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For stone masons

Win the $250k heritage sandstone restoration before the bricklayer quotes it.

In-House is your AI marketing team. It actually wins $25K-$500K heritage sandstone, granite and bluestone restoration projects over the bricklayer pretending to do stonework, lands you on the National Trust and Heritage Council restoration-specialist list, and ranks your Carrara-marble feature-wall jobs before the Bunnings paver option even shows up.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a tidy site, twelve generic Instagram posts about 'natural stone solutions', and a quarterly Google Ads report from someone who has never set a dressed-stone lintel. Meanwhile your last courthouse sandstone restoration never gets posted and the local heritage architect has never heard your name.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Instagram, Houzz, a stand at the heritage open day. Cheap, but you write the captions at 10pm with stone dust on your boots, the heritage-suburb pages stay on the to-do list, and you never get round to ringing the Conservation Architects and National Trust coordinators who hand out the six-figure restoration jobs.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a service page for every stone-masonry niche you actually do (heritage restoration, new-build decorative, landscaping, commercial cladding), runs the heritage-suburb and restoration ads, drafts the heritage-architect and National Trust outreach, and posts every dressed-stone course and Carrara-marble feature wall. You upload one photo from the site and approve the week.

Google can't tell a heritage stone mason apart from a bricklayer or a Bunnings paver

The reality

Stone masonry is one of the most specialised trades on Australian sites and one of the worst-represented on Google. The customer with a heritage-listed Federation courthouse needing sandstone facade restoration, or a Conservation Architect specifying a $300/sqm dressed-stone lintel for a Victorian terrace, or a developer wanting Carrara-marble feature walls on a luxury build, Googles 'stone mason [suburb]' and sees bricklayers, tilers, Bunnings paving and the occasional real stone mason three pages deep. There is no way for them to find an ASMA-member shop with proper sandstone, granite, bluestone and Carrara-marble experience, because Google can't tell the difference between you and the bloke who lays the cheap interlocking paver from Bunnings. The structural problem for the real stone mason is that the high-margin work (heritage restoration into the hundreds of thousands per project, $300-$800 per square-metre dressed-stone facades, $25K-$500K commercial cladding) comes via heritage architects, Conservation Architects, National Trust coordinators, state heritage authorities and Australia ICOMOS referrals. If you're not on those shortlists and your website is a generic 'stone services' page, that work goes to whoever the architect has on speed-dial.

What good looks like

Good stone-masonry marketing is three things, in this order: a service-page library that splits the niches properly (one page for heritage restoration of churches and courthouses and Federation and Victorian terraces, one for new-build decorative work with dressed-stone facades and feature walls and plinths and lintels, one for landscaping-and-paving with bluestone cobble and step-and-paver work, one for commercial cladding, with the heritage suburbs and architect-density areas you cover under each), each loaded with finished-job photos showing your sandstone, granite, bluestone, Carrara-marble, limestone or Travertine specification, your Lance Stevens or Stone Initiatives or Eco Outdoor quarry-and-supplier relationships called out, your ASMA membership and Heritage Council and National Trust accreditation on the trust strip; a heritage-architect and Conservation Architect outreach pipeline that lands you on twenty referral lists with a proper restoration portfolio PDF and a quarterly catch-up; and a Google Business Profile that beats the bricklayer and Bunnings-paver listings on completeness with twenty-plus reviews mentioning the specific stone type and the heritage building. Get this right and the $25K-$500K heritage restoration work comes via the architect pipeline, and the new-build decorative jobs come direct from architects who Googled the suburb.

Google ranks Bunnings pavers above real stone masons
The customer with a $250k sandstone restoration brief sees Bunnings paving, Tile Cloud and chain landscapers above an ASMA-member heritage stone mason. The fix is a heritage-suburb page that shows your last six restorations in their area before they ever scroll to a paver shop.
You're not on the National Trust and Heritage Council restoration list
National Trust Australia, state heritage authorities, Australia ICOMOS and Conservation Architects have a shortlist of two or three stone masons they spec for every heritage job. That list is worth four to ten projects a year at full margin. Most stone masons have never sent a proper restoration portfolio to one heritage coordinator.
Heritage, decorative, landscaping, cladding need four pages
Heritage restoration of churches, courthouses and Federation terraces is a different buyer than new-build dressed-stone facades, landscaping-and-paving or commercial cladding. One 'stone masonry services' page loses to four sharp niche-specific ones. Each has a different keyword set and a different referral pipeline.
Sandstone, granite, bluestone, marble all bring different customers
Sandstone is the heritage trade. Granite is the new-build feature. Bluestone is the Victorian heritage and the cobble paving. Carrara marble is the luxury build. Travertine is the alfresco surround. If the website says 'we work with stone', the customer can't tell which stone you specialise in or which job to send you.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a stone masonry business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/heritage-stonework/paddington
yourbusiness.com.au/heritage-stonework/paddington

