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For trophy shops

Win the season-long club contract. Not the rush-job at 4pm Friday.

In-House is your AI marketing team. It actually wins the sporting-club and corporate-recognition contracts: customer-type pages for junior sport / corporate-recognition / school / freemason crest, material pages for crystal / acrylic / sublimated-medal, and a same-day-engraving lane for the AGM-season buyer who left it too late.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a quarterly Google Ads report, twelve generic posts about 'celebrating success', and an account manager who has never engraved a name onto a 50mm sublimated medal at 5pm on a Friday before a Saturday presentation. Meanwhile the season-long junior-sport contracts go to the shop two suburbs away who's been doing the club's trophies for 15 years.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, a quote form, Later, Mailchimp, your Google Business listing. Cheap, but the customer-type pages were never written, the AGM-season calendar was never built, the same-day-engraving lane is buried two clicks deep, and your Instagram is mostly stock trophy photos that look like every other AEAA member shop.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the customer-type pages (junior sport, corporate recognition, school speech night, freemason / lions / rotary), ships a same-day-engraving rush lane, runs the sporting-season ads aligned to the junior-finals and AGM peaks (October-December, March-May), and posts the laser-engraver running and the sublimated-medal-press reels. You engrave, you approve the week, you stop being shortlisted for the rush job and start being shortlisted for the season-long club contract.

Sport secretaries Google by club name in panic. The contracts go to whoever owns the AGM-season search window.

The reality

A trophy shop's economics are decided by which brief sits in the inbox: a one-off rush engraving at 4pm Friday before a Saturday presentation, or a season-long junior-sport contract for 14 grades by 4 sports across the spring-summer season on rolling reorder. The shops that consistently win the second one are not the cheapest. They're the ones whose site loudly signals 'AEAA member, in-house laser engraver and sublimation press, same-day-engraving rush lane for last-minute AGMs, and a season-calendar that catches you before you panic'. Show 'we engrave trophies' and you'll get rush jobs. Show '14-grade junior-sport season contract, 250 sublimated medals plus 28 perpetual-shield engravings, reorderable file held for life' and the inbound shifts.

What good looks like

Good trophy-shop marketing is three things, in this order: a positioning that leads with 'we do season contracts, not just rush jobs' (AEAA member, in-house laser engraver and sublimation press, reorderable artwork files held for life, single-PO season billing loud on the home page), so the inbound shifts from one-off rush engravings to 14-grade season contracts, a customer-type page library that catches each buyer ('junior sport trophies [city]', 'AGM medals [suburb]', 'corporate recognition awards [city]', 'school speech night [city]', 'freemason crest [city]') with material pages for crystal / acrylic / sublimated medal / corporate-recognition timber, and a seasonal-peak ad strategy aligned to the AGM and finals calendar (October-December for junior sport, March-May for senior masters, June for corporate EOFY). The shops that win the season contracts are the ones whose site signals season-contract pricing, reorderable files, and same-day-rush lane all on the first scroll.

Your site sells the rush job, not the season contract
Most trophy-shop sites show a perpetual shield on a white background and a quote form. That signals 'we'll engrave anything you bring us'. The season-long club contracts keep going to the shop the club secretary's been using for 15 years because nothing on your site says 'we do junior-sport season contracts: 14 grades, 4 sports, 250 medals plus 28 perpetual-shield engravings, reorderable file held for life, single PO once a season'. Reposition or keep losing the season work.
The AGM season is a 6-week window you keep missing
Junior sport AGMs cluster in October-December. Senior masters AGM in March-May. Corporate EOFY recognition in June. School speech nights late October-December. Twelve weeks of the year do 60% of revenue. The shops that own the AGM-season search ('end of season trophies [city]', 'AGM medals [suburb]', 'speech night awards [city]') own the year. Most trophy-shop sites run the same hero photo year-round.
Five customer types, five buying audiences
Junior sport (parent-volunteer secretary), senior masters sport (manager), corporate recognition (HR coordinator), school (deputy principal), military / freemason / lions / rotary (regimental quartermaster). Five different buyers, five different vocabularies, five different deadlines. A 'we do trophies' page loses each of them to a shop that picked their lane and wrote the page for that buyer.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a trophy and awards business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourtrophyshop.com.au/customers/junior-sport-club
yourtrophyshop.com.au/customers/junior-sport-club

New customer-type page: hero photo of a 14-grade junior-sport medal-and-shield set ready for presentation night, the season-contract pricing model (250 sublimated 50mm medals + 28 perpetual-shield engravings, single PO once a season, file held forever for next-year reorder), grade-by-grade naming workflow, presentation-night delivery guarantee, AGM-season deadlines and lead times, and a 'we hold your artwork file' line. Indexed in 48 hours, ranking page 1 for 'junior sport trophies [your city]' within a fortnight.

