Draper is your In-House marketing manager. Here is exactly what that means.
Draper is software. It is an AI marketing manager built by In-House, and it is the one thing you deal with when you use the product. It is not a person, it is not a team of people, and it does not have a surname or a desk. Every message it writes to you is labelled as coming from an AI.
We gave it a name because you talk to it every week and "the system" is a poor way to refer to something you send a photo to from the ute. The name is the product, in the same way a car model has a name. It is not a claim that a person is reading your email.
Underneath, Draper runs specialist software for each part of your marketing: search, social, ads, your website and email. Those are parts of the one product, not colleagues. You never brief them separately and they never contact you.
Draper does the actual work, in your own accounts, not in a sandbox:
It writes in your voice, learned from your existing website and posts and from the corrections you make.
The rule is simple. Anything that goes public, or that spends money, waits for you:
It gets on with the routine upkeep by itself, because approving housekeeping every morning defeats the point: pausing a keyword that is wasting money, correcting a missing page title, drafting next week so it is ready when you open the app.
You can change where that line sits. Set any part of your marketing to ask you first and nothing goes out without a yes.
A real Brisbane marketing team, Local Marketing Group, builds Draper, sets the standards it works to, and reviews the quality of what it produces. People are accountable for this product. If something goes wrong, you are dealing with a company, not an algorithm.
Our team can see your account to support you and to check quality. They do not read your inbox for fun and access is limited to the people who need it.
To do the work, Draper reads your website, the accounts you connect (such as Google Business Profile, Google Search Console, Meta and Google Ads), what you tell it in chat or by email, and the photos and files you upload. Connections use secure authorisation you can revoke at any time, and it only asks for the access the work needs.
Your content is used to market your business. Full detail is in our privacy policy and security pages.
It will sometimes get something wrong. It is software doing judgement work, and a wrong suburb, an off-key sentence or a clumsy headline is possible. That is the reason approval exists, and the reason a human team watches the output.
When you correct something, the correction sticks and shapes what it writes next. If something has already published and it should not have, tell us and we will take it down and explain what happened.
You can set any part of your marketing to ask you first, pause a part of it, or stop it entirely. You can cancel in two taps, with no exit fee and no notice period. Your website, your pages and your accounts stay yours.
Email hello@use-ih.com and a person will answer. To see how Draper works day to day, read Meet Draper.