New service page: 'Paddington heritage stonework, sandstone facade restoration and dressed-stone lintels' H1, your last six heritage jobs in Paddington, Woollahra and Surry Hills as gallery (Victorian terrace facades, church sandstone, ANZAC memorial), the stone range you spec (Sydney sandstone, bluestone, Carrara marble, limestone), your Lance Stevens and Stone Initiatives quarry partnerships listed, ASMA membership plus Heritage Council and National Trust restoration-specialist accreditation on the trust strip, and a quote-request form that asks the right four heritage-restoration questions. Indexed in 48 hours, ranking page 1 for 'heritage stonework paddington' inside three weeks.

One page per niche you actually want more of
Advertising Agent
Live · Google Ads · 'sandstone restoration' campaign
Ad · yourbusiness.com.au
Heritage Sandstone Restoration · Sydney Eastern Suburbs

Federation and Victorian sandstone facade restoration, dressed-stone lintels, repointing and consolidation. ASMA member, National Trust accredited, Heritage Council approved. Federation, Victorian terrace, church and courthouse experience. From $1,000 per day rate, $25K-$500K project scope. Real stone mason, not a bricklayer.

One ad group per niche, not generic 'stone services'
Social Media Agent
Scheduled · Thu 5:00pm · Instagram + Facebook
Your photo
Caption from the courthouse restoration you wrapped today

"Signed off three months of sandstone facade restoration on a Federation courthouse today. 180 square metres of Sydney sandstone, every replacement block hand-dressed on site to match the original 1890s tooling, lime-mortar repointing to ASMA spec, the rusticated quoins re-cut where the salt damp had eaten them out. This is the bit you can't fake with a brickie pretending to do stone: the toolmarks have to match the period, the mortar has to be lime not cement, the bond has to read true from 30 metres. If you've got a heritage sandstone job in the Eastern Suburbs, link in bio." Drafted in your voice from the photo you uploaded after sign-off.

From the site-and-restoration photos on your phone
SEO Agent
Auto-applied · approval rules
Google Business Profile re-categorised and stacked
Primary category corrected from 'Construction Company' → 'Stone Cutter', secondary categories added (Masonry Contractor, Stone Supplier, Restoration Service, Landscape Designer). Services expanded from 3 → 18 (heritage sandstone restoration, new-build dressed-stone facades, granite feature walls, bluestone cobble paving, Carrara-marble cladding, limestone, Travertine, slate, repointing, consolidation, +8 more). ASMA, Heritage Council, National Trust restoration-specialist accreditation plus ASIC, NSW Fair Trading, QBCC, VBA, NTBPB licensing added to profile description.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the niches you actually want more of (heritage restoration, new-build decorative facades, commercial cladding) rather than chasing every stone-masonry keyword. Briefs the other agents so the service pages, the heritage-suburb ads, the social cadence and the National Trust outreach all push toward the $25K-$500K heritage and decorative work, not the commodity paving fight against Bunnings.

Answers: heritage, decorative, landscaping, cladding need four pages
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new niche page a five-minute job. Ships a sharp page for every stone-masonry niche you actually do (heritage restoration, new-build decorative, landscaping-and-paving, commercial cladding) with the heritage suburbs and architect-density areas you cover, your sandstone-granite-bluestone-marble specification visible, so Google ranks you for what you actually build.