One page per customer type (junior sport, masters, corporate, school, crest)
Advertising Agent
Live · Google Ads · AGM-season campaign
Ad · yourbusiness.com.au
[City] Trophies · Season Contracts and Same-Day Rush

AEAA-member trophy shop. Laser engraver and sublimation press in-house. Junior-sport season contracts, AGM medals, school speech night, corporate recognition. From $3 a sublimated medal at 100 units. Same-day rush engraving for last-minute AGMs. Free quote on artwork upload.

Budget ramped Oct-Dec and Mar-May for AGM-season peaks
Social Media Agent
Scheduled · Wed 9:30am · Facebook + Instagram
Your photo
250 medals sublimation-pressed for an AGM tomorrow night

"250 sublimated 50mm medals out the door this morning for [club name]'s presentation night tomorrow. 14 grades, 4 sports, each medal named on the back, perpetual shields engraved with the season's premier-grade winners. Same artwork file we've held since 2022 (no setup, straight to the press). Pickup at 5pm tonight, presentation at 6:30pm Saturday." Drafted in your voice from the press-room photo. You approve, it posts.

From the laser engraver and sublimation-press floor
SEO Agent
Auto-applied · approval rules
Google Business Profile rebuilt as 'Trophy Shop'
primary category corrected from 'Engraver' → 'Trophy Shop', services expanded from 4 → 17 (junior sport, AGM medals, school speech night, corporate recognition, freemason crest, sublimated medal, acrylic award, crystal award, timber plaque, same-day engraving, +7 more), 'AEAA member' and 'same-day rush' attributes added, AGM-season opening-hours flagged for the Oct-Dec peak.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the customer types you actually want more of (junior sport vs masters vs corporate recognition vs school vs club crest) and aligns the calendar to the AGM-season peaks (Oct-Dec junior sport finals, Mar-May masters AGM, June EOFY corporate). Briefs the other agents so the customer-type pages, the AGM-season ads, and the social all push toward the 250-medal season contract rather than the 5pm-Friday rush job.

Answers: five customer types, five buying audiences
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription plus a separate quote-form widget, and makes spinning up a new customer-type or material page a five-minute job. Ships a customer-type page for every lane (junior sport, masters, corporate, school, crest), material pages for crystal / acrylic / sublimated medal / timber plaque, and a same-day rush lane CTA, to your live site in two taps.

Answers: your site sells the rush job, not the season contract
SEO Agent

Goes through your live site for the things that actually move season-contract-vs-rush-job rankings: AEAA member signals on every page, customer-type and material keyword optimisation, trophy-shop schema with same-day-rush attribute, internal links from customer-type pages to the relevant material pages, and a Google Business Profile that reads 'Trophy Shop' not 'Engraver'. Auto-applies the low-risk fixes.

Answers: your site sells the rush job, not the season contract
Advertising Agent

Launches Google Ads on AGM-season queries ('junior sport trophies [city]', 'AGM medals [suburb]', 'school speech night awards [city]', 'corporate recognition trophies [city]', 'same day engraving [city]'). Ramps budget hard Oct-Dec and Mar-May for the AGM peaks. Loads 'cheap trophies' and 'online medal printing' as negatives so commodity buyers self-deselect. Drops Meta unless you specifically target sporting clubs through community Facebook groups, where it does convert.

Answers: the agm season is a 6-week window you keep missing
Social Media Agent

Turns every laser-engraver run, sublimation-press batch, AGM dispatch, and presentation-night pickup into a post in your real accounts: a reel of the sublimation press on a 250-medal junior-sport batch, a time-lapse of the laser engraver on perpetual shields, a story of the AGM-medal box heading out the door, a Facebook post tagged to the club after presentation night. Builds the season-contract credibility that wins the club secretary's brief.

Answers: your site sells the rush job, not the season contract
Content Agent

Drafts the long-form pieces that catch club secretaries and HR coordinators before they brief a trophy shop: 'how much does a 250-medal junior-sport AGM cost in [city]', 'sublimated vs engraved medal: which lasts and which looks better', 'when to book your AGM trophies (and why mid-October is too late)', 'crystal vs acrylic vs timber corporate-recognition award'. Two drafts a month, in your voice, that bring the careful buyer to your site weeks before the AGM.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Google Business Profile primary category corrected from 'Engraver' to 'Trophy Shop', 'AEAA member' and 'same-day rush' attributes added by day 3.
  • Service list expanded to cover junior sport, AGM medals, school speech night, corporate recognition, freemason crest, sublimated medal, acrylic award and 10 more, by day 4.
  • Customer-type pages for junior sport, school speech night and corporate recognition indexed for your city by day 7.
  • Google Ads live on AGM-season queries with 'cheap trophies' and 'online medal printing' negatives loaded, budget pre-set to ramp Oct-Dec, by day 10.
  • Trophy-shop schema with same-day-rush and season-contract markup deployed by day 11.
  • First fortnight of laser-engraver and sublimation-press reels queued from your weekly AGM batches.
  • Pricing-guide blog 'how much does a 250-medal junior-sport AGM cost in [your city]' drafted by day 14.
  • 'When to book your AGM trophies (and why mid-October is too late)' deadline explainer drafted by day 14.
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Your first 30 days.

