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For tyre shops

Win the suburb search the chains keep buying off you.

In-House is your AI marketing team. It indexes the Michelin, Bridgestone, Continental and Hankook brand-tier comparison pages that catch the long-tail search Beaurepaires and Bob Jane don't bid on, and it surfaces wheel alignment as the recurring-revenue line that turns a one-off tyre fit into a 6-month return visit.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a website that lists tyre brands, a quarterly Google Ads report bid against Beaurepaires you can't win, and an account manager who has never balanced a wheel. Meanwhile Tyrepower outranks you on 'cheap tyres [suburb]' and the fleet account at the local courier company quietly renews with Bob Jane.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Google Ads, a 7-page tyre catalogue PDF, the Michelin / Bridgestone / Pirelli logos on the homepage. Cheap, but you tune the bids on a Sunday afternoon after a six-day week and the brand-comparison pages that would actually rank never get written.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a page for every tyre brand you stock and every suburb you serve, runs Google Ads on the queries the chains overpay for, and posts the wheel-alignment and balance-and-rotate work from your phone. You upload one tread-photo per fitting, approve the week, get back to the rack.

The chains have the budget. You have the local-shop relationships they can't fake.

The reality

A tyre shop competes against three national chains (Beaurepaires, Bob Jane T-Marts, Tyrepower, plus Goodyear Auto Care in some catchments) that outspend you ten-to-one on Google Ads and have a brand the customer already knows from the highway billboard. On the broad tyre searches you can't win, and most independent shops lose 20% of their revenue trying. But the chains have weaknesses the independent can exploit: they don't customise pricing for a fleet account, the manager rotates every 18 months so the wheel-alignment customer never builds a relationship, the in-store advice on 4WD AT vs MT tyres is whatever the area manager memo said this quarter, and they can't actually move on price for a walk-in cash customer the way a one-shop owner can. The work is shifting your marketing from 'compete with the chains on Google Ads' to 'be the obvious local choice for the customer who wants someone who knows what tyre they need for their Hilux'.

What good looks like

Good tyre shop marketing is three things, in this order: a brand and segment page library that ranks for the long-tail queries the chains overpay on the broad terms, 'Michelin Pilot Sport 4 [suburb]', 'all-terrain 4WD tyres [suburb]', 'run-flat BMW tyres [suburb]', 'cheap Kumho [suburb]', with proper specs (load and speed rating, tread wear indicator, TPMS compatibility) on every page; a wheel-alignment-as-subscription pitch that runs through the homepage, the booking flow and the Google Ads ('balance and rotate from $59, wheel alignment $99, save $40 when bundled'), turning every fitting into a four-times-a-year customer; and a dedicated fleet-contract pitch page that puts the local-shop responsiveness up against the chain rate card. Get the brand pages and the fleet page right and you stop losing revenue to chains on queries you were never going to win anyway.

You can't outbid the chains on broad queries
Beaurepaires, Bob Jane and Tyrepower outspend the average independent ten-to-one on 'tyres near me' and 'cheap tyres [city]'. Bidding into that auction is a loss-making exercise. The work is winning the queries they overpay for and ignore.
Wheel alignment is the recurring revenue nobody markets
A $99 wheel alignment every 10,000km is what turns a tyre-fitting customer into a four-times-a-year visitor. Most independent shops offer it on request and never sell it as a subscription on the website, the ads or the social. Done properly it doubles per-customer lifetime value.
Fleet contracts are won locally, not on the chain rate card
Local courier companies, tradies with three utes, council vehicle pools, regional bus operators. They prefer the relationship and the responsiveness of an independent shop over a national chain. The website almost never has a 'fleet' page that pitches the contract.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a tyre shop sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/all-terrain-4wd-tyres/penrith
yourbusiness.com.au/all-terrain-4wd-tyres/penrith

New brand + segment + suburb page: 'All-terrain (AT) 4WD tyres in Penrith' headline, the BFGoodrich KO2, Toyo Open Country and Cooper Discoverer AT3 specs side-by-side with load and speed rating, real fitting photos from recent Hilux and Ranger jobs, a 'which AT tyre for the Ranger' write-up, free balance and rotation offer with the fit, free 5-year puncture cover, and TyreShop schema. Indexed in 48 hours, ranking page 1 for 'all-terrain tyres penrith' inside a fortnight.

