Three options. Only one actually works for your business.
The directories take 20% and the bride doesn't know day-of coordination is even a thing
Wedding planning has two compounding problems. First, the directory aggregators (Easy Weddings, Hitched, Wedding Hub) take a 15-25% lead fee for sending a bride who is also enquiring with five other planners through the same form. The serious planner with a real vendor network and ten years of venue-walkthrough experience competes on the directory comparison rail against a six-month-old business that paid for the same featured-listing slot. Second, most brides don't know that 'day-of coordination' as a service exists separately from full planning. They either DIY the whole wedding and panic at the rehearsal dinner, or they assume planning is $20k and write it off entirely, when in fact a $2,500-$4,500 day-of coordination package is the highest-converting offer in the entire market because it's the bride at the panic moment with the cash already saved.
Good wedding-planner marketing is three things, in this order: a page library that splits the website by planning tier AND by venue (one page per tier full planning, partial planning, day-of coordination, destination, one page per venue you've worked at), with transparent price bands on each (full $12k-$25k, partial $5k-$9k, day-of $2,500-$4,500, destination $18k+) because brides comparing planners run from anyone who hides pricing; an engagement-season Google Ads sprint from Boxing Day through Valentine's Day on '[venue] wedding coordinator', '[venue] wedding planner', 'day of wedding coordinator [city]', because 40-50% of yearly enquiries land in that window; and a vendor-relationship-as-content moat where every Friday post tags the venue, the celebrant, the florist, the caterer and the photographer, because the vendor list IS the trust signal a bride is actually buying. Get this right and the directories stop being the thing you compete with.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the bookings that pay best (full planning and destination first, day-of coordination as the high-converting on-ramp, partial planning for the budget-conscious couple) rather than chasing the directory listings that take a fifth off the top. Briefs the other agents so the venue pages, the engagement-season ads, the supplier-tagged social and the Google Business profile all push toward direct bookings.
Imports your existing site so you stop paying for hosting plus the gallery plugin plus a Squarespace plan, and makes spinning up a new venue page or planning-tier page a five-minute job. Ships pages for every venue you've coordinated, every planning tier with transparent pricing, and every supplier-network breakdown by region, with schema, gallery integration and an enquiry CTA, to your live site in two taps.
Goes through your live site for the things that actually move wedding-planner rankings: wedding-planner schema with the venue portfolio and the planning tiers in the structured data, transparent pricing on every service page (Google rewards it, brides demand it), internal links from venue pages to the relevant planning tier, and a Google Business Profile that lists every service category with price bands. Auto-applies the low-risk fixes.
Launches a tight engagement-season Google Ads sprint from Boxing Day through Valentine's Day on '[venue] wedding coordinator', '[venue] wedding planner', 'day of wedding coordinator [city]', then switches the spend off and shifts to retargeting through the off-season. Drops broad 'wedding planner [city]' bids because the directories own them and the CPC is wasted. Skips Meta unless you specifically chase destination weddings, where it does work.
Turns every wedding you coordinate into a week of content in your real accounts: a vendor-tagged gallery post on the Tuesday, a behind-the-scenes carousel of the timeline document, a story of the rehearsal walk-through, an anniversary post a year out. Every post tags the venue, the celebrant, the florist, the photographer (the vendor relationship IS the moat). You upload the gallery, the agent drafts the captions in your voice, you approve the week.
Drafts the long-form pieces brides Google before they enquire: 'how much does a wedding planner cost in Sydney in 2026', 'do I need a day-of coordinator if I have a venue coordinator', 'full planning vs partial planning vs day-of: which one is right for my wedding', 'how to plan a destination wedding from Australia'. Two drafts a month, in your voice, that pull in the bride doing the research six to twelve months before the proposal.
Your first 30 days.
- Full-planning vs day-of coordination pages split and indexed
- Venue-and-vendor preferred-list page live and linked from every venue gallery
- Transparent budget-tier price band page indexed (entry, mid, premium)
- Rehearsal-dinner and wet-weather-plan add-on pages live and surfaced in the booking flow
- Destination-wedding specialty page indexed with passport and currency notes
- Engagement-season Google Ads live on '[venue] wedding coordinator' direct-search queries
- Vendor-tagged gallery posts queued in your voice for the next fortnight
- Engagement-season runway and tier-on-ramp plan delivered by Sam
Wedding planners lose the booking not because the work is worse, it's usually significantly better, but because the directory aggregators have spent a decade convincing brides that comparison-shopping three planners through one form is the way to find a planner. The work is making sure that when a bride Googles '[venue] wedding coordinator' or 'day of wedding planner [city]' or '[your name] wedding planner', the first thing she sees is your direct site, with the transparent pricing, the vendor list, and a fresh weekly post from a wedding you actually coordinated.
Agencies are too dear to actually run the venue-page library and the engagement-season ad sprint for $3.5k a month. Tools are cheap but you write every blog post on Sunday night between the rehearsal dinner and Monday's vendor follow-ups. In-House is the third option: for $299 a month the agents ship the pages, launch the engagement-season ads, post the vendor-tagged galleries and keep the Google Business profile out-completing the directories. You stay in the driver's seat, two taps to approve, minutes a day. Book the season out before the directories even know who you are.