Answers: google ranks bunnings pavers above real stone masons
SEO Agent

Goes through your live site for the things that actually move local rankings for stone masonry: niche-specific schema (Stone Cutter, Masonry Contractor, Restoration Service rather than generic Construction Company), internal links from heritage suburbs to restoration services, your ASMA membership and Heritage Council and National Trust accreditation on every trust strip, and a Google Business Profile beating the bricklayer and Bunnings-paver listings on completeness. Auto-applies the low-risk fixes.

Answers: google ranks bunnings pavers above real stone masons
Advertising Agent

Launches Google Ads on the queries that actually book the heritage and decorative work ('sandstone restoration [suburb]', 'heritage stonework [suburb]', 'dressed stone [suburb]', 'bluestone cladding [suburb]', 'Carrara marble feature wall [suburb]') and avoids the broad 'stone mason [suburb]' that brings paver price-shoppers. Switches Meta on for the visual niches (heritage restoration before-and-after, Carrara-marble feature walls, dressed-stone lintels) where the stone-and-period photo sells the brief.

Answers: sandstone, granite, bluestone, marble all bring different customers
Social Media Agent

Turns every finished site-job into a post in your real accounts: a sandstone courthouse restoration in the CBD, a Carrara-marble feature wall in a Vaucluse luxury build, a bluestone-cobble driveway in a Toorak heritage home, a granite plinth-and-lintel set on a new Federation-style build. Builds the credibility that gets you on the heritage-architect speed-dial. You upload one photo per finished job, the agent drafts in your voice, you approve.

Answers: you're not on the national trust and heritage council restoration list
Content Agent

Drafts the long-form pieces customers, architects and heritage coordinators Google before they spec a stone mason: 'how much does sandstone facade restoration cost in Sydney', 'sandstone vs limestone for heritage repointing', 'how to vet a stone mason for a heritage-listed building'. Two drafts a month, in your voice, that put you on the heritage-architect reading list and pull in the heritage-homeowner three months before the project starts.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Google Business Profile primary category corrected from 'Construction Company' to 'Stone Cutter' with Masonry Contractor, Stone Supplier and Restoration Service as secondary categories by day 3.
  • Service list rebuilt around real stone-masonry niches (heritage sandstone restoration, new-build dressed-stone facades, granite feature walls, bluestone cobble paving, Carrara-marble cladding, limestone, Travertine, slate, repointing, consolidation) by day 4.
  • ASMA, Heritage Council, National Trust restoration-specialist accreditation plus ASIC, NSW Fair Trading, QBCC, VBA, NTBPB licence numbers wired into every trust strip and quote-form footer by day 5.
  • Heritage-restoration, new-build-decorative and commercial-cladding suburb pages indexed across your three core heritage areas with stone-type galleries by day 7.
  • Google Ads live on 'sandstone restoration [suburb]', 'heritage stonework [suburb]' and 'dressed stone [suburb]', with broad 'stone mason [suburb]' paving queries excluded by day 10.
  • Stone Cutter, Masonry Contractor and Restoration Service schema deployed with stone-type and heritage-period markup by day 11.
  • Initial fortnight of site-and-restoration captions queued from your phone (sandstone facade restoration, Carrara-marble feature walls, bluestone cobble work) with stone-type and tooling detail.
  • 'Sandstone vs limestone for heritage repointing' and 'How to vet a stone mason for a heritage-listed building' explainers drafted by day 14.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Annual plan tilted to heritage restoration, new-build decorative facades and commercial cladding, with commodity paving deprioritised by Sam
  • Google Business Profile flipped from 'Construction Company' to 'Stone Cutter' with Masonry Contractor, Stone Supplier and Restoration Service secondary categories
  • ASMA, Heritage Council and National Trust restoration-specialist accreditation plus ASIC, NSW Fair Trading, QBCC, VBA, NTBPB licence numbers wired into every page footer and ad copy
  • Service pages indexed across heritage sandstone restoration, new-build dressed-stone, bluestone-cobble landscaping and commercial cladding in your three core heritage areas
  • Google Ads live on 'sandstone restoration [suburb]', 'heritage stonework [suburb]', 'dressed stone [suburb]' and 'bluestone cladding [suburb]', driving to dedicated niche pages, not the homepage
  • Meta ad set live on heritage-restoration before-and-after photo creative, targeting the heritage-homeowner and architect audiences by interest and suburb
  • Stone Cutter, Masonry Contractor and Restoration Service schema deployed with stone-type (sandstone, granite, bluestone, Carrara marble) and heritage-period markup
  • Site-and-restoration caption library running twice a week with sandstone facade, Carrara marble and bluestone cobble detail in every post
  • Heritage-architect, Conservation Architect, National Trust and state heritage authority outreach drafted to twenty local heritage architects, Conservation Architects, National Trust restoration coordinators, state heritage authority specifiers and Australia ICOMOS members, with a restoration portfolio PDF and a quarterly catch-up invite
The bottom line

