Three options. Only one actually works for your business.
Spray-only since 2014. The business is bridal, formal and corporate, not casual.
Commercial sunbeds have been banned in every Australian state and territory since 2014-2015 (NSW, VIC, QLD, SA, WA, TAS, ACT, NT), which means a 'tanning salon' in Australia is by definition a spray-tan salon, period. The marketing problem this creates is twofold: the casual single-tan walk-in market has been eaten by the cheap mobile spray-tan operators who'll come to a client's home for $35, and what's left for a real salon is the higher-value bookings: bridal parties of six to twelve, school formal groups of four to eight, corporate-event days, post-holiday refresh courses, professional-photoshoot prep. The marketing job is to stop pretending you compete with the mobile operators on a $35 single tan, and to own the group-booking and seasonal-event categories where the salon experience actually wins. Almost no salon does this because the existing site says 'spray tans from $35' and nothing else.
Good tanning-salon marketing has three jobs running together. First, a dedicated bridal-party page that owns the bridal-coordinator referral search: the 8-day-before tan timing, the rapid (1-hour rinse) vs overnight DHA choice for different skin types, the group-booking pricing per head from six up, the bridesmaid-mother-of-the-bride upsell, the tan-out exfoliation kit included in the package. Second, a seasonal event calendar that pushes ads ahead of the right windows: school formals run September to November, corporate event season clusters in October to December, professional-photoshoot prep is rolling. Third, the right DHA-depth education on every page (8%, 10%, 12% solution choice for different bases and rinse times) so the client knows what they're booking and the salon stops getting walk-ins asking for impossible things.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Sets the plan around two numbers that move the salon: bridal-and-formal group-booking volume and average-ticket-per-client (lifted by the tan-out exfoliation kit upsell and the rapid-vs-overnight choice). Briefs the other agents so the bridal pages, the seasonal-event ads, the group-shot social and the BIA-member positioning all push toward group bookings, not single-tan walk-ins.
Imports your existing site and ships a bridal-party page, a school-formal seasonal page and a corporate-event page, each with explicit group pricing, the 8-day-before timing, the tan-out exfoliation upsell and the DHA-depth education. Plus area-plus-service pages so 'bridal spray tan Newtown' finds your salon, not the mobile operator. Makes the group-booking-enquiry form the dominant CTA across every page.
Owns whether you appear in the map pack for 'spray tan near me', 'bridal spray tan [suburb]' and 'school formal tan [suburb]'. Complete Google Business Profile flipped from 'Beauty salon' to 'Tanning salon', group-booking schema, review prompts after the wedding photos are shared, technical fixes that keep you indexed. Auto-applies the low-risk fixes, excluding any sunbed-related services that historic listings might still reference.
Runs Meta ads on the bridal-party group booking and the seasonal-event calendar (school formals September to November, corporate events October to December), with a 6km radius targeting engaged-in-the-last-year interest. Never runs a single-tan price-discount ad against the mobile operators. Google Ads on 'bridal spray tan [suburb]' and 'school formal tan [suburb]' high-intent searches.
Turns every consented salon moment into a post in your voice: the bridal-party group shot, the salon-floor walkthrough, the dispensary shelf (Bondi Sands Professional, Naked Tan, Eco Tan, Lavish solutions), the 8-day-timing explainer, the tan-out kit unboxing. Builds the visible distinction between the salon experience and the mobile rush job. You snap one consented shot, the agent drafts the caption, you approve in two taps.
Drafts the longer-form pieces clients search for before they book: 'when should I get a spray tan for my wedding', 'rapid vs overnight spray tan, which suits my skin', 'how to make a spray tan last 10 days'. Two a month, in your voice, that pull bridal-coordinator and formal-mum research searches and double as homework for clients who've already booked.
Your first 30 days.
- Bridal-party group-booking page indexed with 8-day-timing, day-5 exfoliation step, and group pricing surfaced above the fold
- School-formal seasonal page indexed and seasonal Meta budget pre-loaded for September-to-November
- Tan-out exfoliation upsell wired into every confirmation, lifting the average ticket above the mobile-operator single-tan price
- Sunbed-related historic services scrubbed from site, GBP and ad creative
- Meta bridal-party-group-booking ads running with engaged-in-the-last-year interest targeting in a 6km radius
- Google Business Profile flipped to 'Tanning salon' with full bridal / formal / corporate service list
- 'When should I get a spray tan for my wedding' blog drafted and linked from the bridal-party page
- Group-booking volume and average-ticket targets delivered by Sam
Commercial sunbeds have been banned in every Australian state since 2014-2015, which means a salon-based tanning business is a spray-tan business, and the casual one-off market has been eaten by the mobile operators undercutting on $35 home visits. What's left for a real salon is the high-value group bookings: bridal parties of six to twelve, school formal groups of four to eight, corporate event days, photoshoot prep. Owning these means a bridal-party page that explains the 8-day-before timing, a tan-out kit upsell that lifts the average ticket, and a paid spend that lifts ahead of the right seasonal windows. Almost no salon does this because the existing site says 'spray tans from $35' and bridal coordinators ring the next listing.
Agencies are too dear to actually run the bridal page, the seasonal-event calendar and the consented before-and-after content for $3k a month. Tools are cheap but you write the bridal page on Sunday night and never get to it. In-House is the third option: for $299 a month the agents ship the bridal and formal pages, run the group-booking ads, post the consented salon-floor content, and keep the Google Business Profile spray-only. You snap one tan-result photo, approve the week, done.