For sports stores

Rebel has the foot traffic. You have the club kit contract and the gait-analysis fitting.

In-House is your AI marketing team. It actually fills the till and the team-uniform pipeline: ships your team-kit and gait-analysis pages, runs the local Google Ads the chains skip, posts the trail-shoe fits and club-kit handovers.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency

$2,500 to $4,000 / mo

Slow. Expensive. Removed from your business.

You get a glossy Shopify refresh full of stock running-shoe imagery, a quarterly Google Ads report dominated by Rebel and SportsPower keywords, and a contact who has never measured a kid for a school sport jersey or fitted a Salomon to a forefoot striker. Meanwhile Rebel Sport outranks you on every 'sports store [suburb]' search and the netball club kit goes to the chain who quoted on price alone.

DIY tools

$120 to $250 / mo + your evenings

Cheap, but it just hands you a dashboard.

Shopify, Mailchimp, Later, Canva, a Google Ads account you opened during the NRL Grand Final. Cheap, but you photograph the gait-analysis treadmill at 7pm after closing, write the club-kit captions on Sunday before the Saturday running group, and the school sport tender deadline goes past before you've drafted the contract page.

ACTUALLY DOES IT

In-House

$299 / mo flat

Cheap, and it actually does the work.

The AI marketing team writes the captions, ships dedicated pages for team uniforms, school sport contracts, running shoe gait analysis, trail-running specialty (Salomon, Hoka, La Sportiva), club apparel embroidery and heat-press, and code-by-code kit, runs the 'sports store [suburb]' and 'running shoe fitting [city]' Google Ads, and posts the trail-shoe fits and club-kit handovers. You measure, you fit, you embroider, you approve the week.

Rebel owns the till on a Saturday. You own the contract that runs four seasons.

The reality

Independent sports stores compete on a battlefield split three ways: Rebel Sport and SportsPower for the impulse buyer who walks past on the way to the food court, JD Sports and Foot Locker for the lifestyle sneaker customer who isn't actually running, and Wiggle and The Athlete's Foot for the specialist who'd otherwise be your highest-margin customer. You can't outprice Rebel on a Nike Air Max and you can't out-floor JD on a Saturday. What you can do is own the team-uniform contract that runs four seasons, the school sport tender that locks in a 300-kid jersey order every year, the gait-analysis running shoe fit that turns a $250 sale into a five-year repeat customer, the trail-running specialty Rebel structurally can't stock, and the club apparel embroidery and heat-press the chain doesn't run. The shops that grow treat the chains as background noise and the customer who walks in for a serious pair of trail shoes as a five-year relationship that buys the next pair, the GPS watch, the trail gear, and the club kit for the kids.

What good looks like

Good sports store marketing is three things, in this order: a service and category page library that splits team uniform supply, school sport contracts, club apparel embroidery and heat-press, running shoe gait analysis, trail-running specialty (Salomon, Hoka, La Sportiva, Brooks), code-by-code kit (AFL, NRL, netball, soccer, hockey) and the specialty fits the chains structurally can't run; a Google Ads campaign on 'team uniform supplier [suburb]', 'running shoe fitting [city]', 'trail running shoes [suburb]' and 'club kit embroidery [city]' that targets the considered customer and skips the broad 'sports' bids Rebel will outbid you on; and an Instagram and TikTok cadence built around the gait-analysis fits, the trail-shoe runs, the team-kit handovers, the school sport sizing nights, and the Saturday running group. Add a club partnership page with the wholesale account terms and a school sport tender page with the contract structure and you've built a B2B moat that the till-led chain model never sees.

Rebel Sport and SportsPower own the impulse search

The chains have national ad budgets, locked map-pack spots, and Saturday foot traffic. You can't beat them on a generic Nike Air Max. You can beat them on the team uniform contract, the gait analysis, the trail specialty, and the club embroidery.

Team uniform contracts are the recurring book

A junior netball club with 150 players orders 150 jerseys, 150 skirts, 150 socks plus replacement kit every season. A primary school sport tender locks in 600 kids' jerseys a year. Rebel doesn't bid on this work because it needs embroidery, heat-press, sizing nights and a wholesale account. Almost no sports store has a dedicated team-uniform page that lets a club secretary find them.

