Skip to content
For granny flat builders

Win the rental-yield investor before they ring Backyard Grannys.

In-House is your AI marketing team. It actually splits pre-fab modular from site-built on every quote page, separates rental-yield investors from multi-generational families with two different ad sets, and walks the customer through the 10-day NSW SEPP CDC complying-development path before the brand competitors get the lead.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a brochure site with stock backyard photos, a quarterly Google Ads report, and an account manager who has never read the NSW State Environmental Planning Policy. Meanwhile Backyard Grannys, Granny Flat Approvals, Granny Flat Builders and Sydney Granny Flats sit at the top of every 'granny flat builder [suburb]' search with a full-time marketing team and a national budget you cannot match.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, hipages, a Facebook page, an Instagram you mean to post on. Cheap, but the pre-fab-vs-site-built comparison page never gets written, the CDC-versus-DA 10-day-rapid-approval explainer stays in drafts, and the rental-yield calculator that would close 40 percent of investor enquiries never gets built. You pay hipages 40 percent of every lead and the brand competitors still outrank you.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a page for every configuration you actually build (1-bed, 2-bed, 3-bed, pre-fab modular, site-built, teen-retreat), runs separate ad sets for rental-yield investors and multi-generational families, and posts every slab pour and handover. You upload three photos per job, approve the week, get back to coordinating the engineer.

The brand competitors own the search and the rental-investor lane is invisible on your site

The reality

Granny flat building is one of the most brand-dominated trades in Australia. Backyard Grannys, Granny Flat Approvals, Granny Flat Builders, Sydney Granny Flats and a handful of others have built their entire business on owning 'granny flat builder [suburb]' searches across Sydney and Melbourne, with dedicated marketing teams and budgets you cannot match head-on. Beneath that brand layer, the actual customer base splits into two completely different segments who buy for opposite reasons: the rental investor who wants the highest yield per dollar of build cost (and is shopping pre-fab modular at $80k-$120k for the fast payback) and the multi-generational family who wants a home for an ageing parent or a teen retreat for a 17-year-old (and is shopping site-built at $130k-$220k for the longer-term fit). One generic 'granny flats' page tries to serve both and ranks for neither. Worse: the NSW SEPP Affordable Rental Housing path gives a 10-day CDC complying-development rapid approval, but only if the build sits inside the 60m² limit. The customer who doesn't know that quotes a 75m² granny flat, hits a full DA, and walks back to whoever quoted faster.

What good looks like

Good granny-flat-builder marketing is three things kept separate: a configuration-page library that splits 1-bed, 2-bed and 3-bed from pre-fab modular versus site-built from rental-investor versus multi-generational angles, each with photo galleries from your last six finished jobs in that configuration and a price-from band ($80k-$120k pre-fab modular for the investor, $130k-$220k site-built for the family); a long-tail Google Ads set that goes after the queries the brand competitors don't bother with (under-60m² SEPP CDC, rental-yield-per-build-dollar, teen-retreat, pre-fab versus site-built, council-bond-and-driveway-crossover) at a calibrated CPC instead of trying to outbid Backyard Grannys on the broad terms; and a Google Business Profile loaded with finished-granny-flat photos categorised by configuration, with NSW Home Building Act licence number (or Cert IV plus open builder's licence equivalent), HBCF insurance position, a structural engineering report partnership for slabs and footings, and a 'CDC 10-day approval, SEPP-compliant' capability strip. Get this right and the rental-yield investor with a $100k pre-fab budget finds you before they find Backyard Grannys.

Backyard Grannys and Sydney Granny Flats own the search
Brand competitors have built their entire business on owning 'granny flat builder [suburb]' searches. The fix is not trying to outbid them on broad terms. It's owning the long-tail searches they don't bother with: 'granny flat builder under 60m² SEPP CDC [suburb]', '2-bed granny flat builder for rental yield [council]', 'pre-fab modular granny flat [suburb]'.
Investor and multi-generational are different customers
The investor wants yield per build dollar and is shopping pre-fab modular at $80k-$120k. The multi-generational family wants longer-term fit and is shopping site-built at $130k-$220k. One generic page loses both. Two pages, two ad sets, two angles.
NSW SEPP CDC has a 60m² cliff and nobody tells the customer
Under 60m² and you get a 10-day CDC rapid approval. Over 60m² and you're in a full DA with a 4-12 month timeline. The customer asking about a 75m² granny flat needs to know on minute one or they walk to whoever quoted faster.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a granny flat building business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/granny-flat-builder/2-bed-rental-yield/penrith
yourbusiness.com.au/granny-flat-builder/2-bed-rental-yield/penrith

