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For tailors

Bespoke, made-to-measure, alterations: three businesses, one bench.

In-House is your AI marketing team. It actually separates the three tiers in the customer's head: a bespoke service page that explains the 2-to-3 fittings, 4-to-8 weeks and $2K-to-$5K base for a fully canvassed suit, a made-to-measure page that anchors the 1-to-2 fittings and $1K-to-$2.5K range, and an alterations page that captures the same-day to 3-day $80-to-$300 work without dragging the bespoke pricing down.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,500 / mo
Slow. Expensive. Removed from your business.
A quarterly Google Ads report, twelve generic 'menswear inspiration' tiles pulled from Pinterest, and an account manager who has never held a piece of Holland and Sherry cloth. Meanwhile InStitchu and Oscar Hunt outspend you on every 'custom suit [suburb]' search and M.J. Bale owns the made-to-measure brand category.
DIY tools
$120 to $260 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Mailchimp, Later, Canva, a Google Ads account you turned on once. Cheap, but the wedding-suit lookbook stays in a Dropbox folder, the made-to-measure pricing page never gets written, and the alterations enquiries that should be on your calendar end up at the dry-cleaner around the corner.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions from the fitting-room photos, ships separate bespoke, made-to-measure and alterations pages with the actual price bands, runs the corporate-suiting and wedding-suit ad sets at the right time of year, and keeps your Google Business profile beating Politix on completeness. You photograph the basted fitting, approve the week, done.

The customer can't tell the difference between bespoke and a Politix slim-fit until you teach them.

The reality

A tailor business is really three businesses on one bench. Bespoke (2 to 3 fittings, 4 to 8 weeks, $2K to $5K for a two-piece, $4K to $8K for three-piece, $8K to $15K with Loro Piana or Zegna cloth) is the craft and the margin. Made-to-measure (1 to 2 fittings, 2 to 4 weeks, $1.5K to $3K) is the volume that pays the rent. Alterations ($80 to $300, same-day to 3 days, $300 to $900 for full bridal work) is the door-opener and the cash flow. The marketing job is to keep these three tiers separate in the customer's head, route the right enquiry to the right tier, and stop the alterations price anchor from dragging the bespoke conversation down. Almost no independent tailor does this because the work that separates the tiers (a proper bespoke page with the fittings explained, a made-to-measure page with the cloth library, an alterations page with the turnaround times) is the work the master tailor can't do after a 10-hour bench day.

What good looks like

Good tailor marketing has three independent funnels running at the same time: a tier-separated service-page library (one page each for bespoke, made-to-measure, alterations, with the fittings count, turnaround, fabric source and indicative price band on each), a wedding-suit and corporate-suiting portfolio Instagram that builds the trust signal for the multi-suit booking, and a search base that ranks for 'bespoke tailor [suburb]', 'wedding suit tailor [suburb]' and 'AFL teamwear supplier' against the made-to-measure chains. The fourth lever, when you have it, is the partnership pipeline with wedding photographers, bridal shops, corporate-event venues and AFL, NRL and Super Rugby teams: a properly worked referral pipeline can carry the bespoke side of the business while the chains fight over the made-to-measure category.

Three tiers, three marketing plans
Bespoke, made-to-measure and alterations are three different customers. One generic 'tailor' page loses to three sharp ones that each explain the fittings, the cloth, the turnaround and the price band properly.
InStitchu, Oscar Hunt and M.J. Bale own the search
Made-to-measure chains spend on every 'custom suit [suburb]' keyword and have years of indexed content. You need a different angle: the suburb-anchored bespoke specialty and the corporate and wedding-suit pipeline they can't service properly.
Corporate and wedding-suit are the recurring revenue
A wedding-suit groom party (groom plus four groomsmen) is $8K to $20K in one booking. An AFL or NRL teamwear deal is $30K to $80K a year. The marketing has to be visible to wedding photographers, corporate buyers and team managers months before the suit is needed.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a tailor business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/bespoke-tailor/melbourne-cbd
yourbusiness.com.au/bespoke-tailor/melbourne-cbd

New tier-anchored suburb page: 'Bespoke tailor in Melbourne CBD' headline, the 2-to-3 fittings and 4-to-8 week timeline laid out properly, fabric library from Holland and Sherry, Loro Piana, Ermenegildo Zegna and Vitale Barberis Canonico, price bands from $2K (two-piece base) to $15K (Loro Piana or Zegna cloth), six bench photos of basted fittings, plus Tailor and LocalBusiness schema. Indexed in 48 hours, ranking page 1 for 'bespoke tailor melbourne cbd' inside three weeks.