Gait analysis and trail-specialty are the moat

A proper running shoe fit with gait analysis on a treadmill, in a shop that stocks Salomon, Hoka, La Sportiva and Brooks at depth, sells a $250 shoe to a customer who'll buy the next pair from you in eight months. Rebel can't run gait analysis and doesn't stock the trail specialty at depth. None of that is anywhere on your website.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a sports store sees in the first weeks, in the actual format it lands in.

Web Agent

Live · yourbusiness.com.au/team-uniform-supplier-brisbane

yourbusiness.com.au/team-uniform-supplier-brisbane

New team uniform service page: 'Team uniform supplier, Brisbane' H1, the codes you supply (AFL, NRL, netball, soccer, hockey, cricket), the in-store embroidery and heat-press capability, the sizing-night schedule, the wholesale account terms for clubs and schools, sample-kit photos from recent club orders, and a 'request a club quote' enquiry form. Schema marks the page as a sporting goods supplier service. Indexed in 48 hours, ranking page 1 for 'team uniform supplier Brisbane' inside a fortnight.

One page per high-margin service and contract type

Advertising Agent

Live · Google Ads · service + suburb targeting

Ad · yourbusiness.com.au

Team Uniform Supplier · Brisbane

Junior club kit, school sport, AFL, NRL, netball, soccer, hockey. In-store embroidery and heat-press. Sizing nights at your club. Wholesale account terms, free first-quote sample. Skip the chain queue.

Skips the broad 'sports store' bids Rebel will outbid you on

SEO Agent

Auto-applied · approval rules

Google Business Profile expanded with services and codes

 Services list expanded from 6 to 28 (team uniform supplier, school sport contracts, club apparel embroidery, heat-press, running shoe gait analysis, trail-running fitting, Salomon stockist, Hoka stockist, La Sportiva stockist, Brooks stockist, AFL kit, NRL kit, netball kit, soccer kit, hockey kit, cricket kit, sizing nights, +11 more), 'school sport supplier' attribute added, primary category corrected from 'Store' to 'Sporting Goods Store', code-by-code stock posted to the profile weekly. 

Live in your profile within the hour

Your direct line

Email Sam from the till. The team-kit pipeline and the gait fits compound.

Sam is your AI Account Lead. Email Sam a Reel from the gait treadmill, a junior club picking up their kit, a new trail-shoe arrival, a school sport tender that's just been put out. Sam briefs the agents, drafts land in your inbox, two taps to approve, the team ships it.

A Reel from the gait treadmill or the embroidery machine A new trail-shoe or specialty stock to push A club kit handover or sizing-night photo A school sport tender or club enquiry to chase A bad review you need a hand replying to

Mail

From you@yourbusiness.com.au · To sam.walker@use-ih.com

Junior netball season starts in 6 weeks, also the new La Sportiva range landed

Hey Sam, two things. First, junior netball pre-season starts in six weeks, three local clubs running sizing nights through February, want to lock in as much of that kit as we can. Second, just took delivery of the full La Sportiva trail range (Bushido, Akasha, Mutant, Cyklon), nobody else in the postcode carries the full lineup. Want to push it hard for the trail crowd. Photo of the gait treadmill setup attached, just fit a guy for a six-day Tassie traverse.

Sam Walker · Account Lead

sam.walker@use-ih.com

Replied

On it. Web Agent will ship a 'junior netball uniform supplier [city]' page tonight with the three-club sizing-night calendar slotted in, plus a 'free first quote' enquiry form. Advertising Agent will queue 'junior netball uniform [city]' and 'netball club kit supplier' as new keyword variants for the next six weeks, plus a Meta ad targeted at netball club secretaries in your postcode. Social Media Agent will draft a sizing-night teaser Reel for next week. On La Sportiva: Web Agent will build a 'La Sportiva trail running stockist [city]' page with the full lineup; Advertising Agent will queue 'La Sportiva Bushido [city]' and 'La Sportiva stockist [city]' as new keyword variants; Social Media Agent will draft a trail-shoe stack-comparison Reel with the four models on the wall. I'll also draft a content piece on 'La Sportiva Bushido vs Salomon Sense Ride: which trail shoe for the Bibbulmun' for the same fortnight. Drafts in your inbox by 9am.

