Three options. Only one actually works for your business.
A trampoline park is six attractions, six audiences, and a compliance regime the chains have legal teams for.
A trampoline park is six attractions in one building (the main court, dodgeball, foam pit, ninja warrior, climbing wall, plus air-track or slacklining or Gymnastic-and-Trampoline-and-Tumbling specialty zones) serving six audiences (kids 3-8 in toddler-tots, kids 9-12 in birthday parties, teens 13-17 on Friday-night Glow, adults at corporate team-builds, Hens-and-bachelor weekend bookings, and the multicultural and Indigenous and LGBTQ+ and accessibility-and-disability specialty sessions a Trampoline Industry Council of Australia member runs to keep the local community welcomed) on a compliance regime the chains have legal teams for: AS 4989 court-and-equipment standards, AS 1428 access compliance, ATA Trampoline Industry Council of Australia membership, Workcover state guidance, state Health Department signage, state Education Department excursion approval, Working with Children Check on every host, Police Check on every supervisor, Public Liability and Insurance certificates, and Modern Slavery Act supplier disclosures. BOUNCE, Sky Zone, Flip Out, Bounce Inc, Latitude, The Big Bounce Australia, Trampoline World, Sky Hopper and Sky Zone-Australia have national-chain budgets and a compliance team. The independent park has a better Friday-night vibe and a sole director doing both.
Good trampoline-park marketing is three things at once: a website with one page per attraction plus age plus suburb ('toddler tots trampoline [suburb]', 'kids birthday trampoline [suburb]', 'corporate team build trampoline [suburb]', 'ninja warrior course [suburb]') so each booker finds the right zone for the right body, a mid-week off-peak Meta ad set that runs toddler-tots-and-home-school-and-NDIS sessions Monday through Thursday afternoon at the empty-court price point, and a corporate-team-build outreach to HR coordinators within 15km with an AS-4989 safety-brief explainer baked in. The parks running 75 percent utilisation across the week and a sold-out Friday Glow are running all three. The parks at 45 percent are still trying to get a dodgeball Reel through Meta's auto-review.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Sets the plan around the six attractions, the six audiences and the compliance regime: a mid-week off-peak fill running Monday through Thursday for toddler-tots and home-school and NDIS, a permanent kids-birthday-party drumbeat in school terms, a Friday Glow teen campaign, a school-excursion outreach to local primary schools with the AS 4989 and Working with Children Check stack on the page, and the corporate-team-build push to HR coordinators. Briefs the other agents so the attraction pages, the AS-4989-safe Reels, the booking flow and the school-excursion outreach all push toward 'fill mid-week, win the school excursion, lock in Friday Glow'.
Imports your existing WordPress site so the park stops paying for hosting plus a CMS plus three separate landing-page tools, and ships a page per attraction per age per suburb. Adds the AS 4989 and AS 1428 compliance band, the ATA Trampoline Industry Council of Australia membership badge, the Working with Children Check note, the under-5 toddler-tots zone diagram, the school-excursion booking page with state Education Department approval, and a one-form enquiry that lands in the duty manager's phone. The 'book a session' button on every page lands in your existing Roller or Centeredge flow.
Owns every attraction-plus-age-plus-suburb search BOUNCE, Sky Zone, Flip Out, Bounce Inc, Latitude, The Big Bounce Australia, Trampoline World, Sky Hopper, Sky Zone-Australia and the AS-4989-and-AS-1428-and-ATA-compliant chain venues bid on but never localise: 'toddler trampoline [suburb]', 'kids birthday trampoline [suburb]', 'school excursion trampoline [suburb]', 'NDIS trampoline session [suburb]'. Ships SportsActivityLocation, EventVenue and Course schema, optimises the Google Business Profile with the full 24-service list and the ATA membership. Auto-applies the low-risk fixes.
Runs a mid-week off-peak Meta ad set Monday through Thursday afternoon at the toddler-tots and home-school and NDIS price points, a permanent kids-birthday-party ad in the 7km radius, a Friday-Glow teen campaign, an HR-coordinator-targeted corporate-team-build set, and a state-Education-Department-approved school-excursion outreach to local primary and high schools. Every creative is cleared against the AS-4989-safe filter before it goes live, so Meta auto-review rejection rate drops to near zero.
Turns every Friday Glow, every Saturday kids birthday, every Tuesday toddler-tots session, every dodgeball-semi-final celebration, every NDIS session into a post in your real accounts: a Sunday-evening Friday-Glow Reel, a Monday-morning kids-birthday carousel, a Tuesday-afternoon toddler-tots story, a Thursday corporate-team-build post. Every Reel is cleared against the AS-4989-safe risk-imagery filter so the dodgeball-and-foam-pit footage passes Meta auto-review instead of getting rejected for 'risky behaviour'.
Drafts the guides the parent, the school excursion coordinator, the NDIS support worker and the HR coordinator Google before they book: 'is trampoline park safe for a 4-year-old: what to look for', 'school excursion to a trampoline park in [your city]: the AS 4989 and Working with Children Check checklist', 'NDIS-funded sensory sessions at trampoline parks', 'corporate team build at a trampoline park: what HR needs to know'. Two drafts a month, in the park's voice, that catch the booker 4 to 8 weeks before the booking.
Your first 30 days.
- Attraction-plus-age-plus-suburb pages indexed for toddler-tots, kids birthday, school excursion and corporate team-build in your top three feeder suburbs
- Annual plan covering mid-week toddler-tots-and-NDIS fill, school-term kids-birthday drumbeat, Friday Glow teen cadence, school-excursion outreach and the corporate-team-build push delivered by Sam
- Google Business Profile rebuilt as 'Trampoline park' with the full 24-service list, ATA Trampoline Industry Council of Australia membership and the wheelchair-accessible attribute
- AS-4989-safe creative filter live across all Social Media Agent and Advertising Agent outputs so Meta auto-review rejection rate drops to near zero
- Mid-week off-peak Meta ad set running Monday through Thursday afternoon at the toddler-tots and home-school and NDIS price points
- Friday-Glow and toddler-tots Reel cadence running off Friday and Tuesday's consented footage, posted within 48 hours
- School-excursion landing page live with the AS 4989, AS 1428, Working with Children Check, Police Check and Public Liability stack
- 'Is trampoline park safe for a 4-year-old' and 'school excursion AS 4989 checklist' guides drafted, both surfaced from the homepage
Trampoline parks do not fail at the trampolining. They fail at running six attractions for six audiences on a compliance regime the chains have legal teams for, while BOUNCE, Sky Zone, Flip Out and Bounce Inc bid on every suburb search. Tuesday afternoon runs at 30 percent, the kids-birthday Meta ads keep getting rejected for risky imagery, the school-excursion coordinator picks the chain because she could find the AS 4989 certificate on their page, and the Friday Glow Reels nobody filmed would have packed the teen session. The work is the attraction-plus-age-plus-suburb page library, the AS-4989-safe creative filter, the mid-week off-peak ad, and the school-excursion outreach with the compliance stack visible.
Agencies are too dear to actually run all of that for $4k a month against a single-venue park's turnover. Tools are cheap but the AS 4989 audit clearance does not write itself into the ad copy. In-House is the third option: for $299 a month the agents ship the attraction pages, run the mid-week and school-excursion ads, post the AS-4989-safe Friday Glow Reels, and wire the school excursion enquiries straight to the duty manager's phone. You run the safety brief, refill the foam, two taps to approve, minutes a day. Fill mid-week, win the school excursion, take Friday Glow back from Sky Zone.