Getting started with In-House
Set up your workspace, finish onboarding, and ship your first scheduled post inside an hour.
This guide takes you from the sign-up screen to your first scheduled social post. It’s the path we walk every new customer through. Plan for about an hour, including the brand-voice setup, which is the most important step.
Before you start
You’ll need three things:
- A business email and a password
- Your live website URL (we’ll crawl it during onboarding)
- One photo of your product, team, or storefront for the first social post
That’s it. You don’t need an existing brand kit, social account credentials, or a marketing plan. The platform produces those for you.
Step 1: Create your workspace
Sign up at get-ih.com with your business email. You’ll be asked to pick a workspace name. Use the public name of your business, not a code name. Workspace names show up in client-facing emails and approval notifications.
If you’re an agency creating a workspace on behalf of a client, use the client’s business name. You can switch between client workspaces from the top-left workspace picker.
Step 2: The 7-step onboarding wizard
The wizard takes 9 minutes if you have your details ready. Each step is designed to be one decision at a time:
- About — what does your business do, in plain language
- Goals — what are you trying to grow this quarter
- Website — paste your live URL, we’ll crawl it
- Budget — set a monthly ad-spend ceiling (you can change this later)
- Approvals — choose which decisions need your sign-off
- Connect channels — link Instagram, Facebook, Google
- Confirm — review, then launch
Don’t over-think the goals step. “More bookings on Tuesdays” is better than “increase brand awareness in Q3 2026 by 12%”. The agents work better with concrete outcomes than with marketing-speak.
Step 3: Wait for the first strategy reveal
Once you finish the wizard, the platform spends about 3 minutes generating your first strategy. You’ll see it appear on the home screen. It includes:
- A summary of your business in your own words
- The top three growth bets we’d run this quarter
- Six agents (Account Lead, Web, SEO, Advertising, Social Media, Content) with the first action queued in each
You don’t need to approve the strategy. It’s a working document. You’ll see it update as the agents learn what’s working.
Step 4: Brand voice setup
This is the step most teams under-invest in, and the one that matters
most. From /branding, give the platform:
- 3 to 5 examples of your existing content you think captures your voice
- 3 examples of content you’d want to avoid sounding like
- The 6 to 10 words you want to be associated with (and 3 to 5 you don’t)
The agents use these as the brand-voice prompt for every piece of content they generate. The difference between 5 good examples and 0 examples is the difference between “this could be any business” and “this sounds like us”.
Step 5: Approve your first post
About 15 minutes after onboarding, your account lead will draft your first social post and queue it for approval. You’ll get a notification on your phone. The approval screen shows:
- The full post with image
- Where and when it would publish
- The reasoning (“Tuesday lunch slot, your highest-engagement window”)
- An approve / reject / edit button
Tap approve. The post goes live at the scheduled time. The agent watches the engagement and learns for next time.
What happens next
After your first 7 days, the agents have enough data to start operating autonomously inside the approval rules you set. You should expect:
- 4 to 6 social posts a week, scheduled to your highest-engagement windows
- An SEO snapshot every Monday morning with what changed
- An ad campaign live within 14 days, pacing against your monthly budget
- A weekly summary email on Friday afternoons
If anything’s not landing, message your account lead from inside the platform. They’re the fastest way to get the agents adjusted.
Reply to your account lead from inside In-House if you spot something missing. We update guides every fortnight.