Draper is your In-House marketing manager. Not a planner. Not a dashboard. It does the work, in your real accounts, and you stay in the driver's seat.
Most small businesses get offered two things. An agency, which does the work but costs thousands a month and never quite knows your business. Or a tool, which is cheap and hands you a calendar, a to-do list and a login. You still write every post, buy every ad and fix every page yourself.
Draper is the third option. It writes the posts, ships the pages, launches the ads and sends the email. You approve the week in a couple of taps. That is the whole arrangement, for $299 a month, with no contract.
Draper is software, not a person. It is an AI marketing manager, and we say so on every screen it writes. There is no surname, no headshot and no pretending otherwise. A real Brisbane team sets the standards behind it and keeps an eye on the output. If you want the detail, read what Draper does and does not do.
Send a photo from the job, a price change, a new suburb you are getting calls from, or a review you need a hand answering. A sentence is enough. Most owners do it between jobs.
It drafts the posts, builds the page, writes the ads and queues the email. It works across search, social, ads, your website and email at once, so the same job turns into a week of marketing rather than one post.
Everything that goes public waits for you. Approve it, change it, or tell it what you would rather say. It learns your voice from what you correct.
Posts publish, pages go live on your own site, ads run in your own accounts. Then it watches what worked and adjusts. Minutes a day from you, not hours.
One manager, across every channel. You do not brief five different people, and you do not chase anyone.
Fixes what is holding your site back in Google, writes the titles and descriptions, builds the pages people actually search for, and tracks where you rank against the businesses down the road.
Turns a photo from the job into a week of posts, schedules them, then answers the comments and messages that come back.
Builds and runs campaigns in your own Google and Meta accounts. Writes the ads, sets the targeting, watches the spend daily and moves budget to what is working.
Ships new pages to your live site, keeps the copy current, and fixes the things that quietly cost you enquiries.
Writes and sends your campaigns and follow-ups, and works out who should get what.
You are in the driver's seat, and that is a rule in the software, not a promise in the marketing.
The routine upkeep, so you are not approving housekeeping every morning:
You can tighten this whenever you like. Set any part of your marketing to ask you first, and nothing at all goes out without a yes.
Add your website and see what Draper would do in your first week. No card needed.