New configuration-and-suburb page: '2-bed granny flat builder for rental yield, Penrith' H1, eight photos from recent Western Sydney pre-fab modular builds, a rental-yield calculator (build cost $98k, expected weekly rent $480, gross yield 25.4 percent on Penrith comparables), the NSW SEPP CDC 10-day rapid approval explainer with the 60m² cliff called out, the structural engineering report partnership for slab and footing, and a council-bond-and-driveway-crossover coordination callout. Indexed in 48 hours, ranking page 1 for 'granny flat builder penrith rental' inside three weeks.

One page per configuration, per investor lens
Advertising Agent
Live · Google Ads · rental-yield investor campaign
Ad · yourbusiness.com.au
Granny Flat Builder · 25%+ Yield · Penrith

Pre-fab modular 2-bed granny flat, $98k all-in, 10-day SEPP CDC approval, $480/week rent on Penrith comparables. NSW Home Building Act licence 245678, HBCF insured, structural engineering report included. Free site visit and yield calculation.

Investor ad set runs separate from the multi-generational ad set
Social Media Agent
Scheduled · Wed 7:30pm · Facebook + Instagram
Your photo
Caption from yesterday's Penrith slab pour

"Slab poured on a 2-bed pre-fab modular granny flat in Penrith yesterday. 58m² of footprint (just under the 60m² SEPP CDC cliff, full 10-day approval), 100mm thick slab over engineer-spec footings, modules arriving on a flat-bed Friday morning. Build cost $98k, comparable rents in Penrith are $460-$510 a week, gross yield 25 percent. The owner had three quotes from Backyard Grannys and the brand competitors. This one was $14k cheaper and faster to approval because we kept it inside the SEPP envelope. Photos in stories." Drafted from the photo you uploaded after pack-up.

Tagged location, yield calculation in caption
SEO Agent
Auto-applied · approval rules
Google Business Profile rebuilt around configurations
Services list expanded from 4 → 17 (1-bed granny flat, 2-bed granny flat, 3-bed granny flat, pre-fab modular install, site-built construction, teen retreat, multi-generational dwelling, NSW SEPP CDC approval (10-day rapid), VIC granny flat planning permit, council-bond + driveway-crossover coordination, structural engineering report (slab + footing), HBCF insurance, +5 more), primary category corrected from 'General Contractor' → 'Home Builder' with secondary categories Renovation Contractor and Carpenter, NSW Home Building Act licence number and Cert IV plus open builder's licence number added to the business description.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the configuration and customer segment you actually want more of (rental-yield investors at $80k-$120k pre-fab for volume, multi-generational families at $130k-$220k site-built for margin, teen retreats as the upsell-from-extension lane). If investor work funds the apprentices, the suburb pages, the ads and the social grid all tilt toward yield calculations and pre-fab modular delivery. Briefs the other agents so the investor enquiry comes through a rental-yield page, not a generic 'we build granny flats' homepage.

Answers: investor and multi-generational are different customers
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new configuration-and-suburb page a five-minute job. Ships separate hub pages for the configurations you actually do (1-bed, 2-bed, 3-bed, pre-fab modular, site-built, teen retreat), each with a real photo gallery from your phone, a price-from band, a rental-yield calculator on the investor pages, a multi-generational layout walkthrough on the family pages, and an SEPP CDC-versus-DA explainer that splits at the 60m² cliff.

Answers: investor and multi-generational are different customers
SEO Agent

Goes through your live site for the things that actually move granny-flat-builder rankings: long-tail keyword targeting on the configurations and angles the brand competitors don't bother with, NSW Home Building Act licence number plus Cert IV plus open builder's licence on every trust strip, HBCF insurance position and structural engineering report partnership as trust signals, and a Google Business Profile that lists every configuration and approval pathway properly. Auto-applies the low-risk fixes.

