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Free competitive market analysis tool for small business

A small-business take on Porter's five forces. Score rivalry, new entrants, supplier power, buyer power, and substitutes. Get a market attractiveness verdict and a focused list of strategic moves for each force.

01 Rivalry among existing competitors

How intensely you compete with others already in your market for the same customers.

How much pressure is this force putting on you right now?
Which of these describe your market? (pick any that apply)
02 Threat of new entrants

How easy it is for a new competitor to set up and start taking customers.

How much pressure is this force putting on you right now?
Which of these describe your market? (pick any that apply)
03 Bargaining power of suppliers

How much leverage your suppliers have over your costs and terms.

How much pressure is this force putting on you right now?
Which of these describe your market? (pick any that apply)
04 Bargaining power of customers

How much leverage your customers have over your pricing and service expectations.

How much pressure is this force putting on you right now?
Which of these describe your market? (pick any that apply)
05 Threat of substitutes

How easily a customer could solve their problem without using your category at all.

How much pressure is this force putting on you right now?
Which of these describe your market? (pick any that apply)
0 of 5 forces scored
How this works

You score the five competitive forces from 1 (very low pressure) to 5 (very high pressure) and select indicator statements that describe your market. The attractiveness score is the inverse of the average force pressure, mapped to 0 to 100. Strategic moves are generated only for forces scoring moderate or higher, and only for the indicators you selected, so the advice is grounded in your actual situation. The binding constraint is the highest- pressure force: address it first or the others will not move.

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