  • Annual plan aligned to the AGM-season calendar (Oct-Dec junior sport, Mar-May masters, June EOFY corporate, Oct-Dec school speech night) and tilted to the lane that pays best on contract
  • Google Business Profile rebuilt as 'Trophy Shop' with AEAA membership, same-day-rush attribute and a 17-strong service list
  • Customer-type pages indexed for junior sport, masters AGM, corporate recognition, school speech night and freemason / club crest across your city
  • Material pages indexed for sublimated medal, acrylic award, crystal trophy and timber plaque to catch the buyer Googling by material
  • Google Ads live on AGM-season queries with budget pre-ramped for Oct-Dec and the rush-job negatives loaded
  • Trophy-shop schema with same-day-rush and season-contract markup deployed
  • Laser-engraver and sublimation-press reels running three times a week from the press-room floor
  • AGM-season reminder SMS sequence wired into your CRM so the club secretary hears from you in early August before the rush
  • 'How much does a 250-medal junior-sport AGM cost' and 'When to book your AGM trophies' explainers drafted for approval
The bottom line

Trophy shops get the briefs their websites signal for. A perpetual shield on white and a quote form signals 'we engrave anything you bring us' and the 5pm-Friday rush jobs roll in. A site that leads with season-contract pricing (14 grades, 250 medals, single PO, file held forever), shows the laser engraver and sublimation press in-house, names the AEAA membership and the same-day rush lane, and prices the junior-sport AGM honestly signals to club secretaries and HR coordinators 'this is who we book in August for the October presentation' and the season contracts roll in instead.

Agencies are too dear to actually run the customer-type-and-material library and the AGM-season ads for $3.5k a month. Tools are cheap but the season calendar never gets built and the same-day-rush lane stays buried two clicks deep. In-House is the third option: for $299 a month the agents ship the customer-type pages, ramp the AGM-season ads in October, post the press-room reels, and draft the club-secretary-facing buying guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the season contracts to the shop the secretary's been using for 15 years.

See everything In-House does
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Frequently asked.

Will it actually shift my inbound away from 5pm-Friday rush jobs?
Yes, within a season, because the inbound mirrors the SEO signals. Once the home page leads with 'season-contract trophy shop, reorderable files held for life', the customer-type pages show the junior-sport and AGM-medal buying guides with grade-by-grade pricing, and the Google Ads ramp budget in August-October before the AGM panic hits, the rush briefs become a smaller share and the season contracts start arriving in August (not the night before). You'll still take the rush jobs because they're profitable, the difference is they're not all you do.
I'm a one-person shop. Will the SEO positioning still let me compete with the bigger trophy shops?
Yes, because the season-contract focus matters more than the shop size. A solo engraver with five deep junior-sport club case studies, an AEAA membership, and a website that leads with single-PO season pricing outperforms a three-person shop whose site is a perpetual-shield grid. Onboarding asks how you want to be perceived (specialist junior-sport contract shop vs general engraver); Account Lead briefs the agents accordingly.
I mostly do corporate recognition, not sporting clubs. Does this still work?
Yes, and corporate recognition is actually easier to dominate on search because the buyer is concentrated (HR coordinators, EOFY budget cycle). Onboarding flags corporate recognition as your core. Account Lead briefs the other agents accordingly: customer-type pages foreground employee-of-the-month, long-service and sales-incentive awards (crystal vs timber vs acrylic, presentation-tray upsell, name-engraving workflow), ads target 'corporate recognition awards [city]' and 'long service award [city]' with EOFY-deadline variants, social shows the crystal-award engraving and the corporate dispatch. Same engine, different calendar.
Will the social captions sound like AI? Club secretaries and HR coordinators will sniff it out instantly.
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload a photo from the press-room floor, the laser-engraver, or a finished AGM box; the agent drafts the caption from what's in the photo using the medal diameter, the engraving method, the club name (if approved) and the trade vocabulary you actually use, you approve in two taps. If a draft uses the wrong material name or sounds too generic, you correct it once and the voice updates for next time.
I'm wary of giving away my season-contract pricing on the public site. Can the agents respect that?
Yes. The level of pricing detail on each page is your call: full price ladder per grade (good for differentiating from 'request a quote' competitors), MOQ-and-band-only (good for protecting your margin while still helping the secretary self-qualify), or 'request a quote' (closer to a traditional shop setup). Most trophy shops land on MOQ-and-band-only: shows the 100 / 200 / 250 / 500 medal ladder with from-pricing, names the material and engraving method, demonstrates the AGM-season lead-time transparency, without giving away the specific per-club discount you've built up over years.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your customer-type pages, the Google Business Profile work, and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime