Three options. Only one actually works for your business.
Quarterly rounds and strata contracts are the whole business, and you're invisible on both searches
Window cleaning is four trades stitched together. There's residential quarterly (the homeowner who books once and then forgets you for three months, where the round-book retention is the whole game), there's shopfront daily or weekly (cafes, jewellers, real-estate offices, where one signed run fills a Tuesday morning forever), there's strata recurring (a body-corp contract on a 40-unit block that pays the truck repayments for the year), and there's commercial high-rise abseiling or EWP work (the IRATA Level 1/2/3 jobs that pay properly because nobody else can quote them). The four have nothing in common: different customers, different keywords, different price bands, different decision-makers. Most window cleaners run one website with a stock photo of a squeegee on glass and rank for nothing. The strata committee chair searching for 'strata window cleaning contract' on a Tuesday night never finds you. The Airtasker quote with a ladder and no insurance does.
Good window-cleaning marketing is three things, in this order: a service-page library where the four lines you actually run are each their own page (residential quarterly with the round-discount maths, shopfront weekly with a per-frontage price band, strata recurring with a sample committee proposal as a downloadable PDF, high-rise abseiling with the IRATA Level 1/2/3 and EWP ticket above the fold), each with the right trust signals, real photos from real jobs, and a click-to-book or click-to-quote CTA that lands the right line on the right page; a Google Business Profile loaded with twenty-plus before-and-after photos of streak-free finishes, the right service categories (Window Cleaning Service, Pressure Washing Service if you cross-sell, High-Rise Window Cleaner), and a clean services list that names the water-fed pole reach (15m, 22m) and the rope-access qualifications; and a Google Ads campaign with separate ad groups per line and per suburb, so the homeowner in Glenhaven sees a quarterly residential ad and the strata manager in Pyrmont sees a high-rise rope-access ad.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the four lines you actually want more of (strata recurring vs. residential quarterly vs. shopfront weekly vs. high-rise rope access) rather than chasing every window-cleaning search. Briefs the other agents so the suburb pages, the line-specific ads, the social posts and the Google Business categories all push toward the work that compounds, the round retention and the recurring strata contract, not the one-off two-storey residential quote that pays once.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new line-and-suburb page (a 'strata window cleaning contract in [suburb]' or a 'shopfront window clean in [suburb]') a five-minute job. Ships clean pages to your live site with the right trust signals (IRATA level, EWP ticket, public liability, water-fed pole reach), real photos from real jobs, a sample committee proposal PDF for the strata line, and a click-to-quote CTA, in two taps.
Goes through your live site for the things that actually move local rankings on window-cleaning queries: per-line and per-suburb keyword optimisation, Window Cleaning Service schema (with the right secondary categories for the lines you run), and a Google Business Profile that beats the ladder-and-squeegee competitors on completeness, photo count, and the right attributes (IRATA, EWP, insurance). Auto-applies the low-risk fixes. Also runs the quarterly-round reminder programme so past residential customers get a prompt before the cheaper bloke knocks on the door.
Launches Google Ads with separate ad groups per line and per suburb, so the homeowner sees a quarterly residential ad and the strata manager sees a high-rise rope-access ad. Weights bids to the Sunday-night to Tuesday-night window when strata committees brief out the next contract, and to the spring window for residential round expansion. Drops broad 'window cleaner near me' bids that waste money on Airtasker-grade searches. Bids hard on 'IRATA rope access window cleaning [city]' because the conversion economics on a single high-rise job justify it.
Turns the technical kit into the marketing asset. Posts the rope-access action shot from the high-rise, the water-fed pole reaching a third-floor sash, the streak-free finish on a shopfront, the EWP on a courtyard. Builds the trust signal that separates a credentialled commercial window cleaner from a ladder-and-squeegee Airtasker quote. You text one photo per job, the agent drafts the caption in your voice with the technical detail (the pole reach, the IRATA level, the suburb, the building type), you approve.
Drafts the long-form pieces customers Google before they book: 'how much does strata window cleaning cost in [city]', 'water-fed pole vs ladder and squeegee', 'what does IRATA rope access mean for window cleaning', 'how often should I have my windows cleaned'. Two drafts a month, in your voice, that pull in the strata committee chair or the careful homeowner months before they ring.
Your first 30 days.
- Site imported, hosting bill killed
- Annual plan against the four lines and your priority suburbs delivered by Sam
- Google Business Profile reconfigured with Window Cleaning Service + secondary categories
- Residential quarterly, strata and shopfront suburb pages indexed and ranking
- Google Ads live with one ad group per line per suburb
- First fortnight of water-fed pole and rope-access captions queued in your voice
- IRATA Level 2 and EWP-ticket badges shipped on the site
- Quarterly-round reminder programme set up for the past-customer database
Window cleaning is a round-retention business with a recurring-contract gold mine underneath it. The residential quarterly leaks if you do nothing. The strata block goes to the next bloke through the door if the committee chair can't find you on a Tuesday night Google search. The high-rise abseiling job goes to the one credentialled competitor with an IRATA badge above the fold on the website. The work is making sure the round-book renewal prompt lands first, the strata-contract suburb page outranks the Airtasker quote, and the rope-access ticket is the headline on the high-rise line, in every suburb you run a round in.
Agencies are too dear to actually run the four-line, sixteen-suburb page set for $3.5k a month. Tools are cheap but you tune the bids on the ute floor and the strata-proposal page stays a draft. In-House is the third option: for $299 a month the agents ship the pages, launch the line-by-line ads, post the rope-access shots, and run the round-renewal reminder. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the round to the cheaper bloke and the strata to the competitor with a single-page IRATA site.