Preview the netball and La Sportiva pages

$299 / mo

Flat. No tiers, no markup.

9 min

From sign-up to live marketing.

60+

Pieces of content a month.

Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the recurring contracts and high-margin specialty work that pay the rent (team uniforms, school sport, gait-analysis fitting, trail specialty) rather than the impulse-buy Nike Air Max category Rebel will always win on price. Briefs the other agents so the service pages, the local ads, the gait-fit Reels and the club-quote page all push toward the considered customer or club secretary that Rebel structurally can't serve.

Answers: team uniform contracts are the recurring book

Web Agent

Imports your existing Shopify or WordPress site so you stop paying for the agency hosting bill on top of the e-commerce plan, and makes shipping a new service or category page a five-minute job. Builds dedicated pages for team uniform supply, school sport contracts, club apparel embroidery, running shoe gait analysis, trail-running specialty (Salomon, Hoka, La Sportiva), code-by-code kit (AFL, NRL, netball, soccer, hockey, cricket), and a club-quote enquiry page, to your live store in two taps.

Answers: team uniform contracts are the recurring book

SEO Agent

Goes through your live site for the things that actually move local sports store rankings: 'sports store [suburb]' on the home page, sporting-goods-store schema, code-by-code and service-by-service pages indexed, weekly stock posts on the Google Business Profile, primary category corrected, internal links from the gait-analysis page to the trail-shoe stock pages. Auto-applies the low-risk fixes; flags anything bigger.

Answers: rebel sport and sportspower own the impulse search

Advertising Agent

Launches Google Ads on the queries the chains overlook ('team uniform supplier [suburb]', 'school sport supplier [city]', 'running shoe fitting [city]', 'trail running shoes [suburb]', 'club embroidery [city]') and skips the broad 'sports' bids Rebel will outbid you on. Runs a Meta retargeting layer on the gait-analysis booking and on the club-quote leads. Pauses spend during off-season weeks for code-specific campaigns.

Answers: rebel sport and sportspower own the impulse search

Social Media Agent

Turns the gait-analysis treadmill, the trail-shoe fits, the club-kit handovers and the Saturday running group into a weekly Reel cadence in your real accounts: a treadmill gait reveal, a trail-shoe stack-and-comparison, a junior netball club walking out with 150 jerseys, a Saturday morning long run. Builds the specialist trust signal Rebel's stock photography never will. You film 30 seconds on the treadmill or at the embroidery machine, the agent drafts the caption in your voice, you approve.

Answers: gait analysis and trail-specialty are the moat

Content Agent

Drafts the long-form pieces customers Google before they buy: 'how to choose your first trail shoe for the Bibbulmun Track', 'Hoka Speedgoat vs Salomon Sense Ride: an honest trail-shoe comparison', 'what does a proper gait analysis actually fix', 'how to run a sizing night for a junior soccer club'. Two drafts a month, in your voice, that pull in the runner six weeks before the next pair and the club secretary three months before the season starts.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

9-minute onboarding wizard, then your agents go live in your real accounts.
Your existing Shopify or WordPress site imported. Agency hosting cancelled by Friday.
Team uniform, gait analysis and trail-running pages drafted and indexed by day 7.
Google Ads ready to launch on 'team uniform supplier [suburb]' and 'running shoe fitting [city]' by day 10.
Google Business Profile flipped from 'Store' to 'Sporting Goods Store' with code-by-code stock posted by day 3.
Every approval from your phone behind the till, two taps, no calls, no meetings.

See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

Site imported, agency hosting bill killed (Shopify cart kept intact)
Annual plan around your recurring contracts and specialty fitting delivered by Sam
Google Business Profile recategorised as Sporting Goods Store, code-by-code stock posted
Three service and category pages indexed (team uniform, gait analysis, trail running)
Google Ads live on 'team uniform supplier [suburb]' and 'running shoe fitting [city]'
First fortnight of gait-fit and club-kit Reels queued in your voice
Sporting-goods-store and code-specific schema shipped
'Hoka Speedgoat vs Salomon Sense Ride: an honest trail-shoe comparison' drafted for approval

The bottom line

Independent sports stores don't lose to Rebel Sport on quality. They lose because the junior netball club secretary Googles 'team uniform supplier Brisbane' and your shop doesn't appear, and the trail runner who'd spend $300 on a proper gait-analysis fit never finds out the treadmill is in the back of your shop. The fix is not a louder window; it's a service page library, a code-by-code stock cadence, a club-quote enquiry form on every page, and a gait-analysis Reel cadence that shows the customer what the chain can't fake: the fitter who watched them run.

Agencies are too dear to actually run the service pages, the team-uniform ads and the gait-fit Reel cadence for $3.5k a month. Tools are cheap but the school sport tender deadline goes past before the contract page is live. In-House is the third option: for $299 a month the agents ship the pages, launch the local ads, post the gait fits and club kit handovers, and keep your Google Business Profile beating Rebel in your postcode. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the club kit contract to a chain that quoted on price alone.

See everything In-House does

No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

Can a small sports store really outrank Rebel Sport and SportsPower?

On the broad 'sports store' search, no, those chains have years of map-pack authority and seven-figure ad budgets. On 'sports store [your suburb]', yes, and almost always inside a few months. On the high-margin long tail ('team uniform supplier [suburb]', 'running shoe fitting [city]', 'trail running shoes [suburb]', 'club kit embroidery [city]') the chains barely compete because they don't run those services. Twenty service and category pages plus a complete Google Business Profile beats one Rebel location page on the long tail, every single time.

We chase team-uniform and school sport contracts. Will the marketing actually win them?

Yes, this is the workflow the platform is built for. The Web Agent builds a team-uniform-supplier page per code (AFL, NRL, netball, soccer, hockey, cricket) and a school sport contract page with the wholesale terms, sizing-night offer, and free-first-quote sample. The Advertising Agent runs Google Ads on 'team uniform supplier [suburb]' and a Meta ad targeted at club secretaries and school sport coordinators. Sam handles the email outreach to clubs in your suburb at the start of each season. Tenders that used to walk past actually land in your enquiry inbox.

We run gait analysis on a treadmill and stock Salomon, Hoka, La Sportiva at depth. Can the team push that?

Yes, and it's some of the highest-margin work the platform will draft for. The Web Agent builds a 'running shoe fitting' page with the treadmill process, the brands you stock, and a booking link. The Advertising Agent runs Google Ads on 'running shoe fitting [city]' and 'trail running shoes [suburb]'. The Social Media Agent posts a treadmill gait Reel every week showing a real customer's stride and the shoe that won the fit. The Content Agent drafts trail-shoe comparison guides to feed the warm leads. Gait fits become a serious recurring revenue line.

We do embroidery and heat-press in-store. Can it be the moat?

Yes. The Web Agent ships a 'club apparel embroidery and heat-press' page with photos of recent club orders, the codes you supply, and turn-around times. The Advertising Agent runs ads on 'club embroidery [city]' and 'sport heat-press [suburb]'. The Social Media Agent posts the embroidery machine running a junior soccer crest as a Reel. Embroidery is the in-house service that locks in the team-uniform customer for the season because they can get a replacement jumper finished on a Tuesday for Saturday's game. Rebel sends embroidery to a third party with a two-week turn-around.

I'm behind the till and on the gait treadmill all day. How does the approve-the-week bit work?

Two taps on your phone between customers, usually when you're restocking the trail-shoe wall or after the till close. You see what the agents drafted (a service page, four social posts, two ad changes, a club quote follow-up), tap approve or tweak, done. The whole week's queue takes about ten minutes. Anything urgent (an ad pause, a bad review needing a response) sends a notification.

Can I cancel if it isn't working?

Two taps, any time, no exit fees and no notice period. You keep your imported store, your service pages, the Google Business Profile work, and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.