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Free 7Ps marketing mix audit tool

Score your business across the seven Ps of the marketing mix: product, price, place, promotion, people, process, and physical evidence. Each weak score produces a focused recommendation, ordered by impact.

01 Product

What you actually sell, how distinctive it is, and how clearly it solves a real customer problem.

Can you state, in one sentence, why a customer would choose you over the next-best alternative?
Have you genuinely improved or evolved your core offer in the past 12 months based on customer feedback?
Do you offer clear tiers or bundles so customers can self-select the right level?
02 Price

Your pricing structure, how it compares to alternatives, and how confidently it is communicated.

Are your prices visible and explained, or hidden behind 'contact us'?
Do you know where your prices sit versus competitors, and have you justified that position?
Have you reviewed your pricing in the past 12 months?
03 Place

Where and how customers can buy or book: locations, hours, online channels, distribution.

Can a new customer buy from you or book you online, in under two minutes, on a phone?
Are your trading hours, locations, and contact methods accurate and consistent everywhere a customer might check?
04 Promotion

How you reach customers and how they hear about you: ads, SEO, content, word of mouth.

When a customer searches for what you do in your area, do you reliably appear in the top results?
Are you running any paid advertising and measuring its impact?
Are you consistently publishing content (posts, guides, videos) that answers real customer questions?
05 People

Your team, customer-facing skills, training, and how staff represent the brand.

Is every customer-facing person trained on how you want them to greet, sell, and follow up?
Do you regularly collect customer feedback and act on it visibly?
06 Process

The customer journey from first touch to delivery: enquiry, quoting, onboarding, fulfilment.

Have you mapped the customer journey end to end, from first enquiry to delivery, recently?
Do enquiries get a meaningful response within two business hours?
Do you have a defined follow-up sequence for quotes or unconverted enquiries?
07 Physical evidence

The tangible cues customers use to judge you: premises, vehicles, packaging, website polish, uniforms.

Does your website look as professional as the work you do?
Do you display real proof: reviews, testimonials, photos of finished work, recognisable client names?
0 of 18 answered
How this works

You answer 18 short diagnostic questions across the seven Ps. Each answer carries a weight (strong, okay, weak, missing). Your mix score is the weighted percentage of points earned, so it is a genuine 0 to 100. Per-P scores tell you which P is dragging the average. Recommendations are produced only for the questions you answered weak or missing, and ordered by severity plus how much the underlying P is below the average. Nothing is invented: every recommendation maps to a question you answered honestly.

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