One page per brand / segment / suburb the chains skip
Advertising Agent
Live · Google Ads · long-tail brand campaign
Ad · yourbusiness.com.au
Michelin Pilot Sport 4 · Penrith · Fitted From $329

Genuine Michelin PS4, free balance and rotation, free 5-year puncture cover, free wheel alignment quote. Independent shop, owner on the floor, real advice on whether you actually need the Sport 4 or whether the CrossClimate is better for the Ranger. Click to call.

Long-tail brand queries, broad 'tyres near me' excluded
Social Media Agent
Scheduled · Fri 2:30pm · Instagram + Facebook
Your photo
Caption from this morning's Hilux fitting

"2022 Hilux SR5 on a set of BFGoodrich KO2 285/70R17 today. Customer's been running highway tyres for two years, asked us what would actually handle the Bega Valley fire trails on the weekend. KO2 won on tread wear and puncture sidewall, four-wheel alignment to bed them in (toe, camber and castor all checked), tyre-pressure monitor reset on the dash. Tyre choice always depends on where you actually drive, not what's on the brochure." Drafted from the photo you took at the rack. You approve, it posts.

From the rack photo you take after the fitting
SEO Agent
Auto-applied · approval rules
Google Business Profile update
Services list expanded from 4 → 22 (wheel alignment, balance and rotate, run-flat tyre fitting, TPMS tyre pressure monitoring service, all-terrain 4WD fitting, fleet tyre contract, mobile tyre fitting, +15 more), 'free quote' and 'wheelchair accessible' attributes added, primary category corrected from 'Auto Parts Store' → 'Tire Shop', four rack photos uploaded, opening hours updated with Saturday morning.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the queries you can actually win and the recurring-revenue lines the chains underprice: long-tail brand pages (Michelin Pilot Sport 4, Bridgestone Turanza, BFGoodrich KO2), wheel-alignment subscriptions, fleet contracts. Briefs the other agents so the website, the ads, the social and the Google Business Profile all stop fighting Beaurepaires on terms they have a $50k monthly budget on.

Answers: you can't outbid the chains on broad queries
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and ships a brand page for every line you stock (Michelin, Bridgestone, Continental, Pirelli, Hankook, Kumho, Goodyear, Yokohama, BFGoodrich), a segment page for every customer type (4WD AT, 4WD MT, performance, run-flat, EV-rated, light truck), and a dedicated fleet-contract page. Each with the right specs, the bundled wheel-alignment offer, and TyreShop schema.

Answers: you can't outbid the chains on broad queries
SEO Agent

Goes through your live site for the things that actually move long-tail tyre rankings: 'Michelin Pilot Sport 4 [suburb]' and 'all-terrain tyres [suburb]' optimisation on every brand page, TyreShop schema (not generic auto parts), and a Google Business Profile reconfigured from 'Auto Parts Store' to 'Tire Shop' with wheel alignment, balance and rotate, fleet and mobile fitting all ticked. Auto-applies the low-risk fixes.

Answers: you can't outbid the chains on broad queries
Advertising Agent

Launches Google Ads on the long-tail brand queries Beaurepaires and Bob Jane overpay on and ignore. Excludes the broad 'tyres near me' terms that bleed budget against $50k chain auctions. Bundles wheel-alignment as the upsell on every ad. Switches Meta on for 4WD club content if you sell to that niche. Pauses spend when the diary is full.

Answers: you can't outbid the chains on broad queries
Social Media Agent

Turns every fitting and alignment into a post in your real accounts: the Hilux on BFGoodrich KO2, the M3 Comp on Michelin Pilot Sport 5, the four-wheel-alignment job that fixed a Ranger's tramlining, the fleet ute pool refresh for the local plumber. Builds the 'independent shop, owner on the floor, real advice' signal that fleet contracts and 4WD owners actually buy. You upload one rack photo per job, the agent drafts the caption in your voice, you approve.

Answers: fleet contracts are won locally, not on the chain rate card
Content Agent

Drafts the long-form pieces customers Google before they buy: 'all-terrain vs mud-terrain tyres for the Ranger', 'how often should I get a wheel alignment', 'how to read a tyre load and speed rating', 'are run-flat tyres worth it'. Two drafts a month, in your voice, that pull in the careful buyer weeks before they walk in.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Brand-tier comparison pages live for Michelin, Bridgestone, Continental and Hankook with size, load, speed-rating and per-tyre fitted price.
  • Long-tail SKU pages for the top runners (Michelin Pilot Sport 4, BFGoodrich KO2, Continental ContiSportContact) indexed where Beaurepaires runs only generic landing pages.
  • Wheel alignment recurring revenue surfaced as its own page with 6-month reminder programme, before-and-after toe-camber reports printed for the customer.
  • Fleet tyre contract proposal page live with downloadable scope template, GPS-tracked van come-to-you fitting, and per-vehicle annual budget.
  • Beaurepaires and Bob Jane competitive comparison page live, naming the price difference on Michelin Primacy 4 and explaining why your fitted price wins.
  • Same-day fitment promise wired into Google Business Profile with stock-on-hand cross-checked nightly against your DMS.
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Your first 30 days.

  • Brand-tier comparison pages live for Michelin, Bridgestone, Continental and Hankook with fitted-price tables
  • Long-tail SKU pages indexed for top runners (Pilot Sport 4, KO2, ContiSportContact)
  • Wheel alignment 6-month reminder programme switched on for the past-customer database
  • Fleet tyre contract proposal pipeline opened with downloadable scope template
  • Beaurepaires and Bob Jane competitive comparison page live with named price differences
  • Same-day fitment promise wired into Google Business Profile with nightly DMS stock cross-check
  • Long-tail Google Ads live with 'tyres near me' broad term excluded
  • First fortnight of fitting-bay and alignment-rack captions queued from photos you sent Sam
The bottom line

An independent tyre shop that fights Beaurepaires on 'tyres near me' loses, every time. An independent that wins the long-tail brand queries the chains skip, sells wheel alignment as the recurring revenue it actually is, and pitches the fleet contract every chain undercuts on price, runs at the margin that justifies an owner on the floor and a Hunter Hawkeye alignment bay. The only thing standing between you and that book is whether the customer can find your Michelin Pilot Sport 4 page when they Google it.

Agencies are too dear to actually run the brand-page library, the long-tail ad set and the fleet pitch for $3.5k a month. Tools are cheap but you tune the bids on a Sunday afternoon and the BFGoodrich KO2 page never gets written. In-House is the third option: for $299 a month the agents ship the pages, launch the ads, post the rack work, and keep your Google Business profile beating the chains on the queries they neglect. You stay in the driver's seat, two taps to approve, minutes a day. Stop bidding into a Beaurepaires auction you were never going to win.

See everything In-House does
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Frequently asked.

Can a $299/mo platform really compete with Beaurepaires' marketing budget?
Not on the broad queries, no. Beaurepaires can outbid any independent on 'tyres near me'. What works is going around them: the long-tail brand queries ('Michelin Pilot Sport 4 [suburb]', 'BFGoodrich KO2 [suburb]'), the segment queries ('all-terrain 4WD tyres [suburb]', 'run-flat BMW tyres [suburb]'), and the recurring-revenue lines (wheel alignment, balance and rotate) that the chains underprice and don't actually market hard. Independents with a proper brand-page library routinely outrank the chains on those terms because the chains run a single generic landing page for everything.
Will the captions sound like AI?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload one rack photo per fitting (the tyre on the wheel, the alignment readout, the vehicle on the hoist), the agent drafts the caption from what's in the photo (the make and model, the tyre brand, the segment, the upsell), you approve in two taps.
How do I sell more wheel alignments?
Most tyre shops sell alignment on request and never pitch it on the website, the ads or the social. The Web Agent ships a dedicated wheel-alignment page (with the Hunter or Wheeltronic equipment, the toe / camber / castor explanation, the every-10,000km cadence), the Advertising Agent bundles it as the upsell on every fitting ad, and the Social Media Agent works it into the cadence with before-and-after alignment readouts. Done properly the alignment line doubles.
What about fleet contracts? Can a platform actually help win those?
Yes, indirectly. The Web Agent ships a dedicated fleet-contract page that pitches the local-shop responsiveness against the chain rate card, with the contract terms you actually offer (priority booking, fixed per-tyre pricing, mobile fitting for the depot, monthly invoicing). The Advertising Agent runs a tight 'fleet tyre contract [city]' campaign aimed at courier, trades and council buyers. The actual contract conversation is still you on the phone, but the inbound enquiries arrive.
I'm on the rack all day. How does the approve-the-week bit work?
Two taps on your phone between jobs, usually while the next car is on the hoist. You see what the agents drafted (a brand page, four social posts, two ad changes), tap approve or tweak, done. The whole week's queue takes about ten minutes. Anything urgent (an ad pause, a bad review needing a response) sends a notification.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your brand pages, the Google Business Profile work, the fleet pitch page, and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime