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For tennis coaches

Fill the Hot Shots intake. Win the school tender.

In-House is your AI marketing team. It actually fills your weekly diary: it ranks for 'Hot Shots tennis [suburb]' and 'tennis coach [suburb]' against the Tennis Australia directory, drafts the private-school programme tender for KCC / MGS / Scotch College, and converts the Cardio Tennis trial booking into a 10-week paid block.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$1,500 to $2,800 / mo
Slow. Expensive. Removed from your business.
An agency that has never been on court. They run a generic 'sports coaching' Meta funnel, never mention your TA Club Professional certification, ignore the Australian Open outreach week in January, and don't know that the Hot Shots red-orange-green ball progression is the actual conversion path for junior parents.
DIY tools
$70 to $150 / mo + your evenings
Cheap, but it just hands you a dashboard.
A Squarespace site, ClassForKids or CoachMaster, Mailchimp, Instagram, your own Google Business profile. Cheap, but the Hot Shots intake page goes live two weeks into the term, the AO outreach-week post never gets drafted, and the private-school programme tender that came in on Friday is still sitting in your inbox on Wednesday.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing event ships a page per programme per suburb (Hot Shots, Cardio Tennis, adult social ladder, junior development squad), drafts the private-school tender response, runs the AO-week January push, and routes every enquiry into a 24-hour reply. You film a 60s ball-machine session, approve the week, done.

A tennis coach sells four different products to four different families

The reality

A tennis coach sells four totally different products: 1:1 private + 2:1 + small-group (4 to 6) lessons at $80 to $120 per hour for serious adults and tournament juniors, Hot Shots Tennis junior programme (red ball ages 5 to 7, orange ball 7 to 9, green ball 9 to 11) sold to parents as the official Tennis Australia learn-to-play pathway, Cardio Tennis fitness classes sold to adults 35 to 55 who haven't held a racquet in twenty years, and private-school tennis programmes (KCC, MGS, Scotch College, Trinity, MLC) sold to school sports coordinators as an outsourced contract worth $20K to $80K a year. Each of those buyers is in a different head-space, searching a different term, on a different timeline. The 'Mum looking for a 6-year-old's first lesson' is not the same buyer as the 'serious 14-year-old on the ITF junior pathway' is not the same buyer as the 'school sports coordinator running a tender'. One generic 'tennis coach' page with your TA certification on the About loses every one of them.

What good looks like

Good tennis-coach marketing has three jobs running in parallel: a programme-plus-suburb page library so 'Hot Shots tennis Marrickville', 'tennis coach Hawthorn' and 'Cardio Tennis Bondi' each find you, a TA-certification trust layer (Junior Development / Club Professional / Master Club Professional / High Performance) plus Working with Children Check status surfacing on every page header, and a private-school tender response page with case studies from any school programmes you've run, ready to send in 30 seconds when a sports coordinator emails. The coaches at full diary have all three; the coaches with a half-empty Saturday morning have only the Instagram and the TA-directory listing.

Hot Shots is a different sale to private 1:1
Hot Shots junior parents buy a Tennis Australia learn-to-play badge. Adult 1:1 buyers buy your TA Club Professional certification and your match-play coaching. Cardio Tennis buyers buy a fitness class with a racquet. Three different sales, three different landing pages.
The Tennis Australia directory floods the search
Search 'tennis coach [suburb]' and you'll see the TA directory listing twelve other coaches before any individual coach's own page. The fix is a discipline-plus-suburb page library that ranks below the directory but above every other coach.
School programme tenders close in October
Private-school sports coordinators put next year's tennis programme out to tender in September-October. Coaches who don't have a tender-response page or a school-programme case study lose to the coach with a six-page PDF and a track record video.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a tennis coaching business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/hot-shots-tennis/marrickville
yourbusiness.com.au/hot-shots-tennis/marrickville

New programme-plus-suburb page: 'Hot Shots Tennis in Marrickville' headline, your TA Club Professional certification and grade lineage, the red ball + orange ball + green ball progression explained for parents, the 4:1 court-to-coach ratio, indicative term fee ($240 for 10 weeks), six photos from a Saturday morning Hot Shots session, an FAQ on what to bring and what red ball actually looks like, plus a TennisGear racquet-loan note. Indexed in 48 hours, ranking page 1 for 'hot shots tennis marrickville' inside three weeks.

One per programme, per suburb you coach in
Advertising Agent
Live · Google Ads · AO outreach week
Ad · yourbusiness.com.au
Free AO-Week Hot Shots Trial · Sat 9am · Marrickville

Free 45-min Hot Shots Tennis trial during AO week, TA Club Professional coach, all equipment supplied. Red, orange, green ball groups by age. Saturday 9am, Marrickville Tennis Centre. 10-week term blocks start Feb 4. Reply by end of day, guaranteed.