Separate pages for bespoke, made-to-measure and alterations
Advertising Agent
Live · Google Ads · wedding-suit campaign, 9-month lead
Ad · yourbusiness.com.au
Bespoke Wedding Suits · Melbourne

Master Tailors Association member. Groom and groomsmen suits in Italian and English cloth, 4 to 8 weeks lead time, two fittings included. Bespoke from $2,500, made-to-measure from $1,500. Book a consultation.

Targeted at engaged men 28-45, 8km radius, wedding-supplier interest
Social Media Agent
Scheduled · Thu 6:00pm · Instagram + Facebook
Your photo
Reel from this morning's basted fitting

"Second fitting for a Loro Piana three-piece, navy birdseye, customer's wedding in nine weeks. You can see the basting at the shoulder where we've taken the seam in another 4mm after the first fitting, and the lapel roll setting properly with the hand-padded canvas underneath. This is the part of bespoke a made-to-measure chain physically can't replicate: the second fitting is where the suit becomes yours." Drafted from the photo you snapped at the bench.

Real basting, never stock
SEO Agent
Auto-applied · approval rules
Google Business Profile update
services list expanded from 4 to 22 (bespoke two-piece suit, bespoke three-piece, made-to-measure two-piece, wedding suit, corporate suit, formal tuxedo, dinner jacket, military mess kit, judicial robe, plus 13 more), primary category corrected from 'Clothing Store' to 'Tailor', 'wheelchair accessible' attribute added, 14 bench and fitting-room photos uploaded, opening hours updated with Saturday morning consultations.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Sets the annual plan around the three tiers (bespoke, made-to-measure, alterations) plus the partnership pipeline (wedding photographers, bridal shops, corporate venues, AFL, NRL and Super Rugby team-suiting). Briefs the other agents so the bespoke pages, the wedding-suit ads, the alterations enquiry capture and the corporate-buyer outreach all push toward the right tier, instead of dragging the bespoke conversation down with the alterations price.

Answers: three tiers, three marketing plans
Web Agent

Imports your existing site, ships separate service pages for bespoke, made-to-measure and alterations with the actual price bands and turnaround on each, builds the cloth library page that names Holland and Sherry, Loro Piana, Ermenegildo Zegna, Vitale Barberis Canonico, Scabal and Carlo Riva, and surfaces the wedding and corporate suiting portfolios. Updates from a photo at the bench in two taps.

Answers: three tiers, three marketing plans
SEO Agent

Goes through your live site for the things that move tailor rankings: tier-specific H1s on each service page, Tailor and LocalBusiness schema, suburb-anchored bespoke pages, a Google Business Profile that beats InStitchu, M.J. Bale and Politix on services completeness, and the technical fixes that keep the cloth library indexed. Auto-applies low-risk fixes.

Answers: institchu, oscar hunt and m.j. bale own the search
Advertising Agent

Runs Google Ads on the queries the chains under-bid: 'bespoke tailor [suburb]', 'wedding suit tailor [suburb]', 'AFL teamwear supplier', 'corporate suiting [city]'. A small Meta layer targets engaged men 28-45 for wedding-suit booking and corporate buyers via interest targeting. Stays off broad 'suit' bids where M.J. Bale's brand spend wins anyway.

Answers: institchu, oscar hunt and m.j. bale own the search
Social Media Agent

Turns every basted fitting and finished suit into a post in your real accounts: a Reel from the second fitting showing the hand-padded canvas, a carousel of the Loro Piana cloth before it goes to the bench, a behind-the-bench making-of for the wedding-suit groom party. Builds the portfolio that gets you on the wedding-photographer referral list. You photograph at the bench, the agent drafts, you approve.

