since commissioning, and the dairy farm with 200kW across three sheds where bird-droppings have basically killed three strings. Three customers (residential, commercial, farm-and-industrial), three completely different sales cycles, and a category-education problem the size of the entire 'why bother' objection.
Good solar-cleaner marketing is one funnel doing the category education before the booking, with three customer types layered on top. The education layer needs an 'are your solar panels actually clean' diagnostic page with a side-by-side IV-curve graph showing pre-and-post-clean output, a thermal-imaging photo set that proves bird-droppings cause local hot-spots, and a 200-word 'rain doesn't clean panels' explainer that kills the objection up front. The residential funnel needs a suburb-page library covering every postcode the ute reaches, with a 6.6kW and 10-13kW price-from band, before-and-after gallery, and an annual-maintenance-contract upsell that turns the one-off into a five-year customer. The commercial funnel needs a separate strata-and-warehouse proposal template with thermal-imaging and IV-curve test as standard line items. The farm-and-industrial funnel needs case studies with the dairy or feed-mill named, kWh recovery quantified, and the CEC accredited installer-cleaner credentials front and centre. Get this right and the rebate-driven solar boom turns into a two-decade cleaning pipeline.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the three customer types and the pollen-season calendar: residential volume targets per suburb for the August-through-October pre-pollen burst, commercial strata-and-warehouse contract pipeline, farm-and-industrial named-account targets. Briefs the other agents so the suburb pages, the maintenance-contract templates, the thermal-imaging upsell, the spring ad burst, and the IV-curve before-and-after social cadence all reinforce each other rather than fighting for attention.
Imports your existing site so you stop paying for hosting plus a CMS subscription. Ships a suburb service page for every postcode you reach, a category-education page explaining the 30-50% efficiency loss with IV-curve graphs, separate commercial and farm-and-industrial pages with proposal templates, and an annual-maintenance-contract upsell page that turns one-offs into recurring customers. Two taps to push live.
Goes through your live site for what actually moves local rankings: 'solar panel cleaning [suburb]' on every H1, the CEC accredited installer-cleaner badge in the header (not buried in a footer), schema for solar-energy-equipment-supplier (not generic cleaning service), internal links from suburb pages into the category-education page so the 'rain doesn't clean panels' explainer gets compound authority, and a Google Business Profile rebuilt as a proper service-area business with every service category ticked. Auto-applies the low-risk fixes.
Runs the spring pre-pollen-season residential burst (ads ramp 3x from August through October) on suburb-specific queries with a click-to-book CTA. Adds an always-on commercial ad set on 'commercial solar panel cleaning [city]' and 'strata solar maintenance' for slow-burn property-manager lead-gen. Drops broad 'cleaning' bids that just feed the wrong customer. Uses Meta for the IV-curve before-and-after content, which sells visually.
Turns every clean into a post: an IV-curve test result before-and-after, a thermal-imaging photo set showing droppings causing hot-spots, a soft-water rig on a steep tile roof, a 200kW farm array with the kWh recovery quantified. Builds the trust signal that wins the rebate-era homeowner who's never heard of solar cleaning. You upload one before-and-after per job, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces customers Google before they realise they need a clean: 'how much output do dirty solar panels lose', 'does rain actually clean solar panels', 'how often should I have my solar panels cleaned', 'thermal imaging on solar panels what does it show'. Two drafts a month, in your voice, that catch the customer who's noticed their export bill creeping down weeks before they're ready to book.
Your first 30 days.
- Category-education page live with IV-curve before-and-after graphs and the 30-50% loss figure
- CEC accredited installer-cleaner credentials surfaced in the page header
- Spring pre-pollen-season ad ramp scheduled for August through October on the high-solar-density postcodes
- Annual-maintenance-contract pipeline opened with monthly, bi-annual and annual tier templates
- Thermal-imaging and IV-curve test upsell live as a $80-$200 add-on on every residential clean
- Commercial strata-and-warehouse and farm-and-industrial proposal templates published
- Google Business Profile corrected to Solar Energy Equipment Supplier with CEC accreditation attribute set
- First fortnight of IV-curve before-and-after carousels queued from photos you sent Sam
Solar cleaning is a category-education business. Half the homeowners with a 6.6kW system have been giving away 30-50% of their output for years and have no idea, because their installer told them rain handles it. The marketing job is to put the IV-curve graph and the thermal-imaging photo in front of them before they ring anyone, then convert the one-off clean into a five-year annual contract, then layer in the commercial strata and the farm array on top. Done right, the rebate-era solar boom turns into a two-decade cleaning pipeline.
Agencies are too dear to actually run three customer funnels for $3.5k a month, and most of them don't know the difference between a soft-water rig and a hose. Tools are cheap but you tune the bids in the ute at 8pm and the maintenance-contract page never gets built. In-House is the third option: for $299 a month the agents ship the category-education page, the suburb library, the commercial and farm proposals, the spring ads, and the IV-curve social posts. You stay in the driver's seat, two taps to approve, minutes a day. Stop letting homeowners give away 40% of their export bill.