Spend lifts the fortnight of the Australian Open every January
Social Media Agent
Scheduled · Thu 5:30pm · Instagram Reel + Story
Your photo
Reel cut from the ball-machine session you filmed

"Thursday's 1:1 with Adam, 38, eight weeks back into tennis after a 12-year break. We worked the ball-machine on backhand depth: 30 reps cross-court, 30 down-the-line, then a 15-minute match-play set with me on the other side feeding short balls he had to step in on. The point of the machine is to remove the variability and let the technique re-form. By next month he's playing the Tuesday-night social ladder." Drafted in your voice from the clip you sent.

Real student with consent, never stock
SEO Agent
Auto-applied · approval rules
Google Business Profile update
Services list expanded from 3 to 15 (private 1:1, 2:1 private, small-group lesson, Hot Shots red ball, Hot Shots orange ball, Hot Shots green ball, Cardio Tennis, junior development squad, adult social ladder, senior masters circuit, ball-machine session, match-play coaching, private-school programme, TA Club Professional certified, +1 more), 'wheelchair accessible' attribute added, primary category corrected from 'Tennis court' to 'Tennis instructor', WWCC status added to business description.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Sets the plan around the annual rhythm: AO outreach week in January, Hot Shots term-intake in February and July, school-programme tender push in September-October, Cardio Tennis summer push in November. Briefs the other agents so the programme pages, the AO-week ads, the school tender response and the term-block conversion sequence all fire in the right order, not as four feeds that don't talk.

Answers: school programme tenders close in october
Web Agent

Imports your existing site and ships a programme-plus-suburb page library (Hot Shots red/orange/green, Cardio Tennis, private 1:1, 2:1 + small-group, junior development squad, adult social ladder). Builds a separate private-school programme tender response page with case studies, sample programmes, and a 30-second 'request a tender response' button for sports coordinators. Adds a real term-block booking flow that converts the AO-week trial into a 10-week Hot Shots commitment.

Answers: the tennis australia directory floods the search
SEO Agent

Owns whether you appear for 'tennis coach [suburb]', 'Hot Shots tennis [suburb]', 'Cardio Tennis [suburb]' and 'private tennis lessons [suburb]' below the TA directory but above every other coach. Tennis Australia certification level (Junior Development / Club Professional / Master Club Professional / High Performance) and WWCC surfaces as a structured trust signal on every page header. Auto-applies the low-risk fixes.

Answers: the tennis australia directory floods the search
Advertising Agent

Runs a permanent low-budget Google Ads layer on 'tennis coach [suburb]' and 'tennis lessons [suburb]' year-round, lifts spend dramatically in AO outreach week (mid-January fortnight) for free Hot Shots and Cardio Tennis trials, and runs a separate Meta ad layer at parents of 5-to-11-year-olds in the four weeks before each Hot Shots intake. Pauses when terms are full; restarts the week tender season opens with a school-coordinator LinkedIn layer.

Answers: hot shots is a different sale to private 1:1
Social Media Agent

Turns every ball-machine session, Cardio Tennis class, Saturday Hot Shots progression and junior tournament win into a post in your voice: a Thursday 1:1 Reel, a Saturday Hot Shots red-ball graduation carousel, a Cardio Tennis class-from-the-net angle, an ITF junior pathway PB shout. Builds the case for a real Club Professional coach over a parks-and-rec hit-out. You film one 60s clip, agent drafts the caption, you approve.

Answers: hot shots is a different sale to private 1:1
Content Agent

Drafts the parent-and-player Q-and-A that catches the consideration buyer: 'red ball vs orange ball vs green ball, which is right for my kid', 'how to find a Tennis Australia certified coach', 'is Cardio Tennis a real workout', 'tennis 1:1 vs small-group, which gets you on court ladder faster'. Two a month, in your voice, that pull consideration-stage search and double as a TennisGear or Tennis Only equipment partnership hook.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Programme-plus-suburb pages drafted for Hot Shots, Cardio Tennis, private 1:1 and junior development squad in week one.
  • TA certification level (Junior Development / Club Professional / Master Club Professional / High Performance) and WWCC surfaced on every page header by day 4.
  • Private-school programme tender response page live with sample programme and case-study format by day 7.
  • AO-outreach-week January landing page drafted four weeks before the AO opens, with free Hot Shots and Cardio Tennis trial CTAs.
  • Term-block conversion sequence (free trial → 10-week Hot Shots block) wired into ClassForKids or CoachMaster by day 10.
  • ITF junior pathway and AMT junior tournament results surfaced on the junior development squad page by day 12.
  • Google profile flipped from 'Tennis court' to 'Tennis instructor' with the full 15-strong programme list.
  • TennisGear / Tennis Only equipment partnership page live with member-discount code by day 14.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Annual plan built around AO-week January, Hot Shots intake February and July, school tender push September-October, Cardio Tennis summer push November, delivered by Sam
  • Programme-plus-suburb pages indexed for Hot Shots red/orange/green, Cardio Tennis, private 1:1, 2:1, small-group, junior development squad, adult social ladder
  • TA Club Professional / Master Club Professional certification and WWCC status surfaced on every page header (not buried on About)
  • Private-school programme tender response page live with case studies, sample programme and 30-second tender enquiry button
  • AO-outreach-week landing page live with free Hot Shots and Cardio Tennis trial CTAs and indicative 10-week term block fee
  • Term-block conversion sequence live: AO-week trial enquiry → same-day acknowledgement → 10-week Hot Shots commitment in two taps
  • Google profile rebuilt as 'Tennis instructor' with the full programme list, court partnerships and TennisGear racquet-loan note
  • TennisGear / Tennis Only equipment partnership page live with member discount code
  • Per-programme social cadence: Thursday 1:1 Reel, Saturday Hot Shots carousel, weekly Cardio Tennis class shot, monthly ITF junior result
  • Parent-search 'red ball vs orange ball vs green ball' and 'is Cardio Tennis a real workout' explainers drafted for approval
The bottom line