Answers: corporate and wedding-suit are the recurring revenue
Content Agent

Drafts the long-form pieces that catch the careful researcher: 'bespoke vs made-to-measure vs off-the-rack: what your $2,500 actually buys in Melbourne', 'how long does a wedding suit take: a real bespoke timeline', 'Italian vs English cloth: which suits the Australian climate'. Two a month, in your voice, that pull the engaged groom and the corporate buyer to your site months before the suit is needed.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Separate bespoke, made-to-measure and alterations service pages live with the actual fittings count, turnaround and price bands on each by day 4.
  • Google Business Profile primary category corrected from 'Clothing Store' to 'Tailor' with the services list expanded from 4 to 22 by day 5.
  • Cloth library page indexed naming Holland and Sherry, Loro Piana, Ermenegildo Zegna, Vitale Barberis Canonico, Scabal and Carlo Riva by day 7.
  • Suburb bespoke-tailor pages indexed for your three core CBD and inner-suburb postcodes by day 10.
  • Wedding-suit Google Ads live with a 9-month lead-time message and bookings ramping into October-and-November and February-and-March peak season by day 11.
  • Corporate-suiting outreach pipeline drafted for AFL, NRL and Super Rugby team managers in your city by day 14.
  • First fortnight of bench-photo captions queued from the basted fittings, the cloth selections and the finished wedding suits.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Three-tier plan set by Sam: bespoke as the margin lane, made-to-measure as the volume, alterations as the door-opener and cash flow
  • Bespoke, made-to-measure and alterations service pages live with the actual fittings, turnaround and $80-to-$15K price bands on each
  • Cloth library indexed and ranking, naming Holland and Sherry, Loro Piana, Ermenegildo Zegna, Vitale Barberis Canonico, Scabal and Carlo Riva with the use case for each
  • Suburb bespoke-tailor pages live across your CBD and inner-suburb catchment, outranking InStitchu and Oscar Hunt on the long tail
  • Wedding-suit Google Ads running with the 9-month consultation lead-time message, ramping into the October-to-November and February-to-March peaks
  • Corporate and team-suiting outreach pipeline live with named contacts at the AFL, NRL and Super Rugby teams in your city plus the top corporate-event venues
  • Bench-photo caption library running three times a week: basted fittings, hand-padded canvas work, finished wedding and corporate suits
  • 'Bespoke vs made-to-measure vs off-the-rack: what your $2,500 actually buys' and 'How long does a wedding suit take' explainers drafted for approval
The bottom line

An independent tailor business grows by making the bespoke conversation legible to the customer who has only ever bought a Politix slim-fit. That means separating bespoke from made-to-measure from alterations on the website, telling the cloth story the chains can't tell, building the wedding-photographer and corporate-event partnership pipeline, and being visible for 'bespoke tailor [suburb]' months before the suit is needed. All of it is weekly work that has to happen forever and almost nobody does it.

Agencies are too dear to actually run the tier-separated page library, the wedding-suit ads and the corporate-buyer pipeline for $4k a month. Tools are cheap but the cloth library and the wedding lookbook live in a Dropbox folder forever. In-House is the third option: for $299 a month the agents ship the bespoke pages, run the wedding-suit ads, post the basted fittings, and keep the alterations enquiries flowing into the books. You stay in the driver's seat, two taps to approve, minutes a day.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

Won't separating bespoke from alterations on the website confuse the customer?
It does the opposite. Right now the customer Googles 'tailor [suburb]', lands on a single generic page, sees alterations pricing alongside bespoke, and either over-pays for an alteration or under-asks for a bespoke quote. Separating the tiers (a bespoke page that explains the 2-to-3 fittings, a made-to-measure page that anchors the $1.5K-to-$3K range, an alterations page that owns the same-day-to-3-day work) routes each customer to the right conversation. The bespoke quote stops getting compared to an alteration price.
We're a member of the Master Tailors Association of Australia. Does the platform surface that properly?
Yes. Master Tailors Association of Australia, Tailored Industry Association and Australian Garment Manufacturers Association membership all surface as trust badges on the bespoke and made-to-measure pages, in the Google Business Profile description, and in the ad copy where AHPRA-style restrictions don't apply (which is most tailor advertising). Sam confirms which memberships to lead with in the kickoff and the Web Agent ships them across the page library.
Most of our work is wedding-suit groom parties. Is this still right for us?
Yes, and it will actually do better because wedding-suit is the most marketable tier (high ticket, long lead time, strong referral pipeline). Sam will tilt the plan to wedding-suit: a 9-month-lead Google Ads campaign aimed at engaged men 28-45, a portfolio Instagram tagged to the wedding photographers and venues you work with, an outreach pipeline to bridal shops in your catchment, and content aimed at the careful researcher comparing tailors for the first time.
Will the social captions sound like a marketing person who has never seen a basted fitting?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft. You upload one photo from the bench, the agent drafts the caption from what's actually in the photo (the basting line, the hand-padded canvas, the cloth weight, the fitting number), you approve in two taps. If a draft uses the wrong terminology, you correct it once and the voice updates for next time.
We do AFL and Super Rugby team suiting. Can the platform actually help us land more of those deals?
Yes. Team-suiting deals come from named outreach, not inbound search, so Sam will build a contacts list of AFL, NRL and Super Rugby team managers, corporate event coordinators and university sporting clubs in your city, and the Content Agent will draft a quarterly outreach email with photos of recent team work. The Advertising Agent will not waste budget on broad team-suiting search ads where the volume is too thin to pay back.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, the tier-separated service pages, the cloth library page and the Google Business Profile work.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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