Stone masons lose heritage restoration work not because the toolmarks are worse, but because Google ranks Bunnings pavers above an ASMA-member shop with Heritage Council accreditation, and the heritage architect with a $250k sandstone brief defaults to whoever they specced last year. The fix is not 'better marketing' in the abstract. It is a niche-page library that shows your sandstone-and-granite-and-Carrara-marble work in the heritage suburbs you cover, an outreach pipeline that puts you on twenty National Trust and Conservation Architect shortlists, and a Google Business Profile that proves Heritage Council accreditation.

Agencies are too dear to actually run the niche-page library, the heritage-suburb ads and the National Trust outreach for $3.5k a month. Tools are cheap but the heritage pages stay theoretical and the Conservation Architect pitches never get sent. In-House is the third option: for $299 a month the agents ship the niche pages, launch the heritage and decorative ads, post the finished restorations, and draft the heritage-architect and National Trust outreach. Two taps to approve, minutes a day. Stop being undercut by Bunnings pavers on Google.

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Frequently asked.

Most of my heritage work comes from one or two architects on the speed-dial. Will the suburb pages and ads actually bring direct work?
Not in week one, but inside three to six months the niche-and-suburb service pages start ranking on the long-tail searches heritage homeowners use ('sandstone restoration Paddington', 'heritage stonework Woollahra'), and the Google Ads bring direct quote enquiries on the dressed-stone and feature-wall work at full margin. Most stone masons running In-House properly find they can keep the architect speed-dial work and add direct enquiries on top, plus they get on five or six new heritage-architect and National Trust referral lists from the outreach Sam drafts. Account Lead checks the mix with you each quarter.
I'm on site all day with dust on my boots. How does approving the week actually work?
Two taps on your phone, usually at smoko or in the ute on the way home. You see what the agents drafted (a niche page, four social posts of last week's restoration work, two ad changes, three heritage-architect outreach emails to review), tap approve or tweak, done. The whole week's queue is about ten minutes. Anything urgent (an ad pause, a bad review needing a reply) pings a notification.
Will the social captions sound like AI?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload one photo per finished site-job (the sandstone facade restoration, the Carrara-marble feature wall, the bluestone cobble driveway, the dressed-stone lintel), the agent drafts the caption from what's in the photo (the stone type, the period, the technique, the suburb), you approve in two taps. Correct it once and the voice updates.
Can it really get me on heritage-architect and National Trust referral lists?
Sam drafts the outreach, you press send. The pitch works because heritage architects, Conservation Architects, National Trust restoration coordinators, state heritage authorities and Australia ICOMOS members need a small group of stone masons they can trust with irreplaceable Federation and Victorian stock, and most of them are tired of bricklayers pretending they can do restoration. A tidy Google Business Profile, a portfolio of clean sandstone-and-bluestone work in their patch, your ASMA membership and Heritage Council accreditation visible is what gets you on the speed-dial. In-House builds the first three so Sam's intro lands warm.
I'm ASMA member, Heritage Council and National Trust accredited, and source from Lance Stevens and Eco Outdoor. Does that get used?
Yes, on every trust strip, every niche page footer, on the Google Business Profile description, and inside the ad copy where there's room. The ASMA plus Heritage Council plus National Trust restoration-specialist accreditation plus your Lance Stevens, Stone Initiatives, Eco Outdoor and Aussietecture quarry-and-supplier relationships plus your ASIC, NSW Fair Trading, QBCC, VBA, NTBPB licensing are exactly the credentials that separate you from the bricklayer pretending to do stonework on the same suburb search. Sam asks for them in onboarding.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your niche-and-suburb pages, the Google Business Profile work, the social grid and the heritage-architect and National Trust outreach list. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

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