A tennis coach sells four different products to four different buyers: parents shopping Hot Shots, serious adults shopping match-play 1:1, beginners shopping Cardio Tennis fitness, and private-school sports coordinators running a $40K tender. The coaches at full diary run the programme-plus-suburb page library, the AO-outreach-week January push, the school-tender response page and the term-block conversion sequence in parallel. The coaches with the half-empty Saturday morning rely on the TA directory listing and Instagram, and the TA directory floods every search.

Agencies are too dear and have never been on court. Tools are cheap but the AO-week landing page goes live in March and the school tender response sits in your inbox for two weeks. In-House is the third option: for $299 a month the agents ship the programme pages, run the AO-week push, draft the tender response in 30 seconds, post the ball-machine session, and convert the trial into a 10-week block. You film a 60s clip, approve the week, two taps from your phone, and the diary fills.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I'm Tennis Australia Junior Development certified, not Club Professional yet. Does the platform make that look bad?
No. Every certification level (Junior Development, Club Professional, Master Club Professional, High Performance) surfaces accurately on every page header and the Google Business profile. The Junior Development pathway is the right certification for the Hot Shots-and-junior-development side of your business and the platform positions it that way; if you don't yet do adult 1:1 match-play coaching at the Club Professional level, the page library won't pretend you do. The honesty is the trust signal.
I work out of a Tennis NSW club, not Hire-A-Court mobile. Will the platform handle the court partnership properly?
Yes. Each suburb page declares the court partnership (e.g. 'Coached at Marrickville Tennis Centre'), the court surface (hard, clay, synthetic grass), the number of available courts, and your Saturday Hot Shots block times. If you also do Hire-A-Court mobile in adjacent suburbs, those get their own pages with the radius declared and the 'mobile, equipment supplied' framing. Most coaches lift Hire-A-Court session bookings 40 to 80 percent inside the first 90 days because they finally have a real local-search footprint for it.
How does the private-school tender response work? I've never won a school programme before.
The tender response page lives in the page library and the Account Lead drafts the actual response in your voice when a school enquiry comes in: the sample programme structure, your TA Club Professional certification, your WWCC and Working with Vulnerable People check, the indicative price, the proposed timetable, and a case study (from a previous school if you have one, or a comparable Saturday Hot Shots intake if you don't). Drafts land in your inbox in 30 minutes, you approve in two taps, the school coordinator gets a six-page PDF that beats the coach who replied with 'happy to discuss'. The first tender win usually lands inside the first season because nobody else replies that fast.
AO outreach week is the busiest fortnight of my year. Can the platform actually hold that volume?
Yes, that's a designed-for case. The Account Lead pushes the AO-week landing page live four weeks before the AO opens, the Advertising Agent lifts daily Google Ads and Meta spend by 100 to 200 percent for the fortnight, the trial-booking flow caps weekly slots so you don't oversell your court availability, and the term-block conversion sequence captures every trial into a 10-week Hot Shots or Cardio Tennis commitment. The conversion ratio (AO-week trial to paid term block) is one of the headline numbers in your monthly report.
I do a lot of 1:1 ball-machine and match-play coaching. Will the social content reflect that or default to 'kids waving racquets'?
It reflects what you film. The Social Media Agent uses the clips you send and the caption follows what's in the clip. If you film ball-machine sessions, the captions cover ball-machine progression; if you film match-play coaching, they cover match-play. The Hot Shots content only runs when you film Hot Shots. The voice is learned from your existing posts during onboarding, so a serious match-play coach reads as serious, not as a kids' coach with a different headshot.
Can I cancel if it isn't working?
Two taps, any time. No exit fees, no notice period, no minimum term. You keep your imported site, every programme-plus-suburb page, the private-school tender response page, the AO-week landing page, the TennisGear partnership page and the Google Business work. The data is yours.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime