Three options. Only one actually works for your business.
Three businesses, one calendar, one chef. Three funnels needed.
Private chef is really three businesses bolted together. Business one is the dinner-party-at-the-client's-house work (4-6 pax at $200-$500, 8-12 pax at $400-$1,500, 12-25 pax at $1,500-$5,000, full-weekend retreats at $5,000-$15,000), which is high-margin, occasional and lumpy. Business two is recurring weekly meal-prep for the executive or family client ($300-$800/week), which is steady, predictable and pays the rent between dinners. Business three is the holiday-let cook for Airbnb and Stayz hosts ($250-$800 per Hens, bachelor, birthday or anniversary booking), which is high-frequency, lower-ticket, and absurdly under-served because most chefs don't realise the host (not the guest) is the customer to market to. Each of these is a different page, a different funnel, a different referral pattern, and a different ad campaign. Most private chefs run one Instagram and one 'about me' page and try to win all three with the same hero shot, and the result is a half-full diary, churned meal-prep clients, and a holiday-let cook funnel that doesn't exist at all.
Good private-chef marketing has three pillars, one per business line. Pillar one: a dinner-party page library split by city and price tier ('Private chef dinner party Sydney 8-12 guests', 'Melbourne private chef 4-6 pax $300', 'Brisbane private chef cocktail party') so each search lands on the right page with the right plated-course count, the right beverage-staff note, the right dietary handling. Pillar two: a recurring-weekly meal-prep funnel with this week's menu visible on the site, a dietary-and-allergy intake (gluten-free, vegan, halal, FODMAP, post-natal), a one-click 'pause for the week' button so clients don't churn the whole subscription when they're away, and a Marley-Spoon-or-Hello-Fresh comparison page that catches the price-shopper. Pillar three: an Airbnb-and-Stayz holiday-let cook landing page that targets the host, with the Hens, bachelor, birthday and anniversary package tiers, a 24-hour-turnaround promise, a Superhost-friendly bio, and a host-onboarding email sequence that gets the host saving you to their phone for the next guest.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your plan around three numbers: dinner-party bookings per month, active weekly-meal-prep subscribers, and Airbnb-and-Stayz hosts saved to your phone-list. Briefs the other agents so the dinner-party pages, the meal-prep menu rotation, the host-targeted holiday-let-cook landing page and the credential surfacing all push toward a full Saturday, a 30-strong meal-prep list, and a host-referral flywheel.
Imports your existing site, ships a dinner-party page library split by city and tier (4-6 pax small dinner, 8-12 pax dinner, 12-25 pax dinner, full-weekend retreat), a recurring-weekly meal-prep funnel with this-week's menu visible and a one-click pause, and an Airbnb-and-Stayz holiday-let cook landing page targeted at hosts. Builds dietary-aware enquiry forms for each funnel.
Owns the long-tail searches that actually convert: 'private chef dinner party [city] [pax]', 'weekly meal prep chef [suburb]', 'Airbnb chef [city]', 'Stayz holiday let cook [region]', 'corporate team build cooking class [city]'. Complete Google Business Profile, Service + FoodEstablishment schema, the 'dietary requirements' attributes (gluten-free, vegan, halal, allergens), review prompts after every dinner, and the technical fixes that keep the pages indexed. Auto-applies low-risk fixes.
Runs three distinct campaigns. Google Ads on the high-intent dinner-party searches in your metro and tourist patch (Sydney, Melbourne, Brisbane, Adelaide, Perth, Hobart, Darwin, Canberra, Gold Coast, Sunshine Coast, Byron Bay). Meta on the recurring weekly meal-prep funnel, targeted at the executive-and-family demographic. Meta retargeting on the Airbnb-and-Stayz cook landing page, targeted at Sydney Superhosts and frequent Stayz hosts. Pauses when the prep kitchen is at capacity.
Turns every dinner into a plate-and-credential Reel in your voice: a five-course-tasting plating sequence, a meal-prep portioning behind-the-bench shot, a 60-second 'what Le Cordon Bleu Sydney actually teaches you' explainer, a corporate-team-build cooking-class crowd shot. You shoot one 30-second clip before service, the agent drafts the caption with the credential layer, you approve.
Drafts the long-form pieces consumers and hosts search before they book: 'what does a $400 vs $800 vs $1,500 private chef dinner actually buy you in Sydney', 'how to hire a private chef for an Airbnb', 'meal-prep chef vs Marley Spoon: an honest comparison', 'private chef vs caterer for a 30th birthday: which is right'. Two a fortnight, in your voice, that catch the researcher before the enquiry form.
Your first 30 days.
- Existing Squarespace or Wix site imported, legacy hosting torn down; Calendly enquiry capture re-embedded across all three funnels
- Dinner-party pages built and indexed for Sydney, Melbourne, Brisbane, Adelaide, Perth, Hobart, Darwin, Canberra, Gold Coast, Sunshine Coast and Byron Bay at the relevant tiers
- Weekly meal-prep funnel live with this-week's menu, dietary intake, one-click pause, and a Marley Spoon comparison page
- Airbnb-and-Stayz holiday-let cook landing page live with host-onboarding email sequence and a 24-hour-turnaround promise
- Le Cordon Bleu, William Angliss, Box Hill TAFE or TAFE-NSW credential and Australian Culinary Federation membership surfaced on every page
- Google Business Profile primary category corrected from 'Restaurant' or 'Caterer' to 'Personal chef', services expanded from 3 to 17 (dinner party, meal prep, cooking class, corporate team build, Hens, bachelor, birthday, anniversary, Airbnb cook, Stayz cook, holiday-let cook, retreat catering, weekend retreat, executive chef, +3 more)
- Google Ads live on the high-intent dinner-party searches in your two largest metros, Meta live on the meal-prep funnel
- Plating-Reel cadence loaded for the next fortnight with credential angles baked in
Private chef is three businesses on one stove. The dinner-party work is lumpy and high-margin and won on the credential and the page library. The weekly meal-prep is steady and pays the rent and lost to a Marley Spoon promo if the menu doesn't visibly rotate. The Airbnb-and-Stayz cook is the funnel almost nobody builds, and it is the funnel that has the host saving you to their phone for every future guest, which is the closest thing this trade has to a recurring contract.
Agencies are too dear to build three funnels and ship the credential pages for $3k a month. Tools are cheap but the Airbnb host page never gets built and the meal-prep menu hasn't rotated in six weeks. In-House is the third option: for $299 a month the agents ship the dinner-party page library, run the meal-prep funnel, build the Airbnb-and-Stayz cook page, post the plating Reels, and surface the Le Cordon Bleu credential. You shoot one plate, approve the week, done.