Answers: backyard grannys and sydney granny flats own the search
Advertising Agent

Launches Google Ads on the long-tail queries that the brand competitors don't bother with: 'granny flat builder under 60m² SEPP CDC [suburb]', '2-bed granny flat builder for rental yield [council]', 'pre-fab modular granny flat [suburb]', 'multi-generational granny flat [council]', 'teen retreat builder [suburb]'. Drops the broad 'granny flat builder [city]' bid entirely (Backyard Grannys eats it). Runs separate ad sets for investor and multi-generational audiences. Drives the click to a configuration page, not the home page.

Answers: backyard grannys and sydney granny flats own the search
Social Media Agent

Turns every slab pour, module delivery and handover into a post in your real accounts: a 2-bed pre-fab modular slab in Penrith with the yield calculation in the caption, a site-built 3-bed multi-generational in Castle Hill with the floor-level transition for an ageing parent, a teen-retreat conversion in Marrickville with a separate entry off the side path. Builds the proof grid that lets the investor or family pick you without ringing Backyard Grannys.

Answers: investor and multi-generational are different customers
Content Agent

Drafts the long-form pieces customers Google before they ring: 'pre-fab modular versus site-built granny flat: what you actually get for the extra $30k', 'do I need a DA for a granny flat in NSW or can I get a 10-day SEPP CDC', 'rental-yield calculator for a 2-bed granny flat in Western Sydney 2026', 'granny flat versus second-storey addition: which makes more sense for a multi-generational family'. Two drafts a month, in your voice, that pull the customer to your site weeks before they ring a brand competitor.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Google Business Profile primary category corrected from 'General Contractor' to 'Home Builder' with Renovation Contractor and Carpenter as secondary categories by day 3.
  • Service list rebuilt around the configurations that pay (1-bed, 2-bed, 3-bed, pre-fab modular, site-built, teen retreat, multi-generational dwelling, NSW SEPP CDC, structural engineering report) by day 4.
  • NSW Home Building Act licence number, Cert IV plus open builder's licence number, HBCF Home Building Compensation Fund insurance and structural engineer partnership pulled into every trust strip and quote-form footer by day 5.
  • Configuration-and-suburb pages indexed across your three core postcodes with price-from bands per configuration ($80k-$120k pre-fab modular, $130k-$220k site-built) by day 7.
  • Long-tail Google Ads live on 'granny flat builder under 60m² SEPP CDC [suburb]' and '2-bed granny flat builder for rental yield [council]' at a calibrated CPC where the brand competitors don't compete, by day 10.
  • Home Builder schema deployed with configuration, SEPP-CDC approval pathway and HBCF markup by day 11.
  • Rental-yield calculator on the investor pages and a multi-generational layout walkthrough on the family pages, both pulled onto every relevant suburb page by day 12.
  • 'Pre-fab modular versus site-built granny flat' comparison guide and 'NSW SEPP CDC versus DA for a granny flat' explainer drafted in your inbox by day 14.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Annual plan tilted to the configuration and customer segment that pays (rental-yield investors at $80k-$120k pre-fab modular for volume, multi-generational families at $130k-$220k site-built for margin) delivered by Sam
  • Google Business Profile rebuilt with NSW Home Building Act licence number, Cert IV plus open builder's licence, HBCF insurance position, structural engineer partnership and 17-item service list (1-bed, 2-bed, 3-bed, pre-fab modular, site-built, teen retreat, multi-generational, NSW SEPP CDC, VIC planning permit, council bond + driveway crossover, more)
  • Configuration-and-suburb pages indexed across your three core postcodes with rental-yield calculators on the investor pages and multi-generational layout walkthroughs on the family pages
  • Long-tail Google Ads live on under-60m² SEPP CDC, 2-bed rental-yield and pre-fab modular queries at a calibrated CPC, broad 'granny flat builder' brand-competitor queries excluded
  • Separate ad sets for rental-yield investors and multi-generational families with different angles, headlines and landing pages
  • Home Builder schema deployed with configuration, SEPP-CDC and HBCF markup
  • Slab-pour and module-delivery caption library running on Wednesday evenings with yield calculations or multi-generational floor-level transitions embedded in every post
  • 'Pre-fab modular versus site-built granny flat' comparison guide and 'NSW SEPP CDC versus DA for a granny flat' explainer drafted for approval
  • Outreach drafted to two local mortgage brokers and a property-investment advisor who refer rental-yield investors regularly
The bottom line

Granny flat builders lose the customer to Backyard Grannys and the other brand competitors not because the work is worse, but because every page on the site says 'we build granny flats' instead of separating rental-yield investor from multi-generational family from teen retreat, and every search puts the brand competitors on top. The fix is the long-tail searches the brand competitors don't bother with: under-60m² SEPP CDC, 2-bed rental yield, pre-fab modular versus site-built, multi-generational with floor-level transition. That's where you win the customer.

Agencies are too dear to ship the configuration-page library and the per-segment ad set for $3.5k a month. DIY tools are cheap but the pre-fab-vs-site-built comparison page sits in drafts and the rental-yield calculator never gets built. In-House is the third option: for $299 a month the agents ship the configuration pages, launch the long-tail rental-yield ads, post every slab pour with the yield in the caption, and rebuild your Google Business Profile around the configurations the brand competitors won't bother with. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the $100k pre-fab modular jobs to a brand competitor whose page is generic.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

Backyard Grannys and Sydney Granny Flats are too big to outrank. Is this a waste of time?
Not if you stop trying to outrank them on the broad 'granny flat builder [city]' term. The brand competitors win that with budget you cannot match. But they're too generic to win the long-tail searches: 'granny flat builder under 60m² SEPP CDC [specific suburb]', '2-bed pre-fab modular for rental yield in [council]', 'multi-generational granny flat with separate entry [council]', 'teen retreat builder in [suburb]'. Those queries carry the same intent and a fraction of the competition. Most In-House granny-flat clients see their first long-tail keyword rank inside six weeks and steady inbound enquiries from search inside three months.
We do mostly pre-fab modular, not site-built. Is this still right for us?
Yes, and pre-fab modular is the easier lane to dominate because the search volume from rental-yield investors is steady year-round and the brand competitors mostly skew toward site-built. Onboarding asks you which configuration pays the bills; Account Lead briefs the other agents accordingly. Suburb pages tilt toward 'pre-fab modular granny flat [suburb]' and '2-bed modular for rental [council]', ads target the same queries with a yield-per-build-dollar angle, social posts feature the module-delivery day that sells the speed story.
We rely on Google My Business and word of mouth. Will this actually replace hipages?
Not in week one, but inside three to six months the configuration-and-suburb pages start ranking on the long tail, the long-tail ads book direct enquiries from rental-yield investors who'd otherwise have rung Backyard Grannys, and the Google Business Profile work brings in map-pack calls that don't cost a per-lead fee. Most granny flat builders running In-House properly find they can dial hipages spend back to the multi-generational tyre-kicker leads they'd still pay for, and keep the $100k-plus investor jobs in-house.
Most of our jobs are NSW. Does the marketing handle the SEPP CDC versus full DA paperwork?
Yes, the NSW State Environmental Planning Policy CDC 10-day rapid-approval explainer is built into every enquiry form and quote page so the customer is forewarned about the 60m² cliff on minute one. The Content Agent drafts a council-by-council CDC versus DA explainer (which councils run smooth CDCs, which have heritage-overlay quirks, which need a structural engineering report for slab and footing). The Web Agent surfaces the timeline on every configuration page. If you also build in VIC, the planning-permit equivalent guidance is wired in alongside.
Will the rental-yield calculator on the page actually be accurate?
The calculator uses your build cost as the input and a configurable rental comparable per suburb (which you confirm in onboarding from your own knowledge of the local market). It's a directional yield calculation, not a financial advice tool. The Web Agent surfaces a clear 'indicative only, talk to your accountant or mortgage broker' disclaimer. The point is to give the investor a fast first-pass number that pulls them onto your page and keeps them off the brand-competitor sites that don't bother with one at all.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your configuration pages, the Google Business Profile work and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime