Three options. Only one actually works for your business.
Luxaflex owns the search, the strata blocks are where the year is won
Blind installation looks like a window-treatment trade from the outside but it's three businesses sharing a van: one-off residential (a homeowner who wants roller blinds across the front of the house, $1,500 to $4k a job), high-end design installs (plantation shutters, motorised Roman blinds, double-roller block-out and sunscreen combos, $8k to $25k a job, slower sales cycle), and strata-block contracts (one job that does forty units of the same blind across an apartment block, $40k-plus, repeat work every five years). The marketing job is different for each. Worse, the search results are dominated by national franchise brands: Luxaflex, Hunter Douglas, Veri-Shades, Norman Shutters, and the showrooms that sell their product. They run national Google Ads, they have a measure-and-quote rep network, and they outrank every independent installer on the generic 'plantation shutters [suburb]' searches. The independent installer with the better measure-and-quote service and the longer fabric warranty sits on page two, and the homeowner books with the franchise rep who showed up first.
Good blind-installer marketing is three things kept separate, not blended. A residential window-treatment hub with one suburb page per area you work (Inner West, Eastern Suburbs, Northern Beaches, Lower North Shore, whichever pays the bills), each one with eight photos of finished installs split between roller blinds, plantation shutters, Romans, Venetians and verticals, a clear 'free measure-and-quote in your home, no obligation' booking flow in two clicks, and a fabric-and-brand line that names the Luxaflex, Veri-Shades, Norman Shutters and locally-fabricated alternatives you can quote against. A motorised-blind upsell page that explains Somfy motorisation, wind-sensor automation for the alfresco roller, and integration with the Control4 or Google Home setup. And a strata-and-commercial B2B hub aimed at strata managers and building managers with the fire-rated-blind capability, the supplier indemnity insurance certificate, and a 'forty units in a fortnight' install-capacity callout. Get this right and the strata-block contracts pay the year and the residential measure-and-quote diary fills six weeks deep.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the work that actually pays (high-end plantation shutters and motorised installs in the design-conscious suburbs, mid-market roller-blind installs in the family-home suburbs, or strata-block contracts as the year-maker) instead of chasing every blind keyword. Briefs the other agents so the suburb pages, the upsell ads, the install social grid and the strata-manager outreach all push toward the work you want, not the cheapest-quote commodity market.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and turns the measure-and-quote-in-home booking flow into a two-click form instead of a three-page friction wall. Ships separate hub pages for the work you actually do (plantation shutters, roller blinds, motorised, strata-and-commercial), each with a real portfolio gallery from your phone, a fabric-and-brand line, a price-from band, and a 'free measure-and-quote within 72 hours' booking flow, to your live site in two taps.
Goes through your live site for the things that actually move blind-installer rankings: suburb keywords on the plantation-shutter and roller-blind hubs, separate keyword targeting per product so the motorised page doesn't cannibalise the manual page, supplier-brand mentions (Luxaflex, Hunter Douglas, Veri-Shades, Norman Shutters, Somfy) for the brand-led searches, supplier indemnity insurance and fabric-warranty length called out as trust signals, and a Google Business Profile that lists every product as a separate service with a 'free measure-and-quote' attribute. Auto-applies the low-risk fixes.
Launches separate Google Ads campaigns per product per suburb: plantation-shutter ads with a heritage colour-matched-stain hook in the design-conscious suburbs, motorised roller-blind ads with the Somfy and wind-sensor automation upsell, manual roller-blind ads at the volume-end CPC. Drops the broad 'blinds' bid entirely. Switches on Meta for the design-led visual content because plantation shutters and motorised installs sell well on Instagram for the renovator audience.
Turns every finished install into a post in your real accounts: plantation shutters across a Mosman terrace, motorised double-roller blinds in a Bondi apartment, vertical blinds for a Parramatta family home, a strata-block install of forty units in a fortnight in Chatswood. Builds the portfolio that wins the measure-and-quote appointment ahead of the franchise rep. You upload one photo per finished install, the agent drafts the caption in your voice with the product, the fabric brand and the price comparison against the franchise, you approve.
Drafts the long-form pieces customers Google before they book a measure-and-quote: 'plantation shutters cost in Sydney 2026', 'basswood vs PVC plantation shutters', 'roller blinds: block-out vs sunscreen vs double-roller', 'motorised blinds: are they worth it', 'how to brief a blind installer for a strata block'. Two drafts a month, in your voice, that pull in the homeowner two months before they get a Luxaflex rep through the front door.
Your first 30 days.
- Site imported, hosting bill killed
- Annual plan around your priority products and strata target list delivered by Sam
- Google Business Profile expanded with every product and 'free measure-and-quote' attribute
- Three plantation-shutter and roller-blind suburb pages indexed and ranking on the long tail
- Motorised-blind Google Ads live with Somfy and wind-sensor upsell hook
- First fortnight of install captions queued in your voice
- Strata-and-commercial B2B hub page shipped with the fire-rated capability callout
- Strata-manager outreach sent to two local management companies
A blind installer who measures properly, quotes a basswood plantation in the right heritage stain, and finishes the install in a day with hidden-tilt-rod hardware is already better than the franchise rep working off a price list. The work is making sure the homeowner three streets away sees the Mosman terrace install before they ring Luxaflex. That's the suburb-page library, the product-by-product ad set with the measure-and-quote-in-home hook in the headline, the install social grid, and the strata-manager relationships that put you on the preferred-installer list for thirty buildings.
Agencies are too dear to run separate product-by-product campaigns for $3.5k a month. DIY tools are cheap but the measure-and-quote booking form stays buried behind a contact-us page and the strata manager never gets a phone call. In-House is the third option: for $299 a month the agents ship the plantation-shutter pages, launch the motorised-blind ads, post every install, and brief the strata management companies you actually want on the preferred-installer list with. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the $8k plantation install to the Luxaflex rep who showed up first.